My city. My magazine. My website.

Tulsa’s Magazine for 25 Years
My city. My magazine. My website.
2011 MEDIA KIT
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2010
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TulsaPeople Magazin
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JANUARY
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TulsaPeople will begin its 25th year of publishing in November 2010.
MISSION
To engage, inform, entertain
and enlighten Tulsans.
TulsaPeople Magazine, beginning its 25th year in November 2010, is Tulsa’s city magazine. Each month, the national
award-winning magazine captures the spirit of Tulsa, and celebrates living, working and playing in the city. With
beautiful design, photography and compelling journalism, TulsaPeople engages, informs and enlightens its readers by
showcasing the people, places, events and things that make life in Tulsa interesting and fun.
Overview
Distribution: More magazines, more readers
TulsaPeople Magazine distributes more magazines in Tulsa than any other local magazine. Circulation Verification
Council (CVC) reports TulsaPeople is among those with the highest number of readers per copy in Oklahoma.
Audited circulation; verified readership
TulsaPeople’s annual circulation audit by CVC, an independent auditor, confirms the accuracy of TulsaPeople’s print
and distribution numbers. TulsaPeople also utilizes The Media Audit to provide demographic information validating
TulsaPeople readers as primarily upscale, highly educated consumers.
Expanded reach: Online edition and website
TulsaPeople’s complete interactive online edition has more than 18,000 monthly subscribers. The new
TulsaPeople.com website includes many exclusive features garnering more than 12,000* average visits each month.
Ask your account representative for our online media kit!
*Google Analytics, January – May 2010.
rev. 9/10
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new-parent concknow.
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parents need
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sweethea r s
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-lasting love.
secrets to long
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magazine.
According to Circulation Verification Council, 81% of monthly readers always read the cover story.
Media Audit Reader Profile
The most recent Media Audit survey for Tulsa reports 132,843* TulsaPeople cume readers. The Media Audit
annual consumer survey confirms TulsaPeople readers are educated, upper-income homeowners who enjoy dining,
shopping and travel.
Business & Banking: EDUCATION
Not Reported
H.S. or Less 2.2%
2.0%
Advanced DeH.S. Graduate
gree 11.7 %
19.1%
Number of readers*
Business owner/partner/corporate officer
Professional/technical occupation
Proprietor/managerial
Influence business banking decisions
Investors — Have CD’s, IRA’s, 401K’s
10,294
19,805
25,539
14,916
90,708
Entertainment & Recreation:
College Degree
42.3%
Some College
22.7%
Attended opera/symphony or theatre in past 12 months
Attended 3 + college/professional sports events in past 12 months
Participated in golf three or more times in past 12 months
Evening meal at sit-down restaurant - 4+ times in past 2 weeks
Drank wine - 3 + times in past 2 weeks
Domestic air travel - flew 3+ times in past 12 months
Visited a gaming casino in the past year
Foreign air travel – flew 1+ times in the past year
66,741
42,720
10,351
31,599
28,842
33,317
46,218
29,535
ANNUAL HOUSEHOLD INCOME
<15K 2.2 %
15K-25K 17.1 %
150K+ 7.3 %
100K-150K 12.8 %
25K-35K 16.8 %
New Car Purchase Plans:
Plan to buy new car/van/truck/SUV
Plan to buy foreign car/van/truck
Will pay $30,000 plus for next vehicle
10,155
5,026
5,572
75K-100K 13.1 %
Home ownership
35K-50K 19.3 %
50K-75K 11.5 %
AGE BREAKDOWN
Homeowners
Market value of home - $200,000 plus
Market value of home - $300,000 plus
Market value of home - $400,000 plus
Market value of home - $500,000 plus
Plan to remodel in the next 12 months
Plan to buy new furniture in the next 12 months
Plan to buy major household appliances in the next 12 months
Plan to buy new bed/mattress in the next 12 months
111,540
32,900
14,735
6,695
2,647
40,019
41,922
20,974
30,743
18 - 20 3.9 %
21 - 24 5.4 %
25 - 34 15.4 %
35 - 44 16.3 %
45 - 49 10.4 %
75 + 8.6 %
65 - 74 11.8 %
55 - 64 16.9 %
50 - 54 11.4 %
Health
Have medical insurance coverage
On a diet for 4+ weeks during past year
Exercised 12 + times at a health club past year
Plan Lasik eye surgery next 12 months
Potential spa users
105,107
43,896
34,626
3,290
24,061
Shopping
Shopped at jewelry store in past 4 weeks
Purchased men’s clothing in past 4 weeks
Purchased women’s clothing in past 4 weeks
12,118
54,946
82,245
*Media Audit 4 edition cume Oct/Nov 2008. The Media Audit is a syndicated local market,
multimedia qualitative audience study.
rev. 9/10
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TulsaPeople features home editorial every month.
THE SKIN CARE INSTITUTE / IHLOFF SALON & DAY SPA / SUZANNE’S PROFESSIONAL /BERKSHIRE SALON AND DAY SPA / FACE IT BEAUTIFUL SALON / EMERGE
MEDICAL DAY SPA / MISS JACKSON’S / JARA HERRON SKIN & HAIR / MONKEY BIZNESS / NAIL CARE / BERKSHIRE SALON AND DAY SPA / CALIFORNIA NAILS /
MODErN KITChENS
fAll COMfOrT fOOD
BEST LAWYERS | WILLIAMS ROUTE 66 MARATHON TRAINING GUIDE
2010 DENTAl GuIDE
SUMMER FASHION
SENIOR LIVING
DAY TRIP: OKC
MONKEY BIZNESS / INFINITY NAILS & SPA / HOLLYWOOD NAILS / CREATIVE NAILS SALON / IHLOFF SALON & DAY SPA / HEADQUARTERS SALON / BERKSHIRE
SALON AND DAY SPA / MISS JACKSON’S / FACE IT BEAUTIFUL SALON / EUROPEAN SPA AND SALON / MONKEY BIZNESS / COCO & ROSE SALON
/ IIDENTITY SALON
June
october
2010
July
2010
2010
/ JARA HERRON SKIN & HAIR / L SALON / ARCS SALON / DR. ROBERT H. ZOELLNER & ASSOCIATES / TRIAD EYE MEDICAL CLINIC / THE EYE CENTER AT WARREN
CLINIC / EYECARE ASSOCIATES OF SOUTH TULSA / TLC LASER EYE CENTERS TULSA / REINSTEIN EYE ASSOCIATES / HARREL EYECARE CENTER / ADVANCED EYE
CARE / HAIR REMOVAL / SUZANNE’S PROFESSIONAL / BERKSHIRE SALON AND DAY SPA / IDEAL IMAGE / AQUARIAN AGE MASSAGE / CLARY SAGE COLLEGE / SKY
FITNESS & WELLBEING / ST. JOHN SIEGFRIED HEALTH CLUB / CARBON / SAINT FRANCIS HEALTH ZONE / YMCA OF GREATER TULSA / EXERBOTICS / BOOTCAMP
TULSA / GOLD’S GYM / JAZZERCISE / ALL AMERICAN FITNESS CENTER / ASPEN ATHLETIC CLUB / FIT FOR HER / YWCA OF TULSA / THE YOGA ROOM / SKY FITNESS
& WELLBEING / INNER PEACE YOGA / LIFE YOGA / EXERBOTICS / TOTAL PILATES STUDIO / BODIES BY PILATES / MISS SHELLY’S SCHOOL OF DANCE / JASINSKI
OUR READERS
SELECT THEIR
FAVORITES ...
