Pregnancy - Cloudfront.net

Transcription

Pregnancy - Cloudfront.net
London
Pregnancy
SHAPING
STYLE
M AT E R N I T Y FA SHION BR A N D OF T HE Y E A R
ISABELLAOLIVER.COM
Cover, P.21
Welcome to Isabella Oliver and congratulations
on your pregnancy. The months leading up to a
baby’s arrival is a time filled with such wonder,
and a precious experience I feel lucky to have
enjoyed with three children. I can still vividly
remember the excitement of my first pregnancy.
I can also remember how much I struggled
with how to dress my growing bump. That was
twelve years ago when maternity fashion wasn't
what it is now, and my husband’s shirts were
my only style solution. It’s also the
idea from which Isabella Oliver
grew. Pregnancy clothes should
be an extension of your wardrobe
– desirable yet still easy-to-wear.
At Isabella Oliver you’ll discover
a collection that focuses on luxe
fabrics that are soft on your skin,
and feature pioneering design
techniques which fit and flatter
your bump throughout every stage. Our pieces
grow with you and your changing body shape
and many of them are designed so they can also
be worn post-pregnancy too, so you know you’re
making a good investment. Select a few key
pieces and they will last. They will also make
you feel like you. That’s a promise I’m really
proud to be able to make. I hope you enjoy
shopping with us and I want to wish you the
very best during this special time.
Welcome
&
Becket Dress
(DR305)
P F 115€
Jersey
B AU KJ E N
S WA A N A R O N S
congrat ulations
DE
FO U N D E R
SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001
3
before
you
start
reading...
At Isabella Oliver we have one piece of advice
that’s genuinely worth listening to – invest in a
few great pieces and your maternity wardrobe will
never let you down. And to make those decisions
even easier we’ve created an innovative PAF
system to highlight the potential of each style.
Find it on every product. Plus, look out for our
handy Outfit Accountancy calculations which are
helpful estimations to guide your decisions.
4
OUTFIT
P
P stands for ‘Pregnancy’ pieces. Look and feel great as you grow
A
A stands for ‘After’ pregnancy, including nursing items and pieces
that are easy and comfortable to wear during this period
F
F stands for ‘Forever’ and literally pinpoints the styles that can
join your permanent wardrobe
LET’S CONNECT AND GET TO KNOW EACH OTHER BETTER. FIND US ON
Rawlinson
Boat Neck
Dress (DR288)
P 155€
Ponte
5
DE SIGN NOT E
We design layering tops that finish
mid-thigh – perfect for covering
your bump in style and layering
over leggings, jeans or pencil
skirts, or wearing solo.
Alana Layering
Tank (TP203)
P A F 55€
Jersey
Easy Leggings
(TR050)
P A F 49€
Jersey
the
Isabella
Oliver
maternity
essentials
Let us help you build a long-lasting
capsule wardrobe that will take you from
the first to the final trimester and beyond in
comfort and style. This is smart shopping.
SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001
7
THE BL A ZER
Building a capsule wardrobe will
never make more sense than when
you’re pregnant. If you invest in a few key
interchangeable pieces (you really do only
need a few) every stage of your pregnancy
will be covered. That’s because our designs
grow with you, so there’s no need to buy for
each trimester and there’s no need to size
up. Plus, if you get the balance of pieces
right they will take you from the office to
the weekend and from dinner to relaxing
at home with ease. Premium quality that
gives you the maximum number of wears is,
without a doubt, the key to clever dressing.
T H E TA N K
T H E TE E
T H E W E E K DAY TO W E E K E N D D R E S S
maternity essentials
The Cap Scoop
Top (TP028)
P A F 45€
Jersey
The Maternity
Tank (TP020)
P A F 39€
Jersey
Alden Blazer
(JK091)
P A F 205€
Ponte
Ruched T Shirt
Dress (DR109)
P A F 109€
Jersey
8
Arran Dress
(DR246)
P A F 119€
Jersey
WE PROMOTE STRESS-FREE SIZING • JUST ORDER YOUR PRE-PREGNANCY SIZE
Zadie Stretch
Skinny Jeans
(TR079)
P A 115€
Denim
T H E L EG GI NGS
T H E JE A N
T HE LBD
B AU K J E N
Easy
Leggings
(TR050)
P A F 49€
Jersey
design
technique...
