our Foodpairing® media kit

for brands
people today eat more adventurously and try new flavor combinations all the time. As a chef
or bartender, it’s hard to keep up. That’s why Foodpairing® helps to discover new flavor
combinations in seconds.
the largest creative chef & bartender network worldwide
+50k
monthly
visitors
+110k
users
+1.700
ingredients
+125
countries
a trusted brand
Foodpairing® is all about Inspiration
The tool allows you to discover pairings with more than 1700
ingredients. From dairy to meat, from vegetables to spices,
from spirits to coffees, from plants to insects...
Foodpairing® is the global reference for
Exciting Pairings
We develop the largest ingredient database with scientific
profiled data on aroma, taste & texture.
Foodpairing® is based on Science
Our series of unique algorithms are capable of calculating the
world's best surprising and novel food & drink pairings.
together with culinary schools,
we're upholding our mission on this planet: trigger young chefs to step out of their comfort
zone and create their own innovative recipes from scratch! TREDU Nokia
Arhus Tech
Ecole Hôtelière de Montréal
Kendall College
Stockholms internationella restaurangskola
HAS Hogeschool/Foodlab Zeeland/ROC Leiden
Ter Duinen/Ter Groene Poorte/Hotelschool Gent
Lycée Hôtelière Guillaume Tirel
BIC Ljubljana
CETT Barcelona
Gato Dumas Bogotá
Escola de confeitaria Diego Lozano
Gato Dumas Buenos Aires
14 countries / 24 institutions
Hattori Nutrition College
in numbers
Foodpairing® is the largest creative network for food professionals worldwide. More than
110.000 users create inspiring recipes via our tool. We attract over 500.000 visits a year and
have a highly engaged social media audience of 37.000 fans.
foodpairing.com
500k
sessions a year
275k
users
newsletters
70k
4:32
subscribers
(25% O.R.)
average session
time
blog.foodpairing.com inspire.foodpairing.com
23.750
monthly
page views
134k
monthly
page views
2k
new subscribers
/month
social
4k
followers
6k
followers
27k
fans
user demographics
10%
10%
Australia 3.9 %
Brazil 1.8 %
27%
Poland 2.8 %
Russia 2.0 %
63%
UK 6.6 %
Denmark 1.3 %
Sweden 1.3 %
5%
29%
5%
Belgium 10.3%
Netherlands 6.1 %
Germany 6.0 %
France 3.7 %
7%
11%
Italy 4.7 %
Spain 4.7 %
Greece 2.0 %
13%
21%
U.S. 18.0 %
Canada 3.4 %
ALL USERS - KEY MARKETS BY SUBCONTINENT
ALL USERS - AGE RANGE
Millenials (18-35 years)
Gen X (36-50 years)
Boomers (51 to 70 years)
Western Europe
Eastern Europe
Northern America
South America
Southern Europe
Australia and New Zealand
Northern Europe
Rest of the world
aroma analysis - example Copper Head Gin
citrus
blood
ethereal
meaty
mushroom
woody
spicy
rose
floral
herbal
fruity
meaty
citrus
woody
floral
herbal
spicy
green
camphor
vanilla
green
balsamic
terpenic
aroma analysis
creating core data of your products
1 Aroma Analysis of your products/range
2 Custom aroma wheel
Indication of the major aroma descriptors of your products.
3 (30 to 50) best pairings via a Foodpairing Tree
Indication of which products have flavour components in common
and thus create tasteful combinations. The tree shows possible
combinations with the central ingredient.
4 Tailor report with learnings & insights
We take the learnings from the above and interpret them for you to
be used in sales, marketing and/or innovation.
5 Creation of high res visuals for education purposes
native advertising to food professionals
campaign to chefs, bartenders & foodies worldwide
1 Product placement on inspire.foodpairing.com
Food professionals around the world use your product when creating recipes
with the tool.
Your product used in innovative ways by opinion leaders.
Your product matched with 1700+ ingredients worldwide.
+100K brand impressions yearly
2 Content marketing on blog.foodpairing.com
Custom created articles by our expert team product knowledge + recipes.
3 Reach on our newsletter & social channels
4 Your logo featured in our newsletter & website
as a Foodpairing partner
https://www.youtube.com/watch?v=yGgyPiDwlkg