ACADEMY / JAZZERCISE / STRICTLY BALLROOM / AT THE BEACH / BAHAMA SUN TANNING SPA / SKY FITNESS & WELLBEING / TAN YOUR MOON / BAJA BEACH
CLUB / FLEET FEET / RUNNER’S WORLD / ACADEMY SPORTS & OUTDOORS / NEW BALANCE TULSA / TULSA RUNNER / AKIN’S NATURAL FOODS / WHOLE FOODS
/ GNC / NUTRITION CONSULTANTS OF TULSA / THE SPORTS AUTHORITY / PUSH PEDAL PULL / BOOTCAMP TULSA / WEIGHT WATCHERS / JENNY CRAIG WEIGHT
CHARLES FAUDREE INC. / FLIRT / DILLARD’S / MISS JACKSON’S / CHICO’S / SAKS FIFTH AVENUE / ANN TAYLOR / LITTLE BLACK DRESS / TALBOTS / WHITE HOUSE
BLACK MARKET / BANANA REPUBLIC / JOS A. BANK / ABERSONS / CHROME CLOTHING CO. / TRAVERS MAHAN / GAP / PINPOINT RESOURCES / ED BESHARA’S FINE
TulsaPeople Magazine
CLOTHING / LOLLY GARDEN / KATHLEEN’S KIDS / CHILDREN’S PLACE / KOHL’S / GAGA! / DSW / J. COLE / THE GLASS SLIPPER / BROUSE’S / FLEMING’S COMFORT
SHOES / SHOE GYPSY / JOHN DANIEL FOOTWEAR / TRIPPETS / J. SPENCER JEWELRY & GIFTS / ACCESSORY CITY / KOHL’S / NATTIE BLEU / CLAIRE’S / PAVILION
JUNE 2010
/ SLOPPY DOG WASH / THE MARKET AT WALNUT CREEK / PIER 1 IMPORTS / POTTERY BARN / T.A. LORTON / CASTLEBERRY’S ETHAN ALLEN HOME INTERIORS /
LESLIE ELLIOTT INTERIORS / MATHIS BROTHERS / METRO APPLIANCES & MORE / HAHN APPLIANCE CENTER / LOWE’S / SEARS / BEST BUY / THE HOME DEPOT /
PLACES TO SHOP
MATHIS BROTHERS / SUNSHINE FURNITURE / CASTLEBERRY’S ETHAN ALLEN HOME INTERIORS / SNOW’S FURNITURE / I.O. METRO / NORTH CAROLINA FURNITURE
THE
MART / SR HUGHES / BCBC MODERN / BEST BUY / BORDERS / SAIED MUSIC CO. / STARSHIP RECORDS & TAPES / BARNES & NOBLE / BARNES & NOBLE / STEVE’S
SUNDRY, BOOKS
AND MAGAZINES
/ GARDNER’S
PLACES
TO HAVE
FUN USED BOOKS & MUSIC INC. / TONI’S FLOWERS / MARY MURRAY’S FLOWERS / STEMS / MRS. DEHAVEN’S FLOWER
TULSA
SHOCK’S
TulsaPeople.com
TulsaPeople.com
tulsaPeople.com
How local investigators are
influencing the way unsolved
crimes are cracked worldwide
138
88
79
/ CUNNINGHAM FINE JEWELRY / CHEAP THRILLS / DECO TO DISCO / SILVER SCREEN VINTAGE / GOODWILL OF TULSA / DOG DISH / PETSMART / THE PAW SPA
SHOP / SOUTHWOOD LANDSCAPE & NURSERY / PETAL PUSHERS / SOUTHWOOD LANDSCAPE & NURSERY / LOWE’S / UNDER THE SUN GARDEN CENTER / TED &
Marion
Jones
DEBBIE’S FLOWER & GARDEN / LEE’S BICYCLES / TOM’S BICYCLES / T-TOWN BICYCLES / BICYCLES OF TULSA / ACADEMY SPORTS & OUTDOORS / WALMART / TREK
BICYCLE STORE
OF TULSA
PLACES
TO/ TARGET / ROSS DRESS FOR LESS / TJ MAXX / MARSHALL’S / ECHO SHOP / STEIN MART / TARGET / WALMART / DOLLAR TREE / TJ
PAMPER
YOURSELF
MAXX / MARSHALL’S
/ ROSS
DRESS FOR LESS / ERVIN PHOTOGRAPHY / ACE CUERVO / MONTAG PHOTOGRAPHY / MCCORMACK STUDIOS / M.A. DORAN GALLERY
35
67
/ LIVING ARTS OF TULSA / LOVETTS GALLERY / CHELSEA GALLERY / PEARL GALLERY / SUN & SKI SPORTS / PARKHILL LIQUOR & WINES / RANCH ACRES WINE
& SPIRITS / OLD VILLAGE WINE & SPIRITS / B&B LIQUOR WAREHOUSE / TROJAN WINE & SPIRITS / THE CROSSING WINE & SPIRITS / GRAND VIN BOTTLE SHOP
PLACES TO GET
THINGS FIXED
/ THE PERFECT TOUCH / FORTNIGHT / THE SNOW GOOSE / MISS JACKSON’S / DWELLING SPACES / SWEET TOOTH CANDY & GIFT CO. / MARGO’S / HALLMARK /
BOXWORKS / CANTERBURY LANE GIFTS / EMPIRE OPTICAL / DR. ROBERT H. ZOELLNER & ASSOCIATES / HICKS BRUNSON / VISIONS EYE CENTER / LENSCRAFTERS
/ BLACK OPTICAL / HARREL EYECARE CENTER / PHILBROOK MUSEUM OF ART / GILCREASE MUSEUM / TULSA AIR AND SPACE MUSEUM & PLANETARIUM / TULSA
The former Olympian on her quest
to rebuild her reputation and career.
eddie Majors,
the tulsa Police
department’s cold
case detective.
