SBI! Media Outreach

Media Outreach Manual For SBIers:
A How-To Guide
I.
Introduction and Executive Summary
II.
Steps to a Successful Media Campaign
1.
2.
3.
4.
5.
6.
Define your issue and identify your message.
Draft appropriate materials.
Identify ideal timing.
Know your audience – and know your news media.
Execute your plan.
Track your results.
III.
Conclusion
IV.
Appendices
Appendix A: Media Outreach “Dos and Don’ts”
Appendix B: Media Outreach Checklist
Appendix C: Sample Press Release and Sample Email Pitch
1
I.
Introduction and Executive Summary
Coverage in the news media can raise the visibility of your online business and drive
traffic to your Web site. The purpose of this manual is to provide SBIers with a set of
tools and a list of clear and simple steps that you can follow to generate coverage in
your local media market and in outlets that cover issues that are likely to be of interest
to your Web site’s audience.
Because SBI!-built Web sites are typically small businesses that focus on very specific
topics, you have a natural opportunity to showcase your site as an example of a
successful home-based business in local media outlets. Media outlets are often looking
for a “real world” example of a trend, and SBI! subscribers are uniquely positioned to
share information about both working from home and about the specific topic of your
Web site. For example, you might pursue coverage in daily or weekly community
papers, local radio programs and even local TV programs that focus on community
success stories or local businesses. Moreover, the niche around which your SBI!generated site is focused is also likely to be found in similar magazines or blogs that, if
approached correctly, may be willing to write an article or feature a guest article and/or
blog piece written by you about your site or topic.
This manual will outline the steps of how SBIers should approach media outreach in
order to maximize your chances of receiving positive media coverage:
1.
2.
3.
4.
5.
6.
Define your issue and identify your message.
Draft appropriate materials.
Identify ideal timing.
Know your audience – and know your news media.
Execute your plan.
Track your results.
It also includes a section on media outreach “dos and don’ts,” a checklist for planning
and executing successful media outreach, a template that you can use to tailor media
outreach for your online business, and examples of outreach materials that have
successfully attracted media attention in the past.
In following the ideas outlined here, you will develop expertise over time in how best to
garner attention from the media. As with all skills, practice makes perfect, and the art of
successful media outreach is no different.
This manual, developed by Severn Williams Media for SiteSell, is for the
personal use of SBIers only. All material is copyrighted.
2
II.
Steps to a Successful Media Campaign
While all media campaigns have their unique aspects, successful campaigns generally
share several key elements: well-defined issues and goals, a clear strategy for effective
communication, and a realistic plan for executing the strategy.
Step One: Define your issue and identify your message.
Before embarking on an outreach campaign to the media, you should take some time to
envision what you would like to see covered in the media about your online business. Is
it that you were able to leave your “day” job? Retire comfortably? Educate the public
about an important topic close to your heart? Pay for your children’s college education?
Except for some specific exceptions (e.g., a feature story about you or your online
business), news media outlets are generally interested in one thing: news. Reports in
the media often answer the question, “What is different about today than yesterday?”
As a general rule, something is newsworthy if:
• It’s public;
• It’s timely;
• It impacts a great number of people;
• It involves a celebrity or political figure; and/or
• It relates to a national story.
Other elements of a story that may make it newsworthy:
• Human Interest: Is there a person with direct experience with the issue
who can provide an authentic voice in the story? (For many SBIers, this is
a likely angle for media outreach.)
• Irony: What is ironic or unusual about a story?
• Breakthrough: What is new or different?
• Anniversary Peg: Can this story be associated with a local, national or
topical historical event?
• Seasonal Peg: Can this story be attached to a holiday or seasonal event?
Examples of potentially newsworthy media “hooks” for SBIers include:
• Success story about an individual who reached personal goals (e.g.,
financial security, interesting job, more time with family) by creating an
online business on a topic focused on personal passions or expertise;
• Information available on your Web site that elucidates an interesting
aspect of a national trend;
• Local online business owner offers advice about best holiday gifts and/or
ideas for making terrific homemade gifts (during holiday season); offers
menu ideas for vegetarians or vegans (around Thanksgiving or other foodoriented holidays); or offers tips for vacationing on a budget (leading up to
summer holidays);
• New e-book published by a local author on a timely or universal topic
(dieting/cooking; budgeting; vacationing; child rearing, etc.); and
3
•
Local small business owner receives national attention of some sort (wins
an award, special recognition by third-party source for information
provided on site, etc.).
