Web radio - GRUPPO FINELCO

INDEX
105.NET
RMC.IT
VIRGINRADIO.IT
WEB RADIO
WEB RADIO
January 2014
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GRUPPO FINELCO
Gruppo Finelco offers its audience a captivating “total” musical and listening experience, going beyond
the radio station to reach its audience everywhere, any time of the day.
Total Radio Experience is the formula we employ in any of our editorial and commercial initiatives, to
raise their profile and to widen their reach, multiplying and personalizing the interactivity between
listeners and content.
Gruppo Finelco is no longer just a Radio Station, with the addition of Web TV, video, online social
media, mobile content and special events!
Radio
Daily Average:
06.00-06.00
Web
3 Web TVs offering 2,500 video-clips on demand and 400,000 streams every month*
3 websites: 7,7 million page views and 803.000 unique visits per day**
4,836,000
34 Online Radio Stations with over 4 million streams per month*
Over 5.5 million FM radio listeners monthly *
1,261,000
2,352,000
Over 3 millions fans on social networks
Events, tours and participation in major events
* Webtrekk – gennaio 2014
** Fonte: Audiweb View, Gennaio 2014 - Nielsen
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105.NET
105.net offers contents and events in the sign of two key
words: Music & Fun, which perfectly match the Radio 105
Programming.
WWW.105.NET
Our web users are mainly male (66% men, 34% women),
the most important age group is 25 – 44.
Contents
Online radio stations, web tv, music specials and
premieres, charts, news, pictures and footage of what’s
going on in the station broadcasting studios, contests and
shows expressly conceived for the web and the
community.
Values
Positive, Dynamic, young, Irreverent, fun.
JANUARY 2014
Page views
3.461.000
Unique visitors Time per visit
427.000
00.05.03
Facebook Fan
Twitter Follower
1.202.221
968.000
Source: Audiweb Database - Audiweb powered by Nielsen
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105.NET profile
GEOGRAPHIC AREA
GENDER & AGE GROUP
% compos.
% compos.
33,6%
Northwestern Italy
North-east Italy
27,4%
16,9%
66,4%
Middle Italy
16,2%
South Italy
Male
26,0%
Female
N.A.
13,5%
% compos.
2/11
12/17
18/24
0,3%
1,2%
12,7%
25/34
28,4%
35/44
25,0%
45/54
55+
19,4%
13,0%
Source: Audiweb View - Audiweb powered by Nielsen
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105.NET profile
EDUCATION
EMPLOYMENT & INCOME
% compos.
Employee/Teacher
% compos.
0,4%
0,6%
Elementary school
16,0%
13,4%
Student
3,0%
38,3%
4,5%
Technical Diploma
1,8%
Academic studies
2,9%
Retired
23,9%
High School
22,1%
Entrep./Manager/Freelan
cer
Retailer
PHD/Master
Household
10,3%
58,8%
Other
4,0%
Degree
No answer
% compos.
Up to 18.000 EUR
23,9%
18.001 - 27.000 EUR
24,2%
27.001 - 36.000 EUR
14,6%
36 001 - 54 000 EUR
19,2%
54.001 EUR +
No answer
13,2%
4,9%
Source: Audiweb View - Audiweb powered by Nielsen
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RMC.IT
radiomontecarlo.net website focuses on “classy music”
selected for you by the chicest radio station in Italy.
WWW.RMC.IT
Audience: Adult (35 – 54), high profile and cultured.
Substantial equivalence of genre: men (53%) to women
(47%).
Contents
Online radio stations, radio, web TV, music specials and
premieres, charts, news, pictures and footage of what’s
going on in the station broadcasting studios, special
events for the community.
Values
Elegant, Sophisticated, Dynamic, Ironic, High Profile.
JANUARY 2014
Page views
1.715.000
Unique Visitors Time per visit
145.000
00.09.12
Facebook Fan
Twitter Follower
111.345
32.000
Source: Audiweb Database – Audiweb powered by Nielsen
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RMC.IT profile
GEOGRAPHIC AREA
GENDER & AGE GROUP
% Compos.
% Compos.
Northwestern Italy
North-east Italy
47,2%
52,8%
Middle Italy
South Italy
Male
Female
N.A.
26,5%
4,7%
12,6%
27,7%
28,5%
% Compos.
2/11
0,0%
12/17
0,0%
18/24
25/34
7,1%
13,7%
35/44
19,9%
45/54
55+
45,2%
14,2%
Source: Audiweb View - Audiweb powered by Nielsen
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RMC.IT profile
EDUCATION
EMPLOYMENT & INCOME
% compos.
