RUTH-ANN THORN: Publisher LISA TENAGLIA
Transcription
RUTH-ANN THORN: Publisher LISA TENAGLIA
Art Business News / www.artbusinessnews.com / www.artexpos.com 18 July 2008 19 Women From All Ends of the Art World Share Their Stories Lisa Tenaglia: Gallery Owner Ruth-Ann Thorn: Publisher Although she has no formal background in art, Ruth-Ann Thorn was surrounded by creative influences as a child. Thorn grew up in an artistic community in Portland, Ore., and her mother was an artist and a dancer. These influences exposed her to art of all types and led to her involvement in theater productions. Thorn credits her success in the art industry, however, to both of her parents. “I was raised in an artistic family, but my sister and I were also raised in a very strong work-ethic environment,” she says. “As a woman, the main thing that’s influenced me to be successful is that my mother and father never treated us genderspecifically. My dad was very big on the fact that we needed to learn how to do everything because he didn’t want us growing up dependent on anyone.” Thorn believes learning to work hard and be selfsufficient at a young age is indicative of how a person will respond to adversity in his or her adult life. “When you learn selfJames and Ruth-Ann Thorn are shown esteem as a child—that you at Artexpo Las Vegas 2007 with their can do something and acdaughter, Isabella Ruth Thorn. complish it—you are not as fearful when you get older to try something,” Thorn says. “It doesn’t make it easier when you fail; it just makes it easier for you not to be afraid to try new things.” When Thorn was 21, she was hired by Images International Gallery in Hawaii as a sales representative. At the time, she was the youngest person the company had ever hired. Although Thorn was initially intimidated by the sales aspect of her new position, she received a lot of support from the gallery owners, which is a mantra she has been following and expanding upon as a gallery owner and publisher today. “I think I look at things from the salesperson’s and gallery owner’s point of view; when I am working with an artist and promoting [him or her], I’m always thinking about how that’s going to affect the consultant who is on the floor,” she says. In 1993, Thorn and her husband, James, opened a small, home-based gallery in Carlsbad, Calif. Then in 1997, the business expanded to La Jolla, Calif., with their first brick-and-mortar operation. The growth in her career was very stressful, Thorn recalls. “We were both working with three kids and running the business,” she explains. But the hard work continued to pay off for the Thorns as they expanded to the publishing business with Crown Thorn Publishing. Thorn’s diverse experience and positive mindset have been the main reasons the publishing company has been so successful. “Some publishers have never worked the floor and never owned a gallery; they cannot truly understand what a gallery owner goes through,” Thorn says. “Gallery owners are under an enormous amount of pressure to make ends meet. When I think about promoting an artist, I think James and Ruth-Ann Thorn co-own Crown Thorn Publishing. about how this is going to affect them, and unless you’ve run a gallery, you don’t get all of those little aspects of it.” Although she has never experienced gender bias, Thorn says that being a woman in the art industry does have some decided advantages. “Women have the ability to listen more to people’s needs,” she explains. “There’s an element of compassion with women. This means we are able to work with clients on a very intimate level. As a publisher, I’m able to work with artists. For the most part, artists are very emotionally charged, so you have to be sensitive to whatever might be going on and be able to work with them.” Thorn recognizes the human element in every aspect of the art business. “It’s about the artists; it’s about the clients; it’s about the gallery owners,” she says. “When you come from that point of view, it keeps you doing business the right way because you know that every decision you make has a trickledown effect. Every decision you make, you need to make sure you are doing it with integrity in mind. If a person does that, then there’s no way they won’t be successful in life.” Lisa Tenaglia, owner of New River Fine Art in Fort Lauderdale and Naples, Fla., has always had a passion for art. Tenaglia graduated with a communications degree and also studied art history at Southern Methodist University in Dallas. She then began working as a sales manager in the communications field. She held the position for 10 years before a corporate merger pushed her out of a job. But, the seemingly disastrous occurrence opened a window of opportunity for Tenaglia to eschew the business world and follow her passion