After identifying the angle that will be the focus of a media outreach effort, you should
then determine what it is you hope the coverage will say about you or your business –
also known as your key message. A message is essentially a mission statement for an
outreach campaign; it should be short, simple, and easy to understand. Some
examples of a message for an outreach campaign include:
•
•
•
•
•
My online business is a success because I did the work necessary to build
a content-rich Web site; it’s something anyone in this community could
also do.
I turned to the Internet for financial opportunity when I could not find a
traditional job, and it’s one of the best accidents that ever happened to
me.
Working from home is a wonderful way to maintain work-life balance.
My online business provides important information/services to people in
our local area and beyond.
My Web site is a microcosm of a national trend, and reviewing the
information posted there can offer important insights into what the average
person is thinking or doing.
It is important for you to both define the issue and to identify the message behind a
media outreach campaign before proceeding to the next steps outlined in this manual.
The issue and the message should drive all written materials and all outreach efforts,
and will influence which media outlets you approach and what tone you will use when
speaking with or writing to journalists.
Step Two: Draft appropriate materials.
For the type of outreach you will be conducting, there are likely two main types of
documents you will need to create: press releases and email pitches.
Press Releases
A well-written press release is the staple document of any effective media outreach
campaign. Press releases generally follow a standard five-paragraph approach, which
is outlined in the Text Box A below. Each paragraph in a press release should be no
longer than four to five lines. The entire release should ideally fit on one page, and as
a rule of thumb should not run longer than two pages. Do not split paragraphs between
pages.
As a general rule, you will probably only want to send out a press release if you have
something specific to announce, such as receiving an award, making a significant
donation of time or resources to your community, or a significant expansion to your
business (e.g., hiring a significant number of additional staff). One exception to this rule
4
is a press release that positions you as a source of expertise on an ongoing local or
national news story.
Email pitch
Reporters, editors and producers are very busy and are constantly bombarded with
ideas about stories they should cover. The best way to get the attention of
journalists who you hope will write a feature story about you and your online
business is likely an email pitch. A well-crafted email pitch will describe you and your
Web site in a way that is compelling to the journalist; you want to show him or her that
the people who read their newspaper or magazine or listen to their radio show would be
interested in the information you have to offer.
The best way to draft an effective email pitch is to become familiar with the types of
articles or stories typically covered by a reporter and then to tailor your pitch
accordingly. Please see Text Box B below for a suggested outline for an email pitch and
Appendix C for a sample pitch that generated several articles and interviews for the
SBIer featured.
Text Box A: The Standard Elements of a Press Release
For Immediate Release
TODAY’S DATE
Contact:
NAME
TELEPHONE #
HEADLINE: KEEP IT SHORT, ALL CAPITAL LETTERS
Subhead: Keep it Short, Lower-case Italicized Letters
1st Paragraph: Begin with the most critical piece of information about the event or
program (to grab the reporter’s attention). Include what is happening, who is involved,
where and when (briefly), with the most critical information first.
2nd Paragraph: Why is this effort significant or newsworthy?
3rd Paragraph: Quote from a spokesperson, such as the owner/moderator of the
featured Web site.
4th Paragraph: Provide additional details, including information about SBI! 2.0. For
example: “SBI! 2.0, a comprehensive online business-building package that teaches
anyone who has an interest or a passion how to leverage it into an online business that
attracts targeted traffic and generates multiple income streams. No prior technological
experience is required, just an interest in building a business about a topic that excites
the site owner. XYZ Web site has consistently attracted high levels of traffic due to the
tools and services available through SBI! 2.0.”
5th Paragraph: End with a two-sentence “boiler plate” description of your online
business.
5
### (tells the reporter this is the end of the release)
Talking Points
In addition to the documents intended for distribution to reporters, you should draft an
internal document that articulates the central talking points of any given media outreach
campaign. These talking points should include key facts about the issue at hand and
about your online business in general as well as about how the SBI! tools have helped
to make your Web site a success. Basically, you are developing a “cheat sheet” to have
on hand should you successfully connect with a reporter or producer who wants to learn
more about your story. Because these people tend to be very busy, you want to be
prepared to put your best foot forward should you manage to get one of your outreach
targets on the phone.