The simple wrap is an elegant and easy-to-adjust
maternity-friendly styling technique we love.
wrapping
Neale Wrap
Dress (DR278)
P A 105€
Jersey
10
84 Maternity wears
OUTFIT
1 WRAP DRESS
x 2 wears per week
x 3 trimesters
96% OF OUR CUSTOMERS SAY THEY WOULD RECOMMEND US TO THEIR FRIENDS
DE SIGN NOT E
Our designs feature a variety of
necklines and sleeve lengths so
you can choose those that
flatter your curves best.
five R E A SONS
1
2
3
4
5
12
to shop with Isabella Oliver
O U R M AT E R N I T Y CL O T H E S A R E
DE S IGN E D T O GROW W I T H YO U
So whatever maternity outfit you buy now will
last you through your whole pregnancy and beyond.
PR E M I U M Q UA L I T Y M AT E R N I T Y
CL O T H I N G T H AT W I L L L A S T
We understand how to make you feel beautiful and
comfortable. Our clothes will wash and wear and
hold their shape throughout your pregnancy.
S T R E S S-F R E E S I Z I N G I S
O U R R A I S ON D ’ Ê T R E
Want to know what size to order?
Just order your pre-pregnancy size.
96% OF O U R C U S T OM E R S
am
to
pm
Whether work or weekend,
morning, noon or night,
this tailored trouser and
denim shirt navigates
every occasion with ease.
WO U L D R E C OM M E N D U S
Which we think is pretty high praise.
You come first. Always.
T H E PR E S S L OV E U S T O O
From Vogue and ELLE to fashion
bloggers around the world, we're proud
of the praise we receive every season.
WE PROMOTE STRESS-FREE SIZING • JUST ORDER YOUR PRE-PREGNANCY SIZE
Ansley Shirt
(TP181)
P A F 115€
Chambray
Rona Jacquard
Pant (TR110)
P 119€
Jacquard Tailoring
Ivy Tote Bag
(BG814) 445€
Lola Cruz Suede
Court Shoe
(FT829) 165€
This dress is perfect.
I know I will be able to wear this
throughout my pregnancy and I
absolutely love it. Very comfortable
without sacrificing style.
CUSTOM E R Q UOT E
art
of
the
dress
Dresses are the equivalent of maternity
wear magic and at Isabella Oliver, we’re dress
design experts. Find your ‘one’ with us.
Emily Dress
(DR149)
P A 109€
Jersey
Alder Tweed
Clutch
(BG816) 145€
Woven Tweed
Superga Cotu
Classic Pump
(FT848)
55€
SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001
15
96% of our
customers say
they would
recommend us
to their friends.
DE SIGN NOT E
The Isabella Oliver collection
features signature colours and
prints for a seasonal update.
Longworth
Print Tank
Dress (DR294)
P A F 129€
Jersey
16
WE PROMOTE STRESS-FREE SIZING • JUST ORDER YOUR PRE-PREGNANCY SIZE
five more R E A SONS
DE SIGN NOT E
With clever pattern cutting and years
of experience, we know how to allow
room for your bump to grow.
Pianna Summer
Dress (DR205)
P A 129€
Soft Separates
1
2
3
4
5
to shop with Isabella Oliver
W E ’ R E A N A-L I S T FAVO U R I T E
We’re the go-to maternity collection for chic celebrities worldwide.
W E C ON S I DE R T H E I N V E S T M E N T
We do the maths so you don’t have to, guaranteeing a great investment for
the number of maternity wears. We also promote ‘forever-styles’ with many
designs working post-pregnancy too. Just look out for our PAF guide.
M AT E R N I T Y S HOP P I N G M A DE E A S Y
Access us 24/7 across desktop, tablet and mobile. Find us on social. Delve
into our online magazine and call our incredible customer service team
- we’ll walk a mile in your shoes to provide impeccable service on all
platforms. Plus, enjoy a much-desired speedy delivery.
M AT E R N I T Y S T Y L E S OL U T ION S
We design pieces that fit perfectly and work together brilliantly.
It’s all about the little things that make a big difference to help
make your busy life a little easier.
ON L I N E S HOP P I N G PE R S ON A L I SE D
If you’d like to chat with us about what to wear during your pregnancy,
just contact one of our eStylists who would be happy to help.
Book an appointment online or drop the team an email directly at
[email protected]
SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001
19
DE SIGN NOT E
We design all items for maximum
wear time, with pieces taking
you from your first trimester to
full term and beyond. Fabrics
are carefully selected so they feel
comfortable on your skin.
