the american forecast 2016-2017

THE AMERICAN
FORECAST
2016-2017
A bonus issue from
J. Keith White, AIFD, CFD
Sponsors:
California Cut Flower
Commission (CCFC)
Design Master Color
Tool, Inc.
Lion Ribbon Company
Napco
Smithers-Oasis Company
The American Floral
Trends Forecast
2016-2017
TRENDS COMMITTEE
F
Freddy Bailys
Napco
Jacksonville, Florida
lorists’ Review is proud
to present “The American
Floral Trends Forecast
2016-2017,” the preeminent
style report in the floral industry.
Premiering in 2004, this biennial
project, now in its seventh edition, is developed especially for
floral professionals.
Drawing inspiration from
important directions in the home
furnishings and fashion industries, this forecast translates those
trends into floral-specific information — including relevant
flower types and varieties as well as
arrangement styles, color palettes,
containers, accessories and more
— all with the goal of helping you
select, design and merchandise
products with greater knowledge
and profitability.
We are again indebted to our
industry colleagues who, with their
expert guidance and generous
support, enabled us to complete
this extensive project.
We also owe a tremendous
thanks to our corporate sponsors
whose funding brought this trends
forecast to fruition.
• California Cut Flower
Commission (CCFC)
• Design Master Color Tool, Inc.
• Lion Ribbon Company
• Napco
• Smithers-Oasis Company
J. Keith White, AIFD, CFD­— Creative Director
AANDK Productions
Houston, Texas
Michelle Bolchune
Lion Ribbon Company / Berwick Offray
Berwick, Pennsylvania
Charlie Groppetti, AIFD, CFD
Park Hill Collection
Little Rock, Arkansas
Lynn Lary McLean, AIFD, CFD, AAF, PFCI
Lynn Lary McLean LLC
Houston, Texas
Cort Schwanebeck
Acres Home and Garden
St. Helena, California
Gretchen Sell
Design Master Color Tool, Inc.
Boulder, Colorado
Jacque Sir Louis
Smithers-Oasis Company
Kent, Ohio
Matt Wood, AIFD, CFD
Winward International, Inc.
Hayward, California
Our thanks to these California flower farmers for providing
the fresh botanicals used in this trends forecast.
California Pajarosa Floral
Watsonville
CallaCo – A Division of
Golden State Bulb Growers
Moss Landing
Dramm & Echter
Encinitas
Eufloria Flowers
Nipomo
Ever-Bloom
Carpinteria
Glad-A-Way Gardens
Santa Maria
Green Valley Floral, Inc.
Salinas
Kitayama Brothers, Inc.
Watsonville
Mellano & Company
Los Angeles
Ocean Breeze Farms
Carpinteria
Ocean View Flowers
Lompoc
Resendiz Brothers Protea
Growers LLC
Fallbrook
Sun Valley Group, The
Arcata
Westland Orchids Inc.
Carpinteria
Luxe
C
AVENUE
Raspberry
766
lassic elements, shapes
and patterns, contemporized with an
analogous collection of pure
vivid hues, define this artful,
sophisticated trend. Although
this look has a somewhat youthful vibe, because of the blending of traditional elements
with the bright modern palette,
its appeal is ubiquitous and
transcends generations. Luxe
Avenue is the most current
exemplification of high-end
urban elegance and formality,
tempered with a comfortable
casualness that’s in harmony
with today’s lifestyles.
The hot, full-chroma colors
are primarily citrus and berry
inspired, ranging from vivid
red-violets, reds and pinks to
brilliant red-oranges, oranges,
salmons and corals – with the
orange hues being slightly
predominant. Accent colors
include distinctive vibrant apple
green, “lemon grass,” rich violets and white. Gold is the most
prominent metallic.
Peony
550
BOTANICALS
Salmon
552
Mango
532
Violet
715
Spring
Green
753
Primary florals are full, lush, luxurious,
exuberant and voluptuous in both form,
size and color, and include:
• Artisan roses / Garden roses
• Dahlias
• Cushion Gerberas (Gerrondo, Pomponi)
• Miniature Gerberas
• Hydrangeas
• Miniature callas
• Phalaenopsis orchids
• Leucospermum (pincushions)
• Dianthus, ‘Green Trick’/‘Green Ball’
• Hypericum
• Bupleurum
• Boxwood
ELEMENTS
• Modern forms – geometric, natural
and organic
• Classic motifs
• Textures and patterns, both printed and
woven, including checks, houndstooth
and snakeskin
• Luxurious fabrics with distinctive sheens,
such as silk and patent leather
• Gold textured metallics, from aged,
patinated finishes to brilliant, brassy hues
• Matte and glossy finishes
• Lacquered furniture, especially white
• White and iconic Asian accents
and accessories
BOTANICALS
Botanicals are from the garden and countryside and
include not only flowers—especially natural blue
blossoms, of course­—but also foliages, ornamental
grasses and vegetables, branches, and vines.