Text Box B: Sample Email Pitch to Reporters
Dear (insert reporter or producer first name here):
1st Paragraph: Make it clear in your first or second sentence that you are writing
with an idea for a story that is relevant to the audience of the outlet that you are
targeting.
2nd Paragraph: If you are pitching a feature story, include additional background
information about your story and what led to the formation of your site. If you are
trying to tie into ongoing national news, include information here about how your site
relates to the issue at hand.
3rd Paragraph (optional): If appropriate, include more information about your Web
site.
4th Paragraph: Briefly describe how SBI! 2.0 has assisted your efforts to bring your
ideas and message to the Internet and to generate income.
5th Paragraph: Summarize why this story is a good one for the outlet you are
approaching.
6th Paragraph: Invite further contact and/or indicate when you plan to follow up by
phone.
Step Three: Identify ideal timing.
Good timing is an important part of all successful media campaigns. When putting
together a strategy for a media outreach effort, you should keep in mind the time of
year, the day of the week, and the time of day you release information to the media.
While each issue is different and presents its own issues with regard to approach, some
good rules of thumb for media outreach are listed below.
6
•
Whenever possible, release information about your business at a time of year
that would make it easy for a reporter or news source to cover the event. For
example, many news outlets cover toy buying trends or gift ideas during the
holidays. If your site offers advice about making crafts, choosing bilingual toys, or
cooking creative holiday meals, consider reaching out to local outlets in
November or December. Similarly, if your online business is about the real estate
industry and national stories are touching on subjects about which your Web site
offers important insights, you could pitch yourself to local media outlets as an
expert who can offer a local spin on a national story.
•
Call print (magazine and newspaper) reporters early in the morning or very late in
the day. If you call them mid-day or early afternoon, they will likely be under
deadline and rushing to put the finishing touches on their assignment for that
day. Follow similar common sense for local radio and TV programs – for
instance, don’t contact a local radio producer while the show you are targeting is
on the air. Wait until just after the show ends for the day, when they are less
likely to be under pressure to finalize details for the next show.
•
For time-sensitive media outreach, the best days to reach out to the media are
Tuesday and Wednesday; the next best are Monday or Thursday. Although it’s
generally not a good idea to reach out to reporters on Fridays with positive news
stories, the exception to that rule is when pitching a story that is not timesensitive. Reporters sometimes have more time to chat about feature pieces and
other long-lead ideas on Fridays then they do on other days.
•
Daily papers and radio shows plan some features well in advance, but much of
what they cover changes by the day or even the hour. Conversely, monthly
magazines tend to have very long lead times. For instance, if you think your story
is relevant to Valentine’s Day (in February), you should plan to pitch these
magazines in August or September.
Effective media outreach requires advance planning and a thoughtful approach.
Remember also that reporters are always under pressure to come up with interesting
angles to cover the major topics of the day. If you can provide them with ideas and
information that helps them to do that, your business will benefit from media coverage
and the reporter will benefit from the information you have shared with him or her.
Step Four: Know your audience – and know your news media.
Where you are physically located will likely have a big impact on what types of
challenges you might face in garnering media coverage. Small media markets (in less
populated areas) serve a relatively small number of people. Larger media markets like
Los Angeles, New York, and Chicago all tend to have more stories available to them
than they will be able to cover, thus making it quite competitive to place a story in major
outlets in those areas. If you live in a densely populated metropolitan area, it’s probably
a good idea to aim for coverage in smaller outlets like neighborhood-specific and weekly
papers, which tend to focus more on local news. If you live in an area where the
majority of people who read the major daily paper (or listen to the local NPR station) live
7
and/or work in your area, that means that these media outlets are interested in what
interests those folks – and local businesses, even those that are home-based, are likely
to fall into that category.
It’s important to note that while a reporter may not write a specific story in response to a
pitch or a press release that you send out, he or she may keep a file of potential
resources for future stories. You may therefore consider investing time and resources
into building relationships with reporters who are most likely to cover you or your
business.
National theme-based magazines, TV and radio programs are similar to daily papers in
larger metropolitan areas: they are constantly being offered different story ideas. Still,
you never know when your story will be just the right thing to fill out a particular story or
when your perspective will round out a planned talk radio panel on your subject area. By
telling editors, producers, and reporters about yourself and your online business, you
are giving them the opportunity to include your thoughts and expertise in the story or
show they are crafting.
Before you begin any media outreach effort, you should take some time to compile the
names, phone numbers, fax numbers, and email addresses of key reporters, editors,
and producers of print (papers and magazines) and broadcast (TV and radio) outlets.
