4th beatbox battle world championship

4TH BEATBOX BATTLE WORLD CHAMPIONSHIP
EVENT CONCEPT
29.-30. May 2015
Berlin, Germany
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CONCEPT
CHAPTER
Content
1. The BEATBOX BATTLE® Network
2. Beatbox Battle TV
3. Human Beatboxing & Pop M usic
4. World Championship
5. Target Group
6. Media Echo
7. Contact
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BEATBOX BATTLE® NETWORK
WE LOVE BEATBOXING
The Brand
The concept of the Human Beatbox Championships was established in the spring of
2001 in Berlin. As the producer of the series, Bee Low patented the culture brand,
BEATBOX BATTLE®, in 2003 at the german patent and trademark office.
Through his many connections in the global vocal percussion community, Bee Low
was able to help spread the concept to 56 different countries, while taking a large
part in co-ordinating, hosting, and managing many of these beatbox events.
The network has since grown into one of the most recognized institutes in the
global human beatbox community, having a hand in almost all official beatboxing
events across the globe.
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BEATBOX BATTLE® NETWORK
DACHVERBAND DER BEATBOXER
Globale Events
With the introduction of the Beatbox competition rules, a new era began in the
global beatboxing scene. This gave the ability of licensed franchisees to use
uniform and structured event concepts, and this concept was gratefully accepted
by all contest participants, helping to further the global community.
Through standardizing these series of beatbox events, the Beatbox Battle Network
has established itself as the governing body of international beatboxing scene.
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Beatbox Battle Road Tour
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Beatbox Battle Festival Slot (external Side-Event)
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Beatbox Battle Country Final
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Beatbox Battle Convention Days
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Beatbox Battle World Championship
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BEATBOX BATTLE TV
THE WORLDS LARGEST BEATBOXING ARCHIVE
Premium Partner
Beatbox Battle TV in 2008, became the first official German YouTube partners.
All videos are protected by Content ID from illegal copying and piracy.
Live Broadcasting
The video production team transmits live music events regularly via livestream on
the internet which score extremely high ratings through its strong online presence.
Google supports it further by whitelisting the webcast transmission in Germany.
YouTube Channel: www.youtube.com/beatboxbattle
The Media archive on YouTube contains the largest human beatbox video database
in the world, and includes over 900 user-generated HD clips, including interviews,
concert footage, battles, freestyles and video tutorials.
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+140.000.000 Videoviews
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+265.000 Abonnenten
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BEATBOX BATTLE TV
SOCIAL MEDIA CHANNEL
Facebook Page: www.facebook.com/beatboxbattle
We promote all our events and operations through our Facebook fanpage, posting
video’s and news items in specific user groups, and use the open publicity of the
popular beatboxing group’s to get interactive feedback from members.
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+9.000 Member (News Group)
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+15.000 Member (Fan Group)
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+110.000 Fanpage Likes
Google+ Page: www.google.com/+beatboxbattletv
As the Beatbox Battle TV YouTube channel is linked to the official Google+ Page,
this allows for us to analyze a precise range of users and develop optimal
campaigns for the future.
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+43.000 Follower
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+1.500.000 Views
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HUMAN BEATBOXING & POP MUSIC
BEAT BOX IN THE BEGINNING
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HUMAN BEATBOXING & POP MUSIC
URBAN CULTURE
Youth Culture
Human beatbox culture emerged in the early eighties in the United States.
Beatboxing developed as a method to imitate different musical instruments and
tones using only the human mouth, voice, and throat.
Today, beatboxing has become more widely recognised and accepted as a musical
art form, and has brought its influence both to the music industry and marketing
industry. A single beatboxer can instantly transform from a sophisticated larynx
acrobatics into a complete music band with drummer, bassist and vocal DJ.
The mystery of human beatboxing is reflected in the various entertainment
industries, be it pop icon Justin Timberlake, Bobby Mc Ferrin, or Michael Winslow
from Police Academy. Various TV programs have evolved their schedule to include
the theme of vocal percussion as a mainstay.
