Module C - יואל גבע

ʤʰʩʧʡʤ ʯʥʸʺʴ
ʺʩʬʢʰʠʡ
'ʠ ʤʱʸʢ ,016382 :ʯʥʬʠʹ ,2016 ,ʥ"ʲʹʺ ʵʩʷ
ʺʩʺʥʲʮʹʮ ʤʣʩʮʬʬ ʤʮʸʥʴʸʤ ʺʩʰʫʺ ʩ"ʴʲ
"ʲʡʢ ʬʠʥʩ" ʬʹ ʭʩʸʥʮʤ ʺʥʥʶ ʩ"ʲ ʹʢʥʮ
:ʺʥʸʲʤ
.ʯʥʬʠʹʤ ʯʥʸʺʴʬ ʤʲʶʤ ʸʣʢʡ ʯʤ ʯʠʫ ʺʥʢʶʥʮʤ ʺʥʡʥʹʺʤ .1
.ʺʥʬʠʹʤʮ ʷʬʧʬ ,ʯʠʫ ʺʥʸʫʦʥʮ ʯʰʩʠʹ ,ʺʥʴʱʥʰ ʺʥʡʥʹʺ ʤʰʫʺʩʺ .2
Its sales decreased.
Because the aroma of beef was added to the soup.
For companies to remove all of the salt or sugar from
their food.
He invented the term 'phantom aroma'.
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ʧʴʱʰ
'ʢ ʯʥʬʠʹ
(MODULE C)
ʺʥʴʱʥʰ ʺʥʩʸʹʴʠ ʺʥʡʥʹʺ
:6 ʤʬʠʹ
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He succeeded in removing 10% of the salt in foods like potato chips
and soups.