document - B2B @ FEC Franchising Exhibition Croatia

FBD offers a business
solution in franchising
for each kind of project
A professional team
dedicated to
master franchisees
and franchisees.
FBD Group is the
European franchising
leader in
fitted kitchen distribution
NUMBER 1 EUROPEAN FRANCHISER
OF FITTED KITCHENS
A strong network made of
361 stores in
over 24 countries.
over
FBD Group owns and develops
both leading brands
IXINA and
CUISINE PLUS.
FBD offers through different but complementary
marketing positioning, investment solutions fitting
each franchisee profile.
Working side by side with the franchisees.
Working hand in hand with the franchisees
With a strong expertise in seeking to acquire franchisees from a variety of backgrounds, the FBD group will
accompany you and your sales team easily and effectively toward success. An experienced, multi-brand team
will work with you on your daily projects to make your opening a quick success.
Our ambition: to work with each branch to best increase its efficiency,
its cost-effectiveness, its turnover and its profits.
Training, the key to success: the FBD Training Academy
The FBD Training Academy is a comprehensive program designed to develop the skills of the franchisees,
members and their teams. The aim is to capitalize on the strength of the group to offer a wider range of training.
Working methods, materials and tools have been harmonised so that each brand can appropriate them more
easily whilst maintaining its own values and specificities. Working groups sessions are regularly arranged to
exchange expertise, knowledge, skills…
• Over
1500
collaborators
•
•
3 BRANDS
361 FBD, Number 1 in profits, pioneers in ideas
Established in main European countries, with a strong presence
in North Africa and the Middle East, and developing in Russia.
The group works with top European kitchen furniture manufacturers
and collaborates with all major European home-appliances brands.
branches
in 2015
FBD /2
THE INITIAL TRAINING FOLLOWING TRAININGS
5 WEEKS/ commercial
methodology, products
(furniture, home-appliances, sanitary,
accessories), kitchen design, decor,
sales administration
1 COMPLEMENTARY WEEK/
Management training
specifically for the franchise
For managers:
1 CYCLE
1 CYCLE
coaching
management behaviour
For vendors:
3 CYCLES of commercial training
1 CYCLE of behavioural selling,
customer awareness
or the shop manager/management,
growth, figures analysis.
2 weeks/
immersion
in a store.
The FBD Training
Academy in
2014
70 SESSIONS organised into
16 DIFFERENT MODULES Almost
400 DAYS of training Over
600 TRAINEES
AN EFFECTIVE COMMUNICATION SERVICE,
SERVING THE REPUTATION OF THE BRANDS
• Powerful multimedia communication campaigns.
• Local and national media.
STRONG VALUES THAT MAKE THE GROUP TOGETHER AS ONE:
Loyalty management
The group’s strength is to not rely exclusively to one factory, but instead making partnerships with various leading
European manufacturers in order to propose an offer adapted to each brand needs.
Innovation
• The 3D Box – a real-life studio in which the customer can visualise
their future kitchen in real size, as if they were in it.
• A store visit route redesigned to optimise the customer experience and promote purchasing.
• For spring 2014: 3D design software, integrating advanced personalisation options.
Sustainable development
• Using PEFC-certified wood etc.
FBD /3
For each project,
FBD has a franchise
Enjoy the benefits
of a close-knit,
Stable group
with FBD
Legend
Current presence
Openings: 2015
With an innovative concept dedicated to large-scale
distribution and supported by a powerful industry.
FBD /1
New Generation
Kitchen specialist
Founded in
Belgium in
1971
Values for the development
of the brand:
Ixina has its roots
From
ELECTRO CASH
Brand, specialised in home
appliances retail.
FRANCHISOR SINCE 1977
40
Ixina’s network shows
nowadays today
YEARS’ EXPERIENCE
dedicated to the fitted kitchen market.
Sustainable
Transparent
INNOVATIVE
Modern look
Functional
AFFORDABLE
Practical
Because you will enjoy working in a shop that is strongly business-oriented
Ixina offers a wide range of custom-designed kitchens.
• Over 500 models and 10,000 combinations to infinity,
• A range structured to meet all your customers’ needs, depending on their budget,
their needs and their lifestyle.
Our kitchens are easy to live in, nicely designed and functional.
> Best Human quality-price ratio.
Ixina works with top suppliers with strong reputation, with whom the best prices and delivery time are negotiated;
while benefiting renown and quality from the biggest home appliances brands.
IXINA /1
Rely on our leading concept strength.
Because we work in a highly competitive market, Ixina has adopted its specific positioning, based on advice and
transparency. Combined with a net price policy, this winning concept represents a turnover of 358 million €.
