beauty - Professional Beauty Association
Transcription
beauty - Professional Beauty Association
beauty professional association advancing our industry 2012-2013 ANNUAL REPORT beauty professional association TABLE OF CONTENTS Membership 3-4 Education 5-6 Government Advocacy 7-8 Signature Events 9-10 Charitable Outreach 11-12 Financial Overview 13-16 PBA Leadership & Committees 17-20 PBA Staff 21-22 The Professional Beauty Association (PBA) advances the professional beauty industry by providing our members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of salon professionals with members representing salons and spas, distributors, manufacturers and beauty professionals/NCA. Learn more at probeauty.org. This report is intended as an overview of PBA Programs and Initiatives from our 2012/2013 Leadership Term (September 2012 – September 2013). For more information about PBA, visit probeauty.org or call us at 800.468.2274. advancing our industry A MESSAGE FROM PBA LEADERSHIP Welcome to the Professional Beauty Association Annual Report for 2012/2013. It is our immense pleasure to provide you, our members, with this update on the many important programs and resources available to you. We continue to reach for excellence in serving our members and the industry and this report will highlight some of our achievements. Within this report, you will find key updates on our continually expanding core programs: Membership, Charitable Outreach, Government Advocacy, Professional Education, and our Signature Events. Through the development of these core areas, we continue on the path to achieving our goal – to be the catalyst for continued growth in the professional beauty industry. We value and welcome your feedback on any of the information presented in this report, and about your membership experience as a whole. Please contact us any time at 800.468.2274. From the entire volunteer leadership and staff at PBA, we look forward to enhancing your experience as a member and serving you and the advancement of the industry into the future. Steve Sleeper, PBA Executive Director Scott Buchanan, PBA Chairman Owner of Scott J Salon & Spa tf 800.468.2274 p 480.281.0424 probeauty.org follow us: membership Our goal at PBA is to support our members and the growth of the industry. We aim to make membership attainable for every professional and have seen significant growth across several membership sections. “BE THE LEADER OF YOUR FUTURE.” - PBA Individual Membership Recruitment Campaign CREATING MEMBER VALUE Adding value to membership is PBA’s first priority. As part of our continuing efforts to enhance member benefits, we have improved or added several new programs to help create an experience suited to each member’s needs. Our Member-to-Member Program, in its third year for the 2014 event cycle, benefits both member exhibitors and attendees at our Signature Events through discounts and special promotions for attendees and increased opportunities to build brand awareness for exhibitors. Compared to the same period in 2011 Most significant growth in 2013 Passion and dedication are just a couple words that describe our Beauty Professional/ NCA members. To recognize the dedication of our longtime members to the association, PBA has bestowed a Lifetime Membership on those members who have been with us for 50+ consecutive years, and has implemented the annual Lifetime Member Scholarship in their honor. The scholarship is graciously sponsored by Goldwell New York and KAO USA and celebrates the spirit of commitment of our Lifetime Members to the continued pursuit of professional education. RECRUITMENT & RETENTION Staying active and present in the industry has been instrumental to the growth and success of PBA. Along with a presence at our own Signature Events, where we unveiled a newly designed and enhanced membership booth and member lounge, PBA exhibits at major industry events throughout the year. Participation at these events helps raise awareness of how PBA can help professionals from all sectors advance in today’s industry. To increase our student membership, we have partnered with Marianna Industries to build awareness of our association by providing incoming students across the U.S. with information on PBA membership, engaging them in the industry early on to help them start off on a successful and fulfilling career. Already a popular member benefit, the new Corporate Perks Program launched in August 2013 gives members exclusive pricing to more than 30,000 merchants, making the day-to-day lives of members easier and the services they use more affordable. In partnership with MultiView, a major content manager and provider of businessto-business publications, our PBA Beauty Industry Guide is a valuable industry directory providing members with one of the most comprehensive online directories of professional services and products. PBA member companies receive discounted advertising rates in the Guide, as well as a unique indicia identifying them as a proud PBA member. 