RESTAURANTS
/ MOODY’S JEWELRY / BRUCE G. WEBER / ISRAEL DIAMOND SUPPLY / JARED THE GALLERIA OF JEWELRY / VINCENT ANTHONY JEWELERS / J. DAVID JEWELRY
JULY 2010
octoBer 2010
5
spooky places
for a ghostly
experience
168
RENEUX / FACE AND BODY MEDICAL AESTHETICS / LOU’S ANTIQUES & FINE FURNISHINGS / THE MARKET AT WALNUT CREEK / JENKS CHAMBER OF COMMERCE /
TulsaPeople Magazine
TulsaPeople Magazine
TULSA’S
MOST
HAUNTED
LOSS CENTER / LOOKS BEAUTY & WELLNESS / ST. JOHN HEALTHY LIFESTYLE / WOMEN’S ONLY EXERCISE / CURVES FOR WOMEN / JUST LADIES FITNESS / BODY
DRILLERS / TULSA OILERS / UNIVERSITY OF TULSA ATHLETICS / TULSA TALONS / CAIN’S BALLROOM / BOK CENTER / BRADY THEATER / THE FULL MOON CAFÉ
/ UTICA SQUARE SHOPPING CENTER / TULSA PERFORMING ARTS CENTER / RIVERWALK CROSSING / OKLAHOMA JAZZ HALL OF FAME / HARD ROCK HOTEL &
CASINO TULSA / RIVER SPIRIT CASINO / OSAGE MILLION DOLLAR ELM CASINO / LEON’S ON THE RESTLESS RIBBON / FOX AND HOUND PUB & GRILLE / WHITE OWL
BEST
HAPPY
HOURS
Change agents
10 TULSANS YOU SHOULD KNOW
PUB / LOUIE’S GRILL & BAR / BUFFALO WILD WINGS GRILL & BAR / THE BROOK RESTAURANT & BAR / SIDE LINE SPORTS BAR & GRILL / JAMES E. MCNELLIE’S
PUBLIC HOUSE / WHITE OWL PUB / KILKENNY’S IRISH PUB / ARNIE’S BAR / WHITE OWL PUB / JAMES E. MCNELLIE’S PUBLIC HOUSE / THE BROOK RESTAURANT
& BAR / ARNIE’S BAR / LEON’S ON THE RESTLESS RIBBON / FULL MOON CAFE / KILKENNY’S IRISH PUB / VINTAGE 1740 / SONOMA BISTRO & WINE BAR / WHITE
OWL PUB / IL BACIO / FLEMING’S PRIME STEAKHOUSE & WINE BAR / POLO GRILL / PINK ROK N ROLL LOUNGE / CARAVAN CATTLE CO. / CLUB MAJESTIC / ENSO
BAR/LOUNGE / WILD HORSE SALOON / BOK CENTER / TULSA PERFORMING ARTS CENTER / SPIRITBANK EVENT CENTER / SOUTHERN HILLS COUNTRY CLUB
/ LAFORTUNE PARK GOLF COURSE / FOREST RIDGE GOLF CLUB / PAGE BELCHER GOLF COURSE / TULSA COUNTRY CLUB / MOHAWK PARK GOLF COURSE /
BATTLE CREEK GOLF CLUB / BRAUM’S / MAGGIEMOO’S / FRECKLES FROZEN CUSTARD / BASKIN ROBBINS / FRESH BERRY FROZEN YOGURT CAFE / MARBLE
Circulation & Distribution
TulsaPeople Magazine prints and distributes 33,000 issues each month with approximately 5,000
copies direct mailed to upscale households and businesses. TulsaPeople’s online edition currently
has more than 18,000 subscribers.
Defined market area: Tulsa
metropolitan area
Verification of print quantities and
distribution: The Circulation Verification Council*
reviews TulsaPeople’s third-party printing and mailing
records and interviews bulk drop locations in the primary
market area every year. TulsaPeople’s most recent CVC
audit was conducted June 2010.
•CVC verifies TulsaPeople has 2.625 readers per copy for
a monthly readership of 86,625.
•CVC review of TulsaPeople’s statements from the United
States Postal Service verify that TulsaPeople mailed an
average of 4,000 copies of the magazine directly to the
homes or offices of its readers during the most recent
audit period. (July 09-June 10)
•Random phone interviews to TulsaPeople’s bulk/rack
distribution locations verified that TulsaPeople, for
the 13th year in a row, scored a perfect 100% on its
distribution accuracy and accounting.
•CVC interviews indicate 83% of TulsaPeople readers
keep the magazine for one month or longer and 81%
report they purchase products or services from ads
seen in TulsaPeople.
*CVC’s information has an accuracy of +/- 2.5 percent.
TulsaPeople is the only magazine reaching
a premium audience by mail. A copy of the
magazine is mailed each month to:
Tulsa doctors and dentists in their office 1,463
Tulsa HBA and ASID members Businesses, advertisers and comps 402
1,927
Paid subscriptions 729
634
Influential Tulsans
Total Direct Mail monthly average: 5,155
(as of September 2010 mailing list)
Monthly Tulsa distribution
by zip code:
Zip CodeDistribution
74103
2,832
74105
2,847
74114
1,920
74119
2,183
74120
1,514
74133
3,746
74135
3,279
74136
2,800
74137
2,810
74145
2,388
74146
1,293
Misc.
5,538
According to June 2010 CVC Audit
rev. 9/10
TulSA COMMu
NITy
fOuNDATION
CElEbrATES
10 yEArS
March
2010
TulsaPeople Magazine
Dewey
Bartlett
March 2010
Budget cuts, furlo
ugh days, layoffs —
Tulsa’s new mayor
has already faced
them all. Meet the
man in the hot seat
.
