White Party WeekTM

White Party Week
TM
SPONSORSHIP OPPORTUNITIES
Promote Your Brand While Making a Difference
SPONSORSHIP OPPORTUNITIES
Promote Your Brand While Making a Difference
2015
White Party
Party Week
White
Week
TM TM
SPONSORSHIP OPPORTUNITIES
SPONSORSHIP
OPPORTUNITIES
Promote Your Brand While Making a Difference
Promote Your Brand While Making a Difference
The History of
THE WHITE PARTY
In 1985, Health Crisis Network, a fledgling not-for-profit HIV/AIDS service organization asked
a local successful gay businessman, Frank Wager for help staging a fundraiser. The goal was
to generate desperately needed funds to help combat a disease that was running rampant
through the gay community. With this goal in mind, Frank and his committee of ten volunteers
began working on “The White Party™” concept.
From the beginning, the committee wanted the party to symbolize community solidarity in a
way that was non-political and non-combative. White was chosen for this reason as well as
for its purity and elegance. As the planning continued it became obvious that there were few
venues in Dade County suitable for such an elegant event. Fellow committee member Jorge
Suarez recommended Villa Vizcaya as a possibility since he was a member of the Vizcayans,
a not-for-profit organization that helps raise funds for the continued restoration of the Estate
and its Collections.
For over 24 years, the Villa Vizcaya Museum and Gardens set the backdrop of this elegant
annual fundraiser. Today, The White Party™, the world renowned crown jewel of HIV/AIDS
fundraisers, continues to generate hundreds of thousands of dollars to benefit Care Resource,
the result of a merger between Health Crisis Network and Community Research Initiative of South
Florida, offering residents of South Florida access to promising new drug therapies in addition
to the vast array of programs and services Health Crisis Network had traditionally provided.
Past attendees include world famous DJs, celebrities and performers including Crystal Waters,
Patti La-Belle, Madonna, Jennifer Lopez, Gloria Estefan, Cyndi Lauper, Jennifer Holiday and
more. The White Party™ was created by a wonderful group of altruistic and compassionate
people drawn together – responding to a dreadful disease that had caused tragic losses and
much personal grief. With the ever changing landscape of this pandemic, The White Party™
finds itself in the midst of change to fit today’s growing needs while catering to a much more
diverse crowd.
2015
White Party
Party Week
White
Week
TM TM
SPONSORSHIP OPPORTUNITIES
SPONSORSHIP
OPPORTUNITIES
Promote Your Brand While Making a Difference
Promote Your Brand While Making a Difference
Become a Sponsor of the 31st Annual
W h i t e P a r t y We e k
TM
Each year, individuals and organizations alike play an integral role in our agency’s fundraising efforts by sponsoring the world’s oldest and largest HIV/AIDS fundraiser, the crown jewel of HIV/AIDS fundraiser’s “White
Party Week™.
While it is clearly making a difference in the lives of those affected by HIV/AIDS in the South Florida community,
the work is far from over. It is through the continued support and generosity of White Party sponsors that Care
Resource is able to expand the scope of our work to improve the quality of life of those affected by HIV/AIDS.
Care Resource provides primary outpatient medical and dental care, psychosocial services, information and referrals, community outreach, prevention and education services to over 10,000 individuals and families in South
Florida’s diverse communities. This past year, with an annual operating budget of over $9.2 million dollars and
one hundred and twenty five employees, nineteen programs funded by Federal, State and local grants as well as
on-going agency fundraising efforts, Care Resource helped clients in need who came to us over 84,540 times.
White Party Week™ is a week of events that include Miami’s best venues and locals, celebrated national
sponsors, internationally renowned DJs and entertainers, celebrity appearances and the hottest parties,
including The White Party™ and Muscle Beach Party™, located on the sands of South Beach and the Atlantic
Ocean. Sponsorships include cash donations, media trades, in-kind product donations, services and more.