3 advancing our industry PBA Membership Team member Angela McCarthy talks with a member at the reception area of the new membership booth. “RESOURCES TO LEAD YOUR TEAM TO SUCCESS.” - PBA Organizational Membership Recruitment Campaign RESEARCH AND RESOURCES Our research efforts continue to grow and provide member companies industry data key to professional advancement. Among our many efforts, we were pleased to find positive results coming from our 2012 Biennial Distributor Benchmarking Survey, which experienced a 29% increase in participation from the last study in 2010. Among our most exciting new research efforts, PBA has partnered with renowned research firm Kline and Company for a revolutionary research effort to provide members with detailed, highly accurate, and actionable market intelligence on the professional beauty industry. Named Kline Pro, this effort will help members identify trends, benchmark performance, evaluate competitive sectors, and help in the decision-making process. Although the data collected by Kline and Company is kept completely confidential, PBA is helping to ensure data collection procedures and safeguards are implemented and closely followed. PBA will use the data to design educational content for events and online and members will receive special pricing and access to data. PBA Membership Team member Carissa Hocevar connects with a new member at the 2013 International Salon and Spa Expo. LOOKING AHEAD AT PBA MEMBERSHIP In an effort to accommodate our growing membership and craft a unique, value based experience, a modification to our membership structure will officially launch in the fourth quarter of 2014. The modification will result in two membership types (Business and Individual) and a structure that is easier to understand and unifies members’ interests within the industry. Both membership types will be twelve month terms and billed on an anniversary year cycle. To further enhance our member’s experience and make resources and programs more accessible for busy professionals, PBA is rolling out an enhanced website that will allow our members to create a personalized experience based on their individual needs and activity. Look for these enhancements in the fourth quarter of 2014. 4 tf 800.468.2274 p 480.281.0424 probeauty.org follow us: education Developing and offering progressive, relevant and quality education for our members is a major priority for PBA. Our online and live education programs continue to grow and are quickly becoming known as a major source for professional, quality education in the beauty industry. “SATISFY YOUR CRAVING FOR KNOWLEDGE.” - PBA Corporate Education Campaign ONLINE, ON DEMAND Covering a range of relevant topics, including business development, personal growth, industry trends and more, PBA’s online education program allows remote access to the quality education busy professionals have come to expect from PBA. Our professionally led live webinars offer an interactive learning space and are recorded to allow for 24/7 on-demand access. New in 2013, our Take Five on-demand sessions take learning a step further for busy professionals by answering industry specific questions submitted by our members in about five minutes. 2013 WEBINAR HIGHLIGHTS numbers reflect current viewers and continue to rise LIVE PBA WEBINAR EVENTS INCREASED 70% IN 2013 Transition in Style: From School to Salon Power of Pinterest Empowering Your Front Desk: 3-Part Series Serious Social Networking: 4-Part Series = 100 viewers - 413 total viewers - 434 total viewers - 738 total viewers - 1,567 total viewers UV Gel Nails: Latest Findings & Best Practices -3,393 total viewers 5 advancing our industry “BE INSPIRED TO ELEVATE YOUR BUSINESS, CAREER AND PROFESSION.” - PBA Regional Forums (Previously Salon Summits) Campaign LIVE EDUCATION Our Distributor Executive Conference, gearing up for its third year in 2014, is quickly becoming an industry favorite, increasing attendance year over year. The 2013 event, held in April in Joliet, IL and graciously hosted by PBA Distributor Member Professional Salon Concepts, experienced a 59% increase in attendance and welcomed a professional panel of small to large distributors over an expanded one and a half day