for art. In 1997, Tenaglia began drafting a business plan, and one year later, New River Fine Art Gallery opened in Fort Lauderdale. Selling art was something that came naturally for the former sales manager and fledgling gallery owner, but managing a business was something completely new. Tenaglia straightens a Susan Rankin piece at her Fort Lauderdale gallery. “I’d been in sales, so that was easy for me,” Tenaglia says. “The biggest problem was learning the business side. It’s managing cash flow and people and that side of the operation that was the greatest challenge.” After fully committing herself to the business and investing countless hours and energy, Tenaglia found that her hard work was finally paying off. She took a high-end approach to her gallery in an effort to exude excellence to her clients. “To be successful, we focus on quality and have a drive for an atmosphere of excellence in whatever we do, including the art that we present, the customer service we provide and the training we give to the staff,” she says. Tenaglia also credits her success to the group of professionals with whom she has surrounded herself. “It has taken a long time to put together that team,” she says. “That’s always a challenge—hiring and training and keeping good people. If you hire good people and allow them to do the jobs that you hired them to do, you will be successful.” In 2003, Tenaglia opened a second gallery location in Naples, Fla. She still thinks there is a lot of growth potential in the market but does not necessarily think it requires expanding to a third location. One way she makes the most of every growth opportunity is being receptive to the needs of her collectors and the community. “The business of art is not a 9-to-5 job,” Tenaglia says. “You never know when or where your next client is going to come from. I’m a firm believer in networking within the community and giving back to the community. We offer the gallery to be used as a facility for a lot of charity events, and that gives us exposure within the community.” Tenaglia’s galleries focus on a mix of contemporary, limited-edition prints, originals and master prints. Over the past few years, she has noticed a shift in the focus toward a greater desire for high- Lisa Tenaglia, owner of New River Fine Art, Fort Lauderdale and Naples, Fla. quality original contemporary work. She has also seen strong growth in her galleries’ master print program. Glass and sculpture have been flying off the shelves, something she attributes to its classical appeal that fits contemporary design trends. “I think it follows the trend of having open floor plans in homes,” Tenaglia explains. “It is a return to a very traditional art form, while at the same time, filling a need in contemporary design. Homes are open and spacious and airy, and you need threedimensional work to fill space from a design side. From a fine-art collecting perspective, sculpture has always been a very classic form of fine art.” Tenaglia says although the art world might be somewhat male-dominated, the only pressure she has ever felt to succeed is that which she puts on herself. “Women are becoming more respected as professionals in all professions,” she says. “We are becoming more prevalent in the art world. I don’t believe that there is a glass ceiling for women in art. If you do your personal best, it doesn’t matter your gender, race or religion. If you are doing your best and providing quality products and quality service, you will succeed.” Clockwise from left: “Spell Bound” by Glen Tarnowski, Masterpiece Publishing No matter what the style, medium or gender of the artist, interpretations of women in art are everywhere. “Venus” by Normunds Braslins, Gallery Bestejs Shown from left: “Pensive II” by Karl Gray, Gango Editions “Love Me 1” by Andrei Protsouk, Art & Design Publishing “At The Back of Her Mind” by Vladan Ignatovic, Progressive Editions “Twilight” by Elena Ilku, Artaissance “Spring Awakening” by Irene Sheri, Collectors Editions “Vintage Woman Golfer” by Bart Forbes, Editions Limited Access a slideshow of Women in Art imagery with a related podcast online now at www.artbusinessnews.com! Art Business News / www.artbusinessnews.com / www.artexpos.com 20 July 2008 21 Women From All Ends of the Art World Share Their Stories Lisa saltman: art consultant Susan Fisher Sterling: museum director Susan Fisher Sterling is director of the National Museum of Women in the Arts (NMWA). Susan Fisher Sterling has been working toward equality for women in the art community for the past 20 years. Recently named Director of the National Museum of Women in the Arts (NMWA) in Washington, D.C., Sterling explains the importance of the NMWA in contemporary culture. “The idea behind the women’s museum is, in some ways, to