PDF

Newspaper and Online Editorial Report
2015
National
Millennials in Canada
Publication date April 16, 2015 Ad close March 26, 2015 Material deadline April 2, 2015
Canadian Millennials, the generation born between 1981 and 2000, are quickly becoming
a social and economic force to be reckoned with. Coming of age during a period of
unprecedented economic growth, this almost 9 million-strong cluster is engaged,
independent-minded, confident and innovative. Add in their tech savviness and
environmental conscience and they are a cohort unlike any that has come before.
Also known as Generation Y, their buying power continues to grow, making them a group
that marketers need to keep a keen eye on. In this Report on Millennials in Canada, The
Globe and Mail will explore the impact this generation is having on our country, both now
and into the future.
Stories under consideration:
77 Many millennials consider themselves to be entrepreneurs. What does this mean to the
small business sector?
77 Post-Secondary education – Programs that connect Gen Y with innovative and creative
thinking
77 How is the “always on generation” impacting technology development and usage?
77 Retail trends – How are Gen Y shopping and what does this mean to bricks and mortar
as well as cyber locations?
77 Financial matters – What do lenders and financial institutions need to keep in mind
when it comes to Millennials?
77 Generation Y and environmental sustainability. What product developers, service
providers and brand ambassadors should be aware of.
rates
Globe Connect Rates Apply
CONTEXTUAL PLACEMENT: BUSINESS, NEWS, Life
Millennials read The Globe…
690,000 weekly print readers. Up 19% since Fall’11.
1.4 million online UV’s. Up 65% since Fall’11.
GlobeConnect offers comprehensive packages
that reach key audiences through hyper-targeted
content. Print, web, mobile, social and search are
offered with each ad package. Available extension
onto Alliance partner sites truly optimizes
the impact of your brand message. Plus, all
GlobeConnect reports that are hosted on
our site receive rotational promotion on the
homepage of GlobeandMail.com for one full
month.
More of The Globe’s Millennial readers are employed and consider themselves entrepreneurs:
Print
Digital
162 Index to population
115 Index to population
Why they read The Globe in print and online:
7 Keeps them current and informed
7 It’s reader friendly
7 Trusted content that fuels their social conversations
Sources: PMB/comScore Fall 2011, Fall 2014; NADbank 2013
Call your Globe and Mail representative for more information or to book your space
telephone
Dorothy Rose Advertising Service Representative
Toronto [email protected]
Ontario & Manitoba 1.800.387.9012
Eastern Canada [email protected]
Ottawa region, Quebec & Atlantic Canada 1.800.363.7526
western canada [email protected]
416.585.5368 email [email protected]
telephone
416.585.4858 email [email protected]
international [email protected]
Alberta & saskatchewan 1.403.245.4987 or 1.403.774.8024
united states and worldwide 1.212.946.0219
british columbia 1.800.663.1311
To learn more and for specifications and formats for newspaper,
magazines, digital, mobile and video, please visit globelink.ca
northwest territories & Nunavut 1.604.685.0308
February 5, 2015 | RL
Andrea D’Andrade Manager, Special Reports and New Product Development