Voluntary Accreditation Framework Workshop Report
Transcription
Voluntary Accreditation Framework Workshop Report
This is a SESA and UNDP – DFID project report SESA is funded by the Dutch Ministry of Foreign Affairs in partnership with Philips. 2ND STAKEHOLDERS’ CONSULTATIVE WORKSHOP TO DEVELOP THE VOLUNTARY ACCREDITATION FRAMEWORK FOR VENDORS OF OFF-GRID LIGHTING PRODUCTS IN KENYA WORKSHOP REPORT 11th December 2014 Nairobi Safari Club, Nairobi Report Prepared by Kenya Renewable Energy Association (KEREA) Secretariat TABLE OF CONTENTS TABLE OF CONTENTS ................................................................................................................. i 1 INTRODUCTION ................................................................................................................... 1 2 CONTEXT............................................................................................................................... 1 3 ACKNOWLEDGEMENTS..................................................................................................... 3 4 RECOMMENDATIONS OF THE WORKSHOP .................................................................. 3 4.1 THE ACCREDITATION COMPONENT OF THE PROJECT (CRITERIA AND PROCESSES) ............................................................................................................................. 3 4.2 ACCREDITATION CRITERIA ...................................................................................... 5 4.2.1 IMPORTERS/SUPPLIERS ...................................................................................... 5 4.2.2 VENDORS/DEALERS............................................................................................. 6 4.2.3 TECHNICIANS ........................................................................................................ 7 4.2.4 AUDITS .................................................................................................................... 8 4.2.5 ACCREDITATION FEES ........................................................................................ 8 4.3 COMMUNICATION TOOL ........................................................................................... 8 4.4 MARKETING COMPONENT ...................................................................................... 10 4.4.1 MARKETING STRATEGY AND REACH .......................................................... 10 4.5 4.6 5 PRODUCT TESTING AT SERC CLEAN TECH LAB ................................................. 12 OTHER CONSIDERATIONS ....................................................................................... 12 APPENDIX 1 – LIST OF PARTICIPANTS ......................................................................... 14 i 1 INTRODUCTION The 2nd stakeholders’ consultative workshop to develop the voluntary accreditation framework for vendors of off – grid lighting products in Kenya was held on 11 December 2014, at Nairobi Safari Club, Nairobi. The purpose of the workshop was to present draft strategies initially developed by the association based on recommendations from a 1st stakeholders’ consultative workshop convened on 10th September 2014, at Strathmore Business School, Nairobi. The draft strategies are KEREA’s definition and approach to implementing “ The project to Develop and Implement a Voluntary Accreditation Framework for Vendors of Off – Grid Lighting Products in Kenya”, co funded by SESA and UNDP – DFID. The project has a number of components, each of which has a defined implementation strategy, based on the consolidated feedback from the workshops and additional recommendations made through meetings with select stakeholders. Both workshops contributed to refinement of the components and development of criteria, systems and processes for the voluntary accreditation framework targeted at providers of off - grid solar PV lighting products and services. These were presented for review, discussions and recommendations for improvement and validation at the 2nd stakeholders’ consultative workshop. The workshop brought together 33 participants representing local businesses, technicians and institutions. The participants list is included in Appendix 1 of this report. This document is the full report and provides a summary of the recommendations and conclusions of the workshop in regards to the voluntary accreditation framework; as per the consensus reached in regards to each project component and strategy. Administrative and logistical support was provided by the Kenya Renewable Energy Association secretariat and UNDP. 2 CONTEXT The Kenya Renewable Energy Association (KEREA) is conducting the “The project to Develop and Implement a Voluntary Accreditation Framework for Vendors of Off – Grid Lighting Products in Kenya”. The project is under implementation between 1 May 2014 to 31 October 2015, with the broad objective of improving consumer knowledge of, and access to good quality products and services available in the Kenyan market. The project is broadly comprised of two components: products and services, focusing on importers, suppliers, manufacturers, dealers, and technicians. Further, in addition to addressing issues around the quality of products and services in the market, the project aims to create value for participants in the project through marketing and awareness raising activities. 