• A unique concept in our sector based on advice and transparency.
• A net price policy as a core to better sale our modern, functional
and quality kitchens.
• “ Smart selling” and technology (functionality and the 3D box)
are the foundations of Ixina’s success.
Your target.
Sensible and rational consumers, price and tends-sensitive.
They are looking for products that are affordable, look-oriented and functional so that the kitchen
becomes a true living-space.
Choose a powerful marketing.
A unique policy for national multimedia communication,
Traffic-oriented, all medias included: TV, radio, web, print,
in-store advertising (one leaflet per month in letterboxes).
Ixina’s key figures
IN 2015:
202 STORES
throughout the world,
which includes
107 in France,
54 in Belgium and
41 internationally
48 500
KITCHENS SOLD
in France and internationally
in 2014
+1 outstanding catalogue
produced every year.
32 STORES OPENINGS
expected in 2015
in France and internationally
OVER
40
YEARS’
EXPERIENCE
PREDICTED
TURNOVER
FOR 2015:
16 COUNTRIES
COVERED IN 2014
AND 24 COUNTRIES COVERED IN 2015:
Belgium, France, Poland, Russia, Morocco, Algeria,
Tunisia, Lybia, Egypt, Saudi Arabia, United Arab
Emirates, Ivory Coast, Benin, Kenya, Mauritius,
Nigeria, Vietnam, Lithuania, Canada, Kuwait,
Burkina Faso, Togo, Madagascar, Thailand.
358 M€
Don’t wait any longer to join the Ixina network, the new generation Kitchen
specialist, and give your career a new boost in a sustainable way.
CONTACT
Alain BODIVIT - General Manager Export
Mob: +33 (0)6 03 70 54 19 - [email protected]
IXINA /2
New Generation
Kitchen specialist
FAMILY
functional
UNCLUTTERED
DEMAND
trend
colors
IXINA /3
HIGHLY
functionnal
DESIGNER
kitchens
IXINA /4
Outstanding kitchens
FOUNDED IN
1984
The brand values:
Aspirational
INGENIOUS
Cuisine Plus was born
with the primary objective
OF GENERALIZING THE PURCHASE
OF FITTED KITCHEN
by applying a policy thus far reserved
for large-scale distribution.
AUDACIOUS
WARM
seductive
ENHANCIVE
SPECIALIST
Offer one of the widest range on the market
Cuisine Plus offers a wide choice of custom designed kitchens.
• Over 100 models and over 10,000 combinations.
• A large, quality range to meet all your customers’ needs according to their budget, their demands
and their lifestyle.
Our kitchens are easy to live in, designer and functional.
> A concentration of European expertise.
We buy to our suppliers the best we can so that you can benefit from having a range that is more coherent
in tune with customer’s needs, and get a wider product range at your disposal.
An integrated logistic organization that optimises the supply chain and gives you the ability to respond to
your customer faster.
CUISINE PLUS /1
Your target
Trends-oriented, the Cuisine Plus customer lives life to the fullest, loves to invite people and can be distinguished by
their sense of style. A strong personality, capable of designing the perfect kitchen for them that would satisfy their
wildest desires.
Because you will benefit from advanced, rewarded advertising
• A national TV presence for brand recognition
Cuisine Plus has a strong communication through the major
TV channels to reach your customers on a large scale,
assert your local status and assure them of your virtues.
• Powerful marketing operation
to increase the traffic, with mailbox,
web advertising.
+1 comprehensive product
catalogue every year.
A new concept focused on the customer’s
visit route and the sale, stronger than ever.
In the Studio Lab©, a space dedicated to designing future kitchens,
your customers choose the materials and colours and get guidance
about the installation.
6 COUNTRIES
Cuisine Plus’ key figures
15 750
kitchens sold
in France and internationally
in 2014
88 M€
VAT revenue in 2015
75 STORES
worldwide in 2015
including 52 in France and
23 internationally
COVERED
IN 2014
AND 7 COUNTRIES
COVERED IN 2015
France, Morocco, Tunisia, Saudi Arabia,
Russia, Mauritius
30 YEARS’ 13 OPENINGS
EXPERIENCE
PLANNED IN 2015
Don’t wait any longer to join the Cuisine Plus network
– outstanding kitchens – and give your career a new boost.
CONTACT
Alain BODIVIT - General Manager Export
Mob: +33 (0)6 03 70 54 19 – [email protected]
CUISINE PLUS /2
Outstanding kitchens
SEDUCTION
PLEASURE
audacious
QUALITY
INGENIOUS
specialist
CUISINE PLUS /3
VERY trendy
VITALISED
&
KITCHENS
CUISINE PLUS /4