energy - Mr. Checkout

Grounded in Health and Wellness, VMG has developed a portfolio
of innovative, scientifically-based products that meet the needs
and wants of the emerging consumer.
VMG brands include GoTime Performance Energy Shot, Shotz
Energia, Shotz Natural Energy, and Xyience Performance Nutrition.
© Velocity Marketing Group Inc.
MANAGEMENT TEAM
James (Jamie) Gill
CEO
Marie Quintana
President
Kirk Hardwick
Vice President Sales
Patsy White
Executive Vice President
Mr. Gill has over 20 years experience in various industries, including nutrition, health & wellness and retail. He has been associated with
premier brands such as Reebok, Weider, Bell and many others. His experience in these industries includes manufacturing, sales
management, private label and establishing sales programs at some of the nation’s largest retailers, including Wal-Mart, Sam’s Club and JC
Penney. Mr. Gill’s background of retail sales, nutritional supplement industry experience and leadership skills serve him well in his position
with VMG and have been invaluable to the successful launch of the VMG product brands that include Go Time Performance Energy, Shotz
Natural Energy, Shotz Energia and Xyience Performance Nutrition.
Ms. Quintana has over 30 year experience in management having held high-level executive positions for the past 22 years. Ms.
Quintana spent 14 of those years at PepsiCo where she advanced to serve as SVP, Multicultural Sales and Marketing from 2005 – 2012.
At PepsiCo, Ms. Quintana, developed and activated PepsiCo’s Multicultural selling strategy across brands, customers and partners. In her
most recent position as President of TuFamilia, Inc., she was instrumental in the development and launch of a mobile solution that
caters to the Latino consumer. She is fully bilingual in English and Spanish and is highly regarded as an acclaimed industry keynote
speaker.
Mr. Hardwick began his retail career in 1986, where he cut his teeth at Walmart Stores, Inc. During his 15-year tenure at Sam’s Club, he
held various executive positions in merchandising and operations, where he advanced to serve as VP, Country Director for Sam’s Club
Puerto Rico in the International Division. In 2010, Mr. Hardwick accepted an opportunity to partner and serve as Vice President National
Accounts with a national innovation company strategically aligned with The Coca-Cola Company to manufacture and incubate start up
brands and bring them to scale at retail. Mr. Hardwick is well known and respected in the retail industry and has achieved high success
with each of his endeavors..
Mrs. White, oversees the daily operations and management of department level personnel and support staff of VMG. Mrs. White has over
30 years experience in domestic and international import/export manufacturing, distributing, merchandising and selling. Mrs. White’s
expertise has been in managing the day-to-day operations of the business including overseeing all internal company departments and
assisting in managing key in-house
customer and
vendor
©accounts
Velocityand
Marketing
Group
Inc.relations.
CATEGORY LANDSCAPE CONTINUES TO HAVE MORE
COMPLEXITY WITH GREATER CONSUMER EXPECTATIONS
Active Lifestyle
Good-for-you
Pick me-up
Energy
Better-for-you
Replenishmen
t
Healthier
Indulgence
Detoxification
Health &
Wellness
Functionality + Taste
Hydration
Weight
Management
Reinvigoration
Self Confidence
Relaxation/Sleep
Enhancement
Digestion
Beauty
Comfort/Relaxatio
n
1970’s
Natural
Energy Shots
Refreshment + Taste
Indulgence
Purposeful
Nutrition
1980’s
Focus
Health &
Wellness
1990’s
Immunity
2000’s
© Velocity Marketing Group Inc.
2010’s
2016
WE LEVERAGE EXTERNAL FACTORS TO DRIVE
INCREMENTAL CATEGORY GROWTH
Efficacy
Proven Formulation
60%
Consumer
Millennial and Multicultural Focus
Brand Position
Premium Status
WE LEVERAGE EXTERNAL FACTORS TO DRIVE
INCREMENTAL CATEGORY GROWTH
Efficacy
Proven Formulation
Consumer
40%
Millennial and Multicultural Focus
60%
Brand Position
Premium Status
Health Wellness
All Natural
95%
WE ARE POSITIONED TO WIN WITH CONSUMERS
ACROSS FOUR KEY TOUCH POINTS
Product /
Innovation
Brand
Building
Customer
and POS
Activation
Community
© Velocity Marketing Group Inc.
Vision:
To supply today’s active-lifestyle Millennials
with all the energy they will ever need to live
life to the fullest.
