Holiday Festival ofLights

Holiday Festival of Lights
Corporate Sponsorship
A Lowcountry Holiday Tradition
November 11, 2011 through January 1, 2012
James Island County Park
Charleston, South Carolina
What
In 1990, Charleston County Park & Recreation Commission created the Holiday Festival of Lights to bring families and
friends together and to raise support for the Charleston County park system. With over 600 individual displays
located throughout the park in 132 power locations, the Holiday Festival of Lights is a magical sight to see! The
event attracts over 200,000 guests each year - an overwhelming crowd attending more than just a spectacular threemile driving tour! The festival also offers a variety of activities at Winter Wonderland and Santa’s Village, including a
meticulously crafted sculpture constructed by hand with 50-tons of sand.
When
Entering its 22nd year, the Holiday Festival of Lights offers a preview to over 2,000 walkers and runners at the
Holiday Festival of Lights Fun Run & Walk on November 10. The festival officially begins on the evening of November
11 and runs through January 1.
Where
The event is located on 648 beautiful acres in the James Island County Park, Charleston, SC.
Why
Through special events like the Holiday Festival of Lights, sponsors enable the Charleston County Park & Recreation
Commission to carry out its mission and vision and ensure our ability to “improve the quality of life in Charleston
County by offering a diverse system of park facilities, programs, & services.”
How
Our Chief Light Show Supervisor has a full-time, year-round commitment to the festival. His team designs and
manufactures the displays in-house at James Island County Park. Greeting cards, holiday coloring books, and local
landmarks often serve as inspiration for the designs. It takes about 6-10 weeks to create one design, with the
process of transforming the park beginning in late summer. The entire staff of Charleston County Park & Recreation
Commission and many volunteers commit to evening volunteer hours throughout October to hand-string millions of
mini-lights on trees, shrubbery, and along the road – the goal being not to have “one dark spot.”
Festival Fun Facts…
•
The Holiday Festival of Lights is on the list of the nation’s top ten holiday light shows: www.americasbestonline.com.
•
Holiday Festival of Lights has been one of the top 20 events in the Southeast as mentioned by the Southeastern
Tourism Society.
•
Holiday Festival of Lights has received national attention from the Travel Channel, the Wall Street Journal, AOL, The
Discovery Channel, and Southern Living.
•
More than 100 local businesses and organizations contribute to the success and growth of the festival through
sponsorship.
•
Visitors donate over 4,000 pounds of canned goods to the Lowcountry Food Bank to get a discount on admission to
the festival. Because of this, James Island County Park ranks fourth in food donations in the Charleston area.
•
During its 21-year history, the festival has seen license plates from at least 48 states.
•
The Holiday Festival of Lights relies heavily on volunteers for checking and replacing light bulbs and working at the
festival once it opens. A primary source of volunteers is the Holiday Festival of Lights campground host club, who
donate over 4,100 hours each year. This club consists of 16 couples who travel around the country in their RV’s,
and reunite each year in Charleston to volunteer at the Holiday Festival of Lights.
We have the finest businesses in the Lowcountry sponsoring
the Holiday Festival of Lights and a 95% renewal rate!
A Caring Heart Hospice
Guy C. Lee Building Materials
Angie Gainey Bailey, The AgentOwned Realty Co.
Hagemeyer
Clore Law Group
Heritage Trust Federal Credit Union
B92
L. Thomas Weir, D.D.S. & James H. Thomas, D.M.D.
101.7 Chuck FM
James Island Signs by Tula
Star 99.7
JDM Promotions (Just Debbie & Mike)
B&D Used Auto Salvage & Scrap Metal
98.9 CHICK FM
Billy Swails State Farm
ESPN Radio 910 the Team
Bishop Gadsden
1340 The Boardwalk
Boss Disaster Restoration
Fox Sports Radio 1450
Charleston Eye Care, PA, William H. Lee, M.D.
Classic Country 950 WJKB
Charleston Ear Nose and Throat
WJNI 106.3 The Inspiration Station
Chick-fil-A of James Island
Café Kronic
96.9 The Wolf
Liollio Architecture
Magic 107.3
98 X
95SX
The Bridge at 105.5
News Talk 1250 WTMA
Morelli Heating & Air
Z93 Jamz
Morris Nissan
Bob Bell & The Classic Company Horseshows
MUSC Medical Center
Classic Remodeling & Construction, Inc.
Myatt Air Conditioning
Coburg Dairy
OtherBrother Entertainment
Barbara E. Magera, M.D.,Pharm.D & Charles A. Bickerstaff, M.D. Palmetto Awards
Frampton & Associates, Inc.
Palmetto Gunite Construction Co., Inc.