• Irises
• Hybrid Delphiniums, larkspurs
• Oriental and O.T. hybrid lilies
• Tulips
• Sunflowers
• Antique Hydrangeas
• Hybrid tea, spray and garden roses
• Lisianthuses
• Succulents and Tillandsias
• Ornamental grasses and produce
(kale, artichokes, peppers, etc.)
• Vines and branches
B
Park
MANOR
Park Manor envelops tints,
tones and shades of blue,
including greenish blues and
blue-violets, often in combination, but the richer, deeper,
darker hues, from royal and
cobalt to navy and midnight,
are predominant. Accompanying colors encompass warm
hues, from yellow-greens to
yellow-oranges, as well as
neutrals including sandy
beiges and whites, from
creamy to bright. Metallic hues reflect aged iron,
bronze and gold.
Beach
559
Lake
556
Sprout
554
Flat White
726
Antique
Gold
746
lue—the most favored
of color families—is at
an apex of popularity
for interior décor and is
the foundation of this trend.
This current blue-based style,
which also welcomes other
Concept
Copy
Direction
hues,
has shed
its/nautical
andCopy
seaside influences. Instead
Park Manor embraces classic
centuries-old patterns, shapes
and designs from a miscellany
of world cultures, particularly
Moroccan and Asian, blended
with “raw” organic materials
and handcrafted elements. The
aesthetic is more provincial
than metropolitan, but it’s not
without sophistication.
ELEMENTS
Light
Ochre
553
• A blend of classic prints and patterns from world
cultures, ranging from formal damask to “tribal” ikat
• Muslin and other simple plain-weave fabrics
• Natural woven materials
• Raw, reclaimed, repurposed woods
• Cork
• Influences of stained glass
• Patinated/oxidized iron and bronze, antique gold
• Matte finishes
Pearl
LANE
D
rawing a subdued
retro/vintage influence from soft pastel
hues; prints, patterns and
textures; and decorative accessories characteristic of the
1950s, this trend maintains
the midcentury nostalgia but
updates its complexion and
appeal for the modern era.
With a “multiple-personality”
versatility, Pearl Lane can span
styles from homespun and
casual to fun and funky to
formal and elegant, depending
on flower, container, accessory
and design-style choices. In
some incarnations, it can evoke
notions of spring and weddings.
The colors in this trend’s
palette are muted, washed
out and almost neutral, and
include blush pink, aqua, sky
blue, mint green, frost white
and shell gray. Pale lavenders,
buttery yellows and yellowgreens can play accent roles in
this scheme, and the metallics
are low-luster or aged silvers,
platinum and pewter.
Mist
555
Chartreuse
534
BOTANICALS
Perfect
Pink
780
Prairie
Grass
752
Blue Sky
751
Aspen
Yellow
791
Think traditional “garden” flowers – from romantic English cottage gardens to formal manicured
gardens – when selecting blooms and foliages.
Include a pleasing combination of line (spike),
mass and form flowers in these compositions.
• Hybrid tea, spray and garden roses
• Hybrid lilies
• Parrot tulips
• Hydrangeas
• Lisianthuses
• Miniature callas
• Stocks
• Larkspurs
• Queen Anne’s lace
• Dusty miller
• Seeded Eucalyptus
ELEMENTS
• Textured stone, quartz stone
• Hammered metals, especially pewter
and platinum
• Ceramics inspired by midcentury pottery designs
• Frosted glass and other translucent materials
• Pearls and crystals
• Matte, iridescent and pearlescent finishes;
no high shine, even in metals
• Linen and lace
• Retro 1950s textures, patterns and prints
BOTANICALS
Mass and form flowers, in a full spectrum of bold,
bright hues, are the basis of this trend. A medley of
flower types as diverse as the color palette, from gardeny sunflowers to elegant roses and callas to tropical
orchids, is crucial to creating the look.
• Gerberas
• Zinnias
• Sunflowers
• Cymbidium and Phalaenopsis orchids
• Stocks
• Hydrangeas
• Lisianthuses
• Hybrid tea roses
• Miniature callas
• Craspedia (billy buttons)
• Succulents
Casa
TROPICANA
Wisteria
557
Radish
551
The predominant hues
are fully saturated reds,
purples and teals, with black
as the neutral, but accents
of brilliant oranges, yellows and greens energize
the palette and take it from
expanded analogous to fully
polychromatic. The overall
look is electric, alive and full
of spirit.
