ideation production activation

PÉNÉLOPE
engages
with stories that connect the audience and the
brand using innovative strategies that resonate
across all media-
--always unforgettable.
NYC PARIS LA
DIGITAL
is a full-service digital content ideation, production and activation company
that connects leading brands with creative directors, directors and unique
media companies, to maximize the strengths of our creatives and leverage
the power of our preferred media partners.
PÉNÉLOPE creates solutions that are unique and highly customized to reflect a brand’s particular DNA and their
needs in the digital ecosystem. PÉNÉLOPE helps marketers strengthen their brands by adding value through creative
and activation.
NYC PARIS LA
DIGITAL
PRODUCTION
PÉNÉLOPE incorporates a
diverse collection of awardwinning directors, producers,
creatives, artists, composers
and strategists to meet the
new media and traditional
filmmaking demands of our
clients.
IDEATION
With an emphasis on
development, strategy and a team
of innovative creative directors,
PÉNÉLOPE develops stories
that emotionally resonate with
consumers and change the way they
think, feel or act towards a brand. ACTIVATION
PÉNÉLOPE provides integrated and
creative solutions that enable thoughtful
marketers to build custom partnerships
with the most successful digital
platforms in the digital arena.
NYC PARIS LA
DIGITAL
Advertising
Entertainment
Beauty/Luxury
Branded
Brand Identity Commercials
Creative Direction Digital Production
Experiential Marketing
Feature
Distribution
Graphic Design
Interactive
Internal Communications
Marketing
Live Action
Graphics
Music
Live Streaming
Post-Production
Spanish Market
Integrated
Motion
Social Media
Web Development
DIGITAL
Principals
STEVEN HORTON has over two decades of experience in advertising and
film production. He spent 12 years as an agency producer at Grey Advertising and FCB
Worldwide in New York. He is the owner/founder of Grand Large Inc., a production
company founded in Paris and comprised of award winning directors that span the U.S.
and international markets. In 2007 the New York office of Grand Large Inc. was opened on
Mercer Street in SoHo.
CHAD LEON OSTROM has journeyed from ICM to RSA to eventually starting
his own production company where he scuplted a vision with heavy emphasis on fashion
and luxury content. He created an original series for the Oprah Network, EP’d features for
talents such as Will.I.Am and Veena Sud. Drawn to the digital landscape for the creative
opportunities it offers, Chad’s narrative talent feeds a passion in storytelling that thrives
regardless of the viewing platform.
NYC PARIS LA
NYC PARIS LA
DIGITAL
IDEATION
A+B, Craig Ward, Matt Lester, Kristin MooreGantz, Rajan Mehta, Roye Segal
NYC PARIS LA
DIGITAL
A+B
Creative directors Amarina Kealoha and Brian
Rigney Hubbard form a highly creative team
with seamless capacity for execution. Their
collaboration began when Ami led the awardwinning video series at Cool Hunting and Brian
worked as a director and cinematographer.
Ami’s experience spans strategy, video,
social and content campaigns. Brian’s
work traverses all platforms as commercial,
feature, music video, print and fine art. Clients
include Audi, Chanel, Diane von Furstenburg,
Gap, Ketel One, Knoll, Haworth, Lancôme,
Maybelline, Pantone, Ted Baker London, and
Samsung.
Craig Ward
Craig is a British born designer and creative
director currently based in New York. Occasional artist, sometime author and a contributor to several industry journals, he is known
chiefly for his pioneering typographic works.
Craig has worked with some of the highest
profile clients across the advertising, publishing, fashion and music industries including
Calvin Klein, Nike, Sony BMG, BMW, The New
York Times, Hennessy, Bloomingdales, Macy’s, Mulberry and many more.
watch
DIGITAL
NYC PARIS LA
Ideation
Matt Lester
Matt brings with him broad domestic and
international experience as an accomplished
brand launcher, designer and definer. Matt has
been responsible for creating and designing
top-of-industry marketing campaigns that
meet and exceed client expectations. As a
McCann Worldgroup Sr VP Group Creative
Director, his campaigns include Kohl’s, Vera
Wang, L’Oreal, Gillette, Brooks Brothers, Ralph
Lauren, Coca-Cola and Sprite. Recently, Matt
has extended traditional broadcast and print
campaigns for Avon, Lord & Taylor and the US
Polo Assn. to include online, social media and
experiential marketing.