% compos.
2,9%
0,3%
0,0% 0,0%
Employee/Teacher
9,9%
Elementary school
6,6%
Student
43,7%
High School
Entrep./Manager/Freelancer
Technical Diploma
41,0%
Retailer
36,5%
39,2%
Retired
PHD/Master
Household
5,5%
Academic studies
Degree
6,3%
Other
1,3%
6,9%
No answer
% compos.
Up to 18.000 EUR
20,9%
18.001 - 27.000 EUR
25,0%
27.001 - 36.000 EUR
14,1%
36 001 - 54 000 EUR
23,6%
54.001 EUR +
No answer
12,6%
3,7%
Source: Audiweb View - Audiweb powered by Nielsen
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VIRGINRADIO.IT
www.virginradio.it is the most “style rock” website
online with its rock Online Radio Stations, with Virgin TV,
and news from the music and racing world (two wheels),
plus exclusive live performances!
The website contents appeal both contemporary rock
young fans and adults who love the 70s and 80s rock
music. Substantial equivalence of genre (55% men, 45%
women).
WWW.VIRGINRADIO.IT
Contents
A lot of music of course with our online radio stations,
music specials and premieres, concerts and exclusive live
performances. The website also deals with motor racing,
“the look” (from tattoos to fashion) and anything that’s
“style rock”!
Values
“Style Rock”, Modern, Dynamic, Forceful, Cool.
JANUARY 2014
Page views
Unique visitors
Time per visit
Facebook Fan
Twitter Follower
1.933.000
197.000
00.09.16
527.708
33.200
Source: Audiweb Database – Audiweb powered by Nielsen
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VIRGINRADIO.IT profile
GEOGRAPHIC AREA
GENDER & AGE GROUP
% Compos.
% Compos.
Northwestern Italy
42,7%
45,2%
North-east Italy
54,8%
Middle Italy
9,2%
11,4%
South Italy
Male
N.A.
Female
25,5%
11,1%
% Compos.
2/11
12/17
1,2%
0,0%
18/24
11,1%
25/34
36,7%
35/44
28,4%
45/54
55+
15,3%
7,1%
Source: Audiweb View - Audiweb powered by Nielsen
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VIRGINRADIO.IT profile
EDUCATION
EMPLOYMENT & INCOME
% Compos.
% Compos.
Employee/Teacher
18,0%
32,0%
0,1%
14,8%
28,0%
Entrep./Manager/Fre
elancer
Retailer
14,4%
High School
Technical Diploma
Academic studies
Retired
28,3%
1,5%
Elementary school
Student
2,0%
0,0%
PHD/Master
6,9%
Household
47,7%
1,1%
Other
Degree
No answer
5,2%
% Compos.
Up to 18.000 EUR
26,9%
18.001 - 27.000 EUR
18,4%
27.001 - 36.000 EUR
36 001 - 54 000 EUR
54.001 EUR +
20,4%
11,3%
9,3%
No answer
13,6%
Source: Audiweb View - Audiweb powered by Nielsen
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Le web radio
Gruppo Finelco is the unique Radio broadcaster offering more than 30 web radio channels (on 105.net,
radiomontecarlo.net, unitedmusic.it, virginradio.it) and on mobile devices (iOS platform, Android, BlackBerry e
Windows Phone).
34 radio channels generating 4,2 millions stream views, with a schedule, their own “clock” and focused on a
particular musical genre.
Streaming FM
Streaming Web Radio
4.280.280
1.506.169
1.693.244
1.210.386
1.849.445
1.409.919
Source: Webtrekk – gennaio 2014
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Radio 105 Web Radio
Radio 105 offers to its audience 17 thematic web radio,
some of them related to a specific musical genre (like HIP
HOP, LATINO, IN DA KLUB, MIAMI) others more oriented
to Radio 105 FM programming (Zoo Radio, Best For You,
Hits) and some temporary web radio focused on a single
artist.
Each web radio is available on 105.net, unitemusic.it, on
Facebook (via tab) and on all the “new device” using the
official mobile APP.
STREAM VIEWS WEB RADIO 105
WEB RADIO
WEBSITE MOBILE
105 Hits
232.147
164.398
Zoo Radio
206.644
93.005
105 Story
109.886
87.375
105 Latino
85.720
33.957
105 Music Star Ligabue
76.385
45.431
105 Hip Hop
42.580
27.634
105 Music Star Vasco Rossi
34.172
24.880
105 2k&more
28.376
18.245
105 Miami
20.694
22.230
105 In Da Klubb
13.385
19.342
105 Generation
13.385
13.997
Music Star Jovanotti
7.701
15.875
Music Star Zucchero
7.320
11.900
Music Star Coldplay
5.968
12.505
Music Star Tiziano Ferro
6.177
10.192
Music Star Pino Daniele
4.486
6.544
Radio Bau and Co.
