Hepsiburada.com CASE STUDY

Hepsiburada.com
CASE STUDY
Hepsiburada Leverages Big Data to Optimize
Personalized and Targeted Marketing
COMPANY
Hepsiburada
WEBSITE
www.hepsiburada.com
The Customer
INDUSTRY
Ecommerce
Established in 1998, hepsiburada.com
is a multi-category online retailer and
the largest e-commerce website in the
EMEA region, with 7 million members,
1.2 million products shipped per
month, and 22 million monthly visitors
online. As the name of the site entails
– everything is here – the site contains
over 600,000 different products in 36
categories. Hepsiburada has been
recognized as one of the “fastest
growing enterprises in the last 5
years”, and has been awarded as the
“Best Online Store.”
GEOGRAPHY
EMEA Region
Working with Related Marketing
Cloud(RMC), hepsiburada’s
email
marketing evolved from basic to a
data-driven, dynamic and responsive
dialogue with their customers and
prospects. They have leveraged RMC
to capture, aggregate, and activate
their data, and to support their one-toone marketing strategy. RMC solutions
enabled hepsiburada to deliver realtime personalized messages to each
customer
throughout
the
entire
lifecycle – from welcome through
reactivation.
SOLUTIONS
CRM Integration
Enterprise-Level Analytics
Segmentation
Dynamic Templates
Deliverability Optimization
Personalization
Recommendation
RESULTS / KEY FIGURES
22 million visitors / month
7 million members
Doubled email revenue
50% increase in Open Rate
OUR MAIN FOCUS IS
TARGETING THE RIGHT
CUSTOMER, AT THE
RIGHT TIME, WITH THE
RIGHT MESSAGE.
Kutay Konakçı,
CRM & Campaign Manager
The Challenge
Hepsiburada was already sending email marketing
campaigns, but they wanted to gain a more
comprehensive 360° view of their audience in order
to reach the right customer at the right time with
personalized offers and content.
The goal was to increase engagement and retention
based on better insights in digital behavior and the
ability to act in real-time with relevant messages.
Hepsiburada also wanted to use behavioral and
demographic data to improve remarketing automation
across channels with relevant and timely content.
The Path to Success
INTEGRATION
The integration between the RMC digital marketing platform and
hepsiburada’s data sources (including CRM and online behavioral
data) is really what made the difference in delivering the right
message, to the right customer at the right time. By integrating CRM
and behavioral data with the RMC platform, hepsiburada was able to
target visitors with personalized product recommendations online
and through email. With the RMC platform, hepsiburada can
dynamically deliver contextual content based on transactional and
behavioral data across all communication channels.
DELIVERABILITY OPTIMIZATION
With RMC design optimization services and deliverability expertise,
hespsiburada was to meet its open rate expectations and maintain a
good reputation.
DEDICATED ACCOUNT MANAGERS
Hepsiburada benefited from the guidance, support, and expertise of
the RMC team at every stage whether planning, testing, optimizing
or tracking. Our dedicated account managers worked closely with
the hepsiburada team to optimize the full use of consumer data,
budget allocation, and marketing effectiveness.
WHAT MAKES RELATED MARKETING CLOUD
DIFFERENT IS THE SUPPORT AND THE
PEOPLE. I BELIEVE THEY ARE VERY
ADDICTED TO THEIR WORK. THEY HAVE A
PASSION FOR INNOVATION AND
DEDICATION TO OUR BUSINESS.
Kutay Konakçı, CRM & Campaign Manager
The Results
The Related Marketing Cloud integrated
marketing
cloud
platform
allowed
hepsiburada to optimize their email
marketing program. They were able to
leverage data from all sources to send
personalized content to their audience.
With the added power of RMC Analytics and
Personalization, hepsiburada now has an
integrated digital marketing platform that can
trigger communication across channels
based on behavioral data.
Hepsiburada now markets to customers on a
personal level, strengthening engagement,
loyalty, and revenue.
RMC integrated solutions has enabled the
company to double email revenue and
increase open rates by 50%.
ABOUT
Related Marketing Cloud
Related Marketing Cloud is a cloud based digital marketing provider that offers data
management, predictive analytics, marketing automation and multi-channel campaign management solutions on a cross-channel platform. RMC uses customer data
and individual behaviors, collected from a variety of sources to drive personalized interactions across email, mobile, social media and web. A future-focused company, RMC is
recognized for excellence in customer service, sustainability and extensive marketing
know-how. RMC is trusted by more than 1,500 brands across various industries in 15
countries.
For more information: www.relateddigital.com
Head Office
ISTANBUL
Yesilce Mahallesi, Yunus Emre Cad.,
Nil Ticaret Merkezi No. 8 Kat 5
4. Levent, Istanbul
TURKEY
[email protected]
T: +90 212 343 07 38-39-41
F: +90 212 343 07 42
Other Office
Locations
HAMBURG
Pinnasberg 47 ‘DOCK47’
20359 Hamburg
DEUTSCHLAND
DUBAI
Dubai West Offices
INDEX Tower DIFC
UAE
[email protected]
T: +49 I 40 I 609 452 52
F: +49 I 40 I 609 452 54
[email protected]