1-800-905-GEEK
Palmetto Lowcountry Behavioral Health
Pepsi Bottling Group of Charleston
Regions Bank
Roper St. Francis Healthcare
Rotorion North America LLC
Rug Masters, Inc.
Sanders Brothers Construction Company, Inc.
Scott Hagan Builders &
Kitty Latorre ERA Tides Realty
Soil Consultants, Inc. Engineers & Geologists
South Carolina Aquarium
South Carolina Federal Credit Union
SpiderSavings.com
Stage Presence/Equipment Rentals
Steel Technologies
Sylvan Learning Centers
Terrace Oaks Antique Mall
The Bostic Law Firm, P.A.
The Post and Courier
WCIV TV - ABC News 4
Weeks Foti & Irvine, LLC Attorneys at Law
Weight Watchers
FOX24 & MyTV Charleston
North Charleston & American LaFrance Fire Museum
Visitation
Visitation
Signage
Website
Courtesy
Passes
Print
2010
2009
2008
2007
2006
222,108
212, 161 visitors
196,072 visitors
211,169 visitors
188,929 visitors
57,485
51,479 vehicles
53,733 vehicles
55,212 vehicles
50,440 vehicles
Each display will have a floodlit plaque that clearly identifies your company or organization as the sponsor
of your chosen display and will be visible to motorists, walkers, and runners.
Sponsor names are listed on our website: www.ccprc.com
Based on the level of investment, sponsors will receive a number of courtesy passes to the Holiday
Festival of Lights to share with employees or clients. Each pass has a $12 value and allows admission of
up to 15 guests in a standard size vehicle.
We produce 60,000+ festival programs that are distributed to each car that passes through the gate
during the event. Sponsor names are listed on the second page of the program.
Print deadline of September 1
Holiday Festival of Lights
sponsorship contracts are two-year
agreements. Prices listed are per
year and can be paid in annual
installments.
Sponsorship
Opportunities
Presenting Sponsorship: $25,000
As a Presenting Sponsor of the Charleston County Park & Recreation Commission’s Holiday Festival of Lights, you will receive the
following comprehensive package of benefits to meet your goals:
•
Custom-designed festival light display.
•
A special press release announcing your sponsorship of the festival sent to major publications serving the Lowcountry.
•
Premier logo placement and designation as Presenting Sponsor on front cover of 60,000 Holiday Festival of Lights programs.
•
Full page ad inside 60,000 Holiday Festival of Lights program guides.
•
Logo and link on the festival website (average of 102,906 visits per month).
•
Logo and link/coupon on the festival’s e‐blasts (to database of over 35,000 email addresses).
•
Premier logo placement on front cover of 60,000 brochures .
•
•
Mention on any social media site postings with appropriate cross-links to company social media site.
Logo placement on street banner hung at Calhoun and Anson streets in mid-November and Meeting and Mary streets in mid..December.
•
Premier logo placement on all print, radio, and television advertising, locally and regionally.
•
Logo placement on all press releases sent to all media promoting festival.
•
Recognition at the Opening Ceremonies.
•
200 courtesy passes to the Holiday Festival of Lights.
•
Cross-promotional opportunities when available.
Teddy Bear
$1,800
90 Courtesy Passes
Coconut Monkey
$3,000
150 Courtesy Passes
Shrimp Boat
$2,000
100 Courtesy Passes
Peacock
$3,000
150 Courtesy Passes
Poinsettia Wreath
$3,000
150 Courtesy Passes
Fort Sumter
$3,000
150 Courtesy Passes
Old Man Winter
(animated)
$3,500
175 Courtesy Passes
Candles
$2,000
100 Courtesy Passes
Park Center Arches
$3,500
175 Courtesy Passes
Hickory Dickory Dock
$3,000
150 Courtesy Passes
Peter Peter Pumpkin Eater
$2,000
100 Courtesy Passes
Parrots
$2,000
100 Courtesy Passes
Noel
$2,500
150 Courtesy Passes
Snow Globe
$3,500
175 Courtesy Passes
Motorcycle Santa
$3,000
150 Courtesy Passes
There Was An Old Woman…
$3,000
150 Courtesy Passes
The Lands
A maximum of six sponsors are listed together on a 2.5 ’ x 9’ sign at the entrance to the themed display area.
$500
25 Courtesy Passes
Space Land
Dinosaur Land
Charleston County Parks
The leading producer of festivals in the Charleston area, encompassing a wide array of live
entertainment, culinary delicacies, crafts, nature, & children’s activities.
To Discuss Sponsorship Opportunities Or Request Additional Information, Please Contact:
Lisa Knisley-White, Marketing Coordinator, Online Services
843-762-8088 * 843-762-2683 Fax * [email protected]