2.048
1.587
Total Stream Views
897.074
609.095
Radio 105 FM
TOTAL
396.545
299.649
197.261
119.677
121.816
70.214
59.052
46.621
42.924
32.727
27.382
23.576
19.220
18.473
16.369
11.030
3.635
1.506.169
STREAM VIEWS FM
2.592.442 1.687.838 4.280.280
Source: Webtrekk - January 2014
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RMC Web Radio
RMC web radio bouquet is composed by 17 different
thematic channels proposing diverse music selections sorted
by musical genre, giving the possibility to listen to “never FM
broadcasted” tracks.
All the web radio are available on rmc.it, unitemusic.it, on
Facebook (via tab) and on all the “new device” using the
official mobile APP.
STREAM VIEWS WEB RADIO RMC
WEB RADIO
WEBSITE MOBILE
MC2
173.486
81.476
RMC Monte Carlo Nights
164.703
16.423
RMC Kay Rush
150.270
110.129
RMC New Classics
132.489
50.690
RMC Italia
60.630
7.791
RMC Great Artists
51.975
7.927
RMC Love Songs
36.782
8.439
RMC 80
22.886
6.525
RMC Marine
19.135
7.329
Music Star Giorgia
5.591
14.507
RMC 90
12.397
3.747
Music Star Pino Daniele
6.340
9.248
Music Star Zucchero
4.749
7.721
Music Star Coldplay
3.708
7.769
Music Star Tiziano Ferro
4.206
6.940
Music Star Jovanotti
3.216
6.629
Radio Bau and Co.
2.554
1.979
Total Stream Views
855.117 355.269
TOTAL
254.962
181.126
260.399
183.179
68.421
59.902
45.221
29.411
26.464
20.098
16.144
15.588
12.470
11.477
11.146
9.845
4.533
1.210.386
STREAM VIEWS FM
Radio Monte Carlo FM
1.327.196 366.048 1.693.244
Source: Webtrekk - january 2014
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VIRGIN Web Radio
Virgin Radio satisfies its audience’s desire of rock with 10 web
radio, covering all rock musical genre (rock classic, hard rock,
rock 80, etc…) and celebrating the most important artists within
the Italian and international panorama (like the temporary radio
dedicated to Litfiba and Coldplay).
All the web radio are available on virginradio.it, unitemusic.it, on
Facebook (via tab) and on all the “new device” using the official
mobile APP.
STREAM VIEWS WEB RADIO VIRGIN RADIO
WEB RADIO
WEBSITE MOBILE
TOTAL
Virgin Rock Alternative 56.638 285.687
342.325
Virgin Hard Rock
55.465 247.121
302.586
Virgin Rock 80
107.015 92.885
199.900
Virgin Rock 70
101.521 68.182
169.703
Virgin Rock Classic
68.298
81.339
149.637
105 Music Star Ligabue 66.385
55.431
121.816
105 Music Star Vasco
21.908
22.550
44.458
Virgin Rock Star Litfiba 12.352
26.710
39.062
Music Star Coldplay
11.303
23.683
34.986
Radio Bau and Co.
3.069
2.377
5.446
Total Stream Views
503.954 905.965 1.409.919
Virgin Radio FM
STREAM VIEWS FM
1.105.836 743.609
1.849.445
Source: Webtrekk - january 2014
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Web radio: spazi e formati
Our online radio stations have a downright programming and “clock”, and each one of them focuses on a
music genre or a specific subject.
They’re On line (on 105.net and unitedmusic.it websites) and on every “new device” (Apple, Android, Symbian,
BlackBerry).
Ad campaigns can be run on one single online radio station or on the whole station set, choosing among
classic radio formats, web formats, or special formats:
RADIO FORMATS (AUDIO)
Spot 15 sec., 20 sec., 30 sec., 45 sec.
WEB FORMATS
•Advertising on the online radio stations
•Advertising on a single page of an online radio station
•Total Branding (skin, 728x90, 300x250, logo co-brand)
CLOCK
ONLINE RADIO STATION
SPOT
MUSICA
Ad Spots are played in rotation every 20 e 45 sec. in the 24 hours.
Programming is TBD according to the Company’s sales policy
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