event. Taking feedback from the debut event into consideration, topics in 2013 were reduced to allow for more in-depth discussion and attendees enjoyed a Sales Manager Round Table. With a new name and more focused direction, PBA’s Regional Forums for the Professional (known in 2012 and 2013 as Regional Salon Summits) are making professional education for salon/spa owners, managers, and professionals accessible and affordable. This regional event offers highlevel consistent education available from coast to coast and features sessions led by respected industry professionals and business consultants. The Forums made three stops in 2013: Minneapolis, MN; Las Vegas, NV (as part of PBA Beauty Week); and Boston, MA. SCHOLARSHIP OPPORTUNITIES PBA strongly believes that education is key to a successful career. To foster professional growth, PBA and industry partners are supporting current and aspiring professionals through our scholarship program. In addition to our long-standing partnerships with Sally Beauty, Minerva and Smooth ‘N Shine, PBA introduced its Lifetime Member and Hans Neumaier scholarship opportunities in 2013. All PBA scholarships seek to support aspiring and/ or current cosmetology students and working professionals. LOOKING AHEAD AT PBA LIVE EDUCATION PBA and a taskforce of leading manufacturers are currently in the final planning stages for our new PBA Executive Summit. This two-day event is scheduled to debut in December 2014 in Scottsdale, AZ. The new Summit will primarily welcome high-level manufacturer and distributor executives but will be open to all beauty industry business owners. The theme will be centered on Leadership and Consumer IQ. Look for details in early 2014. PBA Beauty Professional/NCA Chair Graciela Santiler-Nowik and recently retired Sally Beauty President Mike Spinozzi present the Sally Scholarship to 2012 winner Chelsie Jones. Attendees at the 2012 PBA Distributor Executive Conference enjoy networking over lunch. 6 tf 800.468.2274 p 480.281.0424 probeauty.org follow us: advocacy PBA’s Government Advocacy program has significantly grown over the past three years and has been instrumental in raising awareness of legislative and regulatory issues among industry professionals. Advocating for the rights of every PBA member, the PBA Government Affairs Team tracks, proposes, and responds to state and federal legislation with potential to affect the industry and works to keep professionals informed and engaged in the laws and regulations governing our industry. “BECOME AN ADVOCATE FOR THE INDUSTRY! JOIN THE FIGHT TO KEEP YOUR LICENSE AND DEFEND YOUR PROFESSION!” LEGISLATIVE TRACKING & ACTION Tracking legislation at both the state and federal levels is a priority for PBA. State legislatures continue to look for ways to eliminate cosmetology licensing and federal lawmakers continue to discuss the importance of the beauty industry to the U.S. economy and consumers. - PBA State Captain Program Campaign Significant progress has been made on the Small Business Tax Equalization and Compliance Act, commonly known as the FICA Tip Tax Fairness legislation. This important legislation if passed would extend a dollar-for-dollar FICA tax credit salon/spa owners pay on employee tip income, a tax credit restaurant owners have enjoyed since the 1980s. PBA is the industry champion for this legislation and has made significant progress in raising awareness for tax reform. We continue to earn bi-partisan support on the FICA Tip Tax Fairness legislation and have received positive feedback at our 2012/2013 lobby days. Industry volunteers gather on Capitol Hill to educate lawmakers on our industry during the 2013 Welcome to Our World event. The passage of the FICA legislation is highly dependent on Congress passing a tax reform package, which hasn’t happened in nearly twenty years. A renewed push for finality on the law continues as we progress in the new 113th Congress. 