‘GrEEN’
CO
tulsaPeople.c
om
uNTry
TulsaPeople features Education editorial twice each year.
Tulsans pave the
way
for sustainable livin
g.
Spring gardening
tips from the pros
HOME
NG
REMODELI
GUIDE
Think GrEEN.
Recycle this magazin
e.
The DropouT reporT
8,000 young Tulsans are without a diploma. What’s being done to fix the problem?
business
legend
arts
shopping
21st Sensory is
sensational success
Virgil Gaede
reaches for the sky
OKM’s 25th
anniversary season
Windle’s Jewelry
is rock solid
August
2009
Summer 2009
TulsaPeople Magazine
s
Brainiac
ol
hiGh Scho
ToP 2009 dUATeS
GrA
AUGUST 2009
TulsaPeople.com
Food
Lover’s
Guide
AnnuAL
Think GREEN. Recycle this magazine.
our readers and editors
pick their 119 favorites
Think GREEN. Recycle this magazine.
Award-Winning Journalism
TulsaPeople MAGAZINE
AWARDS
NATIONAL AWARDS:
Folio Magazine
2006 Gold FAME Award for Best Magazine
Event
CRMA
2002 City and Regional Magazine Association
Gold Medal for Feature Writing
LOCAL AND REGIONAL AWARDS:
The Eastern Oklahoma Chapter of the
Association of Fundraising Professionals
2003 Pillar Award for outstanding service to
nonprofits
Society of Professional Journalists, Oklahoma
Pro Chapter
Honorable Mention, Feature Writing – 2009
First Place, News Writing – 2009
Second Place, News Writing – 2009
Third Place, News Writing – 2009
First Place, Column Writing – 2009
Third Place, Column Writing – 2009
Honorable Mention, Column Writing – 2009
Second Place, Profiles – 2009
Honorable Mention, Profiles – 2009
Third Place, Reader Service – 2009
Honorable Mention, Reader Service – 2009
First Place, Feature Photography – 2009
Honorable Mention, Best Reporting Portfolio –
2009
First Place, Cover – 2008
Second Place, Best Magazine for Overall
Excellence – 2008
First Place, Page Design – 2008
Honorable Mention, Page Design – 2008
Third Place, Best Magazine
Reporting Portfolio – 2008
Honorable Mention, General
Photography – 2008
Honorable Mention, Photo
Story/Essay – 2008
First Place, Feature Photography – 2008
Third Place, Feature Photography – 2008
Second Place, Reader Service – 2008
Second Place, Column Writing – 2008
Honorable Mention, Column Writing – 2008
Second Place, News Writing – 2008
Second Place, Feature Writing – 2008
Honorable Mention, Feature Writing – 2008
Honorable Mention, Best Magazine for Overall
Excellence – 2007
First Place, Best Reporting Portfolio – 2007
Honorable Mention,
Illustration/Graphic – 2007
Third Place, General Photography- 2007
Third Place, Photo Essay/Story – 2007
Honorable Mention, Photo
Essay/Story – 2007
First Place, News Writing – 2007
Second Place, News Writing – 2007
Third Place, News Writing – 2007
Second Place, Feature Writing – 2007
First Place, Best Magazine for Overall
Excellence – 2006
Second Place, Feature Writing – 2006
Third Place, Feature Writing – 2006
First Place, News Writing – 2006
Second Place, News Writing – 2006
Third Place, News Writing – 2006
Honorable Mention, News Writing – 2006
First Place, Photo Story/Essay – 2006
First Place, General Photography – 2006
Second Place, General Photography – 2006
Honorable Mention, Page Design – 2006
First Place, Best General
News Reporting – 2005
Second Place, Best Design – 2005
Honorable Mention, Feature Writing – 2005
Honorable Mention, Best Magazine for Overall
Excellence – 2005
First Place, Best Magazine for Overall
Excellence – 2004
First Place, Feature Writing – 2004
First Place, News Writing – 2004
Second Place, News Writing – 2004
First Place, Photography – 2004
Second Place, Photography – 2004
First Place, Best Magazine for Overall
Excellence – 2003
First Place, General News Reporting – 2003
Third Place, General News Reporting – 2003
Honorable Mention, General
News Reporting – 2003
Third Place, Photography – 2003
First Place, General News Reporting – 2002
Second Place, Feature Writing – 2002
Third Place, Feature Writing – 2002
Honorable Mention, Feature Writing – 2002
Third Place, Photography – 2002
Second Place, Feature Writing – 2001
Third Place, Feature Writing – 2000
Great Plains Journalism Competition
Magazine News Writing - 2010
Magazine Feature Writing - 2010