Clement Print
T-Shirt Dress
(DR284)
P A F 145€
Jersey
20
96% OF OUR CUSTOMERS SAY THEY WOULD RECOMMEND US TO THEIR FRIENDS
DE SIGN NOT E
Dress lengths are cut to account
for your changing shape with the front
falling longer in anticipation
of a growing bump.
See IsabellaOliver.com
forever f lourishes
Accessories you invest in now, will last forever. A great bag, a cool new
pair of shoes or a pair of sunglasses can always be justified.
Cranleigh
Dress (DR226)
P A 135€
Soft Shirting
Lola Cruz Suede
Court Shoe
(FT829) 165€
Juniper
Clutch
(BG815) 215€
Ivy Tote
Bag
(BG814) 445€
Juniper
Clutch
(BG815) 215€
SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001
Baukjen Aviator
Sunglasses
(AC834) 95€
23
design
technique...
Adding ties to designs allows you to cinch your silhouette
(or not, should you prefer) for added styling confidence.
tying
This was my first purchase at Isabella
Oliver. The fit is true to the size chart.
The piece is really elegant and well
stitched. It can be worn in multiple ways
as well, which makes it very versatile for
work or an evening out with leggings.
CUSTOM E R Q UOT E
56 Maternity wears
OUTFIT
1 WHITE SHIRT
x 2 wears per week
x 2 trimesters
Libby Tunic
(TP127)
P A F 109€
Cotton Shirting
Rowsley Leather
Leggings (TR093)
P F 419€
Stretch Leather
Lola Cruz
Suede
Court Shoe
(FT829) 165€
SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001
25
Jessica Alba
Jaime King
Angelina Jolie
Rachel Bilson
Wireimage
Zoe Saldana
T he A -l i st
stor y
[While pregnant] I bought almost
everything from Isabella Oliver.
I lived in the Isabella Oliver tops that
give a little support on your belly.
JE N N I F E R L OPE Z
Isabella Oliver Maternity is awesome for
cute T-shirts and striped tanks.
FameFlynet.uk.com
JE N N I F E R GA R N E R
For as long as we’ve been
designing premium maternity wear,
the A-List have been wearing it.
Here are some of our highlights.
Kourtney Kardashian
Isabella Oliver is coveted by many an A-List
mother-to-be including the likes of Gwen
Stefani, Angelina Jolie and Heidi Klum.
JA I M E K I NG
ELLE
Since I've been pregnant [Isabella Oliver is]
my very favourite store.
M I L L A J OVOV I C H
Selma Blair
Molly Sims
Reese Witherspoon
Gwen Stefani
Jennifer Garner
Kate Winslet
SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001
27
the icon
Ruched Maternity Tank Dress
As Worn By
Rachel Bilson
Angelina Jolie
Heidi Klum
Ali Larter
Naomi Watts
Reese Witherspoon
DE SIGN NOT E
We design specifically with
your pregnancy curves in
mind, carefully constructing,
positioning and fitting every
detail with care. We never merely
adjust a non-maternity style
into a maternity one.
Ellis Tank
Dress (DR280)
P A F 105€
Jersey
The Tank
(TP020)
P A F 39€
Jersey
28
WE PROMOTE STRESS-FREE SIZING • JUST ORDER YOUR PRE-PREGNANCY SIZE
DE SIGN NOT E
the
workwear
edit
Looking smart during pregnancy is absolutely
achievable with Isabella Oliver’s refined tailoring
and fitted dresses. They’re so chic, you’ll want to
wear them post-pregnancy too and with our intelligent
PAF system, you’ll be able to with many of the pieces.
We cut the front rise seams lower on
our maternity trousers so that they
sit in the perfect place on your bump
for maximum comfort.
84 Maternity wears
OUTFIT
1 TAILORED SUIT
x 2 wears per week
x 3 trimesters
Alden Blazer
(JK091)
P A F 205€
Ponte
Cranleigh Shirt
(TP176)
P A F 95€
Soft Shirting
Dayle Pintuck
Trousers (TR109)
P A 105€
Ponte
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31
DE SIGN NOT E
We place buttons in a
higher position on jackets
for the best fit.
Alden Blazer
(JK091)
P A F 205€
Ponte
32
Messina Waistcoat
(JK082)
P A 155€
Soft Separates
Sadie V Neck
Top (TP227)
P A F 49€
Jersey
LET’S CONNECT AND GET TO KNOW EACH OTHER BETTER. FIND US ON
Roe Midi
Skirt (SK060)
P A F 59€
Jersey
This dress is awesome for work.