2013 FICA TIP TAX FAIRNESS LEGISLATION TIMELINE 7 advancing our industry Industry collaboration is essential to progressing the laws and regulations that will serve the industry now and into the future. In late 2012, PBA joined forces with industry partners, including the American Association of Cosmetology Schools (AACS), International Salon Business Network (ISBN), King Research | Barbicide | Lucky Tiger, and the National Interstate Council of State Boards (NICS), to create the Beauty Industry Coalition for Legislative Reform. The goal of the Coalition is to support change to improve the beauty industry at the state level by providing suggestions in support of consistent standards relating to licensing, education, health and public safety. This effort is a direct response to the persistent threats of deregulation in states across the U.S. PBA and Coalition partners are working to encourage consistency from state to state. There are state legislators in several states that view the beauty industry as fragmented and are looking at ways to cut down on government regulations they deem unnecessary. Members of the Coalition are currently discussing suggestions with the goal of providing consistency and legitimacy to the industry. “YOU WORKED FOR IT, YOU EARNED IT. BE PROUD OF YOUR PROFESSION.” - PBA “I Am A Professional. I Am Licensed.” Campaign RESEARCH & RESOURCES An important function of our Government Advocacy program is gathering data to help us in our mission to protect the industry and help professionals make informed decisions. In December 2012, PBA conducted a first-of-its-kind national poll to assess consumer perceptions on cosmetology licensing and regulation. A catalyst for the launch of PBA’s popular I Am Grassroots Movement, the study polled general election voters from across the U.S. and found overwhelming public support for the requirement of licensing for cosmetologists and barbers. Key Findings Include: • Consumers overwhelmingly believe licensing protects the public and improves quality and safety in the beauty industry. • More than nine in ten (94%) 2012 general election voters polled say they support requiring licenses, including 97% of Democrats, 92% of Republicans, and 92% of independent voters. • • Findings suggest the most compelling message focuses on how licensing ensures proper sanitation and cleanliness. More than two in three (67%) voters said the message was very compelling, including voters of all political affiliations and ages. The vast majority of voters say quality and safety would decline if states ended cosmetology licensing and regulation. More than four in five (82%) say safety would decline and more than three in four (76%) say quality would decline without licensing. PBA Government Affairs advocates meet with members of Congress during a 2013 PBA Lobby Day. GRASSROOTS To address pressure by state lawmakers from across the U.S. to deregulate our industry and armed with the findings of PBA’s eye-opening consumer poll, PBA’s I Am A Professional. I Am Licensed. Movement took shape in April 2013, experiencing an immediate and overwhelming response by industry professionals and trade media. The I Am Movement serves as a direct channel to bring licensed professionals into efforts to educate consumers on the health and safety standards inherent with the licensing and regulation of the beauty industry. There are currently more than 800 and counting licensed professionals taking part in this effort. Upon joining the movement, licensed professionals receive a free window cling to place at their work station and helpful talking points to start the conversation with their clients. The I Am Movement also aims to empower licensed professionals to approach state lawmakers with confidence when legislation is introduced that would negatively affect our industry. To strengthen our network of industry advocates, the PBA State Captain Program continues to gain members across the U.S. to help us rally professionals in their home states when an alert has been issued. PBA State Captains help spread information to their industry contacts regarding legislation in their own state. The PBA State Captain Program’s participation has increased by 48% since it began in 2012, currently totaling 117 advocates in 41 states. LOOKING AHEAD AT PBA GRASSROOTS EFFORTS As part of the legislative process, we will continue to encourage participation in our grassroots efforts throughout 2014, including hosting federal lobby days and participating in the annual Welcome to Our World reception in Washington D.C. in May. Also look for an expansion of the State Captain Program, including personal updates, webinar training, and a networking event for our State Captain advocates. 