1 The project therefore has three main components: Developing criteria, systems and processes for accreditation of vendors and technicians Achieving the uptake of the accreditation framework and compliance by at least 100 vendors Marketing the accredited vendors to reach at least 800,000 households across 40 major towns in Kenya. KEREA presented the project, outlining its activities and strategies, specifically the marketing strategy. Strathmore Energy Research Center (SERC) presented on local solar PV testing at its Clean Tech Lab, covering the aspect of ascertaining the quality of products as part of the accreditation framework. Lastly, iHub gave a presentation on the use of mobile phone based tools to disseminate information, covering the aspect of development of a communication tool for marketing and awareness creation. The workshop aimed to: 1. Provide an overview of the project, its activities, objectives, expected results and strategies for implementation. 2. Present the voluntary accreditation framework – systems and process -and seek feedback and recommendations for improvement. 3. Present the voluntary accreditation criteria - based on products standards and warranties and system design, installation, maintenance and troubleshooting – and seek feedback and recommendations for improvement. 4. Present the marketing strategy and seek feedback and recommendations for improvement. 5. Present the communication tool concept and seek feedback and recommendations for improvement. 6. Present the solar PV testing facility at SERC Clean Tech Lab. Collectively, these workshop aims determined the final course of action to be taken by the association in order to roll out the project to stakeholders – importers, suppliers, manufacturers, dealers and technicians – nationally. The next steps in the implementation of the project are therefore to: 1. Raise awareness of stakeholders (importers, suppliers, manufacturers, dealers and technicians) on the voluntary accreditation framework, nationally. 2. Receive and process applications for accreditation. 3. Develop the communication tool based on the list of accredited stakeholders. The association will embark on the activity to raise awareness of stakeholders in the first quarter of 2015. Suppliers, dealers and technicians seeking to participate in the project, or accreditation, should contact the association at [email protected] and cc [email protected]. The project’s information package, including brochures and application forms, will be made available from our website at www.kerea.org. 2 3 ACKNOWLEDGEMENTS The Kenya Renewable Energy Association extends its appreciation to the Sustainable Energy Services Africa (SESA) Programme, and United Nations Development Programme (UNDP) and UK’s Department for International Development (DFID) for supporting the project. We would also like to thank all the participants for their time and contribution, with which the stakeholders’ workshop was a success. All stakeholders are invited to provide feedback and inputs into the project to ensure the best possible outcome for the solar PV market in Kenya. These and any other queries can be addressed by post or email to: The Kenya Renewable Energy Association P.O. Box: 42040 – 00100 Nairobi, Kenya E-mail: [email protected] and [email protected] 4 4.1 RECOMMENDATIONS OF THE WORKSHOP THE ACCREDITATION COMPONENT OF THE PROJECT (CRITERIA AND PROCESSES) The accreditation component seeks to define the criteria for defining good quality solar PV products and associated services, the process for auditing solar PV vendors and technicians and the process for ascertaining compliance. The general accreditation principles are: 1) Accreditation would complement existing statutory requirements such dealer and technician licences issued by the Energy Regulatory Commission. 2) The accreditation would be valid for a period of one year from the date of approval, and is therefore subject to renewal annually. 