Joanna Your Report With Your Magic Wand for Marketing Word List

Transcription

Joanna
Your Report
With Your
Magic Wand for Marketing
Word List
by Rosey Dow
The Prospect Profiler™
©2011 Rosalie M. Dow, Provisional Patent Applied For
http://TheProspectProfiler.com
Page: 1
Getting the Most from Your Results
Congratulations! Below is your individualized report describing the Test Taker to
give you a snapshot of who they are, what makes them tick, what makes up their
pain, problems, and challenges, as well as whatthey long for in terms of pleasure
and fulfillment. These insights will keep your prospects hanging around your web
site longer and opening your emails. You’ll also get ideas about who would make
great Joint Venture partners for you, and how to ramp up your results using specific
images, colors, and language.
You will understand the Test Taker’s approach to change, relationships,
leadership, learning, creativity, their coping skills, and personal development.
You’ll have a map from your prospect’s Pain Island (their deepest problem)to
their Pleasure Island (what they wish for most in life). With that map and the tools in
this report, you will understand how your product or service creates a strong, safe
bridge (the solution) that will safely lead them to where they want to be.
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If your prospect sees Pain Island as working for everyone else’s benefit with
little thanks, that person’s idea of Pleasure Island is appreciation and time to take
care of themselves for a change. A life coach could create the bridge by teaching
healthy boundaries and self-care.
For an entrepreneur, Pain Island could be late projects and low numbers.
Pleasure Island would be a smoothly working team and stellar productivity. A
business consultant provides the bridge by giving team management support and
efficiency training.
Read on to discover what your own prospects’ see as Pain Island and Pleasure
Island. Your talents, abilities, and gifts create the bridge. If you’re unclear on what
those are, take the assessment yourself to discover your strengths. You will use
your report’s word list to create the kinds of offers that will bring Ka-Ching to your
website and your emails, and have you closing more sales than ever. Because you
have a bridge to get your prospects where they want to go, they will sing your
praises, grateful that they found you at this turning point in their lives.
Page: 3
Scores
Magician/Healer
Creator
Adventurer
Lover
Caregiver
Optimist
Sage
Revolutionary
Chief
Crusader
Jester
Survivor
30
27
26
25
25
25
24
22
21
20
18
17
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Relationship Style
Loving and serving others takes up most of this person’s energy. This is the
hospital worker who stops to chat with everyone and learn their stories while
making sure each one is cared for. They have a constant craving for friendship and
romance and cannot tolerate loneliness. He or she might have difficulty setting
boundaries because they thrive on human interaction and they truly care about the
wellbeing of others. If they pull back, someone might feel slighted or have an unmet
need.
Pain Island is the weight of constant unending responsibility. Fatigue and
feeling unappreciated is another. They also dread feeling unneeded, so what they
say they want (time to themselves) might not match their actions (an inability to say
no).
Their Pleasure Island includes the joy of seeing someone helped and happy
and the bliss of a few minutes rest and peace. A few minutes only. They would tend
to resist the lengthy solitude of a mountain cabin for the week.
Page: 5
Leadership Style
In times of stress, this individual might not know how to speak out and take
action. Overwhelmed by the personalities around them, they wait to see what will
happen. With a tendency to like a play-as-you-go style rather than planning, he or
she will react to circumstances rather than creating goals and working to make
them happen. This person longs for peace and comfort under the benevolent care
of their leader. In good times, this tactic feels comfortable and easy. However, when
trouble comes, this individual can feel frustrated and overlooked.
Pain Island for them is the feeling that life happens to them instead of their
creating it. Also, the need to confront someone when they feel uncomfortable doing
so.
Pleasure Island for these individuals is the feeling that they’ve found their spot
in the world, achieving respect and appreciation.
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Coping
With a high level of personal development, this individual knows that their inner
thoughts will create their outer life. They see the world as a safe place and have no
pain or fear of wrongdoing from others. This is a highly evolved mindset. Yet, this
person can feel disappointed when difficulties arise. With a tendency to expect jobs
to be finished quickly and for people to deliver as promised, managing expectations
is important to keep them in a state of contentment.
Pain Island is disappointment and unmet expectations.
They find Pleasure Island when they move with certainty, knowing that their
Trusted Source will guide them to peace and fulfillment.
