the intersection of millennial diversity, race, and nonprofit board

THE INTERSECTION OF MILLENNIAL DIVERSITY, RACE, AND NONPROFIT BOARD LEADERSHIP
Presented by: Ebonie Johnson Cooper, Chief Millennial Officer, Friends of Ebonie, LLC
Howard Conyers, Co‐Founder, iSTEMNOLA
1
Who are the Young, Black & Giving? 2
Generation: Millennial
Aloof Unfocused Arrogant/ Cocky
Entitled Demanding Independent Strong‐willed Game changers Self‐ starters
Leaders
3
Generation: Millennial
21% believe helping people in need is the most important thing in life (2010 PEW Research Report) Millennials will be 70% of the global workforce by 2025 (Edelman 8095 Research)
(2013 MCON Research Report)
The Golden Rule: Issues > Organizations 4
Millennials as Givers
88% donated to a nonprofit organization in 2013 (2014 MCON Report) 28% donated $100 ‐ $500 to an organization in 2013 (2014 MCON Report) (2014 MCON Research Report)
The Golden Rule: Issues > Organizations 5
On Black Millennials & Non‐Profits
48% of black
millennials don’t think
non-profits do
enough to engage
them
43% of millennials are non‐white (PEW Research Center) “[Non‐ profits] miss out on volunteers, donors and connectors.”‐ Corey Savage, Director of Development, College of Arts and Sciences North Carolina Central University
6
Three E’s to Black Millennial Board Engagement
ENGAGE
ENRICH
EMPOWER
7
ENGAGE: FACTS •
56% of social media is controlled by African Americans •
52% of the 2015 Friends of Ebonie survey respondents said that social media is their primary news source
•
52% of black millennials
surveyed would get involved with an organization that engaged with them directly via social media 8
ENGAGE: SOCIAL MEDIA
40% of African American 18‐29 year‐olds who use internet say they use Twitter
Twitter
Townhalls
#Hashtags
Black Twitter
Twitter Chats
RTs/ Mentions
9
ENRICH: COLLABORATE
68% of black millennials say there is a very good chance they would be involved if the organization hosted events that have black professionals or professionals of color highlighted as speakers, panelists or honorees. 57% of black millennials say there would be a very good chance they would get involved with an organization if it hosted events in partnership with diversity‐
centered or black professional organizations.
10
ENRICH: COLLABORATE
Panel Discussions
& Roundtables
Volunteer
& Giving Projects
Honorees
Sample Regional & National Organizations
11
EMPOWER: LEADERSHIP
Young Professional
Boards
Leadership
Councils
Fundraising
Committees
12
RETAINING YOUNG BLACK BOARD MEMBERS • Educate and put yourself in diverse board leaders shoes
• Value experience over case studies
• Remember diverse millenials may have personal experiences with the problems to be solved
• Data doesn’t always tell the story
13
USING BLACK MILLENNIALS EFFECTIVELY •
Utilization of Time
•
Financial Contribution Runaways
•
Access to Networks (Colleges, professional, NPHC, etc.)
14
#BLACKLIVESMATTER
15
BLACK MILLENNIALS: RACE & SOCIAL JUSTICE Authenticity • Be real and upfront
• Be genuine in your approach
Have the Conversation • Race matters, talk about it‐ even if you don’t agree
• You can’t help our communities if you don’t know anything about our communities
Transparency • Educated, diverse leaders can smell BS a mile away
• Tell us WHY you want to help • Tell us HOW we can do it TOGETHER
Racial Leadership of Orgs
• More substantial Role than Community Liaison
• Encouraging Executive Directors of Color
16
THE STATE OF NOLA
1.
Organizations must seek genuine input from people they are serving
2.
Email and social media are not effective if you are connected
3.
Meet the people where they are
4.
Preparing youth for minimum wage opportunities is not beneficial 5.
Crime & Education
6.
Katrina was not a celebration for everyone
7.
Protecting a culture that gentrification may erase
17
QUESTIONS?
18
STAY CONNECTED Ebonie Johnson Cooper
www.friendsofebonie.com
Howard Conyers
www.EbonieJohnsonCooper.com
www.carolinaqnola.com
@FriendsofEbonie
@CarolinaQNOLA
/FriendsofEbonie
@FriendsofEbonie
@carolinaqnola_PhD
19