3) Good quality products will be assessed on the basis of international certifications or performance testing at University of Nairobi Lighting Laboratory (UoN LL Lab) for solar lanterns and SERC Clean Tech Lab for solar PV components. 4) Good quality services will be assessed on the basis of the competency of the technician, with technicians demonstrating experience carrying out installations correctly. Technicians would initially obtain an interim accreditation, and be upgraded to full accreditation on the basis of higher levels of experience and a technical assessment of systems they have installed. 5) Importers/suppliers would define and extend warranty periods and processes to dealers, and dealers would similarly extend these to customers. 3 The accreditation component is summarized below. Awareness creation campaign to suppliers, dealers and technicians Application for accreditation submitted to KEREA Auditing (suppliers and dealers) and verification (technicians) Listing of accredited suppliers, dealers and technicians Exclusively selling internationally certified products – proceed to accreditation Periodic random sampling and auditing, review of submitted quarterly returns Also selling non certified products – proceed to testing while offering longer warranties Non - compliance removal from the list Marketing of the list to consumers Figure 1Summary of Voluntary Accreditation 4 4.2 ACCREDITATION CRITERIA There will be three categories of accreditation: importers/suppliers, dealers/vendors and technicians. 4.2.1 IMPORTERS/SUPPLIERS To be accredited, suppliers of solar PV products will be required to: In regards to the products, assessment would be conducted as follows: Have a valid license from the Energy Regulatory Commission (ERC). Stock products with recognized and genuine international certifications such as IEC, CE and UL, and provide a standard warranty period for each of the certified products, and/or Locally test products without recognized international certifications, and provide an additional 6 months to the standard warranty period for each of the non – certified products. Submit bi – annual returns indicating the number and types of products and components sold and/or installed. Serialize, label and brand products for purposes of tracking and traceability, and document these in sales records. Put in place warranty processes and required documents to ensure that valid warranty claims (as a result of manufacturers defect) are honored within a 2 week period. Provide warranty periods for manufacturers defects to dealers as follows: Products Minimum Warranty Periods for Products With International Certifications Solar lanterns 1 year Plug and play 1 year solar kits Solar modules 5 years (amorphous) Solar modules 10 years (crystalline) Modified solar 1 year batteries Specialized solar 2 years batteries Charge 2 years controllers Inverters 2 years DC lights 2 years Minimum Warranty Periods for Products Without International Certifications 1.5 years 1.5 years 5.5 years 10.5 years 1.5 years 2.5 years 2.5 years 2.5 years 2.5 years 5 4.2.2 VENDORS/DEALERS To be accredited, dealers of solar PV products will be required to: Have at least one dedicated accredited technician affiliated to the business. Have a solar PV design tool. Have a valid license from the Energy Regulatory Commission (ERC). Stock products procured from accredited importers/suppliers, with recognized international certifications such as IEC, CE and UL, and provide a standard warranty period for each of the certified products, and/or Stock products procured from accredited importers/suppliers, which have been locally tested for those without recognized international certifications, and provide an additional 6 months to the standard warranty period for each of the non – certified products. Submit bi – annual returns indicating the number and types of products and components sold and/or installed. Stock products that are serialized, labelled and branded for purposes of tracking and traceability, and document these in sales records. Put in place warranty processes and required documents to ensure that valid warranty claims (as a result of manufacturers defect) are honored within a 2 week period. Extend the suppliers’ warranty periods to consumers for manufacturers defects and provide warranty certificates to consumers as follows: Products Minimum Warranty Periods for Products With International Certifications Solar lanterns 1 year Plug and play 1 year solar kits Solar modules 5 years (amorphous) Solar modules 10 years (crystalline) Modified solar 1 year batteries Specialized solar 2 years batteries Charge 2 years controllers Inverters 2 years DC lights 2 years Minimum Warranty Periods for Products Without International Certifications 1.5 years 1.5 years 5.5 years 10.5 