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Attitude toward Change
With an urgency to find better things, this individual releases the pain of loss
knowing that conscious decisions for change only bring more and more good into
the world. Yes, letting go does bring a certain amount of stress but that’s a natural
process that will quickly be resolved. He or she has focus on the next horizon.
Pain Island is impatience with setbacks and the craving for results.
Disappointment in past ventures can create procrastination even with a strong
desire for progress.
Pleasure Island is where events are happening, and progress unfolds
effortlessly. Here’s where dreams become reality.
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The Magician is all about healing and transformation—Presto—Abracadabra.
The Magician becomes the catalyst that brings about her own change as well as
change in others. This is different from The Revolutionary where change comes as
a result of forced confrontation or rule breaking.
The Magician is spiritually minded and works at being completely clear in
purpose and methods. Working in perfect harmony from the inside to the outside is
paramount.This personality type is gifted with the steadfast assurance that miracles
still happen.Lives can be saved. People can be rescued, and the impossible can
become the possible.
Character examples of the Magician are Carter Chambers who is Morgan
Freeman’s character in The Bucket List. Carter worked hard for change through his
quest for personal development. He altered the direction of his entire family through
his learning and conscious choices. He also changed his roommate, CEO Edward
Cole and those of us who were watching as well. In Born Yesterday Paul Verrall
was intent on transforming Billie using knowledge and truth. Paul was the Magician
in her life and, no doubt, in the lives of many others because that’s who he was.
One of the most famous Magician brands is MasterCard® that promises lifechanging experiences provided by their service. The campaign that reads, “There
are some things money can’t buy” shows elephants on the savannah with
Kilimanjaro in the background and ends with, “for everything else, there’s
MasterCard.” They leave the readers to gather that their lives could be changed if
they would only take advantage of this opportunityoffered by MasterCard®. What
message does your logo send?
Mary Poppins is the magical nanny who changed every member of a
“successful” but dysfunctional family, and Oil of Olay® promises to “transform your
body and spirit.” Others are Holland America Line® cruises that invites you to be
charmed and enchanted and Micato Safaris® that asks, “How can a safari change a
life?”
The Creator sees life as a blank canvas waiting for her genius. No matter what
professional arena, the Creator has so many ideas of what could be done, that
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keeping her feet on planet earth can be a challenge. Inventive and innovative,
Pleasure Island for the Creator is working for the sheer joy of creation and feeling
recognized for their creations.
Writers, engineers, designers, makeover specialists, teachers—the list of
creative careers is endless.
Taken to the extreme, the Creator can become a butterfly flitting to the next
project without stopping to finish her latest venture or she can become a recluse
from society to completely immerse herself in creativity. Think of Erica Barry in
Something’s Gotta Give. She shut herself away at the beach, so she could live to
create, create, create. Some wild examples of the Creator type are Dr. Philip
Brainard in Flubber: The Absent-minded Professor and Doc Brown in Back to the
Future.
A classic Creator brand is Martha Stewart both personally and in her many
business ventures—cooking, gardening, crafts, clothing styles, and product lines to
go with them. Browsing through her magazine Martha Stewart Living gives you the
urge to pick up some plants at the home store or paint your living room that
awesome shade of sage.
Other Creator brands are Crayola®, Post-It®, iMac®, and Sesame Street®.
Creativity is a great boost to self-esteem and focusing on that aspect can be a
major advantage to a Creator campaign. What message does your logo send?
Pain Island is a low-energy environment where everything is staid and
innovation is stifled. Also, the frustration of creating with little or no recognition.
The Adventurer is the pioneer, always looking toward the next horizon.
Adventurous and self-sufficient, the Adventurer walks to the beat of his own drum
toward better things. Willing to work on his own self-improvement, the Adventurer is
on a constant quest. That means he will leave a problem behind if it becomes too
cumbersome while looking for another solution to that now-empty space in his life.
He is different from the Revolutionary in that his quest is more for his own growth
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and knowledge, not to change society or stop injustice.
The Adventurer never feels completely part of a group. Watching the others
interact, he stands apart in his own mind, determined to be exactly who he is
without compromise. Taken to the extreme, this person could have a tendency to
think of himself as a perpetual teenager and never fully engage with the adult world
of consistent responsibility.