Magazine Profile Writing Finalist - 2010
Magazine Feature Photography Finalist - 2010
Magazine Writing Portfolio Finalist - 2010
News Writing Award – 2009
News Writing Finalist – 2009
Feature Writing Finalist – 2009
Profile Writing Finalist – 2009
Magazine Writing Portfolio Finalist – 2009
TULSAPEOPLE.COM
LOCAL AND REGIONAL AWARDS:
Great Plains Journalism Competition
Best Website Finalist -2010
Society of Professional Journalists, Oklahoma
Pro Chapter
Third Place, Online Writing – 2009
Honorable Mention, Online Writing – 2009
BARTLESVILLE MAGAZINE
LOCAL AND REGIONAL AWARDS:
Society of Professional Journalists,
Oklahoma Pro Chapter
Honorable Mention, News Writing – 2009
Third Place, Profiles – 2009
Honorable Mention, General Photography –
2009
Second Place, Magazine Cover – 2009
Second Place, News Writing – 2008
Third Place, News Writing – 2008
Honorable Mention, Profile Writing – 2008
Third Place, Page Design – 2008
Second Place, Cover – 2007
Great Plains Journalism Competition
News Writing Finalist – 2009
TulsaPeople Weddings
AWARDS
Society of Professional Journalists, Oklahoma
Pro Chapter
Second Place, Best Magazine for Overall
Excellence -2007
Langdon Publishing
Company Awards
Tulsa Metro Chamber
2000 Small Business Journalist –
Jim Langdon
Public Relations Society of America - Tulsa
Chapter
2001 Silver Link Award
University of Oklahoma College of Journalism
- Publisher Jim Langdon, distinguished
graduate, 1999
Oklahoma Journalism Hall of Fame - Publisher
Jim Langdon included in 2005
rev. 9/10
THE SKIN CARE
INSTITUTE / IHLOFF
SALON & DAY SPA
/ SUZANNE’S PROFESS
MEDICAL DAY SPA
IONAL /BERKSH
/ MISS JACKSO
IRE SALON AND
N’S / JARA HERRON
DAY SPA / FACE
SKIN & HAIR /
IT BEAUTIFUL SALON
MONKEY BIZNESS
MONKEY BIZNESS
/ EMERGE
/ INFINITY NAILS
/ NAIL CARE /
& SPA / HOLLYW
BERKSHIRE SALON
OOD NAILS / CREATIV
AND DAY SPA /
CALIFORNIA NAILS
E NAILS SALON
SPA / MISS JACKSO
/ IHLOFF SALON
/
N’S / FACE IT BEAUTIF
& DAY SPA / HEADQU
UL SALON / EUROPE
ARTERS SALON
/ JARA HERRON
AN SPA AND SALON
/ BERKSHIRE
SKIN & HAIR / L
/ MONKEY BIZNESS
SALON / ARCS
SALON / DR. ROBERT
/ COCO & ROSE
CLINIC / EYECAR
SALON
H. ZOELLNER &
/ IIDENTITY SALON
June
E ASSOCIATES
ASSOCIATES / TRIAD
OF SOUTH TULSA
EYE MEDICAL CLINIC
2010
/ TLC LASER EYE
/ THE EYE CENTER
CARE / HAIR REMOVA
CENTERS TULSA
AT WARREN
/ REINSTEIN EYE
L / SUZANNE’S
ASSOCIATES / HARREL
PROFESSIONAL
/
BERKSH
EYECAR
IRE
E CENTER / ADVANC
SALON AND DAY
FITNESS & WELLBE
SPA / IDEAL IMAGE
ING / ST. JOHN
ED EYE
SIEGFRIED HEALTH
/ AQUARIAN AGE
MASSAGE / CLARY
CLUB / CARBON
TULSA / GOLD’S
/ SAINT FRANCIS
SAGE COLLEGE
GYM / JAZZERCISE
/ SKY
HEALTH ZONE /
/ ALL AMERICA
YMCA OF GREATER
N FITNESS CENTER
TULSA / EXERBO
& WELLBEING /
/ ASPEN ATHLETI
TICS / BOOTCA
INNER PEACE YOGA
C CLUB / FIT FOR
MP
/ LIFE YOGA / EXERBO
HER / YWCA OF
TULSA / THE YOGA
TICS / TOTAL PILATES
ACADEMY / JAZZER
ROOM / SKY FITNESS
STUDIO / BODIES
CISE / STRICTLY
BY PILATES / MISS
BALLROOM / AT
SHELLY’
THE
BEACH / BAHAMA
S SCHOOL OF DANCE
CLUB / FLEET FEET
SUN TANNING SPA
/ JASINSKI
/ RUNNER’S WORLD
/ SKY FITNESS
/ ACADEMY SPORTS
& WELLBEING /
TAN YOUR MOON
& OUTDOORS /
/ GNC / NUTRITI
NEW BALANCE
/ BAJA BEACH
ON CONSULTANTS
TULSA / TULSA
OF TULSA / THE
RUNNER
/ AKIN’S NATURA
SPORTS AUTHOR
LOSS CENTER /
L FOODS / WHOLE
ITY / PUSH PEDAL
LOOKS BEAUTY
FOODS
PULL / BOOTCA
& WELLNESS /
MP TULSA / WEIGHT
ST. JOHN HEALTHY
WATCHERS / JENNY
LIFESTYLE / WOMEN’
RENEUX / FACE
CRAIG WEIGHT
AND BODY MEDICAL
S ONLY EXERCIS
AESTHETICS / LOU’S
E / CURVES FOR
WOMEN / JUST
ANTIQUES & FINE
CHARLES FAUDREE
LADIES FITNESS
FURNISHINGS /
/ BODY
INC. / FLIRT / DILLARD
THE MARKET AT
WALNUT CREEK
’S / MISS JACKSO
/ JENKS CHAMBE
N’S / CHICO’S /
BLACK MARKET
SAKS FIFTH AVENUE
R OF COMMERCE
/ BANANA REPUBL
/
/ ANN TAYLOR /
IC / JOS A. BANK
LITTLE BLACK DRESS
/ ABERSONS / CHROME
CLOTHING / LOLLY
/ TALBOTS / WHITE
CLOTHING CO. /
GARDEN / KATHLEE
HOUSE
TRAVERS MAHAN
N’S KIDS / CHILDRE
/ GAP / PINPOIN
T RESOURCES /
N’S PLACE / KOHL’S
SHOES / SHOE
ED BESHARA’S
/ GAGA! / DSW
GYPSY / JOHN
FINE
/ J. COLE / THE
DANIEL FOOTWE
GLASS SLIPPER
AR / TRIPPETS
/ BROUSE’S / FLEMING