Kristin Moore-Gantz
A beauty creative through and through, Kristin
has been advertising winning global luxury
and cosmetic campaigns for most of her
career. Holding executive agency positions
at LMPM, Atelier –Leo Burnett, Beauty @
Gotham, and McCann Worldwide, her prestigious client list ranging from skincare, luxury
real estate, fragrance and cosmetics includes,
L’Oreal, Procter and Gamble, UniLever Prestige, Great Gulf, Sotheby’s. Brands she has
helped build have been, Maybelline, Max Factor, Herbal Essences, Cover Girl, Coty, Garnier,
Wella, Vita Bath, Rigaud, and La Prairie.
DIGITAL
NYC PARIS LA
Ideation
Rajan Mehta
Rajan has achieved success across a variety
of mediums by employing his greatest asset;
creative vision. Some of the highlights are
co-founding fashion brand Surface to Air
Paris, creating the film series 42 x 42 which
had over 300 million worldwide views and
screened at Cannes film festival, directing 7
books exhibitions, capsule collections, and
short films on nature and color with The
North Face Japan. He also has 20 years of
digital design experience working with MOMA,
Gateway, Virgin UK, Tiffany’s and many
others.
Roye Segal
Roye is an award-winning, multidisciplinary
artist and creative director with a knack for
creating ground-breaking work across the
globe. He has been telling unique stories
in multimedia for the past 20 years. Most
recently as creative director at MTV World,
Roye conceived and executed the multi-year
Music Experiment campaign for Intel as well
as award-winning work for Chevrolet, AT&T,
MTV, Comedy Central, VH1 and many others.
His work has received numerous awards and
international acclaim.
NYC PARIS LA
DIGITAL
Angela and Ithyle, Armen Djerrahian, Brad Furman,
Brian Rigney Hubbard,
PRODUCTION Catherine Louis, Chad Leon
Ostrom, Elle Muliarchyk, Fred Garson, Griffin Dunne,
James Calhoun, Jonas Elrod, Julie Taymor, Kyle
Cooper, Sarah McColgan
DIGITAL
NYC PARIS LA
Production
Angela and Ithyle
Charming husband-wife duo Angela and Ithyle
consistently raise the bar on what can be
accomplished in film, photo and the world of
stop-motion. Angela Kohler and Ithyle Griffiths
both began as still photographers. Their
appetite for storytelling naturally led them into
live-action where they have created groundbreaking spots for Kindle, Macy’s, Lays and
scores more. They draw on their combined
interests to present truly unique fun pieces of
work.
watch
Armen Djerrahian
Armen is a photographer, director and creative
director. He was born and raised in Paris
where his passion for films and photography
began. He built a stellar reputation in
the music and publishing world as a
photographer and director. Since his arrival
in New York, Armen has created memorable
work from shooting a Vibe magazine cover
with Usher or writing and directing a series
of beautiful short films for Van Cleef & Arpels
and ELLE.
watch
DIGITAL
NYC PARIS LA
Production
Brad Furman
Brad is a director, writer and producer best
known for his gritty, thought-provoking,
ethereal style. His diverse film repertoire
includes the critically acclaimed documentary
Buried Alive in the Blues, feature films
The Lincoln Lawyer, starring Matthew
McConaughey, and Runner Runner with Ben
Affleck and Justin Timberlake.
watch
Brian Rigney Hubbard
A director, director of photography and lead
creative, Brian’s experience crisscrosses
commercial, feature, music video, print and
fine art. His narrative work has screened at
Sundance, Toronto and Cannes. Commercial
clients include Lancôme, L’Oreal, Maybelline,
Chanel, Diane von Furstenburg, Thom Browne,
Warren Buffet, Johnson and Johnson,
Gap, Coca Cola, Kodak, Nikon, Land Rover,
Wendy’s, among others. Brian has lived and
worked extensively in Latin America, Europe
and the Middle East, with stints in China and
Southeast Asia.
