Condensed brand guide for the My Coins Count mark

Transcription

Condensed brand guide for the My Coins Count mark
Mennonite Central Committee
Condensed brand guide for the My Coins Count mark
My Counts Count
Fonts
The My Coins Count mark is a key part of the My Coins Count visual
standards and a visual aspect of the MCC brand.
It expresses a connection between collecting coins and the work
and mission of Mennonite Central Committee.
Any text in close proximity to the mark should be in the typeface
­Helvetica Neue, Helvetica or Arial (noted in order of preference).
The mark
The My Coins Count mark contains the MCC logo. There is no need
to have both the My Coins Count mark and the MCC logotype in
close proximity.
The mark is provided in four variations: MCC teal, black, white,
and black and MCC Teal together. It is also possible to incorporate
another color into the mark in order to fit with particular design
constraints, but the MCC logo element of the mark can only be
displayed in black, white and MCC
teal.
My Coins Count and MCC logo
MCC teal
The equivalent color representations
for MCC teal (Pantone 3135) are listed
below:
BRING YOUR COINS HERE.
BRING YOUR COINS HERE.
Benefiting the work of Mennonte Central Committee
• cmyk: c: 100 m: 0 y: 27 k: 1
MCC TEAL
• rgb: r: 0 g: 146 b: 172
Resources
• html: 0092AC
The electronic files
The mark is electronically available in:
• Pantone 3135 (for one- or
two-color printing)
BLACK
My Coins Count posters and can
wrappers are available to churches,
relief sales and other organizations
for use in fundraising to support the
work of MCC. Contact your provincial
or regional MCC office for more
information.
We can make a difference in the world!
mcc.org/my-coins-count
150203fy15m Printed in the U.S.
We can make a difference in the world!
• CMYK eps formats for four color
commercial printing
• RGB color format, png and tiff
format for word processing and
digital media.
mcc.org/my-coins-count
MCC TEAL AND BLACK
150202fy3m Printed in the U.S.
VARIATION
It is possible to add an additional
color to the mark as long as the
MCC logo remains in black or
MCC teal.
WHITE
For questions regarding My Coins Count, contact Les Gustafson-Zook, Email: [email protected], Tel: 574.534.4133
The My Coins Mark and other resources are available at mcc.org/my-coins-count.
SIZE
The mark should not
be used smaller than
1 inch.