/ J. SPENCER JEWELR
/ MOODY’S JEWELR
’S COMFORT
Y & GIFTS / ACCESSO
Y / BRUCE G. WEBER
RY CITY / KOHL’S
/ ISRAEL DIAMON
/ NATTIE BLEU
D SUPPLY / JARED
/ CUNNINGHAM
/ CLAIRE’S / PAVILION
THE GALLERIA
FINE JEWELRY
OF JEWELRY /
/ CHEAP THRILLS
VINCENT ANTHON
/ DECO TO DISCO
Y JEWELERS /
/ SLOPPY DOG
/ SILVER SCREEN
J. DAVID JEWELR
WASH / THE MARKET
VINTAGE / GOODWI
Y
AT WALNUT CREEK
LL OF TULSA /
DOG DISH / PETSMA
/ PIER 1 IMPORTS
LESLIE ELLIOTT
RT / THE PAW SPA
/ POTTERY BARN
INTERIORS / MATHIS
/ T.A. LORTON /
PLACE
S TO SHOP BROTHERS / METRO APPLIAN
CASTLEBERRY’S
ETHAN ALLEN
MATHIS BROTHE
CES & MORE / HAHN
HOME INTERIORS
RS / SUNSHINE
APPLIAN
/
CE CENTER / LOWE’S
FURNITURE / CASTLEB
/ SEARS / BEST
ERRY’S ETHAN
MART / SR HUGHES
BUY / THE HOME
ALLEN HOME INTERIO
DEPOT
/ BCBC MODERN
RS / SNOW’S FURNITU
/
/ BEST BUY / BORDER
RE / I.O. METRO
S / SAIED MUSIC
/ NORTH CAROLIN
SUNDRY, BOOKS
CO. / STARSHIP
A FURNITURE
AND S
PLACE
MAGAZIN
RECORDS & TAPES
ES / GARDNE
TO HAVE
/ BARNES & NOBLE
FUN R’S USED BOOKS & MUSIC
/ BARNES & NOBLE
SHOP / SOUTHW
INC. / TONI’S FLOWER
OOD LANDSCAPE
/ STEVE’S
S / MARY MURRAY
& NURSERY / PETAL
’S FLOWERS / STEMS
PUSHERS / SOUTHW
/ MRS. DEHAVE
DEBBIE’S FLOWER
OOD LANDSCAPE
N’S FLOWER
& GARDEN / LEE’S
& NURSERY / LOWE’S
BICYCLES / TOM’S
/ UNDER THE SUN
BICYCLES / T-TOWN
BICYCLE STORE
GARDEN
BICYCLE
CENTER / TED
PLACE
OF TULSA
S / BICYCLES OF
S TO/ TARGET / ROSS
&
TULSA / ACADEM
DRESS FOR LESS
Y SPORTS & OUTDOO
/ TJ MAXX / MARSHA
MAXX / MARSHA
PAMP
RS / WALMART
YOUR
LL’SER
LL’S / ECHO SHOP
/ TREK
/ ROSS
SELF
DRESS
FOR LESS / ERVIN
/ STEIN MART /
TARGET / WALMAR
PHOTOGRAPHY
/ LIVING ARTS
/ ACE CUERVO
T / DOLLAR TREE
OF TULSA / LOVETTS
/ MONTAG PHOTOG
/ TJ
GALLERY / CHELSEA
RAPHY / MCCORM
ACK STUDIOS /
GALLERY / PEARL
& SPIRITS / OLD
M.A. DORAN GALLERY
GALLERY / SUN
VILLAGE WINE
& SKI SPORTS /
& SPIRITS / B&B
PARKHILL LIQUOR
LIQUOR WAREHO
PLACE
&
WINES
USE / TROJAN
/ THE PERFECT
S/TO GET
/ RANCH ACRES
WINE & SPIRITS
TOUCH
WINE
/ THE CROSSIN
G WINE & SPIRITS
THING FORTNIGHT / THE SNOW GOOSE / MISS JACKSO
/ GRAND VIN BOTTLE
BOXWORKS / CANTERS FIXED
N’S / DWELLING
SHOP
BURY LANE GIFTS
SPACES / SWEET
/ EMPIRE OPTICAL
TOOTH CANDY
& GIFT CO. / MARGO’S
/ DR. ROBERT H.
/ BLACK OPTICAL
ZOELLNER & ASSOCIA
/ HALLMARK /
/ HARREL EYECAR
TES / HICKS BRUNSO
E CENTER / PHILBRO
N / VISIONS EYE
OK MUSEUM OF
DRILLERS / TULSA
CENTER / LENSCR
ART / GILCREA
AFTERS
OILERS / UNIVERS
SE MUSEUM / TULSA
ITY OF TULSA ATHLETI
AIR AND SPACE
MUSEUM & PLANETA
CS / TULSA TALONS
/ UTICA SQUARE
RIUM / TULSA
/ CAIN’S BALLRO
SHOPPING CENTER
OM / BOK CENTER
/ TULSA PERFOR
/ BRADY THEATER
MING ARTS CENTER
CASINO TULSA
/ THE FULL MOON
/ RIVERWALK CROSSIN
/ RIVER SPIRIT
CAFÉ
CASINO / OSAGE
G / OKLAHOMA
MILLION DOLLAR
JAZZ HALL OF
FAME / HARD ROCK
ELM CASINO / LEON’S
PUB / LOUIE’S
GRILL & BAR /
HOTEL &
ON THE RESTLES
BUFFALO WILD
S RIBBON / FOX
WINGS GRILL &
AND HOUND PUB
BAR / THE BROOK
PUBLIC HOUSE
& GRILLE / WHITE
RESTAURANT &
/ WHITE OWL PUB
OWL
BAR / SIDE LINE
/ KILKENNY’S IRISH
SPORTS BAR &
PUB / ARNIE’S
GRILL / JAMES
& BAR / ARNIE’S
BAR / WHITE OWL
E. MCNELLIE’S
BAR / LEON’S ON
PUB / JAMES E.
THE RESTLESS
MCNELL
IE’S PUBLIC HOUSE
RIBBON / FULL
/ THE BROOK RESTAUR
MOON CAFE / KILKENN
OWL PUB / IL BACIO
/ FLEMING’S PRIME
ANT
Y’S IRISH PUB /
VINTAGE 1740 /
STEAKHOUSE &
SONOMA BISTRO
WINE BAR / POLO
BAR/LOUNGE /
& WINE BAR / WHITE
GRILL / PINK ROK
WILD HORSE SALOON
N
ROLL
LOUNGE
/ BOK CENTER
/ CARAVAN CATTLE
/ TULSA PERFOR
CO. / CLUB MAJEST
/ LAFORTUNE PARK
MING ARTS CENTER
IC / ENSO
GOLF COURSE
/ SPIRITBANK EVENT
/ FOREST RIDGE
CENTER / SOUTHE
GOLF CLUB / PAGE
BATTLE CREEK
RN HILLS COUNTR
BELCHER GOLF
GOLF CLUB / BRAUM’S
Y CLUB
COURSE / TULSA
/ MAGGIEMOO’S
COUNTRY CLUB
/ FRECKLES FROZEN
/ MOHAWK PARK
GOLF COURSE
CUSTARD / BASKIN
/
ROBBINS / FRESH
BERRY FROZEN
YOGURT CAFE
/ MARBLE
SUMMER FASHIO
N
SALON AND DAY
SENIOR LIVING
DAY TRIP: OKC
OUR READERS
SELECT THEIR
FAVORITES ...
TulsaPeople Magazine
168
RESTAURANTS
JUNE 2010
TulsaPeople.com
138
88
79
THE
67
Each issue of TulsaPeople includes the latest area food news and restaurant reviews.
10 REASONS WHY
WORKS!