8 tf 800.468.2274 p 480.281.0424 probeauty.org follow us: events PBA is known industry wide as a leading producer of high-quality industry events. From tradeshows to competitions and special programs for students, our Signature Events are a catalyst for driving business success, recognizing artistic and business excellence and advancing beauty careers. BUSINESS TO BUSINESS In conjunction with our Italian partner BolognaFiere S.P.A., PBA produces the largest international business-to-business beauty trade show in North America. Cosmoprof North America (CPNA) continues to grow in both attendees and exhibitors year over year and offers professionals an experience unmatched in the industry. CPNA 2013 gained notoriety in several trade publications for the collaborative efforts of the GES design team and PBA to create a new contemporary look for the 2013 event. All marketing and trade show furnishings were completely new, and thanks to a generous donation from GES, PBA unveiled a newly enhanced membership booth and lounge. Look for more changes in 2014 and 2015. Along with its many popular programs, such as Discover Beauty Matchmaking, the International Buyer Program and U.S. Commercial Service Buyer Program, CPNA 2013 unveiled many new programs to once again exceed industry expectations: • • The new Beautique Beauty Sample Bar, benefitting City of Hope, was a hit with attendees and exhibitors alike, offering participating companies further opportunities to showcase their brands and attendees a chance to test premier products hitting the market. Beautique 2013 raised $11,000 for City of Hope. A first at any industry tradeshow, TV shopping giants QVC, HSN, and The Shopping Channel (Canada) hosted open casting calls in 2013 for the next on-air beauty talent. At the time this report was written, four CPNA exhibiting companies have been chosen to appear on one or all of these media outlets. EXCLUSIVELY FOR PROFESSIONALS Our International Salon and Spa Expo (ISSE) in Long Beach is the only beauty expo and educational event in the industry open exclusively to licensed professionals, students and instructors. Taking place in January each year, ISSE is known industry-wide as the kick-off event of the year and is a premier venue for beauty brands of all sizes to reveal new products and innovations. All ISSE exhibitors are PBA members and select attending members receive free expo tickets and other discounts, including special discounts and promotions from participating exhibitors in our PBA Memberto-Member Program. The ISSE event is rated among the Top 250 U.S. Trade Shows by Trade Show News Network (TSNN) year over year and continues to garner industry-wide support. We have enjoyed a prosperous relationship with Beauty System Group (BSG), a dedicated ISSE ticket seller for more than five years, and are gaining support from many other leading beauty organizations. OMC TEAM USA TEAM PBA is the proud U.S. representative for the H A IRWOR LD bi-annual OMC HairWorld Championships, taking place in Frankfurt, Germany in May 2014. Team USA made a special stage appearance at ISSE 2014 and is busy training for the upcoming competitions. Learn more at probeauty.org/hairworld. COSMOPROF NORTH AMERICA 2013 RECEIVES ELITE RECOGNITION 9 advancing our industry RANKED GOLD 100 TRADE SHOW EXECUTIVE WINNER OF MARKETING GENIUS AWARD TRADE SHOW EXECUTIVE “EXPERIENCE- PBABEAUTY AT THE NEXT LEVEL.” Corporate Signature Events Campaign ELITE COMPETITIONS The North American Hairstyling Awards (NAHA) is the industry’s most elite photographic hairstyling competition and a pinnacle achievement for our annual winners and finalists. The 2013 event was no exception. Thousands of professionals converged in Las Vegas to celebrate artists in 14 categories, including the new, and tremendously successful, Men’s Hairstylist of the Year and new open-entry Make-Up Artist of the Year categories. NAHA CELEBRATES 25 YEARS IN 2014 NAHA is proud to celebrate 25 years of recognizing the beauty industry’s most talented artists. Look for special artistic presentations by winners from the past 25 incredible years at the 2014 Awards Ceremony in Las Vegas, as well as special commemorative keepsakes available online and at the event. To learn more about the past 25 years of NAHA, visit probeauty.org/naha. The 2013 event also established a strategic partnership with Modern Salon Media, which included live web streaming of the Red Carpet Reception, Awards Ceremony and winner interviews. As part of a comprehensive marketing campaign, millions of NAHA fans and industry professionals were reached across multiple platforms - both leading up to and during the event: • 5.9 million Twitter impressions • 935,558 reach on Facebook • 93,397 dedicated web page views • Top of Google Alerts on day of the Ceremony CULTIVATING THE FUTURE Our Beacon student program brings the nation’s most promising future professionals to PBA Beauty Week each July in Las Vegas to attend specialized classes with the biggest names in the industry, get up close and personal with NAHA finalists and winners, and get a firm understanding of the business of beauty. Applications for a coveted spot in this elite program increased to more than 900 in 2013, up 15% from 2012. Because of the increased demand and popularity of the program, enrollment to the program has increased to 100 winners and 200 honorable mentions annually. NAHA 2013 Master Hairstylist of the Year Dimitrios Tsioumas produces an artistic presentation at the 2013 Awards Ceremony. 