2015 Europe Fact Sheet - Hawaii Tourism Authority
Transcription
2015 Europe Fact Sheet - Hawaii Tourism Authority
Europe Fact Sheet Europe Overview The HTA, through Hawai‘i Tourism Europe (HTE), targets visitors from the countries of the United Kingdom and Germany, the two top source markets in the Europe Major Market Area (U.K., Germany, France, Italy and Switzerland). In 2014, HTA also provided additional funds to support trainings in France and Scandinavia. Year end 2014 visitor arrivals are up 4.6% compared to the same period last year, and per person per day spending is down -2.7% The UK Pound and Euro was relatively stable against the dollar. Focus was mainly on the travel trade, in addition to building brand awareness and demand for the destination via PR activities in anticipation of potential direct service with the introductory of Boeing's 787 Dreamliner and Airbus A380. 2014 Quick Facts Visitor Expenditures: Primary Purpose of Stay: Average Length of Stay: First Time Visitors: Repeat Visitors: $321.7 million Pleasure (125,781) vs. MCI (7,293) 13.05 days 69.1% 30.9% EUROPE MMA (by Air) Visitor Expenditures* ($ Millions) Visitor Days Arrivals Per Person Per Day Spending* ($) Per Person Per Trip Spending* ($) Length of Stay (days) *Excludes supplemental business spending 2012 292.1 1,669,269 129,252 175.0 2,259.7 12.91 2013 321.6 1,818,056 136,805 176.9 2,351.1 13.29 2014 Preliminary % Change 2014P vs 2013 321.7 1,868,391 143,132 172.2 2,247.8 13.05 0.0% 2.8% 4.6% -2.7% -4.4% -1.8% 2015 Target (Rev Feb 2015) 344.2 1,998,906 153,130 172.2 2,247.8 13.05 % Change 2015T 2014P 7.0% 7.0% 7.0% 0.0% 0.0% 0.0% P: Preliminary Contact Information Hawai‘i Tourism Authority: Caroline Anderson, Tourism Brand Manager Tel: (808) 973-2273 [email protected] Hawai‘i Tourism Europe: Germany: Kerstin Wierzeyko, Account Manager Tel: 49 (89) 55 25 33 409 [email protected] As of February 2015 1 Europe Fact Sheet Contact Information (cont.) UK: Olusola Thomson, Account Manager Tel: 44 (0) 207 6446 127 [email protected] Market Summary Overall European arrivals increased +4.6% in 2014. Daily spending was also up 1.5% at $172.2, and thus total visitor spending to increase 14.5%. Length of stay increased +3.2% to 13.3 days, which brought about double-digit growth to total visitor days at +12.8%. MCI visitors increased 3.4% to 7, 293 visitors. Majority (74%) visited O‘ahu, followed by Maui (42%), Hawai‘i Island (34%) and Kaua‘i (22%) in 2013. The first two months of 2014 show visitor arrivals up 7.5% over the same period last year. Market Conditions Outlook The U.S. Department of Commerce, ITA, Office of Travel & Tourism Industries’ forecasts the following growth for 2015 (against 2014): UK (+2%); Germany (+2%); France (+4%); Italy (+6%); Switzerland (+2%). Visitor volume from Europe is expected in to increase in 2015, followed by similar and slowly increasing growth over the next four years. The largest growth from Europe will come from the U.K., France and Germany. While the growth forecasts reflect low-growth rates, it is based on large traveler volume bases. (as of October 2014, NTTO) The Euro and British pound are weakening against the U.S. dollar, but both currencies are still above the US dollar (whereas other foreign currencies are below the US dollar). Twenty percent of UK consumers say they anticipate spending more on holidays in 2015 compared to 15% who say they will spend less. Vacation and travel remains one of Germany’s most popular leisure activities with the United States the leading overseas destination. Increased seat capacity out of the US West and US East will open seat availability for European visitors. As of February 2015 2 Europe Fact Sheet Visitor Statistics 2009-2014p EUROPE MMA (by Air) Visitor Expenditures* ($ Millions) Visitor Days Arrivals Per Person Per Day Spending* ($) Per Person Per Trip Spending* ($) Length of Stay (days) 2009 197.2 1,366,674 104,403 144.3 1,888.7 13.09 2010 2011 228.5 1,437,409 112,765 159.0 2,026.2 12.75 244.0 1,525,705 119,825 160.0 2,036.7 12.73 2012 292.1 1,669,269 129,252 175.0 2,259.7 12.91 2014 Preliminary 2013 321.6 1,818,056 136,805 176.9 2,351.1 13.29 % Change 2014P vs 2013F 321.7 1,868,391 143,132 172.2 2,247.8 13.05 0.0% 2.8% 4.6% -2.7% -4.4% -1.8% 2014 Target 2015 Target (updated 2014P vs (Rev Feb Aug 2014) 2014 Target 2015) 367.2 1,943,006 149,140 189.0 2,462.3 13.03 -12.4% -3.8% -4.0% -8.9% -8.7% 0.2% % Change 2015T 2014P 344.2 1,998,906 35,000 172.2 2,247.8 13.05 7.0% 7.0% 15.5% 0.0% 0.0% 0.0% *Excludes supplemental business spending Europe: Distribution by Island EUROPE MMA (by Air) O'ahu Maui County ...Maui ...Moloka'i ...Lāna'i Kaua'i Hawai'i Island …Hilo …Kona 2009 76,412 39,698 39,012 1,763 1,733 20,938 30,397 14,567 24,263 2010 81,352 44,120 43,253 1,801 1,801 21,908 30,868 14,533 24,631 2011 86,432 47,678 46,955 1,949 1,803 24,273 34,916 16,591 28,679 2012 89,337 54,331 53,556 2,132 1,469 28,773 40,687 18,766 33,299 2013 99,092 58,992 57,837 2,242 2,399 31,099 45,429 22,801 36,371 2014 Preliminary 103,148 59,784 59,043 2,876 2,178 32,025 47,738 23,071 39,489 % Change 2014P vs 2013 4.1% 1.3% 2.1% 28.2% -9.2% 3.0% 5.1% 1.2% 8.6% 2013 2014 Preliminary % Change 2014P vs 2013 Europe: Group vs. FIT; Leisure vs. Business EUROPE MMA (by Air) Group vs FIT Group tour True Independent Leisure vs business Pleasure (Net) MCI (Net) Convention/Conf. Corp. Meetings Incentive As of February 2015 2009 2010 2011 2012 7,236 59,568 6,913 63,342 8,493 68,749 9,124 74,481 8,190 85,429 7,633 92,981 -6.8% 8.8% 89,807 7,077 5,507 773 966 97,522 5,533 4,045 700 962 103,072 7,695 5,185 1,159 1,557 111,188 6,489 4,148 952 1,573 119,432 7,052 4,362 1,031 1,968 125,781 7,293 4,540 1,346 1,795 5.3% 3.4% 4.1% 30.5% -8.8% 3 Europe Fact Sheet Europe: First Timers vs. Repeat Visitors EUROPE MMA (by Air) 1st timers (%) Repeaters (%) 2009 70.4 29.6 2010 71.2 28.8 2011 69.9 30.1 2012 70.8 29.2 2014 2013 Preliminary 70.9 69.1 29.1 30.9 % Change 2014P vs 2013 -1.8 1.8 Tax Revenue EUROPE MMA (by Air) 2009 2010 State tax revenue generated* ($ Millions) 20.0 24.9 *State government tax revenue generated (direct, indirect, and induced) As of February 2015 2011 26.58 2012 31.82 2014 2013 Preliminary 34.30 34.30 4