Bluegrass
562
Ink
561
ELEMENTS
Holiday
Red
714
Ice Blue
704
R
eflective of the
vibrancy of tropical
Latin American cultures, this dynamic trend also
has bohemian and 1960s-’70s
retro molecules in its DNA.
The look is bold and enerConcept
Copy
Direction Copy
getic,
happy
and/youthful,
soulful and artistic, from
the spirited full-chroma
colors and tactile textures
to the multilayered mixture
of patterns and prints, most
prevalent of which are florals.
Definitely urban, this expression translates well from every
day to special occasion. Think
“Havana meets Hawaii and
Haight-Ashbury.”
• Floral prints, with both light and dark backgrounds
• Embossed tin
• Rustic, aged metals, including zinc, iron and bronze
• Recycled glass
• Eco-friendly containers
• Feathers
Want to stay on top of what’s happening on the flower farms in California?
Sign up for Field Notes, our monthly e-newsletter!
CCFC.ORG/FIELDNOTES
Each issue is blooming with useful news and resources for florists, designers, retailers and cut
flower enthusiasts alike. Subscribe to get the latest news, fresh tips for farmer and retailer profiles,
pertinent CA Grown promotions, updates from the flower fields and much, much more.
www.facebook.com/CaliforniaGrownFlowers
Twitter: @CAFlowers
s!
s
le
d
n
E
e
r
a
s
n
o
ti
a
The Applic
Ultimate Versatility
The OASIS™ Colour Regen lineup of
50 on-trend colours in three beautiful
finishes will keep you well equipped
to customize any creation. The waterbased formula of Colour Regen provides
peace of mind when using in your shop
on fresh flowers and plants, but it also
See how we
customized this design
using Colour Regen
opaque spray colours
delivers total coverage on a variety of
surfaces like plastic, glass, metal and
ceramic. Whether covering large areas
or executing the finest detail, Colour
Regen helps you perfectly personalize
your designs.
View step-by-step
painting techniques
on our IDEA Channel:
youtube.com/OASISFloral
Japanese Maple
©2015 OASIS Floral Products
Pumpkin
Monarch
sources
Luxe Avenue
LEFT-HAND PAGE
top left: Cut flowers from California flower
farmers, courtesy of the California Cut
Flower Commission (CCFC).
top right: (left to right) Apple, French Pink,
Living Coral and Wildberry Grosgrain ribbons from Lion Ribbon Company.
bottom left: Colortool Sprays, übermatte
color finishes and TintIT transparent dyes
from Design Master Color Tool; Oasis Gold
Snakeskin Wire from Smithers-Oasis Company; Sunbrella® Pink/Orange SunPinnac
fabric from Lion Ribbon Company.
RIGHT-HAND PAGE
top: Cut flowers from California flower
farmers, courtesy of the California Cut
Flower Commission (CCFC); Cut-work
Compote, Chinese Hua Jar and Antique
Gold Metal Rope Console Table from Winward International; Narrow Buddha Head
from Napco; Preserved Boxwood Wreath
from Park Hill Collection; Pink/Blue Baden
ribbon from Lion Ribbon Company.
bottom left: Cut flowers from California
flower farmers, courtesy of the California
Cut Flower Commission (CCFC); orange
Balloon Cache, Purple Rib Bowl, Cutout
Daisy Vase and Gold Flower Tapered Vase
from Napco; Strong Pink Matte Gathering Vase from Smithers-Oasis Company;
Orange/Fuchsia Switch It ribbon from Lion
Ribbon Company.
middle right: Lemon Grass and Red/
Coral Franisha ribbon (fringed edge) and
Sunbrella Orange and Azalea Suncanvas
ribbons from Lion Ribbon Company; Oasis
Gold Chain from Smithers-Oasis Company.
Park Manor
LEFT-HAND PAGE
top: Cut flowers from California flower
farmers, courtesy of the California Cut
Flower Commission (CCFC); Country Club
Lantern, French Pigeon Racing Trophy, Willow Candle and Old Pine Wood Console
from Park Hill Collection; Square Vase with
Handle and Natural Rope Dish Garden
from Napco; Rose Trellis Bowl and Square
Porcelain Garden Vase from Winward International; Sunbrella Dusk SunEmpire fabric (framed) from Lion Ribbon Company.
bottom left: Cut flowers from California
flower farmers, courtesy of the California
Cut Flower Commission (CCFC); Hobnail
Dish Garden, Water Hyacinth Basket, Spring
Onion Vase and Natural Rope Dish Garden
from Napco; Square Ceramic Cobalt Vase
from Winward International; Apple Green
Matte Hurricane Vase, Nordic Blue Matte
Bouquet Vase and Oasis Moss Raw Muslin
from Smithers-Oasis Company.