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HUMAN BEATBOXING & POP MUSIC
BEAT BOX TODAY
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BEATBOX BATTLE WORLD CHAMPIONSHIP
CONTEST QUALIFICATION
Preliminary Events - Country Battles
Each competitor must qualify in his home country for the official World Cup in
advance. The respective national champions will qualify directly for the World
Championship in the contest categories: Men Battle, Female Battle & Crew Battle.
The competition category: Tag Team Battle (2 persons) is new to the event concept
and for the first time shown at the festival process.
Video Preliminary - Wildcard Battle
There is also an online qualification in the form of a wildcard competition, held
on out YouTube channel from the 1st - 31st March 2015. Anybody can upload a 120
second video showcasing their best beatboxing skills.
The jury will award 3 wildcards for the Men Battle. The large reach of such an online
event generates further awareness of the competition in the global community.
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BEATBOX BATTLE WORLD CHAMPIONSHIP
EVENT HISTORY
Beatbox Battle World Championship 2005
Sponsors: DFB Kulturstiftung zur FIFA WM
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Festival Guests = +2.200 Visitor
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On-Demand (YouTube) = +8.000.000 Views
Beatbox Battle World Championship 2009
Sponsors: Panasonic Europe GmbH & New Era
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Festival Guests = +1.300 Visitor
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HD Livestream (Freecaster) = +29.000 Unique IP
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On-Demand (YouTube) = +21.000.000 Views
Beatbox Battle World Championship 2012
Sponsors: Pringles & Generator Hostel
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Festival Guests = +1.400 Visitor
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HD Livestream (Ustream) = +102.000 Unique IP
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On-Demand (YouTube) = +34.000.000 Views
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BEATBOX BATTLE WORLD CHAMPIONSHIP
LET THE BATTLE BEGIN
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BEATBOX BATTLE WORLD CHAMPIONSHIP
JUDGES ON STAGE
Judges & Hosts
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Skiller
Bulgaria
BBB World Champion 2012
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Pe4enkata
Bulgaria
Female BBB World Champion 2012
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ZeDe
Switzerland
BBB World Champion 2009
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Roxorloops
Belgium
BBB Vice-World Champion 2005
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Eklips
France
Beatbox Show Master No. 1
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TyteEnglandHuman Beatbox Pioneer
Dharni
Singapore
Top 8 - BBB World Championship 2009
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DJ Mesia
Germany
Beatbox Battle Sound Engineer
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Pete the Beat
Germany
Guinness World Record 2012
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Bee Low
Germany
President of Beatbox Battle Networks
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Steff la Cheffe
Switzerland
Female BBB Vice-World Champion 2009
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Camero
Switzerland
Top 8 - BBB World Championship 2005
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BEATBOX BATTLE WORLD CHAMPIONSHIP
COMPETITION ON STAGE
Men Battle (Solo)
Elimination
ca. 100 Competitors
1 x 120 seconds
Best 16 Round
16 Competitors
2 x 90 seconds
Quarterfinal
8 Competitors
2 x 90 seconds
Semi Final4 Competitors2 x 90 seconds
Final Round
2 Competitors
2 x 90 seconds
25 Crews (maximum)
1 x 240 seconds
Crew Battle (3-5 Persons)
Elimination
Final Round2 Crews1 x 240 seconds
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BEATBOX BATTLE WORLD CHAMPIONSHIP
COMPETITION ON STAGE
Female Battle (Solo)
Elimination
25 Competitors (maximum) 1 x 120 seconds
Quarterfinal
8 Competitors
2 x 90 seconds
Semi Final4 Competitors2 x 90 seconds
Final Round
2 Competitors
2 x 90 seconds
25 Teams (maximum)
1 x 120 seconds
Tag Team Battle (2 Persons)
Elimination
Semi Final4 Teams2 x 90 seconds
Final Round2 Teams2 x 90 seconds
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BEATBOX BATTLE WORLD CHAMPIONSHIP
FACE TO FACE
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BEATBOX BATTLE WORLD CHAMPIONSHIP
TRAVEL TO BERLIN
Artists from 44 Countries join the Festival
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BEATBOX BATTLE WORLD CHAMPIONSHIP
CONTEST FORMAT
Competition Rules
Each solo participant or beatboxing team had to show and proof some vocal percussion
skills infront of the judges on stage. The best artists of the eliminations will qualify for
the face to face battle rounds.
