CV - Emma Skipper
Transcription
CV - Emma Skipper
Emma Skipper 8 Owen Mansions Queens Club Gardens London, W149RS Email: LinkedIN: Twitter: Website: DOB: [email protected] /EmmaSkipper @emmaskipper www.emmaskipper.com 12.05.1987 Emma Skipper Curriculum Vitae Emma is an experienced and pragmatic digital and social consultant who has spent her career immersed in the digital landscape. Her love for creative problem solving has led her to gain a wide range of experience; initially designing websites and writing editorial under her own enterprise, to now leading teams to create and implement innovative and effective brand strategies for her clients and their campaigns. Using this unique breadth of experience and technical aptitude, she is now a trusted interpreter and advisor between her teams and their clients, allowing for clear communication channels and business-driven results. She has a keen attention to detail for creative, data and budget driven processes and is comfortable and confident when delegating these to her team and reporting the results to her management. Emma is a specialist within her field and has forged strong and longstanding relationships with her previous clients that recognise this. She has won top awards from Google for her expert proficiency in the digital marketing space, appeared on expert panels in regards to her social media and digital experience and relishes working within complex scenarios and implementing her expertise across a range of projects and in creatively challenging environments. Employment: October 2014 – Current Digital Account Director at PrettyGreen PrettyGreen is an independent brand communications agency with a world-class team of creative marketing & media specialists, working together to Bring Brands and Ideas to Life. • • • • • • Emma acts as the senior point of contact for all PrettyGreen’s digital offerings, using her breadth of digital experience to lead the development of innovative and integrated digital strategies and projects. On a daily basis she works closely with her motivated team to ensure the end products not only meet her clients’ business objectives with a smooth production, but also explore new ways they can exist and operate within their industries. She is heavily involved with exploring new business avenues with existing and potential clients and feeding these back into the wider financial forecasts. Efforts that have already specifically led to increases in retainers, project commissions and new business leads. Emma works tirelessly to educate the wider agency on the digital landscape and is regularly brought in to credentials meetings and agency brainstorms for her expertise, to ensure clients are being made aware, and see the full benefit, of the agency’s full capabilities for producing world class, integrated campaigns. She is also responsible for evolving and presenting a digital training programme for the agency staff and regularly presents ‘Inspiration’ sessions for the wider team to expose the possibilities of digital integration. Clients: feelunique.com, Comedy Central UK, La Maison Fontaine Absinthe, Under Armour, giffgaff, Pretty Polly, Optimum Nutrition June 2011 – Current Co-Founder at Rope+Oak R+O is a collective of forward-thinking, digital creatives, dedicated to engineering expert strategy, beautiful digital design, unique content, iconic and exciting visual identities and beautifully crafted motion graphics. • • • Emma co-founded Rope+Oak in 2011 and has spent the last four years independently consulting on, and implementing, creative digital and social solutions for high profile clients within lifestyle industry. Specialising in building strong relationships within both her teams and her client base, she works to provide creative and innovative solutions for branding, web design (editorial, portfolio, database and membership site builds), content creation and editorial direction - please see emmaskipper.com for her complete portfolio. Clients: actress Thandie Newton, Chanel’s chief hairstylist Sam McKnight, beauty e-commerce website BeautyMart, international makeup artist Kay Montano. Emma Skipper 8 Owen Mansions Queens Club Gardens London, W149RS June 2012 – February 2014 Email: LinkedIN: Twitter: Website: DOB: [email protected] /EmmaSkipper @emmaskipper www.emmaskipper.com 12.05.1987 UK Digital Strategist and Community Manager at Creativefeed Creativefeed is a global marketing strategy and execution firm for the entrepreneurial enterprise • • • • Emma’s role at CreativeFeed saw her manage the activation of Bordeaux Wines’ digital and social activity in the UK. She worked within and across international teams to identify emerging trends and monitor competitor’s activities in order to efficiently action and report on Creativefeed’s client’s digital activity. She managed projects alongside the other UK agencies (PR, Events Management and Advertising), liaising directly with the CreativeFeed team in Paris and NYC to ensure they were globally coherent across the brand. During her time on the account, Emma managed and produced Bordeaux’s annual Everyday Bordeaux Campaign Series videos (both involving celebrities Matt Dawson and Michel Roux Jr) and planned successful digital and media distribution campaigns around each of the main brand sponsorship deals throughout the year (these include ZSL Zoo Lates and Film 4 Summer Screen). She was also responsible for producing in-depth analytics reports, leading the client to not only trust the digital space much more as a tool to engage and increase awareness, but also to focus much more upon mobile content as a key area for development. February 2010 – March 2012 Deputy Editor, BeautyandtheDirt.com Beautyandthedirt.com is one of the UK’s leading independent lifestyle magazines, breaking news in beauty, fashion, culture, celebrity, travel and film. • • • Emma managed the office, staff and editorial calendars, as well as writing her own original content and coordinating in-house and freelance commissions. She also orchestrated two site redesigns (150,000 unique users) and managed/optimised the Google Analytics account for the site. Emma undertook in-depth celebrity interviews (e.g. Jake Gyllenhaal, Dita von Teese and Anne Hathaway), expert beauty and travel reviews and covered all aspects of the seasonal fashion weeks. Handpicked Media Gets Social – she was invited to speak on an expert panel alongside Harper’s Bazaar’s ex Acting Editor, Jenny Dickinson, about her role and the part social media plays within the industry. Additional employment information: • • February 2009 – current TheBeautyButton.co.uk An established and award-winning beauty blog set up by two inquisitive beauty insiders. Co-Founder/Designer/Editor of The Beauty Button – a blog specialising in expert beauty news and reviews 10,000 unique users a month, a member of Handpicked Future advertising collective and has been awarded ‘Harrods Blog of the Week’ and was nominated in the Cosmopolitan Blog Awards 2011. 2008 The Luton Herald&Post and The Mirror Internship at the reporters’ desk for both the Luton Herald&Post (in April) and The Mirror (in October) newspapers. Education and Qualifications: 2013 Google Squared Online Certificate in Digital Marketing - graduated top of her class 2006-2009 Durham University (St Cuthbert’s Society) - 2:1, Geography (BSc) 2000-2005 Rugby School - A2: AAAB, AS: AAAAB and GSCE: 9xA • • • • • • Further interests and activities: Writing: Emma currently has a series of Children’s books under development Freelance makeup artist for Myface.cosmetics and hairstylist for photo-shoots with Country Life Magazine, Country Living Magazine and Vogue.com. Photography/Graphic Design: for personal use and for web design commissions. Sports: Current member of the Bank of England Hockey Team X Information: Advanced in Windows and Mac OS, Microsoft Office and the Adobe Creative Suite; including Photoshop and Dreamweaver. She is also acquainted with analytics suites such as Sysomos, Sprout Social, Hootsuite, Tweetdeck and other native tools. Emma is also fluent in HTML5 and CSS, is currently studying PHP and has designed databases in Filemaker Pro. Drivers License: Clean Languages: Intermediate French