Super comfortable and still
fashionable enough for the
office. Love love love it.
CUSTOM E R Q UOT E
Ivybridge
Dress (DR249)
P A 109€
Jersey
DE SIGN NOT E
Our dresses come in a variety
of lengths so you can choose the
one most suitable for you.
56 Maternity wears
OUTFIT
Fitzroy V-Neck
Shift Dress
(DR287)
P 155€
Ponte
1 LEATHER SKIRT
x 2 wears per week
x 2 trimesters
Hudson Knit
Car Coat
(JK090)
P A F 195€
Textured Knit
Tie Front
Shirt
(TP064)
P A F 95€
Cotton Shirting
Maternity
Obi Belt
(AC008)
P A F 79€
Leather
SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001
Carrie Leather
Pencil Skirt
(SK061)
P F 419€
Stretch Leather
35
don’t
take
our
word
for it...
We’re proud to say that tastemakers
from Vogue to Harpers Bazaar have given
Isabella Oliver their seal of approval.
Longworth
Print Tank
Dress (DR294)
P A F 129€
Jersey
The perfect destination for expecting mothers who wish to maintain a stylish
office look during pregnancy, Isabella Oliver’s maternity wear is as chic as it gets.
From the perfect white shirt to cocktail-hour dresses and hard-working
weekend separates, there’s little Isabella Oliver doesn’t excel in.
HA R PERS BA ZA A R
Be proud and show off your bump. This is the perfect way.
VO G U E
The clothes are stylish, well made and gorgeous!
VA N I T Y F A I R
You’ll be the envy of fellow preggos in the elegant jersey
wraps and dresses from this go-to brand for celebs.
I NST Y L E
And you thought that maternity fashion had to be all loose and layered. Think again.
VO G U E
[We] found online boutique Isabella Oliver the best for evening wear.
GR A ZI A
Isabella Oliver is a superb label with a big range of maternity wear,
wonderful tops and beautiful dresses which are perfect for going out.
T H E G UA R D I A N
SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001
37
THE
EVENT
DRESS
DE SIGN NOT E
We design more ease into our
maternity clothes to allow for
your bump to grow.
Belmont Maxi
(DR241)
P A F 215€
Luxe Jersey
Isabella Oliver is a London-based British brand. We’re honoured
to have been presented the Queen’s Award in 2010.
SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001
39
THE
WHITE
SHIRT
DE SIGN NOT E
We use soft elasticated jersey
panels on jeans and trousers
that look and feel good and
help to support your bump.
Tie Front
Shirt
(TP064)
P A F 95€
Cotton Shirting
40
WE PROMOTE STRESS-FREE SIZING • JUST ORDER YOUR PRE-PREGNANCY SIZE
Zadie Stretch
Skinny Jeans
(TR079)
P A 115€
Denim
Superga
Cotu Classic
Pump
(FT848)
55€
design
technique...
Such a simple but super effective technique, ruching gives
your bump room to grow in comfort and with style.
ruching
Ruched T Shirt
Dress (DR109)
P A F 109€
Jersey
Lola Cruz Suede
Court Shoe
(FT829) 165€
42
96% OF OUR CUSTOMERS SAY THEY WOULD RECOMMEND US TO THEIR FRIENDS
This is my favourite and best Isabella Oliver
dress. I have it in three colours! For someone
who is not nervous to show off their bump, it's
perfect. It can be dressed up or [dressed casually]
depending on how you accessorise it. I see this
dress lasting throughout the pregnancy as the
ruching provides plenty of room for growth.
CUSTOM E R Q UOT E
THE
LE AT H ER
LEGGING
DE SIGN NOT E
Our premium stretch leather fills
the job of a statement hero piece
but is super comfy too.
Georgia Textured
Top (TP206)
P A F 79€
Jersey
Rowsley Leather
Leggings (TR093)
P F 419€
Stretch Leather
Juniper Clutch
(BG815)
215€
Leather
Suede
SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001
Baukjen
D-Frame
Sunglasses
(AC833) 95€
45
the icon
Ruched Maternity Midi Dress
As Worn By
Selma Blair
Penelope Cruz
Jennifer Love Hewitt
Anna Paquin
Eldon Midi
Dress (DR279)
P A F 115€
Jersey
Millie Striped
Top (TP213)
P A F 59€
Jersey
46
the design
studio
Our in-house team of designers, pattern cutters
and garment technologists work tirelessly to
create the very best maternity collection for you.