The expert jury assesses all participants according to the criteria: musicality,
technicality, originality and showmanship. Each participant in a face to face battle
on stage in knock-out fashion, with jury members deciding at the end of the last
round and choose the winner.
1. All sounds are caused by the approved human organs.
2. Dangerous physical contact on stage will result in immediate expulsion.
3. On stage must be 2 microphones with a consistent sound level to each other.
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BEATBOX BATTLE WORLD CHAMPIONSHIP
MOODBOARD
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BEATBOX BATTLE WORLD CHAMPIONSHIP
LOCATION: ASTRA KULTURHAUS
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TARGET GROUP
GENERATION CLOUD
Target Definition
The Beatbox Battle World Championship is represented as a combination of
entertainment, competition and lifestyle for the young and young at heart
(approx. 14-34 years). This includes anyone with a musical background or
inclination towards urban music, jazz and hip hop culture.
Additionally, due to the increasing participation of female competitors, the percentage
of female fans has also grown extensively at our events over the past 5 years.
We separate our target groups into festival event guests and social media users:
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The festival ratio is 79% male and 21% female guests
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The YouTube ratio is 81% male and 19% female users
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The Facebook ratio is 84% male and 16% female users
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The Google+ ratio is 65% male and 35% female users
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TARGET GROUP
CONSUMER AGE
Market Research November 2014
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TARGET GROUP
CONSUMER EDUCATION
Market Research November 2014
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MEDIA ECHO
TV GLOBAL
International Highlights
Fuel / Foxsport
Rebel TV - Australia
= 4.860.000
ESPN Rebel TV – Brazil= 2.900.000
Extreme Channel
Rebel TV East-Europe
= 2.650.000
M-Net Supersport
Rebel TV - Africa
= 2.150.000
Tokudane Touko Doga
NHK - Japan
= 1.450.000
Hungarian NewsRTL - Hungary= 420.000
EuromaxxDeutsche Welle TV= 950.000
Capetown Morningshow
South African News
= 800.000
NewsFoshan News - China = 600.000
ORF NewsORF - Austria= 350.000
News VIVA – Hungary= 190.000
Hip Hop PL News
MTV - Poland
= 180.000
FreestyleStar TV - Switzerland= 110.000
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MEDIA ECHO
TV GERMANY
National Highlights
Stern TV RTL= 4.800.000
Heute JournalZDF= 3.600.000
Gallileo PRO7= 3.400.000
Fun Factory ZDF= 2.800.000
Polylux ARD= 2.700.000
Das kleine Fernsehspiel ZDF= 2.600.000
Nachtmagazin ARD= 2.400.000
RTL AktuellRTL= 2.200.000
RTL2 NewsRTL2= 2.100.000
TV Total PRO7= 1.900.000
Taff PRO7= 1.600.000
Explosiv RTL= 1.500.000
Abenteuer LebenKabel 1= 1.250.000
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CONTACT
PRODUCTION & LOCATIONS
Beatbox Battle Networks
Eisenzahnstrasse 19 B
D-10709 Berlin
Video Creative Director
Benjamin Wüst
[email protected]
Astra Kulturhaus
Revaler Str. 99
D-10245 Berlin
Event Manager
Andreas Schwarz
[email protected]
Generator Hostel
Storkower Str. 160
D-10407 Berlin
Head of Production
Alexander Bülow
[email protected]
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