act as a goad or a prod to continually keep in people’s minds that women are not just exceptions or oddities,” she says. “If you look at contemporary art, women represent more than half of the practicing artists, and they are some of the most important people working today.” After receiving her doctorate in art history from Princeton in 1987, Sterling decided to go into mu- seum work. She was fascinated by the concept that she could see the history of the world through art and understood that beautiful objects, both traditional and contemporary, carry cultural and social weight. “I thought this was a tremendously engaging idea,” she recalls. When Sterling came to the NMWA as a contemporary curator in 1988, the fledgling museum was still trying to gain traction as a viable institution. She was interested in helping expand the national and international stage for women artists in addition to increasing the museum’s stature. “I thought it was important to try and help the institution speak for itself,” Sterling says. “The only challenge I faced was how far my enthusiasm, intelligence and ambition would take me.” The founder of the museum, Wilhelmina Cole Holladay, was a pivotal influence for Sterling as she progressed through her early years at the NMWA. “The vision Wilhelmina had to create the museum was very important and continues as we move forward,” Sterling explains. Sterling spent her first 13 years as a curator and the last eight as deputy director. Working at the same institution for more than 20 years has helped her better understand the core mission of the museum. Having that depth of knowledge creates a sense of emotional attachment that can only be achieved through a long-term commitment to the museum and the vision behind it. Since the inception of the museum, Sterling says women’s names are being more frequently associated with high-level commissions and large-scale No matter what the style, medium or gender of the artist, interpretations of women in art are everywhere. Sterling explains the work of artist Chakaia Booker to NMWA patrons in May 2006. exhibitions, but there is still a radical difference between how many museum shows feature men as opposed to women. Although the NMWA has an excellent historical collection, Sterling hopes the area of contemporary art is where the museum will truly make its mark. A recent successful endowment campaign that raised more than $40 million will help solidify that goal. “The museum is only 20 years old, so we have our entire future ahead of us,” Sterling says. “We need to collect great contemporary works now so the museum is seen to have an excellent historical collection 100 years down the road.” As director, her plans are to continue the mission she established 20 years ago. “My vision for the museum is simple: In 10 years, I want the NMWA to be recognized at home and abroad as one of the most important and best supported niche museums in the United States,” Sterling says. “I want us to carry the message of equity for women to a new generation.” When Lisa Saltman graduated from the University of Arizona with a degree in fine art and graphic design, she never dreamed she’d be an art consultant. In fact, she didn’t even know what an art consultant was. “There are all of these different avenues in the arts, and when I was going to college, no one told me about them,” Saltman says. “I didn’t know that there were so many different ways you could make a living in the art world.” Instead, Saltman immediately went into the commercial side of the business as a graphic designer and art director. In just a short time, she had developed a thriving graphic design company, but the high pressure and long hours were taking their toll. Saltman was looking to get into the fine-art aspect of the art world when a friend introduced her to the concept of a career as an art consultant. “Many people think that either a gallery or museum is the only avenue they can take (for a career in the art world), but it’s not,” she says. “There’s just so much more.” So, Saltman contacted a consultant and asked if she could intern while she continued her graphic design business. It wasn’t long before she realized her true passion. “I just loved it, and 25 years later I’ve got this thriving business,” she says. Saltman Art Associates is based out of Oak Park, Calif., and mostly works with private collectors and the hospitality and corporate industries. On the corporate and hospitality side, Saltman often works with interior designers and architects “I think there was this need for some other kinds of pieces that were a little more sophisticated,” she says. “People can start collecting if they want to and still feel like they are getting a really nice fine-art piece. Also, it can satisfy the hospitality