These lists are available for purchase through large database management companies
like Cision (formerly Bacon’s) or Vocus. In smaller media markets, these lists can be
purchased for as little as $150-200. However, even if you buy your list you should be in
the practice of regularly checking it for accuracy and updating it, as reporters tend to
change jobs frequently.
If your media market is small enough, however, you could easily compile a spreadsheet
of 10-20 outlets or reporters for yourself. The exercise of researching the right reporters,
editors, and producers is likely to be productive for you on multiple levels. You are likely
to craft more effective outreach messages after regularly reading local daily and weekly
papers, listening to local radio shows, and watching local TV news.
If you choose to build your own media list, follow these steps:
1.
2.
3.
Put together a list of all local news outlets: local and regional TV and
radio stations, daily newspapers, weekly newspapers, magazines, and
online outlets/blogs. Some cities also have newswire services, where
press releases are posted (sometimes for a fee); check with a local TV
outlet to see if they subscribe to such a service.
Spend some time researching each outlet on the Internet. Identify
contact information for submitting general news (such as an email
address, a fax number, and the main telephone number for pitching
news).
Spend additional time researching reporters, producers and/or editors
at each outlet that might cover your area of interest. You’ll want to
8
4.
5.
include anyone who covers local businesses, local human interest
stories, as well as the person who reports about the niche around
which your site is built. For instance, if your site is about sports or
training, there may be a local sports columnist whose interest could be
piqued about you and your site.
Create a spreadsheet that includes the name of each outlet, the
contact information for submitting general news, and the names and
contact information of key reporters, producers, and editors.
Periodically check the names and contact information in your database
to make sure that your information is up to date.
Step Five: Execute your plan.
Once you have identified your message, drafted written materials and identified the
reporters you would like to contact, it is time to put the media outreach plan into action.
There are two main steps to any media outreach campaign: first, let media outlets and
reporters know about the story by distributing a press release or email pitch; second,
call reporters and news directors to ensure that they have all of the information they
need and to encourage them to cover your story. This second step is called “pitching”
reporters, and it is the heart of successful media campaigns.
It’s important to take some time to prepare before calling reporters. Think about the key
message of your outreach campaign and identify the “who, what, when, and where” of
your story. Using these points, write a script – or a list of bullet points – summarizing
what information you would like to see covered in a media story. Practice going through
your script and time how long it takes you to do so. As a general rule, a pitch should
last no longer than 30 seconds. You should have your pitch practiced and polished
before you start distributing written materials to media outlets, as you may be lucky
enough to have reporters call you about your story – and you want to be ready to field
those calls should they come in.
Once you have your pitch drafted and polished, it’s time to proceed with distributing the
press release or advisory. Whenever possible, deliver these items via fax and e-mail to
specific reporters, editors, news directors, and program producers. These items should
be sent out as early in the morning as possible. You may distribute these items
individually, or they may be distributed through relatively inexpensive internet-based
services such as ConstantContact.com. You should plan to call everyone who receives
the document. You may wish to leave a message for the reporters, but if the reporter is
someone who you believe would be especially interested in the story it is probably
worthwhile to try back several times to see if you can get the person directly.
Once you have a reporter, editor, or producer on the phone, make sure that you ask
them whether it is a good time for them to talk. Remember that many of these people
are required to develop at least one – and sometime more – compelling news stories
every day. They need the information you are offering them, because it may help them
to write a compelling story. Still, they are often busy and under a significant amount of
9
pressure, so do not take it personally if they appear brusque or hurried on the phone
with you.
Most importantly, if a reporter or producer asks anything of you – to forward information,
to call back at a certain time, to provide a spokesperson – it is imperative that you do so
within the promised timeframe. Again, because these individuals are working against
tight deadlines, they cannot afford to receive information even hours later than
promised. If you find that you are unable to fulfill a commitment made to a reporter, let
that person know immediately so that she may pursue alternative information or
spokespeople and still meet her deadline.
Step Six: Track your results.
At some point, the preparation and outreach end and the fate of the media campaign is
in the hands of the reporters, editors, news directors, and producers you contacted.
Regardless of whether you received the type and amount of coverage you had hoped
for, you have an opportunity to learn and improve media outreach efforts after every
campaign.
