Marti DeGraaf

An Association is Born
Presentation for NAW Association
Executives Council
Summer Meeting – July 14, 2015
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The Start-up
Seeing the Opportunity
First Insights
The Shale Energy Renaissance – 2010 Forward
Background Research
The Supply Chain “Lightbulb” – and the
Beginning of the EEIA
Next Steps
Analyzing the Scope
• Hydraulic Fracturing –
understanding the
change occurring in
business & throughout
the economy
• Researching the existing
energy associations
• Defining the gap in shale
energy associations
Testing the Concept
• Early definition of this
new organization
• Testing it out with many
of the existing energy
organizations
• Establishing key DC
relationships
• Exploring options for
launch funding
Seeing the Opportunity
and Starting Up - 2013
• A truly rare occurrence in the world of
associations: the space was not yet occupied!
• Intense debates taking place over fossil fuel
polices, fracking, pipelines, etc.
– Legislation and regulation under consideration that
deeply impact supply chain companies
– But where there was little advocacy expertise and
focus on energy policy
• First mover advantage
Leadership & Membership
• Initial formation Board of Directors
• Transition to Company Member Board in late
2013
• Membership
- Company members
- Trade Associations
- Unions
Establishing Credentials
IHS Supply Chain economic impact study
launched September 2014
 Defined the supply chain’s scope
 Provided jobs and growth metrics
Shale Energy Supply Chain
• Companies that supply
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Capital equipment
Construction
Materials and supplies
Logistics
Information technology
Engineering, professional and financial services
• To shale oil and natural gas production,
transportation and processing
• Made possible by advances in horizontal drilling,
hydraulic fracturing and related technologies
Association Scope
EEIA Encompasses
• 60 industries
• 120,000 companies, 100,000 small businesses
• 650,000 jobs
• $170 billion of GDP
• In all 50 states – not just shale play areas
Launch Strategy
• Gained support from primary energy industry
organizations: API, Chamber ANGA, IPAA
• Identified and recruited supply chain industry
associations and unions with biggest stakes in
energy policy
• Formal launch: May 2013
• Established EEIA Association Council
EEIA Association Council
• CEOs and Government Relations professionals
of member trade associations and unions
• Quarterly meetings in DC to establish and
validate priorities, coordinate strategies and
get input/feedback
• Generate sign-on letters
• Empower GR staffs with data and talking
points
Company Members
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Starting from Scratch
Initial Company Member Strategies
List Development Across All Industries
Social media/ Website / the Basics
Phase II
Broad-based Development
Varied Opportunities to Get Involved
EEIA SERVICES
Focused - Building a Sense of Community
through:
 Advocacy
 Research
 Involvement
Key Information on Vital Issues
 Newsfeed
EEIA SERVICES
Advocacy
Defining our Policy Agenda
Input from Board, Association
Council & Company Members
• Issues that impact investment in production,
transportation and processing of crude oil and
natural gas from shale
• These issues also drive the supply chain.
• Maintaining a sharp focus on a few of the
highest leverage issues
Defining our Policy Agenda
#1: Enabling crude oil exports, now banned
– Will drive 3 million barrels per day of new production;
generate 440,000 new jobs and $64 billon of
additional annual supply chain business by 2018
#2: Increasing LNG export licensing
– Will grow natural gas production by 20%-25%
#3: Streamlining and fighting opposition to
pipeline permitting
– Will facilitate $billions in new construction and open
up new producing areas
Pursuing our Policy Agenda
• Establishing EEIA in DC as the “Go to” authority
on the impact of energy policy on Main Street
American business
– For example, testified at four committee hearings,
held House staff briefing, and addressed the
Republican Study Committee in the past two months
– Retained former Undersecretary of Energy and House
Energy & Commerce Staff Director as Counsel
– Importance of not being “big oil”, but Main Street
American business and workers
– Importance of union support in working across the
aisle
State Presence & Involvement
• Much regulatory activity and opposition to
fracking and infrastructure is based in states
– Colorado: 2014 fracking ban ballot resolution fight
– Illinois: Defeated local fracking ban initiative
– Ohio: Symposium to address severe skilled
workforce shortages
– Virginia: Building coalition to support Dominion
pipeline being opposed in several counties
– Pennsylvania: working to oppose large increase in
severance taxes
EEIA SERVICES
Research
EEIA SERVICES
Fueling the understanding of the total value of
the Energy Supply Chain
Completed since late 2013
IHS Supplying the
Unconventional Revolution
IHS Unleashing the Supply Chain
 IHS Workforce Readiness
Crude Oil Production
Challenges Moving Forward
• Increasing company membership at a rapid
pace in a difficult environment where many
supply chain members have had to cut back
• Being in three places at once – developing the
funding necessary to increase staff and
enhance our services
• Continually maximizing our advocacy
capabilities both Federal and in important
States
Questions?
Thank you!
Toby Mack, President & CEO
[email protected]
Marti DeGraaf, Executive Vice President
[email protected]
Energy Equipment & Infrastructure Alliance
601 Pennsylvania Ave, NW, Suite 900
Washington, DC 20004
(202) 870-7715
www.eeia.org