agenda
Transcription
agenda
HUB �e L IVE THE RETAIL EXPERIENCE SYMPOSIUM APRIL 23 2015 H EL EN M IL L S T H E AT ER N EW YOR K CIT Y 8:00 am R EG I S T R AT ION & BR E A K FA S T 9:00 am W EL COM ING REM A R K S 9:10 am DWAYNE CHAMBERS • CMO • KRISPY KREME Delivering Joy: Krispy Kreme is About More Than Doughnuts. Since 1937, Krispy Kreme guests have lined the block for a taste of its signature hot “Original Glazed®” doughnuts. Now in 23 countries, this iconic brand’s secret to success comes from knowing their business is about more than selling doughnuts: it’s about delivering joy. CMO Dwayne Chambers explains how Krispy Kreme’s simple purpose “to touch and enhance lives through the joy that is Krispy Kreme” drives the decisions that have shaped the experience people crave today. And, yes, doughnuts for everyone! 10:00 am SHARON LOVE • CEO • TPN The Human Touch: Shoppers Expect More Than Just the Next Killer App. While technology has changed shopper behavior, customers still want a human touch. Sharon Love will share best practices in creating shopping experiences that modernize and streamline, while also ensuring that technology does not overwhelm humanity. 10:20 am BR E A K 10:50 am DARYL TRAVIS • CEO • BRANDTRUST Retail Details: Little Things Can Add Up to Big Returns at the Store. Eighty percent of companies believe they deliver a good customer experience, but only eight percent of customers agree. Why is that? Daryl Travis will show how to build loyalty by identifying the little things that draw customers in or turn them away — and demonstrate that what matters most costs very little to implement. 11:10 am LAURA GORDON • VP MARKETING & INNOVATION • 7-ELEVEN Real-Time Retail: 7-Eleven’s Journey from ‘Convenience’ to ‘Convenient’ Store. Consumer needs change not only by the day, but also by the hour. Understanding how to use apps and other technologies to get information to them in the right way, at the right time, is crucial. Laura Gordon, VP of Marketing and Brand Innovation will detail 7-Eleven’s transition from a ‘convenience’ to a ‘convenient’ store that gives customers information when and where they need it, and provides a broader range of services to satisfy a broader range of needs. 12:00 pmL UNCH JEANNINE D’ADDARIO • CMO • WHOLE FOODS 1:00 pm Values Matter: How Whole Foods Helps Make the World a Better Place. From its humble beginnings in Austin, Texas in 1980 to more than 400 stores in the US, Canada and UK today, Whole Foods Market fulfills a higher purpose, adheres to core values, and delivers on its “Win 6” philosophy of taking care of its customers, team members, supplier partners, investors, communities and the greater environment. CMO Jeannine D’Addario shares how Whole Foods communicates and makes good on its purpose, values, and mission both to core customers and a broader audience as it opens more locations with the goal of reaching 1,200 stores. 1:50 pm WILL CLARKE • EXECUTIVE CREATIVE DIRECTOR • INTEGER Storyselling: What’s Your Story? Stories are evolutionarily hardwired to engage the human brain in ways that other forms of communication simply cannot. Will Clarke will guides you through the post-marketing world where brands and retailers co-create the future through the power of telling stories. 2:10 pm LEONTYNE GREEN-SYKES • CMO • IKEA Understanding the Customer: How IKEA Strives to be the Leader in Life at Home. Since its 1943 founding in Sweden, IKEA has offered well designed, functional home furnishing products at very affordable prices. Now with more than 360 IKEA stores in 47 countries, IKEA continues its vision to “create a better everyday life” for its customers by understanding how people live in their homes and offering beautiful, smart solutions to fit their needs. CMO Leontyne Green-Sykes illuminates how IKEA listens and responds to customers at every touch point, from product development to marketing communications to the in-store experience. 