First, you should do your best to secure copies of video and audio footage and print
articles. These items can be very useful in future media outreach efforts and should be
added to a “press room” on your Web site. Articles can often been retrieved through the
Google news search portal (select the “news” tab at Google.com) by typing in a specific
query that includes the location, topic, and paper where an article may have appeared.
You could also choose to hire a media clipping service for all types of coverage. It’s
important not to rely too heavily on these services, however, as all of the major
companies have been known to miss important stories.
Once copies of all footage have been secured, you should review the coverage and
analyze it for several key factors. Was your key message covered in the article? Are all
cited facts accurate? What worked in the media outreach strategy and what didn’t? Did
the expected reporters cover the story, or did a different reporter than expected
contribute to or write the story? (Make sure to add any new reporters or outlets to your
media list.) You also should consider what worked about the campaign and what could
have been improved. Last, you should evaluate what additional opportunities might
exist for advancing the story. For example, if you received excellent local media
coverage, you might forward a story in a local paper to a larger regional or even national
outlet. Often reporters at larger papers will become interested in stories that are covered
in a compelling way in a smaller paper. If you are strategic about building your media
outreach portfolio, you may well build up to receiving national coverage about your
online business.
III.
Conclusion
This manual has outlined the major steps that go into conducting a successful media
outreach campaign and has highlighted some of the specific areas of opportunity
10
available to SBIers. By following the general approach and specific steps outlined here,
you will be well-positioned to secure ongoing media coverage for your SBI!-powered
business.
11
Appendix A: Media Outreach “Dos and Don’ts”
12
Media Outreach Do’s and Don’ts
Issue/Situation
When Contacted by a
Journalist
When Speaking with a
Journalist
When Pitching, Serving
as a Spokesperson,
Appearing as a Guest on
a News Program
When Appearing on TV
(and Radio, where
Applicable)
Do
Get focused by asking
the reporter a few
questions about the
story:
 What’s your story?
 Who else have you
spoken with?
 What do you need?
 What’s your deadline?
 Always tell the truth
 Educate the reporter
 Know your limits
 Be prepared -- What
do you want to share
with the public?
 Memorize key facts
and figures
 Tell your story clearly
and succinctly
 Stay on message
 Maintain eye contact
with the interviewer
 Stay in control of
what you say -nothing is “off the
record”
 Practice in advance
 Use your voice to
project enthusiasm
 Try to smile, if
appropriate
13
Don’t
 Act as if your time is
more important than
theirs
 Promise anything you
can’t deliver
 Miss a deadline for
providing information
or a spokesperson
 Exaggerate
 Guess at the answer
to a question
 Answer hypothetical
questions
 Compromise your
credibility by talking
about issues on which
you are not
adequately versed
 Be afraid to say, “I
don’t know”
 Read from notes
 Quote facts and
figures about which
you are not 100%
certain
 Look into the camera
 Use jargon, technical
terms, and acronyms
 Fiddle or clutch
anything
 Sway or move out of
“the box”
 Wear white or “busy”
prints on blouses,
shirts, or ties
 Wear flashy or
distracting jewelry or
dangling earrings
Appendix B: Media Outreach Checklist
14
Media Outreach Checklist
Check
When
Completed
_________
1. Define central issue of outreach campaign
_________
2. Identify newsworthy components of story
_________
3. Articulate outreach campaign message
_________
4. Draft outreach campaign timeline based on ideal coverage
dates
_________
5. Draft press release or email pitch
_________
6. Draft talking points
_________
7. Update media list
_________
8. Draft and rehearse phone pitching script
_________
9. Distribute press release (via email and fax) or email pitch
_________
10. Pitch reporters and news directors by phone with your story
_________
11. Track campaign results
• Collect and keep all video, audio, and print media clips
_________
12. Evaluate campaign results:
• Was your message covered in the article?
• Are all cited facts accurate?
• What worked in the media outreach strategy, and what
didn’t?
_________
13. Update media list to reflect any new reporters covering your
business or issues
_________
14. Identify follow-up opportunities, if any
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Appendix C: Sample Press Release & Email Pitch
16
FOR IMMEDIATE RELEASE CONTACT: Craig Ferguson
[DATE]
(813) 412-1117, [email protected]
SWING-TRADE-STOCKS.COM SEES TRAFFIC SOAR
With signs of recession fading, Web site aimed at illustrating how to trade stocks for a
profit is catapulted into top tier of Alexa.com Internet traffic ratings
Tampa, FL — Swing-trade-stocks.com today reported a recent surge in Internet traffic,
placing the Web site firmly in the top tier of all sites visited on the Web. The site offers
basic to in-depth information about the stock market and how to trade stocks as well as
a forum for experienced stock traders to discuss market trends. Alexa.com rates the site
as receiving more traffic than 99.99% of all other sites on the Web.