years 1.5 years 2.5 years 2.5 years 2.5 years 2.5 years 6 4.2.3 TECHNICIANS There will be two levels of accreditation for technicians; interim accreditation and full accreditation. All technicians will be considered for interim accreditation, and will be upgraded to full accreditation on the basis of specific additional criteria. To obtain interim accreditation, technicians of solar PV products will meet the following requirements for assessment: Provide proof that they have undertaken a relevant, formal solar PV training course. Provide a testimonial from at least one satisfied customer, whose solar home system has been installed for at least 6 months. A recommendation letter from an accredited importer/supplier or vendor/dealer. Commitment to provide commissioning certificates to customers. Commitment to submit bi – annual returns indicating the number and locations of installations. To obtain full accreditation, technicians of solar PV products will meet the following requirements for assessment: Have carried out installation of at least 2 solar home systems after receiving the interim accreditation, as the lead technician. Provide proof of having carried out the 2 solar home system installations. Specifically, technicians will provide copies of commissioning certificates showing system specifications such as types and sizes of components, cable sizes, and a list of household appliances being used, amongst others. Additionally, technicians will provide photographs of the installed modules (taken with the sun directly behind the photographer), batteries, inverters and charge controllers. Commitment to provide commissioning certificates to customers. Commitment to submit bi – annual returns indicating the number and locations of installations. To facilitate compliance by technicians, the association will avail the following templates of the following documents: Commissioning certificate Bi – annual returns Recommendation letter for importers/suppliers and vendors/technicians Testimonial letter for customers 7 4.2.4 AUDITS Suppliers, dealers and technicians seeking accreditation will send an application comprised of an application form, checklist and supporting documents, as per the voluntary accreditation criteria outlined above. Based on the submitted information, the association will assess, verify and audit the applicant to determine compliance to the minimum criteria, which may include a physical visit by a representative of the association. The audit process would include outsourced local product testing for products that do not have genuine, recognizable international certification, and specifically target manufacturers, importers and suppliers. It would also include continuous, periodic and random site visits to audit and verify adherence to the criteria. For instance, auditing of technicians would include visits to installations while that of vendors may include review of records and collection of product samples. The “feedback” function of the communication tool would contribute to the auditing process to include follow up on specific complaints received. Further, accreditation would require vendors and technicians to adhere to minimum reporting requirements which would feed into the auditing and verification process. Record keeping would include: installation completion certificates, quarterly returns indicating the number and types of products and components sold, and number and locations of installations. The returns would also provide some level of customer information, which may facilitate auditing. 4.2.5 ACCREDITATION FEES The association is in the process of determining the accreditation fee and this information will be provided at a later date. The fee will be based on the cost of running the project sustainably, and the association is presently determining the long term operational costs of the project. 4.3 Outsourced local product testing, to be paid directly to the testing facilities affiliated with the project An application fee for accreditation of suppliers, dealers and technicians. An annual fee for accredited suppliers, dealers and technicians. It was recommended that different fees would be charged for suppliers, dealers and technicians’ accreditation. The annual accreditation fee would be the main source of revenue towards the sustainable operation of the communication tool. COMMUNICATION TOOL The communication tool is aimed at ensuring consumers are aware of the definition of good quality products and services, and their providers, and can easily access information on the providers via their mobile phones. The communication tool would therefore have three main functions: 8 i. ii. iii. Solar lanterns Solar PV systems