FIT AND CONSTRUCTION
We’re quite unique in that our entire design team
is based together in London. This means changes
can be made instantly. Nobody rests until every
style fits to perfection.
FABRIC SELECTION
We take time to select premium fabrics that will
be able to do three very important jobs:
1. They must be soft and comfortable for
sensitive pregnant skin.
2. They need to look great after multiple wears
and washes.
3. They must fit and flatter a growing bump.
RESEARCH AND DESIGN
A lot of research and a lot of work goes into every style. From the very
first sketch to the finished piece, we love seeing it all come together.
48
WE PROMOTE STRESS-FREE SIZING • JUST ORDER YOUR PRE-PREGNANCY SIZE
THE
JUMPSUIT
[This is] the most comfortable
outfit for maternity. Works for
twin pregnancy, and makes me
feel super stylish, worn casually
with sneakers or heels and a
jacket for evening/business...
[I] could live in it!
CUSTOM E R Q UOT E
84 Maternity wears
OUTFIT
1 JUMPSUIT
x 2 wears per week
x 3 trimesters
Rosliston Jumpsuit
(TR097)
P A 135€
Jersey
50
The Tank
(TP020)
P A F 39€
Jersey
Lola Cruz
Suede
Court Shoe
(FT829) 165€
LET’S CONNECT AND GET TO KNOW EACH OTHER BETTER. FIND US ON
THE
DAY
DRESS
the
promise
We’ve been designing maternity wear for 12 years and
we take our job very seriously, creating a collection you
will feel confident and beautiful wearing. To achieve
this, we keep pregnancy style simple and chic with a
focus on effortless dressing. Each piece is tried, tested
and then tested some more, employing new techniques,
premium fabrics and key details for maximum versatility
and longevity. Invest in just a few pieces and your new
wardrobe will perform throughout the nine months
and beyond. Our quality is impeccable, our designs
pioneering and our commitment unwavering.
42 Maternity wears
OUTFIT
1 DRESS
x 1 wears per week
x 3 trimesters
Beaumont
Striped Dress
(DR283)
P A 165€
Stripe Ponte
Elia B
Leather
Penny Lane
Loafer
(FT844) 155€
Juniper
Clutch
P.45
SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001
53
pregnancy travel tips
THE
G E TAWA Y
MAXI
Taking some dedicated time-out for some well-deserved rest before the
baby arrives, is a great idea. Relish some ‘you’ time with these top tips
If you need a
special pillow to
sleep comfortably,
remember to pack it.
Enjoy the shade just as much as
the sun and choose a high factor
sun cream – it’s great for the rays
and also a great moisturiser.
Sleep late, swim early, enjoy long
lazy lunches, read – make the
most of the time to do things
that will make you feel relaxed.
See IsabellaOliver.com
56 Maternity wears
1 MAXI DRESS
x 2 wears per week
x 2 trimesters
Wanderlust + Co
Hook-Leather Bracelet
(JW828) 19€
54
Baukjen Clutch
(BG805) 145€
Maternity Skinny Belt
(AC009) 85€
WE PROMOTE STRESS-FREE SIZING • JUST ORDER YOUR PRE-PREGNANCY SIZE
Elia B Leather Loafer
(FT825) 155€
Whitfield Print
Maxi Dress
(DR285)
P A F 165€
Jersey
A Piedi Lindsay
Leather
Sandal
(FT858)
65€
THE
FOR EV ER
TEE &
BOY FR IENDS
THE
SKINNY
JEAN
DE SIGN NOT E
Our signature jersey is pregnancy
friendly thanks to the added elastane.
This is to ensure that it keeps its
shape and colour, wash after wash.
These are my favourite
maternity purchase! Very
flattering and stylish but, most
of all, comfortable. I really like
the fact that the waistband
does not cut into your bump.
Lovely colour and great quality
- no bagging around the knees.
CUSTOM E R Q UOT E
The Cap Scoop
Top (TP028)
P A F 45€
Jersey
The Relaxed
Jean (TR089)
P A 115€
Denim
Elia B
Leather
Penny Lane
Loafer
P.52
Cranleigh
Shirt
(TP176)
P A F 95€
Soft Shirting
Zadie Stretch
Skinny Jeans
(TR079)
P A 115€
Denim
Lola Cruz
Suede
Court Shoe
(FT829)
165€
SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001
57
1.
