Marketing Manager (MM) University of Northampton International

Marketing Manager (MM)
University of Northampton International College (UNIC)
Salary Scale: £30,000 to £40,000 per annum
Permanent - Full Time
Navitas is a diversified global education provider that offers an extensive range of educational services for
students and professionals including university programs, language training, workforce education and student
recruitment.
An exciting opportunity has arisen for a dynamic and self-motivated individual to join the new marketing team
at UNIC. The Marketing Manager will play a pivotal role in the Marketing team as they establish the
internationalism agenda within the college in partnership with the University of Northampton.
Marketing Managers drive the marketing process and assist with the admission activities of the College to which
they are attached as part of a cross-functional team. The MM assists the Director of Marketing and Admission in
the development and implementation of the marketing plan and the management of the promotional, sales and
recruitment operations and budget. The MM will develop effective business relationships and opportunities both
in the UK and offshore and implement sales and marketing strategies that will achieve agreed targets.
Furthermore, they are expected to work as part of the Admission and Marketing team as well as collaborate
closely with the Student Services Team and the University’s admissions and recruitment staff. The Marketing
Managers are expected to work within the diktats of the Tier 4 regulations and the QAA’s Code of Practice.
The successful candidate will:
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Possess a Bachelor’s/tertiary degree level qualifications in a services marketing or related discipline
Have experience of working in the international student recruitment industry, ideally in a sales or
marketing capacity
Demonstrate an ability to consistently meet targets
Have extensive knowledge and experience in using Windows-based software applications
Possess detailed operational knowledge and understanding of the Tier 4 regulations and the QAA’s Code
of Practice
Have administrative experience in a multi-cultural environment
Demonstrate polished interpersonal communication and negotiation skills inclusive of writing,
communication and presentation skills
Demonstrate a proven ability as a team player
Demonstrate proven ability to organise own workload to cope with simultaneous demands
Demonstrate a flexible attitude to work (e.g., in hours and content), including a willingness to work
weekends and evenings in support of recruitment activities; and the ability to travel in the UK and abroad.
For information about this role, please read the attached Information Sheet and/or contact Simon Jacobs,
Director of Marketing and Admission at UNIC – [email protected]
Applicants must be able to demonstrate that they are eligible to work in the UK on an ongoing basis. UNIC is a
safeguarding employer and the successful applicant will be required to undergo an enhanced DBS check.
What we offer
The Navitas Group offers outstanding long-term career opportunities and is values driven and an equal
opportunity employer. Navitas reserves the right to fill the position by invitation.
Further enquiries and all applications, including both a covering letter and Curriculum Vitae (CV), should be sent
to Sean Fraser, Manager HR & OSH Systems and Services, Navitas UK – [email protected]
Applications close at 17:00 on 31st May 2015.
We regret that due to the volume of the applications, only successful applicants will be contacted.
Information Sheet
Marketing Manager
Position Summary
POSITION TITLE:
POSITION STATUS:
SALARY RANGE:
RESPONSIBLE TO:
BONUS SCHEME:
PENSION SCHEME:
PROBATION PERIOD:
ANNUAL LEAVE:
Division:
Marketing Manager
Ongoing following successful probation
£30,000 - £40,000 per annum
Senior Marketing Manager
EVA 10% of fixed salary
Available
Six (6) months
36 days inclusive of eight (8) Bank Holidays
University Programmes Division
Reports to: Senior Marketing Manager
About Navitas
Navitas Limited is an Australian owned public listed company. Navitas is an industry leader in providing
managed campus services, pre-university and university pathway programmes for domestic (Australia
only) and international students, as well as High School Year 10-12, English for leisure; migrant English
and academic preparatory programmes, Foundation, Degree, Pre-Masters and Masters programmes in a
wide range of disciplines. Navitas Limited is made up of three operating divisions:
1.
2.
3.
University Programmes Division
SAE
Professional and English Programmes
Navitas conducts a wide range of activities in Asia, North America, Africa, Australia, Continental Europe
and the United Kingdom.
Navitas Colleges are modern and dynamic educational institutions committed to providing quality
educational programmes and excellent student support in an environment that encourages students to
achieve the best possible results in their studies. The UK Colleges offer a range of Degree Programme
Elements from undergraduate Level 0 (Foundation) to Level 1, 1st Year university studies and
postgraduate Masters Preliminary programmes in a wide range of degree pathways. The Colleges are all
based on the campus of their Partner University and as such are Associate or Affiliate Colleges of their
Partner University. Navitas students benefit from the range of facilities open to all University students.
