PBS Digital Studios Sponsorship PDF

PBS Digital Studios
Vibrant Content Delivering the Millennial Audience
Think You Know PBS? Think Again.
A Network of Web Originals from PBS
A Younger, Engaged Audience
Viewer Demographics and Engagement
10.1 min.
31%
15.1MM
of PBS Digital
Studios viewers
are under 252
monthly video
streams on
PBS.org1
63% of PBS Digital
Studios audience
has an HHI
6
Webby
Awards
Viewers spend
an avg. of
$75K+2
5MM
minutes
watched each month
across PBS Digital
Studios videos2
per month watching
video on PBS Digital
Studios4
#1
most trusted
media brand
in America3
26%
of PBS Video
streams are viewed
on mobile devices1
47%
of PBS Video
viewers are repeat
visitors1
Sources: 1. Google Analytics, Dec. ‘13 – May ‘14; 2. comScore Video Metrix, October 2014. Note: age metrics are based on users 13+;
3: CARAVAN ORC International, January 2014; 4. comScore Video Metrix, 12-month avg. Mar ’13 – Feb ‘14
A Destination for Discovery and Innovation
PBS Digital Studios
• Presents web originals true to the
educational mission and spirit of PBS – “it’s
the PBS you know and love” – just younger
• Reaches more than 4.4 million subscribers
with more than 320 million views across 30+
active original channels*
• Hosted on YouTube and the PBS Video
portal, PBS Digital Studios attracts a young,
connected audience with 31% of users
under 25
• Launched in 2012, PBS Digital Studios is a
unique platform for sponsors with a range of
custom sponsorship opportunities
PBS Digital Studios has won 6 Webby,
9 Telly and 2 Mashies Awards
Source: comScore Video Metrix, October 2014. Note: age metrics are based on users 13+. *YouTube.com, February 2015.
Delivering Dynamic Online Content
PBS Digital Studios Original Web Programs
PBS Digital Studios features a wealth of original web content across 30+ production channels reaching
an active audience of over 4.4 million subscribers with more than 320 million video views.
PBS Idea Channel
It’s Okay To
Be Smart
Blank on Blank
Indie Alaska
Shanks FX
Brain Craft
Short of the Week
BBQ with Franklin
Indie America
The Art Assignment
Crash Course
PBS Food
PBS Inventors
FullTimeKid
PBS Math Club
PBS Game/Show
PBSoffbook
PBS Parents
Source: YouTube.com, February 2015
PBS Digital Studios Program Highlights
New Programs Channel the PBS Spirit of Exploration
PBS Idea Channel
It’s Okay To Be Smart
Blank on Blank
Weekly series that examines relationships
between pop culture, technology and art.
Host Mike Rugnetta explores quirky but
relevant topics with humor and graphics.
606K+ subscribers
34.3MM+ views
Joe Hanson hosts this series on discovery
and the intersection of science, art and
history – and how these topics connect to
every part of our life.
299K+ subscribers
14.9MM+ views
A series that brings vintage interviews to
life through animation. Features interviews
with famous cultural icons, such as Grace
Kelly, Kurt Cobain and Tupac Shakur.
59K+ subscribers
5.5MM+ views
Source: YouTube.com, February 2015
Reaching A Younger, More Engaged Audience
Connect with the YouTube Audience
PBS Digital Studios users:
• 55% are under age 35 (Index 157)
• 31% are under age 25 (Index 159)
• 63% earn $75k+ in household income (Index 132)
• 65% male / 35% female
• Reaches 513,000 unique monthly viewers
watching 5 million video minutes each month*
• Viewers spend an average of 10.1 minutes per
month viewing PBS Digital Studios videos*
Source: comScore Video Metrix, October 2014. Note: age metrics are based on users 13+
*comScore Video Metrix, 12-month avg. Mar ’13 – Feb ‘14
The Word Is Out
PBS Digital Studios In The News
Major media coverage of PBS Digital Studios includes:
“
Studios has credibility with those
“ Digital
The focus on education and intellectual exploration
looking to do something different.
“
are definitely hallmarks of the [PBS] brand.
– Current
“
They’re just adapted to the YouTube audience.
– Forbes
Sources: 1. Current, April 1, 2013 2. Forbes, July 18, 2013
Summary of PBS Digital Studios Sponsorship
PBS Digital Studios Platforms and Placements
Sponsorship Elements
PBS Digital Studios
• Custom, integrated productions including sponsor recognition in-program
• Pre-roll on YouTube
• Promotion on PBS Digital Studios social media channels
PBS.org
• Homepage and run of site on PBS.org
• Sizes include 300x600, 300x250, 728x90 and 160x600
• PBS.org can target placements by topic, user demographics and behavior to
enhance reach to a sponsor’s target audience
PBS Video
• :30 or :15 pre- or mid-roll with 728x90 companion unit
• Potential to position banner placements in front of PBS Video audience across
PBS.org through behavioral targeting
PBS Mobile
• :30 or :15 pre- and mid-roll on smartphones and tablets, including PBS apps and
mobile web
• 320x50 adhesion unit on phones and 768x90 or 728x90 adhesion unit on tablets
• Opportunity to feature units that expand on-click to full screen creative
OTT (Apple TV,
Roku, Xbox)
• :15 or :30 pre-roll on videos in the PBS OTT platforms
A Halo Effect for PBS.org Sponsors
Engagement & Impact
67 75 62
%
of PBS.org users agree
their opinion of a company
is more positive when they
find out it supports PBS
%
%
of visitors to PBS.org
agree that companies
that sponsor PBS are
committed to quality and
excellence
of PBS.org users agree
that they prefer to buy
products from companies
that support PBS.org
Source: ORC Online CARAVAN, May 2012.
For more information, please contact
David Prince
National Public Media
646.278.4727
[email protected]