3.
THE
EMPIRE
LINE
TOP
4.
2.
5.
6.
7.
Wanderlust + Co
1. Zig Zag Bracelet
(JW830) 25€
8.
2. Chevron-Stack
Rings (JW824) 35€
3. Triple Bar Ring
(JW821) 35€
9.
little wonders
Because it’s always a good idea to add to your jewellery
box and these are brilliantly affordable too.
4. Trio Stack Rings
(JW822) 35€
5. Chevron-Stack
Rings (JW824) 35€
Imogen Striped
Top (TP205)
P A 109€
Stripe Ponte
6. Multi-Stud Bangle
(JW832) 35€
7. Petite Zig Zag Ring
(JW823) 25€
Zadie Stretch
Skinny Jeans
(TR079)
P A 115€
Denim
8. Frame-Tri Necklace
(JW826) 25€
9. Frame-Hexagon
Necklace (JW825) 25€
10.
Superga Cotu
Classic Pump
(FT848) 55€
10. Name-Plate Necklace
(JW827) 35€
SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001
59
THE
CIGAR ET TE
PA N T
DE SIGN NOT E
We use elasticated adjusters with
buttons on many waistbands to
help get the best fit for your
expanding waistline.
84 Maternity wears
OUTFIT
1 CIGARETTE PANT
x 2 wears per week
x 3 trimesters
Jasmin Print
Tee (TP215)
P A F 75€
Jersey
Maternity Obi
Belt (AC008)
P A F 79€
Leather
Tailored Cigarette
Trouser (TR077)
P A 115€
Tailoring
SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001
Lola Cruz
Suede
Court Shoe
P.57
61
Opposite
1. Cami Nursing
Top (TP126)
A 49€
Jersey
2. Bella Nursing
Dress (DR212)
A 105€
Jersey
3. Edie Nursing
Top (TP225)
A 85€
Jersey
Nu r si ng
4. Avebury
Nursing Dress
(DR254)
A 109€
Jersey
At this very special time you need
clothes that are functional, easyto-wash and confidence boosting.
Our nursing pieces are based on the
same design ethos as the rest of the
collection so you will enjoy expertly
crafted styles that look great too.
1.
Discover:
Wrap designs that cleverly
conceal access for feeding
See IsabellaOliver.com
true blues
Clips on the cami that
easily unfasten
4.
Gathered V-Necks that effortlessly
camouflage feeding access
Clutches, obi belts, totes and sandals are perfect finishing
touches both during and after your pregnancy.
Maternity Obi Belt
(AC008) 79€
62
A Piedi Faye Suede Sandal
(FT857) 79€
Styles that allow for the
utmost discretion
Ivy Tote Bag
(BG814) 445€
96% OF OUR CUSTOMERS SAY THEY WOULD RECOMMEND US TO THEIR FRIENDS
3.
2.
the
Isabella
Oliver
heritage
Our founder, Baukjen launched
the brand 12 years ago. We asked
her to tell us more...
Why did you launch Isabella Oliver?
I made every mistake in the book when it came
to dressing when I was pregnant with my first
child. Let’s just say that oversized shirts and giant
fleeces did not make for a stylish nine months but
there were very few options. I couldn’t believe how
difficult it was. Women don’t suddenly stop wanting
to look stylish just because they have a bump. In
fact, at a time when your confidence can feel quite
shaky, it’s never more important. I wanted to fix this.
That was 12 years ago now and I’m very proud with
how much Isabella Oliver has achieved.
What are your priorities for Isabella Oliver?
Quality. Quality is exceptionally important for
us. We believe you only need to buy a few great
pieces to take you through your pregnancy. Great
quality means these pieces will last so a small
investment gives optimum rewards. Women don’t
want throwaway fashion anymore – especially not
with maternity wear. That’s not to say they don’t
still want stylish clothing. They absolutely do
and so another of our priorities is to design
desirable pieces women genuinely want to wear.
And finally, we want to make dressing easy so
our pieces grow with you. There’s no need to
size up or to buy for different stages.
There are a lot of pregnancy style myths
and rules, what has your experience taught
you about these?
There are a lot of misconceptions. The obvious
one is that people think they have to wear
something baggy and although certain styles
can work, fitted pieces are very flattering and
look and feel really chic. Our design signature is
very much based around supporting the bump
to create a beautiful figure-hugging silhouette.