and corporate industries that are more budget-conscious.” Saltman has had a passion for art since she was a little girl, and she credits her mother, who was an interior designer, for encouraging her to pursue an art-related career. She also credits her staff for her success. “I’m lucky to have a supportive staff that understands the goals, mission and integrity of Saltman Art,” she says. “I have some really loyal people that have been with me for years and have really helped keep me organized. All those things are so impor- Lisa Saltman, founder of Saltman Art Associates that give her blueprints and color boards to aid the art selection process. The client could be looking for thousands of pieces to decorate hotel rooms or large-scale murals to fill a public space. “[The hospitality side] is not as personal,” she says. “It’s more budget-oriented, and we’re trying to create an ambiance within an environment so it’s inviting for the clients and guests at the corporation or hotel. With a private collector, however, it’s a little more personal. We talk about what kind of collection they want, or if they want decorative art to try to build a collection.” Saltman says her company does everything from suggesting and advising on purchases to placement, framing, delivery and installation. “We see the whole project through,” she says. “A lot of people are intimidated by the art world, and I think they are so pleased when someone comes in and makes it more accessible for them and makes them feel comfortable being part of this world—the more creative world.” Her newest endeavor, GessoArt, is a fine-art catalog that offers high-quality limited-edition prints at affordable prices. Saltman is shown working on an art-consulting project. tant. If you have mismanagement, even if you have the best product, it just won’t happen.” For Saltman, the energy of life and beauty of the surrounding world provide her motivation. “Wherever I go, I find inspiration,” she says. “Art is all around you, and we all take it for granted.” Shown from left: “Something Shared II” by Renzo, Masterpiece Publishing “Milan Memories” by Spartaco Lombardo, Paul Robinson Fine Art “Yiao Mother and Son” by Alexander Chen, Tom Binder Fine Arts “Color of Passion” by Hessam Abrishami, Studio Fine Art Shown from left: “Flow” by Monica Stewart, Image Conscious Untitled by Emmanuel Carmi “1920 Bathing Beauties 2” by Ceravolo “No Tears over Spilled Wine” by M.D. Abramowitz, Abramowitz Fine Arts, Inc. Access a slideshow of Women in Art imagery with a related podcast online now at www.artbusinessnews.com! Art Business News / www.artbusinessnews.com / www.artexpos.com 22 July 2008 23 8 Women Artists: 8 Unique Perspectives Tina Palmer Goli Mahallati Education: University of Tehran, Iran, B.A.; AIC of Boston, M.A. Style/Medium: Figurative and Abstract Studio Location: Porter Ranch, Calif. Publisher: Studio Fine Art Years in the business: 8 Web site: www.studiofineart.com ▲ “Red Jacks,” oil on canvas by Andrea Alvin Andrea Alvin Education: Fresno State College; Art Center College of Design, B.F.A. Style/Medium: Oil on Canvas Studio Location: Rhinebeck, N.Y. Publisher: Linda Jones Enterprises Years in the business: 20 Web site: www.andreaalvin.com “Beyond simple representation, I try to capture the childlike feeling of delving into another world where we are safe, solitary adventurers gazing up at the next great wonder, staged, lit and ready for its close-up.” Describe your unique experience of succeeding as a woman in the art world. I learned early on not to accept no for an answer. I was told that I was too young to attend Art Center, but I enrolled at age 18 anyway. Certain majors (in the late 1960s) were considered off-limits to women because they had little chance to succeed in those fields, which was unacceptable to me. I never learned to type because I was sure that no matter what kind of job I had in art, being the woman, I would be assigned the typing jobs first. I have been lucky enough to work as a professional artist my entire adult life, and I have divided that time between commercial art and painting. “To me, art should not seek balance, as this does not reflect the conflict— the dynamics of real life that create exciting art. I feel that good art expresses pure and honest feelings.” How has the female perspective influenced your art? What has attracted many collectors to my work is my portrayal of women. It is true that many male artists paint women also, but I paint women from the standpoint of a woman. No one can truly understand how women feel except other women. I don’t filter my emotions—I just paint what I am feeling. My experience as a woman colors my experiences and my interpretation of life. ▶ “Arches,” collagraph print by Marjorie Tomchuk ▶ “Approaching