Core Attributes:
Hours of Energy, Superior Formulation, Mega
Doses of Vitamins B6 and B12,
Less caffeine, Sugar Free,
Developed by a nutrition company
OPPORTUNITY EXISTS FOR INCREMENTAL
CONSUMERS TO DRIVE CATEGORY GROWTH
All others,
$21,125,110
Tweaker,
$8,694,328
Stacker,
$39,544,199
GO TIME Performance Energy
ADDS incremental consumers
and volume to the category
Street King,
$8,677,432
Private Label,
$10,194,744
High
5 Hour Energy,
$1,052,573,312
Low
Efficacy
Energy Shot - $1.14B category(1)
5 Hour has 92% market share
Aging /
Boomer
Millennial
Consumer
(1) Source: Bevnet Magazine, June 2015
•
•
•
•
•
Consumer Centric
Innovation
Nutrition Company
Formulation
Science / Sustained Energy
ATTRACTING NEW CONSUMERS IS CRITICAL
FOR TOTAL CATEGORY GROWTH
Energy drink category still growing...
projected to reach $15B by 2019
122% growth (‘09-’14) is best rate of
any non-alcoholic legacy beverage
category
Energy category = only 16% consumer
penetration
Significant opportunity to attract new
consumers with innovative products
Source: Mintel, 2015
Intternational Food Information Council Food & Health Survey, 2012
MILLENNIAL CONSUMERS ARE AMBITIOUS
DOERS WHO NEED ENERGY
•
92M Millennials with $1.3T in buying power.
•
Most diverse generation in the U.S., driven by large
wave of Hispanic and Asian immigrants for the past
half century
•
“Digital natives” who have grown up with digital tools
such as the Internet – savvy and expect information
at their fingertips
•
Millennials are, and will continue to be, a large part
of the population in the coming years -- largest oneyear age cohort is only 23
•
Will be 75% of workforce by 2025
Source: “15 Economic Facts About Millennials”, Council of Economic Advisers, October 2014; “Millennials in Adulthood”,
Pew Research Center, March 2014; “Understanding the Millennial Consumer”, Stylus, March 2014
OLDER MILLENNIALS ARE PRIME TARGETS
Older Millennials strongly agree that energy drinks/shots
are good substitutes for alternative caffeine beverages,
including coffee (65%) and carbonated soft drinks (64%).
•
•
•
•
•
Skews male
Young professional
Physically active
On-the-go
Connected
Source: Convenience Store News, June 2015
SUPERIOR FORMULATION
0
•
•
•
•
•
Higher dosage of vitamins B6 & B12
Stronger proprietary energy blend
(2200mg vs 1870mg)
Less Caffeine
Superior flavor profiles
Competitively priced at retail
© Velocity Marketing Group Inc.
VISION:
CORE ATTRIBUTES:
To supply today’s activelifestyle Hispanic
consumer with all the
energy they may need to
live life to the fullest.
Hours of Energy
Superior Formulation
Mega Doses of Vitamins B6 + B12
Less caffeine; Sugar-free
Developed by a nutrition company
Hispanic-Inspired Innovation
OPPORTUNITY EXISTS FOR INCREMENTAL HISPANIC
CONSUMERS TO DRIVE CATEGORY GROWTH
All others,
$21,125,110
Tweaker,
$8,694,328
Stacker,
$39,544,199
Shotz Energia ADDS
incremental consumers and
volume to the category
Street King,
$8,677,432
Private Label,
$10,194,744
Low
Efficacy
High
5 Hour Energy,
$1,052,573,312
Hispanic
Millennial
Aging /
Boomer
Consumer
•
•
•
•
•
Consumer Centric
Innovation
Nutrition Company
Formulation
Science / Sustained Energy
HISPANIC CONSUMERS OVER-INDEX ON
CONSUMPTION OF ENERGY DRINKS
ENERGY DRINK
CONSUMPTION
Demo
Variables
%
Index
Volume
Head of Household Ethnicity/Race
White
51.2%
74
Black
8.7%
73
Hispanic
30.7%
245
Asian
5.1%
120
Other
4.2%
188
Over the next 10 years, Hispanic
consumers will account for 60% of liquid
refreshment beverage growth in the U.S.