watch
DIGITAL
NYC PARIS LA
Production
Catherine Louis
Catherine is a commercial director and
photographer. She has worked for clients
such as Guerlain, L’Oréal, Givenchy, Cartier,
Dior, Rado’ and with celebrities like Juliette
Binoche, Dita Von Teese or Julie Delpy. Always
searching for new stories, atmospheres,
and techniques, her work is in a perpetual
movement, filming being a complementary
way of expression. Her first film, The Reader,
recreates her artistic universe, elegant and
sensual. Catherine lives in Paris.
watch
Chad Leon Ostrom
Chad is a director who’s strengths lie in the
upstream creation of campaigns. Working
closely with brands and agencies focusing
heavily in the fashion/beauty/luxury world,
he has helped design and direct spots for
for Blackglama, Tom Ford, Samsung, Nike,
Cartier, Wendy’s, Revlon and others.
watch
DIGITAL
NYC PARIS LA
Production
Elle Muliarchyk
Having already made a name for herself in the
world of modeling, Elle Muliarchyk burst onto
the fashion photography scene with Dressing
Rooms, a series of guerilla style self-portraits
taken in the dressing rooms of upscale
boutiques. She now enjoys the world of live
action, directing videos for Sephora, The New
York Times, Philip Lim, W Magazine, amongst
others. Always remaining rooted in the world
of high-fashion.
watch
Fred Garson
Fred is a director with a strong feature film
background. His narrative work naturally
lead directing commercials for brands as
diverse as Nokia, Evian, Pepsi, Lipton and
Citroën in France, London and the States.
His style combines visual flair with strong
performances. Fred is also heavily involved in
the music industry and brings an enormous
energy and style to all his films.
DIGITAL
NYC PARIS LA
Production
Griffin Dunne
Griffin is a director, producer, actor and writer
that has appeared in over 50 films and TV
movies, and has produced and/or directed
more than 10 other features. His feature
credits as a director have included the hit
Practical Magic, Movie 43, Addicted to Love,
Fierce People, and The Accidental Husband.
In addition, he has directed countless
episodes of television including The Good
Wife on CBS and Red Band Society on FOX.
watch
James Calhoun
James is an Executive Producer with
extensive operational and integrated
production experience on award-winning
projects for the world’s top advertising
agencies, brands, non-profits, content
creators, production studios, media producers
and entertainment companies. Clients include
Nike, Grey Goose, NFL, Tommy Hilfiger, Citi,
Coca-Cola, EA, Conservation International,
JPL/SwRI/NASA, W+K, JWT and the Gagosian
Gallery.
re# Studio
DIGITAL
NYC PARIS LA
Production
Jonas Elrod
Filmmaker Jonas Elrod is best known for
the documentary chronicling his spiritual
awakening, Wake Up. This film led to the
creation of a new docu-series for the Oprah
Winfrey Network, slated to premiere on
the network in late 2014. As commercial
director Jonas has brought his signature
documentary story-telling to brands such as
Converse, Sabra, Smirnoff, Febreze, Nintendo
and Oroweat.
watch
Julie Taymor
Julie is a director, playwright and creative
visionary. She is the force behind numerous
stunning productions, including Broadway’s
smash musical The Lion King. Julie has
long been an admired, innovative director
in the worlds of theater and opera. She has
employed her visionary talents to create
several feature films, including Frida and
Across the Universe.
watch
DIGITAL
NYC PARIS LA
Production
Kyle Cooper
Kyle, one of today’s most sought-after
designer/directors, is widely renowned for his
title sequences for film, television and beyond.