Storm,” collagraph print by Marjorie Tomchuk Marjorie Tomchuk Education: University of Michigan, B.S., M.A. Style/Medium: Embossed Prints on Handmade Paper Studio Location: New Canaan, Conn. Publisher: Self-Published Years in the business: 30 Web site: www.mtomchuk.com Education: Studied illustration and advertising at Northern Virginia Community College. Largely self-taught; influences include Georgia O’Keefe, Adolf Sehring and Robert Hopper Style/Medium: Original Acrylic Works on Plaster Studio Location: Washington, D.C. Years in the business: 7 Represented By: Discovery Galleries E-Mail: [email protected] “I hope to be able to explore unbelievable possibilities with grand ideas, going to a whole other level of creating beautiful work that people will enjoy viewing.” How has a career in art changed your life? My life has included plenty of unique ups and downs, which have made me a stronger woman and never kept me from being an artist. When you make a living doing what you always dreamed of, you feel independent, and as a female, I have found it very satisfying to have a career as a working artist. “The content of my art has always had a direct tie to the environment. My preference has been to create images that have been distilled from what I have seen while traveling to sites around the world.” ▲ “Melody of Autumn,” giclée on canvas by Goli ◀ “One Summer Day,” acrylic on canvas by Goli How has the role of women in the art world changed in the last five to 10 years? There are many more women in the art world today, and they are readily accepted as having valid artistic talents. In recent years, more emphasis has been placed on quality and innovation of ideas rather than the question of whether the image was created by a man or a woman. Erica Hopper Education: University of the Americas; San Diego State University, Graphic Design, Fine Art Style/Medium: Figurative and Abstract Oil on Canvas Studio Location: Rancho Mirage, Calif. Publisher: Blazing Editions Years in the Business: 25 web site: www.blazing.com ▲ “Quality’s Time,” wood sculpture by Nomi Faran Nomi Faran Education: Avni Institute, Tel Aviv, Israel Style/Medium: Bronze, Stone and Wood Sculptures Studio Location: Kibbutz Yagur, Israel Publisher: Not Applicable Years in the business: 26 Web site: www.nomifaran.com “I believe in perfection, and it is very difficult. But there is no other way for me. I work with stone, wood and bronze and enjoy the hard job. All I need is good health to be able to go on as much as can.” How is femininity expressed in your work? Almost all of my sculptures are connected with my life as a woman, mother, wife and grandmother. Whenever someone visits my gallery, it is clear at the first minute that most of my sculptures tell the stories of my life. ▲ From left: “Sun Glow,” original work by Tina Palmer; “Tranquility,” original work by Tina Palmer “I favor an entrepreneurial approach in terms of selecting more than one theme or subject matter to work with. The freedom and spontaneity to choose is part of the incentive. From this comes the privilege to travel or simply observe, carrying back an imprint of some particular essence that applies to my work.” Describe your unique experience as a woman in the art world. Succeeding as a woman in the art world wasn’t unique, but it was challenging in the sense of determining the best criteria to journey my work into a sensible arrangement of galleries and finding a quality publisher. Having had prior experience in the textile design industry helped me qualify my menu towards a more determined presentation and gave me opportunities beyond my studio door. This took long hours and perseverance. ▲ From left: “Grapes of Prose” and “T xoxo” by Erica Hopper No matter what the style, medium or gender of the artist, interpretations of women in art are everywhere. Shown from left: “Sense of a Woman” by Anna Razumovskaya, Anna Art Publishing; “Luciana at the Balcony” by Fabian Perez, Robert Bane Editions; “It’s Not What It Seems To Be III” by Leda Prado, Ward-Nasse Gallery; “Mistress of Ceremony” by Erte, AJ Fine Arts Shown from left: “The Allure” by Michael and Inessa Garmash, Collectors Editions; “Halo” by M.L. Snowden, Masterpiece Publishing; “Joy Series 1” by Edosa Oguigo, Artaissance; “Meditation Study II” by Max Kab, Editions Limited Access a slideshow of Women in Art imagery with a related podcast online now at www.artbusinessnews.com! Art Business News / www.artbusinessnews.com / www.artexpos.com 24 8 Women Artists: 8 Unique Perspectives Patricia Hansen Education: Brigham Young University, B.F.A. Style/Medium: Contemporary Realism in Watercolor Studio Location: Saratoga Springs, N.Y. Publisher: Self-Published Years in the business: 31 Web site: www.patriciahansen.com “Enticing the viewer into the