2015
White Party
Party Week
White
Week
TM TM
SPONSORSHIP OPPORTUNITIES
SPONSORSHIP
OPPORTUNITIES
Promote Your Brand While Making a Difference
Promote Your Brand While Making a Difference
Become a Sponsor of the 31st Annual
W h i t e P a r t y We e k
TM
• You’ll join a group of supportive local and national
companies and organizations, like those appearing here.
• Be part of events that raise money for the local community
(millions since White Party’s inception in 1985).
• Hundreds of thousands of brand awareness opportunities
in print, banner, email, web and product placement.
• Direct reach to over 35,000 dedicated, loyal, affluent
consumers from around the world with an indirect reach
in the millions, through cross promotional media and
partner events.
• Proactive marketing of your products to an audience
of influencers.
• Highly visible display of good corporate citizenship.
• Align with a globally respected event and organization.
• Multiple packages customizable to meet your interests
and needs.
• Celebrate diversity, inclusion and support an
important cause.
TASTE WHY THE WORLD IS TALKING ABOUT
2015
White Party
Party Week
White
Week
TM TM
SPONSORSHIP OPPORTUNITIES
SPONSORSHIP
OPPORTUNITIES
Promote Your Brand While Making a Difference
Promote Your Brand While Making a Difference
2015Media&Promotions
4 month
$50k
worldwide
advertising
campaign
The 4 month advertising campaign for White Party Week ™ includes
print publications throughout the US, Canada, Europe, and
targets major LGBT cities such as Montreal, New York, Miami, Atlanta,
London, San Francisco, Los Angeles, and Dallas. In addition, White
Party Week publicizes the event through an intensive weekly email campaign
to over 25,000 unique emails plus cross promo partner events, reaching over
1million households.
To further promote White Party Week, periodic media releases are
distributed to news outlets throughout South Florida, US, Canada, Europe and
Latin America. In 2014, this strategic marketing campaign received over 15
million impressions.
In addition to the emails and cross promotional sponsors, daily postings are
shared on White Party Week’s social media outlets including Facebook, which
currently boasts 35,000 followers. Direct marketing throughout the State of
Florida, 0ver 20,000 Souvenir Program guides (now available in digital and
print format) are distributed throughout the state and are made available to
view online.
Last year alone, whiteparty.org
received over 1 million visits.
Featuring the latest news on events, talent and ticket and pass offers, it’s not
hard to guess that over 80% of White Party visitors use the event website to
plan their visit to south Florida, book their travel and hotel needs, and purchase
tickets and passes for this annual fundraiser.
Audience Reach & Demographics
INTERNATIONAL VISITORS
Source:
The White Party ™ 2014
International Attendance
Audience Reach & Demographics
UNITED STATES VISITORS
Source:
White Party Week ™ 2014
2014 White Party Survey Results
Occupation of
White Party Week™
attendees
Age of
White Party Week™
attendees
Income of
White Party Week™
attendees
2014 White Party Survey Results
# of nights staying
in Miami for
White Party Week™
Hotel location for
White Party Week™
guests
White Party Week™
guest ethnicity
2015
White Party
Party Week
White
Week
TM TM
SPONSORSHIP OPPORTUNITIES
SPONSORSHIP
OPPORTUNITIES
Promote Your Brand While Making a Difference
Promote Your Brand While Making a Difference
10,000 LGBT VISITORS
Simmons research comparing gay consumers to the national
index of consumers reports that:
• Over twice as likely as national index to be professionals/managers.
• Twice as likely to have household income over $60K.
• Twice as likely to have household income over $250K.
• Twice as likely to have graduated from college.
• Three times more likely to be online than the average American.
• Twice as likely to spend $250 on cellular service.
• Over 90 percent took a domestic trip this year.
• 78 percent of gay online users prefer to buy from companies that advertise
to the gay market.
• 71 percent of gay online users have made credit card purchases online.
• 71 percent male/29 percent female.