Some famous Adventurer characters are Huckleberry Finn out to explore the
world, Indiana Jones who is middle aged but in his heart he’s still a kid chasing
adventure, and Dr. Cal Lightman in Lie To Me who has an independent spirit and
stands alone even in a crowd.
Because of the emphasis on individuality today, the Adventurer can be
powerful.
When the Adventurer often feels trapped within the confines of society, a
campaign about breaking free and letting loose will appeal to them. Pain Island is
feeling trapped. Pleasure Island is breaking free.
Famous Adventurer brands: Starbucks® named for the first mate on a ship in
the classic novel Moby Dick with a logo of a sea goddess, and a Canada travel ad
claiming, “Every day is different. You haven’t skied until you’ve skied Canada.”
VirginGalactic® invites you to “Become a Virgin Galactic space pioneer.” What
message does your logo send?
This individual tends to focus work and not so much on play. They might enjoy a
joke now and then, but they are usually on the listening side of the funny story. This
could be a source of frustration or they might simply ignore those opportunities to
laugh and party because there is simply too much to do to waste time with activities
that don't matter.
This individual enjoys learning whether through reading, taking classes, or
interaction. They believe that knowledge is important but experiences are also
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important. They know that life’s answers aren’t necessarily within the pages of a
book but knowledge does have power. Speaking in terms of classes and programs
will attract interest even if the delivery has nothing to do with book learning, such as
a meditation or a hike in the woods.
With bursts of creative energy, this individual loves inspired moments that make
them feel alive. While not necessarily seeing themselves as artistic or innovative,
they do have a spark that brings energy to those around them.
Using Your Magic Wand for Marketing
The key to successful marketing with these materials is dealing with a light
touch. Rarely will you see an ad campaign or brand that is overtly one character
type. As in story writing, marketing and branding are best when the focus is subtle
and understated.
Imagine if the MasterCard® ad had said, “Travel to Africa and you will be
transformed.” The overt statement is weak and totally forgettable. Instead they say,
“There are some things money can’t buy… for everything else, there’s MasterCard.”
This brings the image up from within the reader.
Speak and write in a way that allows the prospects to draw their own
conclusions, because our own conclusions are the most powerful thoughts we
have.
Use your Magic Wand for Marketing Words to craft headlines, emails, and social
media posts. Your words create images, trigger emotions, and bring up the desire
to participate in your programs. Trigger words are not keywords for Search Engine
Optimization. Trigger words are emotion words.
Create your Islands and your Bridge in the body of your sales pages and blog
posts and in creating your authentic, magnetic message.
In the list below, words with an asterisk (*) before them have special
power by going directly into the subconscious mind to generate the most
emotional impact.Use them freely as your create Pain Island where they are now,
the Bridge that is your solution, and Pleasure Island where they long to live.
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Word List
Pleasure Words
Enlightenment
*Transformation
Improve
Illusion
Doing the impossible
Fascinating
Spell binding
Blissful
Allure
Appeal
Charisma
Desirable
Glamour
Influence
Metamorphosis
Turn around
*Turn the tables
Alter
Interest
*Overcome
Adapt
Amend
Correct
Recalibrate
Reform
Revamp
*Reorganize
Potential
*Breakthrough
*Loaded with Clients
*Imagine
*Expand
Inspired
Wonder
Pain Words
Enchantment
Change
Enhance
Magnetism
Extraordinary
Miraculous
Blessed
Uncanny
Attraction
Beauty
Chemistry
Fascination
Grace
*Makeover
Transfer
*Shift gears
*Take action
Impress
Modify
Sway
Adjust
Convert
*Fine tune
Reconstruct
Remodel
Evolve
Elixir
Inspiration
*Healing
*Spirituality
Develop
*Create
Flow
Satisfying
*Stuck
*Blocked
Longing to help
Unfulfilled
Off Course
No Purpose
*Struggling
*Dull
Low energy
No spark
Hemmed in
No freedom
Predictable
*Stifled
Longing
Yearning
Discouraged
Desire
*Limited
*Restless
Page: 13
Word List
Pleasure Words
Vision
Project
Invent
Innovate
Color
Muse
*Experience
Aspire
Pathfinder
Pioneer
*Seeker
Brave
Initiate
Primary
Founder
Guide
Leader
*Trailblazer
Romantic
Venturer
Forefront
*Front Lines
Invention
New Wave
Point
Come Across
Conceive
Detect
Distinguish
*Get Wind Of
Identify
Locate
*Nose out
Observe
Pain Words
Choose
Process
Interpret
Skill
Dedication
Channel
Explore
Adventurer
Blaze a trail
Search
Avant-garde
Experimental
Original
*Developer
Frontier
Innovator
Scout
Entrepreneur
Stunt Person
Advance
Front
Innovation
Leading Edge
Newest Technology
Spearhead
Come Upon
Design
Dig Up
*Ferret Out
*Get Wise To
Learn
Look up
Notice
Originate
Page: 14
Word List
Pleasure Words
Perceive
Realize
Reveal
Sense
Think Of
Unearth
Initial
Key
Leading
Opening
Premier
*Lifestyle
*Prosperity
Pain Words
*Pick up on
*Recognize
See
*Spot
*Turn up
Find
Introductory
Lead Off
*Number One
Original
Right Up Front
*Independent
*Peace of Mind
Pain Island/Pleasure Island Results
Using your word list and your understanding of the solution you provide, craft
your marketing message using these Pain and Pleasure insights. Along with these,
read the sections on Relationships, Leadership, Coping, and Change when creating
your headlines and email subject lines.