You’re a businesswoman and a mother
of three. How do you make it work?
It’s a balancing act. Women are faced with a
lot of demands today and we all put a lot of
additional pressures on ourselves. I’m especially
lucky to have a talented team and a very
supportive family who help make it all possible.
I’m also very faithful with how I spend my time
with my kids. From the time I walk through the
door, to the time they go to bed, I'm with them.
Homework, bath time or watching cartoons – it
doesn’t matter, that’s our time. But then my
husband Geoff is the company’s CEO so it’s
easier to be flexible. If we do need to continue
working on something after this, we can. I
absolutely consider myself lucky to have been
able to take so many opportunities and run
with them.
Bau k jen's
preg n a nc y t ips
• I loved taking long luxurious baths.
Use warm rather than hot water
and steal some time for just you.
• Never underestimate how much
joy painted nails can bring! Can’t
reach? Ask a girlfriend to help.
• Delight in your hair which will
get thick and glossy courtesy of all
those pregnancy hormones.
• Your skin is more sensitive at this
time so choose lovely soft fabrics
• Enjoy those second trimester
bursts of energy and equally take
advantage of lie ins and naps when
you can when you’re tired.
And finally: Pregnancy is…
… a unique experience. I loved being pregnant
every time. I don’t miss the heartburn and
tiredness though!
Ivybridge Dress, P.33
65
design
technique...
Elegantly draped fabrics allow for styles to
gently skim your growing bump.
draping
DE SIGN NOT E
We double line the backs
of some of our dresses for
extra coverage.
Cadogan
Dress (DR298)
P 165€
Luxe Jersey
66
WE PROMOTE STRESS-FREE SIZING • JUST ORDER YOUR PRE-PREGNANCY SIZE
THE
M AT ER N I T Y
TA N K
1.
2.
3.
1. Elia B Snake
Skin Loafer
(FT850) 165€
2. Superga Cotu
Classic Pump
(FT848) 55€
4.
3. Elia B Leopard
This is a great basic layer
that will take you all
the way through your
pregnancy. Love the
weight of the material,
not too thin.
CUSTOM E R
Q UOT E
Pony Skin Loafer
(FT849) 165€
5.
4. Superga Cotu
DE SIGN NOT E
We often use viscose in our
fabrics which makes it soft,
strong and keeps you warm when
cold and cool when hot.
Classic Pump
(FT848) 55€
5. Ash Vicky
Lace Up Pump
(FT852) 119€
6.
The Tank (TP020)
P A F 39€
Jersey
6. Superga Cotu
Classic Pump
(FT848) 55€
7. Elia B Loafer
7.
Ellen Relaxed
Pants (TR112)
P A F 69€
Jersey
8. Superga Cotu
Classic Pump
(FT856) 65€
8.
68
The Tank (TP020)
Worn underneath
(FT851) 145€
96% OF OUR CUSTOMERS SAY THEY WOULD RECOMMEND US TO THEIR FRIENDS
Kelli Murray
Love Taza
What I love about Isabella Oliver is the quality in fabric and the tailored fit. They know what they are doing in maternity wear!
K E L L I M U R R AY
It is my favourite kind of dress to wear, it’s just one of those dresses that made
me feel good! I love the fit and the colours.
T he
blog ger
ed it
Some of the world’s most
influential bloggers have
turned to us for style solutions
during their pregnancies. We
love seeing how they work our
pieces into their wardrobes.
CH R ISEL L E L I M
CUTE A ND LITTLE
The Ruched Tank Dress is not only super comfy, but it fits like a glove and hugs my curves just right.
BE L L E DE COU T U R E
70
LET’S CONNECT AND GET TO KNOW EACH OTHER BETTER. FIND US ON
9 to 5 Chic
I can safely say that Isabella Oliver is one of my favourite maternity labels... The jersey
material is thick and stretchy and this [wrap dress]... can even be styled post-pregnancy!
The Fashion Guitar
C O M E O V E R TO T H E D A R K
S I D E W E H AV E C A N DY
Come over to the dark side we have candy
I’m pretty hooked on my leather maternity leggings from Isabella Oliver. I seriously don’t
know how I would have survived this maternity clothing thing if I didn’t have these.
Sara Strand
…lately I’ve been really into fitted body con dresses because it emphasizes my belly really
nicely. I’m still learning to adjust to the size of my belly, but having this dress definitely helps.