HISPANIC MALES ARE THE MOST FREQUENT C-STORE
SHOPPERS AND THEY BUY 2X THE PRODUCT
Hispanics are the most frequent
convenience store shoppers
7
Male
Female
31%
69%
Males account for > 2x the number of
convenience store transactions
Transaction size
Transactions
6
5
4
3
8
10
12
14
16
Trips/Month
Source: 2013 Convenience Observational Study
18
20
AUTHENTICITY MATTERS – 91% OF HISPANICS BELIEVE
CARRYING AUTHENTIC PRODUCTS ARE IMPORTANT
Purchasing power of Hispanics is estimated
to reach $1.7 trillion dollars in 2017
AND
By 2050 minority groups will be the majority
(54%)
• Hispanics are seeking brands that are
aware of their particular cultural needs
and tastes
• Invest in learning about cultural
characteristics and building brands
around them
COMMUNITY IS CRITICAL TO HISPANIC
Heritage
Pride
Family
Soccer
Education
SUPERIOR FORMULATION
Shotz Energia
0
•
•
•
•
•
Higher dosage of vitamins B6 & B12
Stronger proprietary energy blend
(2200mg vs 1870mg)
Less Caffeine
Superior flavor profiles
Competitively priced at retail
© Velocity Marketing Group Inc.
ENERGY TO LIVE LIFE
TM
Vision:
To supply today’s active-lifestyle Natural consumer
with all the NATURAL energy they will ever need to
live life to the fullest.
Core Attributes:
All Natural Premium Product, Loaded with Vitamins B6
and B12, Natural Fruit Flavor, Antioxidant Rich,
Contains Vitamin C, No artificial flavors or colors, no
artificial sweeteners or added sugar, no preservatives
OPPORTUNITY EXISTS FOR INCREMENTAL
CONSUMERS IN THE NATURAL CATEGORY
All others,
$21,125,110
Tweaker,
$8,694,328
Stacker,
$39,544,199
Shotz Natural Energy ADDS
incremental consumers and
volume to the category
Street King,
$8,677,432
Private Label,
$10,194,744
High
5 Hour Energy,
$1,052,573,312
Low
Efficacy
Energy Shot - $1.14B category(1)
5 Hour has 92% market share
Conventional
Natural
Health and Wellness
(1) Source: Bevnet Magazine, June 2015
•
•
•
•
•
Consumer Centric
Innovation
Nutrition Company
Formulation
Science / Sustained Energy
NATURAL BEVERAGE GROWTH OUTPACING
CONVENTIONAL IN EVERY CHANNEL
SPINS Channel
12 week
52 week
Total Beverages
12 week
52 week
Natural Beverages
NATURAL
SUPERMARKETS
13.30%
14.40%
13.30%
15.40%
SPECIALTY GOURMET
SUPERMARKETS
6.50%
4.50%
13.90%
14.70%
CONVENTIONAL
SUPERMARKETS
(FOOD)
2.80%
0.90%
12.60%
9.30%
CONVENIENCE
MULTI OUTLET
3.50%
2.00%
15.50%
12.10%
CREATED FOR THE HEALTH-AND-FITNESS
CONSCIOUS CONSUMER
Affluent, Upscale demographic
•
35 + median age
•
Employed, dual-income > $66K HHI
•
Married with children/teens in home
•
Lives busy life + seeks healthy balance
•
Uses energy shots to:
Boost energy • Keep mentally alert •
Stay awake
CONSUMERS ARE WANTING HEALTHIER ENERGY
ALTERNATIVES TO SUSTAIN BUSY LIFESTYLES
64% rate “All Natural”
as an important attribute
for an Energy Drink
55% rate “No Sugar”
as an important attribute
This jumps to 63% for women
46% of all consumers are
seeking
“products without artificial
additives”
Souce: International Food Information Council Food & Health Survey, 2012
SUPERIOR FORMULATION
WE WILL WIN WITH A STRONG MARKETING STRATEGY
• Engagement critical for Millennials - social
media, sampling and demos
• Social media influences 34% of Millennial
purchasing decisions, more than double
that of Boomers (16%) 1
• Retail Activation
• Product Sampling and Demos
Retail specific
events/programs/requests
• Store incentive programs
Be Relevant
• Events
• Endorsements
© Velocity Marketing Group Inc.
• Sponsorships
•
•
HIGH PERFORMANCE ENERGY IN AN
ENVIRONMENTALLY FRIENDLY PACKAGE
•
•
•
•
•
•
•
100% recyclable
50% made from recycled PET
Saves energy
Reduces greenhouse gases
Reduces landfill space
BPA-free
Made in the USA
© Velocity Marketing Group Inc.