You could create phrases like this:
You have this __Pain Island__, and I offer __your Bridge/Solution___so you can
have ___Pleasure Island__.
Better yet, put this information into the form of a question. Questions draw in the
listener automatically.
Do you feel __Pain Island__? I offer ___your Bridge/Solution__ so you can
___Pleasure Island__.
• Pain Island: Feel alone because their ideas are ahead of the times.
• Pleasure Island: Long to stay on the cutting edge and keep up with trends.
Page: 15
• Pain Island: They feel an unhealthy guilt because they need to take care of
themselves.
• Pleasure Island: Lots of loving uplifting friends.
• Pain Island: A hopeless sense of being unheard and abandoned.
• Pleasure Island: Being heard and taking back control.
• Pain Island: Disappointment with people and events don’t come through as
expected.
• Pleasure Island: A safe protected environment.
• Pain Island: So many people need help but so few will listen to my answer
• Pleasure Island: Fulfillment through following their calling and seeing lives
changed
• Pain Island: Feeling stifled
• Pleasure Island: Living in the flow of their creative energy, unplugged
• Pain Island: Working too hard
• Pleasure Island: Plenty of time to play
• Pain Island: Confusion and lack of clarity
• Pleasure Island: Confident that they have the answers.
Magic Colors for Your Web Site and Print Materials
Magician/Healer
Lavender (higher thinking), Deep Green (healing, balance, rejuvenation), Pink
(openhearted)
Creator
Orange (strength, energy), Yellow (thinking, awareness), Turquoise (complex,
imagination), Primary Purple (unique, artistic)
Adventurer
Primary Red (visionary, risk-taker, passionate, courageous), Primary Orange
(youth, strength, restlessness, curiosity, fearlessness)
Page: 16
Favorite Food Flavors
When in social settings, your awareness of the food preferences of your
prospects will allow you to spot them even across the room. While not an exact
science like the numbered assessment results (because of food allergies and
health concerns), this tidbit of knowledge will give you an edge when networking or
especially when you are in control of the menu.
These foods will also add extra punch to the images in your marketing materials.
Your test taker’s food profile:
Magician/Healer
Cheese Curls, Popcorn, Mint Chocolate Chip Ice Cream, Citrus Scents,
Lavender
Creator
Peach Flavored Green Tea, Banana Nut Bread, Good And Plenty Candy,
Coffee Ice Cream, Vanilla Ice Cream, Spicy Food, Ranch Flavor, Chai Tea
Adventurer
Vanilla Ice Cream, Cinnamon, Ranch Flavoring
Page: 17
Demographics
Knowing the general statistics of your prospects will help you in several areas.
Knowing your prospects’ predominate gender and age allows you to portray people
of the approximate age of your prospects in your photos. Also, feature testimonials
from this gender and age category as well.
This test taker is:
36-45
Age Range : 36-45
In Business : beach, mountain cabin, sightseeing/exploring
Magazines
Knowing what magazines your clients read gives you insight into where to place
your own advertising. Watch for the trends within those publications and adjust your
marketing strategy accordingly. Look at what other business owners’ ads and
articles are focusing on and decide whether you want to stand out or go with the
trends. The entrepreneurs advertising in these magazines could be good
candidates for Joint Venture Partnerships with since you share the same market.