Readership
The Circulation Verification council (CVC) verifies TulsaPeople’s readership on an annual basis. The 2010
report confirms TulsaPeople has 2.625 readers per copy for a monthly readership of 86,625. Media
Audit estimates that TulsaPeople has 132,843 readers (4 month cume). In addition, TulsaPeople also has
more than 18,000 online subscribers.
Ultra Consumers
TulsaPeople is distributed in locations frequented by affluent Tulsans. It is also direct-mailed to the
office or home of approximately 5,000 area doctors, dentists, builders, designers and business owners
each month.
Market Penetration
According to CVC, TulsaPeople’s market penetration is 39.7% in the delivery area. The average
market penetration for controlled publications is 17.3%.
Results FOR ADVERTISERS
81%* of TulsaPeople readers report purchasing products or services from ads seen in TulsaPeople.
MARKET INTELLIGENCE
TulsaPeople subscribes to The Media Audit and CVC Audit to provide detailed audience information
about the magazine’s readers to our advertisers.
distribution
TulsaPeople prints and distributes 33,000 magazines each month — more than than any other local
monthly magazine. Our circulation and distribution are verified by the CVC. TulsaPeople has earned a
perfect 100% score on distribution accuracy and accounting every year it has been audited (13 years).
Retention
Tulsans enjoy reading and keeping TulsaPeople. 89%* of readers report they keep the magazine for
more than three weeks.
AWARD-WINNING
TulsaPeople’s excellence is evidenced by 71 awards from the Society of Professional Journalists —
Oklahoma Pro chapter, including “Best Magazine” in Oklahoma three times in the past seven years.
The magazine has also won many regional and national awards.
PROUD HISTORY
TulsaPeople begins its 25th year as Tulsa’s City Magazine in November 2010.
Community CENTERED
TulsaPeople has received numerous community service awards including the Pillar Award “for advancing
philanthropy” from the Association of Fundraising Professionals (AFP).
*Circulation Verification Council readership study, June 2010; Media Audit, October/November 2008
rev. 9/10
BEST LAW
YERS | WIL
LIAMS
ROUTE 66
MARATHON
TRAINING
GUIDE
July
2010
TulsaPeople Magazin
e
JULY 2010
TulsaPeople.com
TULSA
SHOCK’S
Marion
Jones
The former Olym
pian on her que
to rebuild her
st
reputation and
career.
TulsaPeople features fashion four times per year.
35
BEST
HAPPY
HOURS
Change agents
10 TULSAN
S YOU SHO
ULD KNOW
FREQUENT
Advertisers*
AmeriTrust
Bank of Oklahoma
Breathe A.S.A.P.
BMW of Tulsa
Carter Numismatics
Castleberry’s Ethan Allen
Catalyst Group
Cox Communications
Cypress Springs
Don Carlton Auto Group
European Autospecialists, Inc.
Garden Trug
Gilcrease Museum
Home Builders Association of Metro Tulsa
Ida Red
Ihloff Salon and Day Spa
Image Skin Care
Mary Murrays Flowers
McGraw Realtors
Metro Appliances and More
Miss Jackson’s
Moody’s
Moore Funeral Homes
OSU-Tulsa
OU Physicians
OU Tulsa
Philbrook
Primeaux Kia
PSO
Saint Simeon’s
Stillwater National Bank
Sweet Tooth
The Bistro at Seville
The Mayo Hotel
Trust Company of Oklahoma
Tulsa’s casinos
Tulsa’s major hospitals
Tulsa’s universities
Utica Square
out 1
CAS2_7.1:Lay
TulsaPeople_
6/10/09
3:41 PM
Page 1
DE
CUSTOM-MA Indulge yourself
FOR YOU
in the variety of
styles Utica Squar
e has to offer. Whet
shopping for an
occasion or stocki
her
ng up on this season
’s fashions, Utica
place for style. Choo
Square is the
se from a variet
y of quaint, locally
owned shops and
recognized merch
nationally
ants. Visit us at
www.UticaSquare
.com.
YUtica
UPHOLSTER
Square gift certifi
cates available
VINGS ON
FABRICS
at Chase Bank
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E ONLY
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09USP5307_Sty
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wenty Fir
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OFFER ENDS
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&
ONE YOU.
918.747.8671
BEAUTY
ONLY
MAKEOVERS
ONE MISS JACKSON’S.
MON. THRU SAT. 10 A.M.
- 6 P.M.
WWW.MISSJACKSONS.COM
IVE
LONG L Y.
LOYALT
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built a sub
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*Advertisers who run a 1/3 page or larger ad, 6-12X per year, as of 9/10.
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pro tecting
t.
of defens
advisor
aspect
l nes t egg
others .
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why ma
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| Tulsa
Lewis Ave.
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5727
Bank |
Private
rev. 9/10
cs
2010 Brainia
recipes
m-reaDy
August
Baths | Dor
2010
| Luxury
Teach for America
corps membere
Chelsea Vanacor
with student
.
Genesis Trinidad
e
TulsaPeople Magazin
AUGUST 2010
com
TulsaPeople.
teach for
america
national
a look at the
iative’s
education init sa
tul
in
r
yea
t
firs
haiL to
the queens
t
Local pagean
all
winners tell
Child
v
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p erty
What groups
are doing to
help
TulsaPeople includes a Health feature each month and three Senior Living sections each year.