RIGHT-HAND PAGE
top left: Cut flowers from California flower
farmers, courtesy of the California Cut
Flower Commission (CCFC).
top right: (left to right) Royal, Baby Maize,
New Chartreuse and Navy Grosgrain ribbons from Lion Ribbon Company.
middle left: (left to right) Navy Tangiers,
Cobalt Gabriel and Multi Pico ribbons from
Lion Ribbon Company.
bottom left: Colortool Sprays, Colortool
Metals and übermatte color finishes from
Design Master Color Tool; Oasis
Apple Green Midollino Sticks from
Smithers-Oasis Company.
Pearl Lane
LEFT-HAND PAGE
top left: Cut flowers from California flower
farmers, courtesy of the California Cut
Flower Commission (CCFC).
top right: (left to right) Light Pink, Lime
Juice and Lucite Grosgrain ribbons and
Antique White ECOGrosgrain ribbon from
Lion Ribbon Company.
bottom left: Colortool Sprays, übermatte
color finishes and TintIT transparent dyes
from Design Master Color Tool.
RIGHT-HAND PAGE
top: Cut flowers from California flower
farmers, courtesy of the California Cut
Flower Commission (CCFC); Trophy Cup
Container, Sugar Container and Iron
Console Table from Winward International;
Artichoke on Large Pedestal from Napco;
Male Body Form from Park Hill Collection.
floral necklace: Cut flowers from California
flower farmers, courtesy of the California
Cut Flower Commission (CCFC); Oasis Silver
Matte Flat Wire, Oasis Silver Aluminum Wire,
Oasis Silver Metallic Wire, Oasis Silver Bullion
Wire, Oasis Silver Chain, Oasis Single Pearl
Brooches, Oasis White Mega Beaded Wire
and Oasis Natural Midollino Sticks from
Smithers-Oasis Company.
bottom left: Cut flowers from California
flower farmers, courtesy of the California Cut Flower Commission (CCFC); Pink
Footed Compote, Blue Honeycomb
Pot Cover, Celadon Hobnail Pot Cover
and Metallic Purple Oval Planter from
Napco; Pink Matte Rose Vase from
Smithers-Oasis Company.
middle right: Succulent from California
flower farmers, courtesy of the California
Cut Flower Commission (CCFC); Oasis Ivory
Lace Wrap from Smithers-Oasis Company;
Shell Gray, Strawberry and White Luminus
ribbons from Lion Ribbon Company; Dazzle
Ice Princess Bracelet from Fitz Design.
Casa Tropicana
LEFT-HAND PAGE
top: Cut flowers and succulents from
California flower farmers, courtesy of the
California Cut Flower Commission (CCFC);
Graphite Resin Urn from Winward International; Oasis Turquoise Midollino Sticks and
Flat Cane, Oasis Purple Flat Wire, ECOssentials Aqua and Eggplant Cube containers, and Oasis Black Mega Beaded Wire
from Smithers-Oasis Company; Bottle with
Poultry Wire, Tinwork Platform, and Patio
Table and Chair from Park Hill Collection;
Decorative Peacock from Napco; “Trendy
Frida Kahlo” print from Society6.
far left: Multi Alessia ribbon from Lion Ribbon Company.
bottom left: Cut flowers from California
flower farmers, courtesy of the California
Cut Flower Commission (CCFC); ECOssentials Aqua Cube container and Purple
Matte Hurricane Vase from Smithers-Oasis
Company; Dragonfly Pot Cover from
Napco; Jars in Wire Rack and Pickle Jar
with Poultry Wire from Park Hill Collection.
middle right: Multi Alessia, Multi Bloom,
Multi Delilah and Blue Camino ribbons from
Lion Ribbon Company.
RIGHT-HAND PAGE
top left: Cut flowers from California flower
farmers, courtesy of the California Cut
Flower Commission (CCFC).
top right: (left to right) Hot Red, Navajo
Turquoise and Orchid Grosgrain ribbons
and Black ECOGrosgrain ribbon from Lion
Ribbon Company.
bottom left: Colortool Sprays and übermatte color finishes from Design Master
Color Tool; succulent print from Napco.
contact information
California Cut Flower Commission (CCFC)
916-441-1701; ccfc.org
Design Master Color Tool, Inc.
800-525-2644; dmcolor.com
Fitz Design
800-500-2120; creationsbyfitzdesign.com
Lion Ribbon Company
800-551-LION (5466); lionribbon.com
Napco
800-356-2726; napcoimports.com
Park Hill Collection
888-603-3334; parkhillcollection.com
Society6, LLC
society6.com
Smithers-Oasis Company
800-321-8286; oasisfloralproducts.com
Winward International
800-888-8898; winwardsilks.com
sponsors