This test taker reads:
Masters
Vacations
When you get a glimpse into the ideal vacation of your prospects, you can draw
up images they will find enticing as part of Pleasure Island. Such as, “Imagine
cresting the top of a mountain after a refreshing hike to stand and gaze at a
glimmering lake nestled in the valley below. When your profits double, you’ll have
the resources to enjoy moments like this.” See the power in this one bit of
information?
This test taker’s favorite vacation:
lexus
Car
Page: 18
The type of car a person favors gives a definite glimpse into their value system.
Status and respect, practicality and how they view themselves shows in the car
they long to own. Also, this is another opportunity to paint a picture of Pleasure
Island as in, “What would it feel like to swoop into a 5-star hotel with your Maserati
purring like a warm kitten?”
This test taker’s favorite car:
health, mind & body, travel & regional
Organization
Knowing where your client hangs out, gives places visit and to get speaking
engagements. Here is also another place to look for Joint Venture Partners. Think
strategically about how you might work together with these organizations.
Your test taker belongs to the following:
Yes
Page: 19
Use Your Report to Best Advantage
By using this tool, you have given yourself the advantage of having The Magic
Wand for Marketing at Your Finger Tips to Go Ka-Ching!
On Your Website
1. Words: Use your Pain Words to ask pertinent questions to point out their pain.
2. Images: Target your images to your prospects’ gender, age, economic status
and environment. Your prospects should feel connection to the photos and images
on your materials. Do your images also give the feeling that your Bridge solution will
take them from Pain Island to Pleasure Island?
3. Patterns: Imagine the power you would have if you had 3-5 of your ideal
clients take the assessment. Remember, your ideal clients are people you love,
who get great results from your work, and who can afford you.
When you survey several people, you’ll be able to see where they share the
Pain and Pleasures we’ve mentioned in this report. They might be very different in
their relationships, but have strong similarities in areas of leadership and coping
styles. Knowing this pattern, you could then focus on that Pain Island and their
exact desire for Pleasure Island. your message will have greater impact to draw in
prospects who will be want to become clients—the ones you LOVE to work with.
Wouldn’t it be great to hear that magic ring of Ka-Ching! day after day from your
website and in your email offers?
Page: 20
From the Creator
Brief History of how InstantClientGenerator™ was born:
In 2001, after writing 19 historical fiction novels, I was honored to win the
prestigious Christy Award, a national fiction award. With that, writers across
the country began to flock to me for my help in creating characters to form their
stories. At that point, I founded my writing school and taught twelve lessons taking a
novelist from concept to book proposal.
I crafted and shared with them the development of 42 character types - all the
heroes, villains and side characters that a story could contain using my study of
Arthurian (King Author) and Greek and Roman Mythology along with Vogle's The
Hero's Journey and the study of Swiss psychiatrist C.G. Jung. Jung realized that
people’s tendencies fall into patterns and types. While each person is a completely
unique individual, there are trends and tendencies that we all share.
Instead of pulling cold facts from a psychology book in an attempt to breathe life
into their characters, I taught my students to create characters so real that people
believed they actually existed.
Fiction writers take a kernel of truth, create characters who live out the truth,
and wrap everything into a plot. Just like in real life, we each follow a path that that
Page: 21
takes us on a journey of growth, beginning as the reluctant hero heading toward a
crisis. The Crisis is heightened by our resistance to the journey. As in life, most of
us head down the road in one direction but then realize we’re off target. The hero’s
mind shifts [that’s us and our clients] and Ah-Ha! We say, “This goal is not the one I
want.” We discover the solution is different from what we first expected.
That is where YOU the entrepreneur comes in. You have THE Bridge/Solution
that will solve their crisis, their frustration, their inner conflict (Pain Island) and get
them where they long to go (Pleasure Island.) Your solution gives them the true
resolution they wanted all the time. That’s what I call a win-win.
To get more help from Rosey Dow, go to http://MakeaDateWithRosey.com .
Visit her blog at http://TheProspectProfilerBlog.com
Send your friends and colleagues to http://InstantClientGenerator.com
Page: 22

Joanna Your Report With Your Magic Wand for Marketing Word List

Transcription

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