TULSAPEOPLE
2011 Sales Calendar
ISSUE
Deadlines*
January
IO due: 12/6
Ads due: 12/10
February
IO due: 1/5
Ads due: 1/10
March
SPECIAL ADVERTISING SECTIONS AND
PROGRAMS
HOME
HEALTH
2011 Charitable Events Registry, Special Events Venue Guide,
Tulsa Executives’ Association Directory, Travel Planner,
Winter Fashion
Personal
Residence
Feature
Tulsa’s Biggest
Losers
Education Profiles, New & Notable Advertorials, Gift Guide,
Jewelry, Spirit of Tulsa Photo contest winners
Blank Slate
Beauty Guide
Senior Living (Financial Planning), Spring Gardening
25 Noteworthy
Tulsa Homes
Allergy &
Specialty Clinics
Annual Green Features, Spring Fashion
Home
Remodeling
Guide
Alternative
Medicine
Annual Pet Issue, Gift Guide, Summer Travel
Personal
Residence
Nurses of
Excellence
Tulsa’s A-List, Gift Guide, Senior Living, Summer Gardening
Outdoor Living
Summer Health
Annual Business Issue, New & Notable Advertorials, Best
Lawyers, Corporate Meeting Planner, Summer Fashion
Personal
Residence
Feature
Children’s Health
Guide
Annual Education Issue, Education and College Profiles
Design Styles
TulsaPeople Top
Docs
Race for the Cure, Women in Business Advertorials, Fall
Fashion, Fall Gardening Guide, Winter Travel
Remodeled
Tulsa Tour
Women’s Health
Annual Kitchen Issue
Kitchens a la
Tulsa
Dental Guide
Holiday Hints, Holiday Events Guide, Financial Guide, Senior
Living
Home for the
Holidays
Senior Health
Holiday Hints
Holiday Open
Houses
Annual Medical
Guide
IO due: 2/4
Ads due: 2/10
April
IO due: 3/4
Ads due: 3/10
May
IO due: 4/5
Ads due: 4/11
June
IO due: 5/5
Ads due: 5/10
July
IO due: 6/6
Ads due: 6/10
August
IO due: 7/5
Ads due: 7/11
September
IO due: 8/5
Ads due: 8/10
October
IO due: 9/5
Ads due: 9/9
November
IO due: 10/5
Ads due: 10/10
December
IO due: 11/4
Ads due: 11/10
Travel: January, May, September
Gardening: March, June, September
Senior Living: March, June, November
Fashion: January, April, July, September
Major Education Features: February and August
Discounted New & Notable Advertorials: February and July
Gift Guide: February, May, June, November, December
Calendar subject to change.
rev. 9/10
Unexpect
ed Givers
cascia ch
ristmas Wa
lk
December
2009
TulsaPeople Magazi
ne
DECEMBER
“Life is a gift and
something
that a lot of peo
ple take for
granted. I kno
w I did.”
—
EmEka NNa
ka
2009
le.com
TulsaPeop
According to Circulation Verification Council, Food and Drink features are the most well-read content in TulsaPeople.
holiday
fashions
that sparkle
Attitu
es of
grAtitdu
de
How persev
erance
local athlete and positive attitudes
s rebound from
helped
serious inju
ries.
2010 DESIGNER
SHOWCASE PRO
GRAM
May
2010
RESCUE
RANGERS
ANNUAL PET ISSUE
Local pet owners share
finding their furry and stories of
feathered friends
TulsaPeople Magazine
HIGH
SCHOOL
MUSICAL
Behind
MAY 2010
AD RATES & SIZES
TulsaPeople.com
Rates are per insertion and include color and free advertising in the digital
edition of TulsaPeople Magazine.
the scenes of Will Rogers
High School’s “Round
-Up” show
UNIQUELY
TULSA
Locally
made gifts for
dads, weddings and moms,
grads
Top
Dog
es to Tulsa!
The WNBA com and learn
Meet the team
ind the
the story beh
G
SIZE/FREQUENCY
oddard is the Grand Prize
winner in our annual
Cutest Pet Photo Contes
t
Think GREEN. Recycle
12X
9X
6X
3X
Full page
$2,490
$2,610
$2,730
$2,850
$2,935
7 1/4” x 10”
2/3 page
2,260
2,370
2,475
2,580
2,660
4 3/4” x 10”
Half page V
1,940
2,030
2,120
2,210
2,280
OPEN RATESIZE
1,350
1,415
1,480
1,540
3 1/2” x 10”
7 1/4” x 4 7/8”
Half page H
1/3 page V
K
TULSA SHOC
this magazine.
1,590
2 1/4” x 10”
4 3/4” x 4 7/8”
1/3 page SQ
1/4 page
995
1,045
1,095
1,140
1,175
3 1/2” x 4 7/8”
1/6 page 635
670
695
730
750
V: 2 1/4” x 4 7/8”
1/8 page 510
535
560
580
600
3 1/2” x 2 5/8”
All rates are net - rates are subject to change.
ADDITIONAL INFORMATION
Full page bleed size: 8-3/8” x 11-1/8”
Magazine dimensions/Trim size: Standard trim size 8 1/8” wide
x 10 7/8” deep
Full Pg. bleed
Full Pg.
2/3 pg.
Live area: 7-1/4” x 10”
Bleed: Allow 1/8” trim on all sides of full page bleed ads
Line screen: 4-color process: 133 lpi
Mechanical specs: Ask your advertising representative to e-mail
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1/2 pg. H
Preferred positions
Back cover: $300 additional charge. Inside front/back cover and
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1/6
pg.
V
1/3
pg.
V
1/3 pg.
square
1/8
1/2 v
1/4 pg.
All ads without preferred positions will be placed on a space
available basis. Position requests will try to be honored but are
not guaranteed.
rev. 9/10
TULSA GREEK HOLIDAY
CELEBRATES 50 YEARS
PRESSURE POINTS
high school football
Behind the sidelines of big-time
BILL RABON
OTTO DUECKER AND
artists
Tulsa’s good boy/bad boy
September
2010
TulsaPeople Magazine
the
SEPTEMBER 2010
TulsaPeople.com
Real
ouSAsewives
HTUL
OF
Molly Berger, Amy
James, Alycia Grim
and Tenisha Edwards
FOR
RACE RE®
THE CUCIAL
OFFI
M
PROGRA
The monthly City section features Agenda, Out & About photos, benefits and much more.
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10”
Full Page Bleed
This includes 1/8” bleed
8 3/8” x
2/3 Page
4 3/4” x
10”
1/2 Vertical
3 1/2” x
10”
1/2 Horizontal
7 1/4” x
4 7/8”
1/3 Vertical
2 1/4”
x
10”
1/3 Square 4 3/4”
x
4 7/8”
All ads must be accompanied with a match print
quality color proof. This is for your protection. Ink jet proofs
are acceptable for content only, not color. If the client does
not include a color proof with the ad, Langdon Publishing
cannot be held responsible for how the ad prints.
1/2 pg. H
11 1/8”
2/3 pg.
1/4 Page
3 1/2” x
4 7/8”
1/6 Vertical 2 1/4” x
4 7/8”
1/8
1/3
pg.
V
1/2 v
1/6
pg.
V
1/3 pg.
square
Full Page
1/4 pg.
rev. 9/10
1/8 Horizontal
3 1/2 x
2 5/8”
1603 S. Boulder Ave. • Tulsa, OK 74119-4407
918/585-9924 Fax: 918/585-9926
TulsaPeople.com