His bold, unique style has graced recent
films such as X-Men: Days of Future Past,
Godzilla, Iron Man, Seven and small screen
phenomenon American Horror Story along
with the blockbuster video game Destiny.
watch
Sarah McColgan
Over the course of her twelve-year career,
Sarah has developed a portfolio that blurs the
lines between diverse cultures, genres, and
industries. McColgan has produced award
winning work in the worlds of commercial,
beauty, high fashion, celebrity, advertising and
portrait photography. As a director she has
received MTV VMA nominations for her work
with Miguel and Kelly Rowland in both 2013
and 2014. On the big screen McColgan has
been a featured photographer on America’s
Next top model and has appeared in three
Cover Girl television commercials.
watch
AT&T, Intel, MEDIUM, BMW, LEVI’S, SOUNDCLOUD,
WORK
Google, Old Navy, We ♥ It, nativ.ly,
Wendy’s, Honda, Cartier, Diet Coke,
Febreze, Harper’s Bazaar, Tom Ford, Control TV,
Lady GaGa, Bud Light, CAPTURE, YouTube, OWN
DIGITAL
HONDA - IN THE SUMMER OF
2014
We helped create and launch HondaStage,
a socially-driven concert series with the
biggest names and brightest stars in
music, featuring live shows, exclusive
videos, artist interviews, and fan contests.
It was a multi-platform program designed
to meet music fans in environments
where they’re already searching for and
consuming music, providing Honda
an opportunity to further build brand
awareness and loyalty..
Honda didn’t just want to settle with
music-based marketing the way other car
brands do. With the launch of the hugely
ambitious Honda Stage music platform,
Honda blew away its automaker rivals and
joined the cluster of top brands outside the
car industry that are effectively playing to
the music-hungry Millennial generation.
NYC PARIS LA
DIGITAL
GOOGLE- GOOGLE WATCH
Typographer, designer and PÉNÉLOPE
Creative Director Craig Ward created a
unique watch face using shadows, light
and tone along with custom designed
numerals to reveal the time for Google.
This watch face is an experiment in taking
his process-driven style into a brand new
digital medium.
Taking inspiration from sundials, the face
transitions from day into night with light
and shadows shifting over the course of 24
hours. Partnering with Google to promote
their newest version of Android wear, this
was a perfect meeting of technology and
design.
NYC PARIS LA
DIGITAL
NYC PARIS LA
Work
WENDY’S
Short Film / Interactive Video
Produced in and around Milan, PÉNÉLOPE created
this unique short film which was released on
social media in 3 parts.
Facebook users competed to create captions for
the Italian dialogue in this adventure, disguised
as a classic Italian film. The story led to an
introduction of the new Wendy’s Tuscan Chicken
Sandwich.
Debuting early 2014 this campaign quickly passed
2 million views, created positive press, and writing
credits were given to the winners.
DIGITAL
NYC PARIS LA
Work
LADY GAGA “FAME”
Short Film / Live Event
Working with Coty, Inc. PÉNÉLOPE created a
short film and live event launch for Lady Gaga’s
fragrance Fame.
DIGITAL
Work
OPRAH WINFREY NETWORK
Cable TV Show
PÉNÉLOPE created this 8 part series for the Oprah
Winfrey Network which which aired February 2015.
Host Jonas Elrod (creator of Wake Up) guides us
through intimate profiles of remarkable people in
the throes of major change. Traveling the country
with Jonas we witness firsthand accounts of real
people on these heroic personal endeavors.
Concept, development, production and all post
production were done in-house.
NYC PARIS LA
DIGITAL
INTEL-THE MUSIC EXPERIMENT
Interactive/ Experiential
The Music Experiment 2.0 is a uniquely integrated, multi-platform campaign promoting awareness and motivating purchase
of Intel’s Ultrabook. With a digital hub and
a series of exciting live events at its core,
the campaign was supported through:
provocative social media activities and
gamification; multimedia ad campaign; TV
programming/streaming of custom concert events; on-site brand activation; and a
myriad traffic drivers to retail.
High profile artists were contracted across
multiple genres in major cities across
the country—including Empire of the Sun
(NY), Arcade Fire (LA), Disclosure (Boston),
and Taeyang (San Francisco); high profile
venues were attained to facilitate a richer,
deeper fan engagement. This radiated
across multiple social outlets, including
Facebook, Instagram, Vine and Pinterest.