I love how sleek and sexy it is, perfect for parties this holiday season!
The Chriselle Factor
A SPOON F U L OF ST Y L E
The ruching is actually really
flattering and comfortable even
now when I’m back to my prebaby weight. These really are an
investment and I’m buying more
even though I’m not pregnant!!!
CUSTOM E R Q UOT E
Left
The Cami
(TP007)
P A F 35€
Jersey
The Pencil
Skirt (SK049)
P A 95€
Ponte
Opposite
Kathryn V-Neck
Knit Jumper
(TP208)
P A F 119€
Textured Knit
Alana Layering
Tank (TP203)
Worn underneath
P.6
Rowsley Leather
Leggings (TR093)
P F 419€
Stretch Leather
DE SIGN NOT E
Many designs feature concealed
shelf bras for added support.
Juniper Clutch
(BG815) 215€
Leather
Suede
Elia B Leather
Penny Lane Loafer
(FT844) 155€
72
WE PROMOTE STRESS-FREE SIZING • JUST ORDER YOUR PRE-PREGNANCY SIZE
Messina
Waistcoat
(JK082)
P A 155€
Soft Separates
DE SIGN NOT E
Our palette contains tones
of clean classic colours perfect for building your
everyday looks
Sofia Top
(TP223)
P A F 49€
Jersey
The Relaxed
Jean (TR089)
P A 115€
Denim
Superga Cotu
Classic Pump
(FT848) 55€
Meet our sister
brand Baukjen and
discover the ultimate
in relaxed yet refined
everyday dressing.
T H E M O D E R N WA R D R O B E
SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001
75
THE
SCOOP TOP
what you've said
DE SIGN NOT E
We design longer length
tops for coverage all the way
through your pregnancy.
I really wish I'd discovered Isabella Oliver in my first pregnancy and earlier on in
this one as the clothes are beautiful and no other store/designer can compare!
Another wonderful piece from Isabella Oliver, the only
maternity retailer that seems to understand that women don't lose
their fashion sense the moment they get pregnant.
The Scoop Top
(TP026)
P A F 49€
Jersey
Messina Relaxed
Trousers (TR086)
P A F 105€
Soft Separates
Excellent! Such a change from normal maternity wear.
Isabella Oliver's maternity wear never ceases to amaze me!
Lola Cruz Suede
Court Shoe, P.57
This is my second pregnancy outfitted by Isabella Oliver and I
cannot imagine what my wardrobe would be without them!
CUSTOM E R Q UOT E S
SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001
77
let's
talk
body
wear
This page
Aimee Cami
(LL064)
P A 35€
Bodywear
Fara Brief
(LL065)
P A 15€
Bodywear
The Isabella Oliver bodywear
range is made with a finer weight
blended jersey - excellent for a close
comfortable fit. Its super soft cotton
elastane mix provides breathability
and great recovery. Perfect for soft
support and coverage throughout your
pregnancy and the months after.
Opposite
Addison Slip
Dress (LL066)
P A 45€
Bodywear
78
WE PROMOTE STRESS-FREE SIZING • JUST ORDER YOUR PRE-PREGNANCY SIZE
e
We’re here to help. Book a FREE
online appointment with one of our
style experts – video or email options
are both available – and navigate the
maternity minefield with ease.
Appointments are available Monday
to Saturday, 9am to 7.30pm GMT,
and there is no obligation to buy.
Drop the girls a line today at
[email protected]
or call +44 207 284 3001
let's
connect
And get to know each other better
Come and find us on…
Beaumont
Striped Dress
P.52
A few good reasons to shop with us
Outfit
P.24
80
CUSTOMER
SATISFACTION
SHOPPING ACCESS
ALL AREAS
WE’RE SPEEDY
INNOVATION &
INSPIRATION
Talk to us. We’ll walk a mile
in your shoes to provide
impeccable service
Desktop/Tablet/Mobile/
Landline/Print
Quick deliveries are our
middle name.
Be inspired by catwalks/features/
expert advice and more
Call +(44) 207 284 3001 or email [email protected]
and finally,
discover
many more
style solutions at
IsabellaOliver.com
SHOP AT ISABELLAOLIVER.COM • OR CALL +44 207 284 3001
83
London
SS15-M-¤-1
Outfit, P.24
ISABELLAOLIVER.COM
+44 20 7284 3001