Feedback Solar lanterns and solar PV systems functionalities would be further constituted of a list and details of accredited suppliers, vendors and technicians by town, structured as shown below. Solar Lanterns Start Solar Home Systems Feedback Town Acc. Suppliers Name, Contact, Location Acc. Dealers Name, Contact, Location Acc. Technicians Name, Contact, Location The tool would therefore inform consumers who accredited suppliers, dealers and technicians, are, and where they are located, in addition to providing a feedback channel for them to share recommendations and complaints and contribute to monitoring. The feedback option may also be used as a query system by customers to receive a response on where to get more information. For instance, “for more information visit www.kerea.org”. It was recommended that ease of use of the service, and provision of useful information for users would be of paramount importance in the design of the tool. This was based on concerns regarding the efficiency of using the tool. For instance, SMS system may result in receiving numerous messages, while USSD may not be beneficial if consumers wish to store information in the accredited providers in their phones. Further, considering that the number of towns documented may possibly be as high as 62, there may be a lot of information to share and it may be difficult to divide. For this reason, development may consider USSD or SMS only, or a combination, depending on which design is the most beneficial to consumers. Once development of the tool is underway, focus groups comprised of consumers will be used to determine how well the tool works and adapt it to suit consumers better. 9 4.4 MARKETING COMPONENT The marketing strategy is aimed at ensuring suppliers, dealers and technicians have an incentive to become accredited and remain compliant, as a result of marketing activities undertaken by the association. The association will undertake extensive marketing of the voluntary accreditation framework and USSD/SMS tool to suppliers, dealers, technicians and consumers. This is anticipated to take place from April 2015. Marketing to suppliers, dealers and technicians will be carried out through a door to door awareness creation campaign covering at least 40 major towns nationally. Information packages, including brochures and application forms, will be distributed as part of the campaign. Marketing to consumers will be carried out through extensive mass media including radio and television stations as well as newspapers, in both English and vernacular languages. These media schedules could be linked through consolidated packages offered within one media house e.g. TV advertisements could mention newspaper features, and complimentary services could be sought. It was recommended that KEREA negotiates advertising costs/week to be distributed over a number of weeks. For instance, instead of having adverts every day of each week, adverts may be placed three times a week for two weeks. Specifically, vernacular radio would be maximized due to its popularity for marketing of products. Other media will also be incorporated including fliers, posters, stickers, billboards and social media. The marketing strategy will also include dissemination of lists and information on the accredited stakeholders, fliers and posters as hard copies on other media publications e.g. distributed in Energy Digest Magazine and Newspapers. Soft copies will be distributed via KEREA’s and other websites, email, and bulk SMS. Lastly, promotion activities could be undertaken for sensitization of consumers, with sponsorship of prizes by accredited importers/suppliers. For instance, a “ponyoka na lantern” campaign may increase consumer participation in the project, as well as increase the marketing value for stakeholders. 4.4.1 MARKETING STRATEGY AND REACH 4.4.1.1 Television Citizen TV has been selected because it is the leading television media house and has the highest share of the market. It has almost 45% of the national audience of about 10.9 million, while the 2nd media house has 15%. The media also leads in urban and rural audiences at 45% and 44% of 5.8 million and 5.1 million, compared to the second media house at 16% and 14% respectively. The best days for television, in order of highest to lowest are, Thursday, Monday, Friday, Saturday, Sunday, Tuesday and Wednesday. Q TV has been selected to complement Citizen TV, which predominantly transmits in English. Q TV is the leading Swahili only station, and has a market share of 8.2% of 10.9 million. 