EveryWoman Expo Sales Brochure

Transcription

EveryWoman Expo Sales Brochure
Sell and market your product to 10,000+ women
Beauty, fashion, health, wellbeing, food, wine and
more..
30 May - 1 June 2015
ASB Showgrounds, Greenlane
everywomanexpo.co.nz
Your new sales and marketing opportunity
The EveryWoman Expo will run in Auckland on
the Queen’s Birthday long weekend – 30 May to
1 June – at the ASB Showgrounds after many
successful years in Australia.
As organisers of NZ’s largest consumer
exhibition, The Auckland Home Show, you can
trust our proven track record of running market
leading events.
Featuring over 120 companies, attractions
include the Beautiful You Fashion Catwalk,
Empower Yourself Seminars, Schwarzkopf
Dry Hair Styling Bar, the Spa Bar, food
sampling, health advice, personal development
and (the all-important) retail therapy.
This is your chance to put your product in front
of over 10,000 mid to high income-earning
women, aged 25 - 54 who are ready to spend.
We know what we’re doing
EENZ is renown for its innovative, exciting
consumer events; and for providing a high
return on investment for all exhibitors. We
organise 19 exhibitions across Australasia,
making us the biggest and most successful
consumer exhibition organiser.
EENZ’s competitive advantage is its ability to
produce a vibrant marketplace for business.
Our marketing targets the right visitors and
you also receive extensive promotional
support with online, digital and print
platforms. These combined assets deliver
exhibitors great value for money, increased
sales and assist business growth.
a sale of
everything
a woman
wants!
91.4%
of visitors rate
the quality of the Expo as
“good to excellent”.
Why you should exhibit
The EveryWoman Expo is a high profile selling event yielding measurable results.
Exhibiting will give your company significant additional sales opportunities and market
exposure.
Participation will enable
your business to:
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Make more sales in 3-days than you’ll make in 2
months.
Engage and interact with your target customers.
Gather qualified leads in an easy and cost-effective
manner - no other marketing medium allows you to
do that!
Launch a new product and receive immediate
feedback.
Build loyalty with your brand.
Increase brand awareness and market share.
Sample and demonstrate product benefits.
Conduct market research.
We bring the buyers to you
Our well-rehearsed marketing campaign will
target women aged 25- 54.
The EveryWoman Expo is considered a mustattend event for all women in the Auckland area.
Our saturation marketing campaign includes:
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TV commercials on major networks.
Radio commercials on high-rating stations.
Relevant print media.
Online advertising.
Social Media through Facebook, Instagram
& Pinterest etc.
Targeted promotions and eDM campaigns.
Comprehensive PR campaign.
A dedicated expo website.
Dedicated Show magazine for visitors.
The EveryWoman
Expo will showcase
Cosmetics & skincare
Fashion & accessories
Beauty therapies
Nutrition
Food & wine
Organic food
Personal development
Massage & meditation
Natural therapies
Health & vitality
Health retreats
Travel
Wellbeing
Career & education
Pilates
Yoga
Life coaching
Jewellery
Cosmetic surgery
Herbal medicines
Holistic services
Homewares
Photography & art
Financial services
Feedback from Exhibitors
“Well organised, well visited, well advertised, huge
crowds, amazing turnout”.
Arbonne International
“The EveryWoman Expo is really good value for
money. Visitors are there to spend – it makes all
the difference”.
Fifth Avenue Jewellers
“Talking one-on-one with visitors’ at Expo’s builds
trust and quick rapport. As a direct result of
exhibiting at the EveryWoman Expo, we are now
supplying Channel 7 & Channel 9 makeup artists
with their skincare supplies”.
Arbonne International
93% of
visitors
made a
purchase
$3.5 million is
the estimated
spend at the
Expo
97% of
visitors
expected to
spend up to
$500 at the
Expo
91.4% of visitors
rate the quality
of the Expo
as “good to
excellent”
Exhibitors marketing objectives
achieved
• 96.9% of exhibitors were “satisfied
to very satisfied” with their ability
to generate brand awareness.
• 94.2% of exhibitors were “satisfied
to very satisfied” with the quality of
visitors.
• 93.4% of exhibitors said they
would rebook a stand.
Want to know
what space and
opportunities are
still available?
Contact Fiona Selby for more information
Ph: 09 976 8369
E: [email protected]
everywomanexpo.co.nz
All statistics from the 2014 Perth EveryWoman Expo research.