Siemens Corporate Design PowerPoint

Dr. Peter Weckesser, CEO Customer Services
From Smart Data to Business
Restricted © Siemens AG 2014
siemens.com/answers
Siemens
Innovating the Electrical World
Global trends
Market development
(illustrative)
BOOMING MARKET SEGMENTS
Digital
transformation
Networked world of
complex and heterogeneous systems
Globalization
Global competition
driving productivity &
localization
Market growth: ~7-9%
Digitalization
Market growth: ~4-6%
Automation
Urbanization
Infrastructure investment needs of urban
agglomerations
Market growth: ~2-3%
Electrification
Demographic
change
Decentralized
demand of a growing
and aging population
Climate
change
Higher resource
efficiency in an allelectric world
Today
Power
Generation
Mid-term 2020
Power
Transmission,
Distribution &
Smart Grid
Efficient Energy
Application
Imaging
& In-Vitro
Diagnostics
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November 20, 2014
Dr.Peter Weckesser
Vertical IT is a strongly growing market
'Horizontal'
Standard IT
Value
shift
Vertical IT
Vertical IT – an attractive market
Value
shift
Infrastructure &
Technology
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November 20, 2014
Dr.Peter Weckesser
Software and vertical know-how are key
Siemens software
Healthcare
Buildings/Mobility
Energy supply
Industrial production
• Digital workflow
in hospitals
• Smart grid
• Smart buildings
• Plant management
and automation
• Imaging IT
• Traffic
management
• Virtual power
plants
• Virtual product
development and
production
(PLM Software)
Siemens infrastructure, technologies and services
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November 20, 2014
Dr.Peter Weckesser
Increasing complexity and product variety
Example automotive (1)
Configuration options VW Golf
Engines
Gears
Body panels
Chassis
Tire/rim combinations
Colors
Multimedia systems
Phone options
Assistance systems
Other selectable options
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THE TRIVIAL REQUIREMENTS –
ALTHOUGH NOT EASY TO TACKLE
Several trillion possible combinations1)
Source: Volkswagen Konfigurator VW Golf
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1) Estimate
November 20, 2014
Dr.Peter Weckesser
Increasing complexity and product variety
Example automotive (2)
Electrical and mechanical turnkey solution in BMW Brilliance1) assembly factory
Totally Integrated Automation (TIA) concept –
solutions for efficiency and energy savings
BMW Brilliance can produce all products in
one line – X1, 3-series, 5-series – as sedan,
coupe, convertible, station wagon, LWB –
with possibilities to extend in the future
99% availability and higher
Low downtime and high quality
Challenge for automotive industry: Request for local value add leads to
rather small plants yet with a high variation on vehicles
1) Joint venture of BMW Group and Brilliance China Automotive Holdings Ltd
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November 20, 2014
Dr.Peter Weckesser
Real and virtual worlds are converging
Design and virtual
production
Production
planning
Product
design
Real production
PLM
TIA
Product
Lifecycle
Management
Totally
Integrated
Automation
Production
engineering
Production
execution
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November 20, 2014
Dr.Peter Weckesser
Smart Data: Expanding the strength of Totally Integrated
Automation into the virtual world
ERP
MOM
Prescriptive/predictive
Manufacturing Operations Management
Manufacturing
Execution System
Plant Data
Services
HMI/
SCADA
Virtual Controls
(VNCK, VPLC)
Controls
(DCS/PLC)
CPS
Cyber-Physical Systems
TIA
Sensors/
Actuators
Virtual Actuators
Mechatronic
Simulation Model
Mechanics
Big
Data
Context from
Digital Model
Smart
Data
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November 20, 2014
Dr.Peter Weckesser
Plant Data Services are the technological backbone
of value services supporting hybrid business models
Visualization and
recommendations
Siemens Plant
Security Services
Customer
Secure
connection
Secure
connection
Siemens
Consulting and
implementation
support
Data combination and
secure storage
Data analytics
and simulation
Siemens Plant
Analytics Services
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November 20, 2014
Dr.Peter Weckesser
Siemens Plant Data Services
Our offering comprises Analytics- and Plant Security Services
• Cloud-Based Fleet Management
• Vulnerability- & Threat Assessment
• Drive Train Analytics
• Gap- & Risk Analysis
• Control Performance Analytics
• Cyber Security Training & Policy Development
• Energy Analytics
• Security Technology Implementation
• Connectivity
• Incident Detection & Remediation
• Global Threat Intelligence
Siemens Plant Analytics Services
Siemens Plant Security Services
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November 20, 2014
Dr.Peter Weckesser
"Cloud for Industry" virtualizes IT hardware
Cloud for Industry
Ecosystem of
Applications
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Secure Cloud for
Industry
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Secure and Easy
Connectivity via ISB
Agents
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November 20, 2014
Dr.Peter Weckesser
Siemens Electronics Factory Amberg: Increased
productivity and efficiency through Plant Data Services
Energy Analytics: Intelligent reports and dashboards
At a glance: Automatically updated consumption values for electricity,
gas, water and other resources on the factory or site level
Reduction of energy consumption on machine level: Savings of
~200,000 kWh during Christmas season (vs. previous year)
Identification of unnecessary resource input at non-production
times: Annual savings of 330,000 m 3 of nitrogen (FY 13/14)
Reduction of annual energy costs by more than 5%
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November 20, 2014
Dr.Peter Weckesser
ANTEA CEMENT SH.A.
Increase in reliability of critical asset "Vertical Mill"
Drive Train Condition Monitoring:
At a glance: Condition Monitoring Systems enable early detection of
potential equipment failures, e.g. in drive train of vertical mill
Via Secure Internet Exchange, motor rpm, torque, temperature and
other data are being continuously collected & analyzed by a
central monitoring system. A systematic reporting scheme provides the
customer with the results together with recommendations for action.
"The increase in productivity will generate a quick return on invest"
Management at ANTEA Cement SH. A. Plant
"The installed Condition Monitoring System has convinced us fully and we have
already ordered a second one for another Vertical Mill" Management at ANTEA Cement SH. A. Plant
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November 20, 2014
Dr.Peter Weckesser
Industrial Security Services
Secure PCS 7 solution for Sinopec Qingdao Refinery
Secure PCS 7 solution for Sinopec Qingdao Refinery
Challenge
Threats caused by viruses, malware and other malicious software
Smooth and fast implementation during planned downtime of the plant
Solution
Full implementation of a secure PCS 7 solution
(DMZ, firewall, anti-virus, patch management,
User management, system hardening, implementation)
during downtime of the plant
Customer benefit
Smooth implementation within only 2 weeks during downtime of plant
project, with 18 months of safe operation by now
Clean operations: 0 (zero) incidents or infections since the completion of the
project, with 18 months of safe operation by now
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November 20, 2014
Dr.Peter Weckesser
From Smart Data to Business
Continuous collection
of production data
and analysis
Derivation of custom
custom--fit
recommendations by experts
Increase in availability,
performance and quality
Improved energy efficiency and
reduced energy costs
Holistic approach to Industrial Security
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November 20, 2014
Dr.Peter Weckesser