Email Marketing
Transcription
Email Marketing
Europa Studio Email Marketing Email Marketing Send beautiful email campaigns, track the results and manage your subscribers. For further information, call 01202 232839 or email [email protected] Copyright © 2004-2012 Europa Studio. All rights reserved. 1 Europa Studio Email Marketing What is email marketing? Email marketing is the perfect choice for businesses looking to send newsletters, special offers and promotions via email to their customers. When compared with the production and delivery costs of direct mail newsletters, email marketing is an inexpensive and very targeted form of marketing your product or service. You can see exactly who has opened your email, what your subscribers have clicked on and who they have forwarded the email to. This information allows you to track their interests, improve your campaigns and find out what works. 2 Europa Studio Email Marketing Why use a professional email marketing service? Many of our clients have adopted our email marketing service as a result of unsuccessfully trying to send bulk email using Microsoft Outlook and other email applications. These applications used in conjunction with a mistake is exposing your entire list in the To: line, which violates all of your list members’ confidentiality and exposes their email addresses. standard email server are not designed for email 4. MANAGE BOUNCED EMAILS can actually undermine rather than aid your email your subscriber list by automatically handling marketing and have significant limitations that Our software takes all the pain out of managing marketing efforts. the messy stuff like bounces and unsubscribes. 1. SEND LIMIT using your standard email account is not possible. emails to more than 50-100 names due to concerns 5. DELIVERABILITY & BEST PRACTICE bulk messages). your email is sender reputation. We go to great 2. YOUR ADDRESS CAN GET BLACKLISTED with great deliverability. An incredibly important provider and have your IP address, domain name, abused by spammers, and that our clients stick types blocked or even blacklisted. In fact, even and DomainKeys/DKIM we are able to build strong range) as another server that sends spam, your the chances of your email being delivered. Most Internet providers don’t let you send bulk about spam (i.e. unsolicited and indiscriminate Managing these critical list management functions The most important factor in the deliverability of lengths to ensure we can offer you a reliable service It is very easy to land up in trouble with your Internet part of this effort is ensuring the server is never email address or a combination of these different to best practice. Using technologies like Sender ID if your server is in the same “neighborhood” (IP relationships with Internet providers and improve server could get blacklisted too. 6. REPORTS This has happened to a large number of our clients The problem with using a standard email clients the correct software or an appropriately powerful doing with your emails. Our software provides as a result of trying to send bulk email without is that you don’t know what your subscribers are email server. great looking reports that let you measure the 3. MAILING LIST CONFIDENTIALITY moment your campaign is sent you have access mistakes can happen. Perhaps the most common your subscribers are interacting with it. When using Outlook or other email applications, effectiveness of every campaign you send. The to a range of reports that show you exactly how 3 Europa Studio Email Marketing Our Software Our email marketing service offers everything you need to manage your own successful email campaigns. From organising contacts to creating and sending beautiful, personalised email campaigns - you can manage it all using only your web browser. We use a powerful and reputable email server that can support the sending of large numbers of emails without crashing or problems such as duplicate sending. Our system has features such as automatic unsubscribe and bounce-back handling to ensure that not only are your emails delivered, but also that you comply with important anti-spam legislation. We also supply a mobile optimised version of our email marketing software that gives you quick access to great looking reports on any campaigns you’ve sent. Just head to your account on any popular mobile device like an iPhone or Android and the mobile version will be shown by default. You don’t need to install anything, because it is a web application, not a native phone application. 4 Europa Studio Email Marketing 1. CREATING AND SENDING EMAILS 2. MANAGING EMAIL LISTS Creating a newsletter couldn’t be simpler. Our Our software automatically handles all new signups, that allows you to quickly create your newsletters, for you behind the scenes. This ensures you keep email marketing system uses a simple online editor adding text, images and links. We will create your company its very own reusable unsubscribes, bounces and even spam complaints on the right side of spam laws without having to think about it. email templates, designed specifically to match Every email you send includes a single-click and logos. feature lets your subscribers manage their own your branding using the appropriate fonts, colours unsubscribe link and our preference centre subscription. You can create as many different lists as you need as well as being able to completely customise the signup and unsubscribe process for each list. You can have your own landing page for new signups and send your own welcome emails when they confirm their subscription. You can easily extend your lists to capture anything and everything about your subscribers. Not only that, but you can easily personalise your emails with any of the custom data you’ve captured. To make things even more targeted, you can build segments in your list that target a specific type of subscriber. These can be based on any subscriber demographics you’ve captured as well as past campaign activity. For example, only those subscribers that opened the last 3 