The result was the transformation of tens
of thousands of hard-core music fans into
Intel Ultrabook devotees.
NYC PARIS LA
DIGITAL
NYC PARIS LA
Work
CARTIER, FORBES & FAST COMPANY
Branded Documentary Series
Goal was to highlight the next generation of influential
businessmen and entrepreneurs that would tie in to the
Cartier Calibre watch brand.
Working with numerous publishers and distribution
platforms PÉNÉLOPE created this branded entertainment
series profiling select personalities.
Profiles in film were done on David Karp (Tumblr), David
Chang (Momofuku), Naveen Selvadurai (Foursquare), Bre
Pettis (MakerBot), Ge Wang (Smule), Franklin Leonard
(Blacklist), amongst others.
These profiles were distributed on the Fast Company site
as well a living on a dedicated Cartier Calibre website.
DIGITAL
Work
FEBREZE
Viral Marketing Campaign
Febreze wanted to take their marketing from higloss, traditional house-hold beauty spots to edgy,
sharable content. For a series of online videos, we recruited subjects
off the street, who agreed to be blindfolded for
what they were told was a scent experiment.
Then, in video captured by hidden cameras, the
participants were guided into odoriferous settings
and asked what they smelled.
The result: “lemon freshness,” “spring time,” etc.
The catch is that each setting was treated with a
Febreze product.
NYC PARIS LA
DIGITAL
Work
CAPTURE
YouTube / TV Show
This Emmy nominated web series was created to capture honest, engaging conversations between host Mark Seliger and renowned photographers and
celebrity guests regarding their work, iconic photos and how they came about.
The roster of talent included Matthew Modine, Platon, Albert Watson, Lauren Bush, Dylan McDermott, Martin Scholler, amongst others.
Starting with a link to hundreds of photography bloggers, CAPTURE was incubated on YouTube and licensed soon after to Ovation, National Geographic and
international distribution.
NYC PARIS LA
NYC PARIS LA
DIGITAL
ACTIVATION
PÉNÉLOPE provides integrated and creative solutions that enable
thoughtful marketers to build custom partnerships with the most
successful platforms in the digital arena. This means targeting the desired
audience with custom content.
OWNED
Brand channel optimization and app development.
EARNED
Helps to seed editorial coverage and publicity through major publishers,
trade magazine as well as blogs.
PAID
Provides short-form and long-form video distribution within native
publisher environments and mass reach/awareness platforms.
SOCIAL
Provides strategies and methods to leverage the social media footprint of
our brand partners and associated talent.
ANALYTICS
Optimizes performance and shareability before and during campaigns,
while also providing valuable insights post-campaign.
BROADCAST
PÉNÉLOPE leverages network relationships to find on air destinations for
original content.
DIGITAL
Partners
NYC PARIS LA
NYC PARIS LA
DIGITAL
°
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LOS ANGELES
NEW YORK
PARIS
6535 Santa Monica Blvd
Hollywood CA
90038
USA
54 Mercer Street
New York NY
10013
USA
22 Rue de Navarin
75009 Paris
France
+1 323 809 4040
+1 212 998 8390
+33 9 70 40 33 88
SALES REPS
CONTACTS
Founding Partner
Steven Horton
Founding Partner
Chad Leon Ostrom
Head of Production
Kara Czerniecki
[email protected]
Producer
Kyle Ostrom
[email protected]
Development
Brandon DeLany
[email protected]
Branded Entertainment
Daniel de la Nuez
[email protected]
Director of Digital
Seth Perkovich
917 405 9757
Midwest
Hillary Herbst
312 944 1100
[email protected] Director of Marketing
Carl Forsberg
212 581 2200 [email protected]
Southwest
Perry Tongate
512 577 4997 [email protected]
East Coast
Justin Lasoff
212 581 2200 [email protected]
EU Producer
Mark Allan
[email protected]
+336 8580 5321
Midwest
Sonia Blum
312 944 1100
[email protected]
Client Direct
Erika Matt
917 825 4053
[email protected]
[email protected]
Privacy Policy
West Coast
Ty Van Huisen
323 687 9933
[email protected]