moment of my vision, I arrange colors, shapes, patterns and textures that are rhythmically pleasing to the eye, and at the same time, I recreate a dreamlike vacillation between the reality of my subject and my imagination.” How have you succeeded as a woman artist? I was fortunate to study with notable contemporary watercolor artists such as Millard Sheets, Jade Fon, Robert E. Wood and Rex Brandt, to ▲ “Tuscan Villa,” giclée on canvas by Patricia Hansen name a few. I also mentored with Marie MacDonnell Roberts who taught me design and structure. Combining the knowledge they shared with the development of my own personal style led me to enter national art shows. I earned full signature status in the Transparent Watercolor Society of America (TWSA), the Catherine Lorillard Wolfe Art ▲ “Woman in Floral Hat,” giclée Club, Inc. (CLWAC) and the National on canvas by Patricia Hansen Watercolor Society (NWS) and received top awards in all three (the most notable being the “Purchase Award”—the highest award in the NWS). These accomplishments led to a solo show in 2002 at the Triton Museum of Art in Santa Clara, Calif. In 2005 I began making giclées and exhibited them at Artexpo. To my delight, I found an audience in the Japanese and Korean markets as well as some independent galleries in the United States. Michel Keck Education: Self-Taught Style/Medium: Abstract and Mixed Media Studio Location: Rensselaer, Ind. Publisher: Keck Fine Art Publishing Years in the business: 7 Web site: www.michelkeck.com “The creation process for me is very automatic and emotionally charged. Almost every painting takes me to a point of complete and utter frustration, but then always leaves me at a place of pure calm.” SOURCES n Abramowitz Fine Arts, Inc.: 732-335-0380; www.abramowitzfinearts.com n AJ Fine Arts: 718-531-7830; www.erte.com n Anna Art Publishing: 416-607-5450; http://anna-art.com n Art & Design Publishing: 570-476-4407; http://andreiart.com n Artaissance: www.artmystyle.com n Blazing Editions: 401-885-4329; www.blazing.com n Ceravolo: 631-726-2523; www.ceravoloportraits.com n Collectors Editions: 800-736-0001; www.collectorseditions.com n Crown Thorn Publishing: 619-895-3027; www.crownthornpublishing.com n Discovery Galleries: 301-913-9199; www.discoverygalleries.com What is your perception of women in the art industry? I have to say: I honestly don’t think my perception of female artists is any different than my perception of male artists in the art world. My perception of artists in ▲ “Day of Reckoning,” oil, general—regardless of pastel, acrylic and graphite on whether they are female canvas by Michel Keck or male—is that they are a very strong-willed bunch. To tell people that you are an artist when they ask you what you do for a living is never easy. Most don’t understand it. To make a living as an artist is an even more ▲ “All or Nothing,” oil, pastel, difficult task. You have to acrylic and graphite on canvas by Michel Keck be tough to make it as an artist—tough or crazy or perhaps a little of both. I also perceive true artists to be those who are following their calling—even when at times they find life may have been easier had they gotten a “real job.” n Editions Limited: 510-923-9770; www.editionslimited.com n Emmanuel Carmi: [email protected] n Gallery Bestejs: www.bastejs.lv n Gango Editions: 503-223-9694; www.gangoeditions.com n Image Conscious: 415-626-1555; www.imageconscious.com n Keck Fine Art Publishing: 219-866-7552; www.michelkeck.com n Linda Jones Enterprises: 888-660-7792; www.andreaalvin.com n Marjorie Tomchuk: 203-972-0137; www.mtomchuk.com n Masterpiece Publishing: 949-376-2645; www.masterpiecepublishing.com n National Museum of Women in the Arts: 202-783-5000; www.nmwa.org n New River Fine Art Gallery: 954-524-2100; www.newriverfineart.com n Nomi Faran: 972-4-984-8596; www.nomifaran.com n Patricia Hansen: 518-587-5715; www.patriciahansen.com n Paul Robinson Fine Art: 770-424-3465; www.paulrobinsoninc.com n Progressive Editions: 416-860-0983; www.progressiveeditions.com n Robert Bane Editions: 310-205-0555; www.fabianperez.com n Saltman Art Associates: 818-989-3320; www.saltmanart.com n Soho Editions: 914-591-5100; www.sohoeditions.com n Studio Fine Art: 888-403-2089; www.studiofineart.com n Tom Binder Fine Arts: 800-332-4278; www.artman.net n Ward-Nasse Gallery: 212-925-6951; www.wardnasse.org No matter what the style, medium or gender of the artist, interpretations of women in art are everywhere. Shown from left: “Girl on Green Stool” by Thomas Tribby, Artaissance; “From a Rose” by Vladimir Volegov, Soho Editions; “Transition" by Henry Asencio, Crown Thorn Publishing; Untitled by Shana, Progressive Editions Access a slideshow of Women in Art imagery with a related podcast online now at www.artbusinessnews.com!