• 60 percent took a foreign trip in the last three years.
• 65 percent identify themselves as having to have the “latest.”
• 68 percent upgrade to a product’s latest model.
• 77 percent “believe in indulging in themselves.”
• 57 percent “prefer to buy top of the line.”
2015
White Party
Party Week
White
Week
TM TM
SPONSORSHIP OPPORTUNITIES
SPONSORSHIP
OPPORTUNITIES
Promote Your Brand While Making a Difference
Promote Your Brand While Making a Difference
MEDIA PLAN
PRINT
White Party Week Media Plan 2015
PRINT
# Ads
Ambiente
Frontier/In LA
5
Fugues
2
Genre Latino Boy
Magazine
8
Hotspots
35
Just Circuit
2
Noize Mag
15
SHE Magazine
1
South Florida Gay
News
8
SUBTOTAL PRINT
ON-LINE / EMAIL
BLASTS SPONSORS ads
Frontiermedia.com
1
Fugues.com
1
HOT SPOTS
1
Jumponmarkslist.com
Justcircuit.com
NEXT NY
1
1
1
# Months
4
2
1
4
2
South Florida
South Florida
International
International
Regional
4
Regional
4
2
Weeks
City
International
Los Angeles
Montreal
15
15
20
20
20
15
Circulation
30,000
12,000
7,000
TOTAL
120,000
60,000
14,000
8,000
15,000
40,000
50,000
10,000
64,000
525,000
80,000
750,000
30,000
180,000
500,000
2,143,000
National
International
Florida
Unique visits/week
42,949
28,000
45,000
644,235
420,000
900,000
South Florida
30,000
600,000
International
NYC
5,000
90,000
100,000
1,350,000
White Party Week Media Plan 2015
PRINT
# Ads
Ambiente
Frontier/In LA
5
Fugues
2
Genre Latino Boy
Magazine
8
Hotspots
35
Just Circuit
2
Noize Mag
15
SHE Magazine
1
South Florida Gay
News
8
SUBTOTAL PRINT
ON-LINE / EMAIL
BLASTS SPONSORS ads
Frontiermedia.com
1
Fugues.com
1
HOT SPOTS
1
MEDIA PLAN
Jumponmarkslist.com
Justcircuit.com
NEXT NY
Wire
Noize Mag
WPW email blasts
SUBTOTAL ON-LINE
MEDIA
Atlantic Broadband
Miami Herald
REEL GAY TV
Channel 7 (ABC)
SUBTOTAL ON-LINE
GAY TRAVEL
Cross Promoters
Ascension
Crown & Anchor
Hilton Wolman
1
1
1
1
1
1
# Months
4
2
1
City
International
Los Angeles
Montreal
30,000
12,000
7,000
2015
White Party
Party Week
White
Week
SPONSORSHIP OPPORTUNITIES
2
4
Regional
4
2
ONLINE
15
15
20
20
20
15
15
15
20
180,000
500,000
2,143,000
Unique visits/week
42,949
28,000
45,000
644,235
420,000
900,000
South Florida
30,000
600,000
International
NYC
South Florida
International
International
5,000
90,000
15,000
50,000
15,000
100,000
1,350,000
225,000
50,000
300,000
National
International
Florida
1
2
1
commercials
2 articles
1 video - website
South Florida
South Florida
California
Unique visits/month
481,000
352,000
120,000
1
Mentions on News South Florida
670,000
1
1
1
TOTAL
120,000
60,000
TM TM
14,000
OPPORTUNITIES
South FloridaSPONSORSHIP
64,000
Promote Your Brand While8,000
Making a Difference
Promote Your Brand While Making a Difference
South Florida
15,000
525,000
International
40,000
80,000
International
50,000
750,000
Regional
10,000
30,000
4
Weeks
Circulation
Fire Island, NY
Provincetown, MA
South Florida
Email Receipients
8,000
3,000
11,000
4,589,235
481,000
352,000
120,000
670,000
1,623,000
8,000
3,000
11,000
Magazine
8
Hotspots
35
Just Circuit
2
Noize Mag
15
SHE Magazine
1
South Florida Gay