Navitas UK Infosheet: Marketing Manager
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Currently there are ten (10) Navitas Colleges in the United Kingdom:
1. Hertfordshire International College (HIC) is located on the University of Hertfordshire’s College
Lane Campus in Hatfield
2. London Brunel International College (LBIC) is located on the Uxbridge campus of Brunel
University London
3. Cambridge Ruskin International College (CRIC) is located on Anglia Ruskin University’s Cambridge
campus
4. The International College Wales Swansea, (ICWS) is located on Swansea University’s Singleton
Park campus
5. The International College Portsmouth (ICP) is located on the University of Portsmouth’s campus
in central Portsmouth
6. The Plymouth University International College (PUIC) is located on Plymouth University’s campus
in central Plymouth
7. The International College Robert Gordon University (ICRGU) is located on Robert Gordon
University’s Garthdee campus in Aberdeen
8. The Edinburgh International College (EIC) is located near Edinburgh Napier University’s
Merchiston campus in central Edinburgh
9. The Birmingham City University International College (BCUIC) is located on Birmingham City
University’s Bournville campus
10. University of Northampton International College (UNIC) is located on University of
Northampton’s campus.
Purpose of Position
Marketing Managers drive the marketing process and assist with the admission activities of the College
to which they are attached as part of a cross-functional team. The MM assists the Director of Marketing
and Admission in the development and implementation of the marketing plan and the management of
the promotional, sales and recruitment operations and budget. The MM is expected to be able to
develop effective business relationships and opportunities, both in the UK and offshore and to
implement sales and marketing strategies that will achieve agreed targets. Furthermore, they are
expected to work as part of the Admission and Marketing team as well as collaborate closely with the
Student Services Team and the University’s admissions and recruitment staff. The MM will have Virtual
Private Network (VPN) access to the students’ records management system in their respective College
and will be expected to process applications using this pathway whilst on the road. The Marketing
Managers are expected to work within the diktats of the Tier 4 regulations and the QAA’s Code of
Practice.
Key Relationships
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Senior Marketing Manager
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Director of Marketing and Admission (DMA)
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Student and Academic Staff
Navitas UK Infosheet: Marketing Manager
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Personal Traits
The Marketing Manager (MM) – needs to:
Be self-driven, results-oriented with a positive outlook, and a clear focus on high quality and business
profit. A natural forward planner who critically assesses own performance. Mature, credible, and
comfortable in dealing with a wide variety of people including senior company executives. The MM will
be reliable, tolerant, and determined; an empathic communicator, able to see things from the other
person's point of view; well-presented and businesslike; sufficiently mobile and flexible to travel up to
two/three weeks at a time within the UK and overseas; keen for new experience, responsibility and
accountability and importantly be able to get on with others and be a team-player.
Personal Situation
Must be able to spend extended time away from home travelling within the UK and overseas; able to
commute reliably to office base and work extended hours on occasions when required.
Specific Job Skills
Able to communicate and motivate via written media; understands the principles of marketing and
advertising cost-effectiveness, including market sector targeting, product offer development, featuresbenefits-solutions selling, cost per response, cost per conversion, etc. Appreciates need for consistency
within company's branding and marketing mix, especially PR and the Internet.
Computer skills
Must be adept in use of MS Office 2007 or later, particularly Excel and Word, and ideally Access or similar
database to basic level, Internet and email.
Business and Selling Skills
Must be an excellent face-to-face and telephone communicator who is able to demonstrate success and
experience managing major accounts customers, large contracts or even a business, particularly
achieving genuine sales development. Ideal background would be in services industry.
Management Ability
Superior people-management skills, experience and natural ability will be critical.
Navitas UK Infosheet: Marketing Manager
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Skills and Experience Required
Essential:
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Possess a Bachelor’s/tertiary degree level qualifications in a services marketing or related
discipline, together with services marketing experience
Have extensive knowledge and experience in using Windows-based software applications
Possess knowledge of Education Services Industry in the UK and overseas education systems
Possess detailed operational knowledge and understanding of the Tier 4 regulations and the QAA’s
Code of Practice
Have administrative experience in a multi-cultural environment
Demonstrate polished interpersonal communication and negotiation skills inclusive of writing,
communication and presentation skills
Demonstrate a proven ability as a team player
Demonstrate proven ability to organise own workload to cope with simultaneous demands
Demonstrate a flexible attitude to work (e.g., in hours and content), including a willingness to work
weekends and evenings in support of recruitment activities; and the ability to travel in the UK and
abroad.
Demonstrate a proven ability to initiate and implement marketing strategies and sales tactics
which have made a significant contribution to sustainable business growth
Demonstrate innovative thinking and proactive work habits inclusive of an eye for detail and for
new recruitment initiatives
Demonstrate a commitment to self-development to enhance skills and abilities
Have the ability to work to tight deadlines, changing priorities, on their own initiative and to take
responsibility for decisions and outcomes
Be a self-motivated and good organiser
Have experience of University admissions and/or recruitment activities,
Have experience of web design and maintenance
Desirable:
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A language in addition to English
Navitas UK Infosheet: Marketing Manager
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