With financial confidence creeping up around the country, this newfound interest in the
stock market is a sign of both consumer optimism and faith in the stock market’s ability
to drive long-term profits. Swing-trade-stocks.com is the parent Web site to
ChartWatchers.com, a portal for stock traders looking to build community and gather
tips for improving trading skills. Recent posts to ChartWatchers.com also reflect a
positive outlook on the American financial system among those who track the market for
a living.
“I created this Web site because I wanted to share what I knew about the stock market
with other people, regardless of their background,” said Craig Ferguson, founder of
swing-trade-stocks.com. “The recent recession left many Americans unsure about the
strength of our financial system. I believe that our nation is ready to move forward and
that average folks want to be part of building that momentum in the stock market.”
Craig Ferguson created the site using SBI!, a comprehensive online business-building
package, which teaches anyone who is passionate about a topic (no matter how narrow
or specific that topic is) how to leverage it into a successful online business. SBI! sites
are designed to attract targeted traffic and generate multiple income streams.
“A huge part of what has made my Web site successful is the tools and tips available to
me as an SBI! subscriber,” continued Craig. “When I first had the idea for this type of
Web site, I wasn’t quite sure how to effectively attract site visitors and present my ideas.
SBI! taught me these things and more, allowing me to dedicate my time and my passion
to demystifying the stock market for the average person.”
About Swing-Trade-Stocks.com
Swing-trade-stocks.com teaches visitors how to follow a simple swing trading strategy based on in-depth
analysis combined with the real-world experience of individuals who trade stocks either part time or for a
living. The site offers basic information about the stock market and trading stocks, as well as free guides
and tutorials that show traders how to generate reliable profits, regardless of whether the market goes up
or down.
About SBI! (www.buildit.sitesell.com)
SBI! is a comprehensive, integrated, business-building system. In addition to smart keyword
brainstorming and research functionality, the easy-to-use platform provides site building, hosting, and
marketing tools (more than 70 modules in total), video and text instruction guides, updated information
and resources, 24/7 customer support and a vibrant forum community. SBI! has more than 50,000
subscribers throughout the world, with more than 50% of them based in the United States.
###
17
Sample Email Pitch
Dear Lindsey:
I am writing with a story idea about how one Hispanic mom has turned her life
experiences into a rewarding online business, allowing her to work from home and
contribute to her family’s income without missing any of the important moments in her
son’s development.
A native of Colombia, Marcela Hede came to the United States to study English and fell
in love. When she and her English-speaking, American husband decided to start a
family, Mrs. Hede began researching ways to integrate her Latin American heritage and
traditions with those of the United States. Her research quickly showed her that no
comprehensive online resources were available to guide her efforts, and she created
hispanic-culture-online.com a year after the arrival of her son.
Hispanic-culture-online offers a helpful, introductory window into Hispanic traditions and
culture for those who want to preserve or learn more about this rich heritage. In addition
to providing a wide array of information, including about Latin foods, famous Hispanics,
and ideas about the best ways to raise a bilingual (Spanish-English) child, the site also
reaches Hispanic moms who give opinions and share ideas related to HispanicAmerican culture.
Mrs. Hede created the site using SBI!, a comprehensive online business-building
package that teaches anyone who has an interest or a passion how to leverage it into
an online business that attracts targeted traffic and generates multiple income streams.
It is because of SBI! that Mrs. Hede has had the opportunity to create a home business
based on a theme that is close to her heart.
Mrs. Hede is articulate and has a story to tell that would be of interest to other moms
hoping to contribute to their family incomes without working outside of the home, and to
anyone who is touched by the challenges of integrating two cultures in an American
household. With one in seven people in the United States of Hispanic origin, and with
Hispanic populations predicted to grow in the coming decades, Mrs. Hede’s experience
and the information available on her Web site are likely to appeal to a wide audience.
Please let me know if you would like to learn more about Marcela Hede, www.hispanicculture-online.com, and SBI!. Thank you for your time.
Sincerely,
Nina Williams for www.hispanic-culture-online.com
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