News
8
SUBTOTAL PRINT
ON-LINE / EMAIL
BLASTS SPONSORS ads
Frontiermedia.com
1
Fugues.com
1
HOT SPOTS
1
Jumponmarkslist.com
Justcircuit.com
NEXT NY
Wire
Noize Mag
WPW email blasts
SUBTOTAL ON-LINE
MEDIA
Atlantic Broadband
Miami Herald
REEL GAY TV
Channel 7 (ABC)
MEDIA
PLAN
SUBTOTAL ON-LINE
GAY TRAVEL
Cross Promoters
Ascension
Crown & Anchor
Hilton Wolman
Matinee
Matinee Pride
SCORE
1
1
1
1
1
1
2
South Florida
South Florida
International
International
Regional
4
Regional
4
2
Weeks
15
15
20
20
20
15
15
15
20
180,000
500,000
2,143,000
National
International
Florida
644,235
420,000
900,000
South Florida
30,000
600,000
International
NYC
South Florida
International
International
5,000
90,000
15,000
50,000
15,000
100,000
1,350,000
225,000
50,000
TM TM
300,000
2015
White Party
Party Week
White
Week
4,589,235
SPONSORSHIP OPPORTUNITIES
SPONSORSHIP
OPPORTUNITIES
Promote
Your
Brand
While
Making
a
Difference
Unique visits/month
commercials
2 articles
1 video - website
1
Mentions on News South Florida
South Florida
South Florida
California
ONLINE
Winter Party Festival
2
SUBTOTAL Cross
Promoter emails
Placed Web Article/
Placement Exposure
Online Media
1
Daily Extra
2
Downtown
1
1
Miami.com
1
Edge Media Network
1
1
Gay Outlook
2
1
Gay Travel for you
1
1
Le’ Etage Magazine
1
1
Man About World
1
1
Out Traveler
1
1
Social Miami
2
1
SOFLA Nights
1
1
Soul of Miami
2
64,000
525,000
80,000
750,000
30,000
Unique visits/week
42,949
28,000
45,000
1
2
1
1
1
1
1
8
8,000
15,000
40,000
50,000
10,000
Promote Your Brand While Making a Difference
Fire Island, NY
Provincetown, MA
South Florida
Barcelona,
New York Spain
South Florida
Miami, FL
481,000
352,000
120,000
481,000
352,000
120,000
670,000
670,000
Email Receipients
8,000
3,000
11,000
24,000
5,000
25,000
1,623,000
8,000
3,000
11,000
24,000
40,000
50,000
128,000
Vancouver
South Florida
National
National
National
International
National
International
South Florida
South Florida
South Florida
Unique visits/week
12,000
48000
2000
15000
5000
8000
10000
3500
35000
10000
4000
1500
8000
60000
20000
32000
40000
14000
140000
40000
16000
6000
COME CELEBRATE
LIFE & COMMUNITY
CONTACT
For Media and Cross Promotions, contact Jonathan Welsh, Marketing and Development Manager
at (305) 576-1234 Ext. 249 or at [email protected].
For Sponsorship information, contact Steven Beko, Events Coordinator at (305) 576-1234 Ext. 258
or at [email protected].
Rooted in the 1998 merger of Health Crisis Network (1983) and Community Research Initiative (1989), Care
Resource is now South Florida’s oldest and largest HIV/AIDS service organization and a true leader in the
community. We have also become since 2009 a Federally Qualified Health Center with offices in
Fort Lauderdale, Miami-Dade and Miami-Beach, offering general primary care services
to the whole South Florida community.
Mission Statement
Through education, prevention, research, care and treatment and support services, Care Resource improves
upon the health and overall quality of life of our diverse South Florida communities in need.