10 4.4.1.2 Radio The national audience for radio is about 21.02 million. The market shares of the various radio stations are as summarized in the table below. Fm Radio Station Citizen (Swahili) Jambo (Swahili) Kameme (Kikuyu) Inooro (Kikuyu) Q (Swahili) Radio Taifa (Swahili) Ramogi (Luo) Milele (Swahili) Musyi (Kamba) Coro (Kikuyu) Kass (Kalejin) Kiss (English) Classic (English) Egesa (Kisii) West (Luhya) Star (Garissa) Chamge (Kalenjin) Muuga (Meru) Kaya (Swahili) Wimwaro (Embu) Market Share (%) Market Share (Number of People) 12.80 2,690,411 7.20 1,513,356 6.30 1,324,187 6.10 1,282,149 4.30 903,810 4.20 882,791 3.80 798,716 3.70 777,697 3.60 756,678 3.20 672,603 2.30 483,433 2.20 462,414 2.00 420,377 1.90 399,358 1.90 399,358 1.70 357,320 1.50 315,283 1.50 315,283 1.10 231,207 1.10 231,207 The distribution of listenership by day of the week across the top 5 radio stations is as follows: Day Monday Tuesday Wednesday Thursday Friday Saturday Sunday No. 1 Citizen Citizen Kameme Kameme Citizen Citizen Kameme No.2 Jambo Kameme Jambo Citizen Kameme Kameme Citizen No. 3 Kameme Jambo Inooro Jambo Jambo Inooro Inooo No. 4 Inooro Inooro Citizen Inooro Inooro Jambo Jambo No. 5 Classic Classic Classic Classic Classic Classic Radio Maisha 4.4.1.3 Newspapers Nation Newspaper has been selected as it has the highest circulation nationally, at about 170,000 copies per day. 4.4.1.4 Reach The project aims to reach at least 800,000 households, or 4,000,000 people (assuming the average number of people per household is 5). 11 The association therefore proposes the tentative marketing strategy summarized in the table below. Media Station Prioritization of Days English Television Swahili Television Vernacular Radio Stations Citizen TV Thur., Mon., Fri., Sat., Sun., Tue. and Wed. Wed., Tue., Thur., Sat., Sun., Mon., Fri. Mon., Tue., Fri., and Sat. English Newspaper Q TV Citizen Radio (Swahili) Kameme (Kikuyu) Ramogi (Luo) Musyi (Kamba) Kass (Kalenjin) Kiss (English) Egesa (Kisii) West (Luhya) Star (Somali) Muuga (Meru) Wimwaro (Embu) Daily Nation Supplement Total Number of people listening, watching or reading) 486,301 892,097 2,690,411 Wed., Thur., and Sun. 1,324,187 - 798,716 756,678 483,433 462,414 399,358 399,358 357,320 315,283 - 170,000 231,207 9,766,763 This selection of stations show that if one advert is placed in each media outlet available, the project will be able to reach and exceed its target. Tradeoffs can therefore be made in regards to the media outlets and audiences, based on the available budget. The marketing strategy will therefore be refined as the project progresses. 4.5 PRODUCT TESTING AT SERC CLEAN TECH LAB SERC Clean Tech Lab will begin conducting performance tests of solar PV products in March 2015 and is expected to provide cost indications in the form of a service catalogue. Further information on this can be requested directly from SERC. 4.6 OTHER CONSIDERATIONS There were concerns raised in regards to the costs associated with the warranty process and honouring of warranties to consumers. It was determined that the associated costs are inevitable 12 and discussions between importers/suppliers should focus on this aspect as well. For instance, perhaps the costs could be factored in to initial agreements between these parties, though this would be addressed independently of the project. Specifically, the cost of transporting solar PV products to importers/suppliers was highlighted. It was suggested that KEREA considers engaging in discussions with a select courier company on behalf of project participants to seek a discounted rate. 13 5 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 Name Kennedy Okumu Timothy Ranja Jeremy Muiruri Mark Juma Caxton Ngari Eliud Mungai Kennedy Kirui Geoffrey Ronoh Elijah Kirui James Mamo Joseph Mdeto Fred Obudho Andrew Njoba Ibrahim Amoni John Omondi Nicodemus Katumbi Stephen Ndichu Philip Mitey Enos Orongo Victor Agandi Victor Omollo Izael Da Silva Simon Musawa Chris Kimani Peter Nyanzi Roy Keloi Robinson Nzomo Justus Simiyu Aisha Abdulaziz Cliff Owiti Charles Muchunku Ayato Kurokawa APPENDIX 1 – LIST OF PARTICIPANTS Institution Stopless Energy Enterprise UNDP Harmonic Systems Sigul Limited Hosana Institute Star – Delta Institute iHub Strathmore University Ministry of Energy and Petroleum Jaman Engineering Construction Harmonic Systems Kickstart International Helios Energy Limited Bim Electrical and Solar Solarlink Limited Spectrum Construction Services Energy Elixir Luminas Technologies Telesales Solar Greenlight Planet Future Energy Strathmore University Telefunken Kenya Limited Suncatch Engineering New Edge Technology Climacento Green Tech Limited Kika Power and Transmission Limited University of Nairobi Kenya Renewable Energy Association Kenya Renewable Energy Association Kenya Renewable Energy Association Mitsubishi UFJ Morgan Stanley 14