emails or clicked a specific link. 5 Europa Studio Email Marketing 3. REPORTS Every time you send a campaign, we’ll show you who is opening it, clicking links, forwarding it to their friends, liking it on Facebook or mentioning it on Twitter. See who unsubscribed, bounced out or even marked it as spam. Statistics like open and click rates are useful for each campaign, but it’s when you start comparing results over time the data really shines. By looking at trends, our compare campaigns report makes it easy to see exactly what is and isn’t working in the emails you send. By comparing stats like opens, clicks, bounces, unsubscribes and even spam complaints, you can quickly see what content your subscribers find relevant, and just as importantly, what they don’t. Our reports make it easy to zoom right down to the subscriber level and see a timeline of exactly what they did with your email. Take this a step further and see your lifetime history with that person. Which campaigns did they open, what links were they interested in, how many times they forwarded your emails. All this is available for every subscriber in your account and is updated in real-time. You can also see on a map in real-time where all your subscribers are located across the globe. We’ve made it easy to share so friends and colleagues can watch the action with you as it happens. Our social sharing feature makes it easy for you to share your campaigns on Twitter and Facebook and then see a great looking report on the results. Add a Facebook “Like” or Twitter “Tweet” button to your emails or share them straight from your account, then sit back and see not only which subscribers are sharing with their friends, but what they’re saying about you. 6 Europa Studio Email Marketing Full Feature List EXPERT DELIVERABILITY Authentication, relationships with Internet SUPPRESSION LISTS Never send to anyone who has unsubscribed, bounced or marked you as spam. COMPARE CAMPAIGNS providers and more ensure your emails are Spot trends by comparing opens, clicks and more delivered. for multiple campaigns at once. ONLY PAY WHEN YOU SEND LINK CLICKS Simple pricing that means you only pay when you Learn what subscribers are interested in by which send, no hidden fees. links were popular, who clicked. AUTORESPONDERS AND DRIP CAMPAIGNS ACTIVITY TIMELINE welcome messages, birthday greetings and other a handy timeline. Quickly build and schedule a series of automated date-based campaigns. A/B SPLIT TESTING Write two different subject lines and see which one generates the most opens. Design completely different emails and see which version gets the most clicks. Tell our software how to decide a winner, we’ll send the two options to a sample of your list and then automatically send the winner to everyone else. PERSONALISATION Make it personal by inserting for example your subscribers name or a product they purchased. SEND IN ANY TIME ZONE Full control over when your recipients will receive your campaigns. FORWARD TO A FRIEND Track viral activity by seeing exactly which subscribers forward on to a friend. CAMPAIGN ARCHIVE Add a line of code to your website for a full archive of your newsletters that automatically updates. POWERFUL REPORTS Track the opens, clicks, forwards, unsubscribes, bounces and more. BOUNCES See who bounced and why, and we’ll figure out if See your complete history with every subscriber in CUSTOM FIELDS Store anything you like on subscribers and easily insert them into email content. SEGMENTS Send targeted campaigns to groups of subscribers based on your own criteria. EXPORT TO EXCEL Select the fields and export any list in your account straight to Excel. Export all reporting data to Excel for offline storage or further analysis. CUSTOMISE EVERYTHING Change the look and feel of the entire signup and unsubscribe process. CONFIRMED OPT-IN Require subscribers to confirm their email address when signing up to your list. RSS FEED FOR LIST ACTIVITY Track new subscriber activity for any of your lists without needing to login. PREFERENCE CENTRE Let your recipients manage their own subscription preferences. FLEXIBLE IMPORTING No matter the format your lists are in, we make it easy to import into your account. we should try again or remove. 7 Europa Studio Email Marketing Costs Example SETUP COST Costs shown here include a £5 sending fee plus 3p We charge a nominal setup fee of £499, which 1000). There are no ongoing costs - you only pay includes: • Creating your account • Building your subscriber list from your existing contacts per email (2p per email for subscriber lists of over when you send. Sending costs for email lists of over 5000 can be discussed at an even lower price point. • Validating your email address and subscriber No. of Subscribers Cost to Send £ • Creating 6 custom email templates with your 100 8 list company logo and branding • Creating an email capture form for your website to help collect email addresses • The use of our email marketing system and powerful email servers needed to schedule and send your emails • Consultation, training, technical support documentation and SENDING COST With our email marketing system, there are no ongoing costs – you only pay when you send. 200 0-999 3p/email 11 300 14 400 17 500 20 600 23 700 26 800 29 900 32 1000 1100 1000+ 2p/email 25 27 When you send an email campaign, there is an 1200 29 (changing to 2p per email for subscriber lists of 1300 31 1400 33 1500 35 2000 45 2500 55 3000 65 3500 75 4000 85 4500 95 5000 105 admin charge of £5 per campaign and 3p per email over 1000). 8 Europa Studio Email Marketing Clients currently using our email marketing service & Whitehall Arlington Hotels THE For a demonstration, call 01202 232839 or email [email protected] Copyright © 2004-2012 Europa Studio. All rights reserved. 9
Similar documents
Miss Congeniality:
Nobody is interested in reading irrelevant emails. If your messages read like they’ve been written by a computer trying to beat the Turing test, they aren’t going to keep readers engaged for long. ...
More information