3:00 pmBREAK 3:30 pm HEALEY CYPHER • HEAD OF RETAIL INNOVATION • EBAY Redefining Retail: How eBay is Taking Retailers into the Future. The boundaries of retail stores and the use of mobile are changing by the day to keep up with accelerating customer expectations. eBay is taking retailers into the future by connecting the online and offline shopping experience. Healey Cypher, Head of Retail Innovation at eBay, will share how eBay is redefining in-store retail with technology that creates instantly shoppable moments. He’ll detail how eBay is helping retailers gather data in-store, just as they do online to help inform their strategy and revolutionize the shopping experience across multiple screens. 4:20 pm TINA MANIKAS • PRESIDENT • FCB RED 4:40 pm BREAK 5:10 pm DR. DAN FLINT • PROFESSOR • UNIVERSITY OF TENNESSEE The Hub Top 20: Benchmarking Excellence in Shopper Marketing An ‘exit poll’ analysis of the state of best practices in Shopper Marketing based on the results of the 8th Annual Hub Top 20 survey of excellence in Shopper Marketing. 6:00 pm HUB TOP 20 COCKTAILS & DINNER BUFFET Announcing Results & Celebrating Winners of the 2015 Hub Top 20! TO REGISTER: www.hubmagazine.com/live Headliners DWAYNE CHAMBERS Dwayne Chambers is senior vice president and chief marketing officer of Krispy Kreme. He previously held key marketing roles with Fuddruckers, Noodles & Company, Red Robin Gourmet Burgers and Sonic Corporation. 9:10 am / Delivering Joy: Krispy Kreme is About More Than Doughnuts. LAURA GORDON Laura Gordon is vice president, marketing and brand innovation of 7-Eleven. She is responsible for the overall development and execution of marketing initiatives for 7-Eleven products and services in the United States and Canada. 11:10 am / Real-Time Retail: 7-Eleven’s Journey from ‘Convenience’ to ‘Convenient’ Store. JEANNINE D’ADDARIO Jeannine D’Addario is global vice president of marketing and communications for Whole Foods Market, responsible for all marketing, advertising and reputation management activities. She is also at the helm of the company’s first national brand campaign. 1:00 pm / Values Matter: How Whole Foods Helps Make the World a Better Place. Headliners LEONTYNE GREEN-SYKES Leontyne Green-Sykes is chief marketing officer of Ikea US, where she focuses on game-changing programs that deliver significant growth and consumer awareness for the global lifestyle home furnishings brand. 2:10 pm / Understanding the Customer: How IKEA Strives to be the Leader in Life at Home. HEALEY CYPHER Healy Cyper is head of retail innovation at eBay Inc., changing the way people shop by incorporating technology into the in-store experience. He joined eBay in 2010 with the acquisition of Milo, where he was vice president of business development. 3:30 pm / Redefining Retail: How eBay is Taking Retailers into the Future. Featured Speakers SHARON LOVE Sharon is chief executive officer of TPN, a brand-centric retail marketing agency with clients including 7-Eleven, Bank of America, The Clorox Company, PepsiCo and The Hershey Company. She can be reached at: [email protected]. 10:00 am / The Human Touch: Shoppers Expect More Than Just the Next Killer App. DARYL TRAVIS Daryl is founder and CEO of Brandtrust, where he advises many of the top brands in the world on how to create lasting emotional brand connections. His latest book is How Does It Make You Feel? He can be reached at: [email protected]. 10:50 am / Retail Details: Little Things Can Add Up to Big Returns at the Store. WILL CLARKE Will Clarke is the executive creative director at The Integer Group. Throughout his career, Will has created activation experiences ranging from promotions for multi-unit retailers like 7-Eleven, FedEx Office, McDonald’s and Tiffany’s, to in-store, online and mass. 1:50 pm / Storyselling: What’s Your Story? Featured Speakers TINA MANIKAS Tina Manikas is president of FCB Red leading the promotions and shopper-marketing discipline across all offices. She plays a leadership role in creating big, integrated ideas as well as developing and perfecting the unique tools and creative processes used to optimize the shopper’s path-to-purchase. 4:20 pm / DR. DAN FLINT Dan Flint is a professor of marketing at The University of Tennessee and is director of its Shopper Marketing Forum. He regularly researches, publishes, teaches, and engages companies on branding, insights and shoppermarketing strategies. 5:10 pm / The Hub Top 20: Benchmarking Excellence in Shopper Marketing