10 tf 800.468.2274 p 480.281.0424 probeauty.org follow us: charities All PBA Charities are managed and funded through the PBA Foundation, a tax exempt 501 (c)(3) organization that supports charitable initiatives and the historical preservation of the beauty industry. Along with domestic abuse awareness and education and disaster relief, the Foundation funds educational scholarships, and heritage initiatives, which preserve the industry’s history, archives and artifacts. The PBA Foundation is controlled and operated by the Professional Beauty Association (PBA). “WHAT YOU DO COULD SAVE A LIFE.” CUT IT OUT: SALONS AGAINST DOMESTIC ABUSE Premier Sponsor: - PBA CUT IT OUT Campaign PBA’s CUT IT OUT/Salons Against Domestic Abuse program is dedicated to ending domestic violence against women and men. The program seeks to raise awareness and train salon and spa professionals to recognize signs of violence and safely refer clients, co-workers, friends and family to local resources for help. 2013 saw a renewed push to heighten awareness of domestic abuse and increase participation in the CUT IT OUT programs. A newly designed and organized website was launched in the fall to give volunteers and trainers access to more information and resources. To help fundraising efforts, the CUT IT OUT Give the Power back Drive program was launched in October in commemoration of National Domestic Abuse Awareness Month. The program encourages salons and professionals to participate in a CUT IT OUT Drive to engage colleagues, clients and communities in the issue. Participants can easily access ideas and resources to market their events on the new website, and have the option to donate proceeds from their drive solely to CUT IT OUT, a local shelter or program, or both. FOUNDATION 15% ADMINISTRATIVE SUPPORT Working with our industry partner, Great Clips, PBA has also developed a customized domestic abuse training program for Great Clips franchise owners and salon employees. The training is a direct response to domestic abuse incidents at salons across the U.S. and focuses on recognizing the symptoms of abuse in colleagues and how to get them the help they need. LOOKING AHEAD AT CUT IT OUT PBA will continue refining this important program. A new training kit is currently in design to help our domestic violence professionals train salon professionals and students on the signs of abuse and how they can make a difference for victims and their families. Learn more at probeauty.org/cutitout. 2013 FOUNDATION EXPENDITURES 11 advancing our industry 85% PROGRAM COSTS “ONE SMALL ACTION CAN MAKE A BIG DIFFERENCE.” - PBA Corporate Charities Campaign PBA DISASTER RELIEF FUND Founded in 1955, the PBA Disaster Relief Fund is there to support salon professionals as they begin to rebuild following the devastation of natural disaster. Most recently, the Fund was activated when Hurricane Sandy swept across the East Coast in late 2012 and devastating tornadoes hit communities across the Midwest in spring 2013. More than $174,000 for disaster relief was raised since September 2012. One hundred percent of all funds raised go directly to help salon professionals and business owners. INDIVIDUALS HELPED BY DISASTER RELIEF FUND: 2012 (3 TOTAL) THE INDUSTRY UNIFIES IN SUPPORT OF DISASTER RELIEF The beauty industry is made up of compassionate individuals. Nothing proves this more than when we come together in a show of unity and support for our brothers and sisters in beauty. • In December 2012, following the historic devastation of Hurricane Sandy, PBA collaborated with national trade publications, such as Behind the Chair, to host the unprecedented Hairdressers Helping Hairdressers fundraising benefit, raising more than $174,000 for the Disaster Relief Fund. • Twenty-eight SalonCentric customers and employees from the U.S. and France ran the New York City Marathon, raising nearly $3,400 for the Disaster Relief Fund. 2013 (150 TOTAL) LOOK GOOD FEEL BETTER CELEBRATES 25 YEARS OF MAKING A DIFFERENCE We are proud to partner with the Personal Care Products Council Foundation and the American Cancer Society as a National Collaborator for the Look Good Feel Better (LGFB) program. LGFB works to improve the self-esteem of cancer patients to help them fight and recover from their disease with more confidence. Thousands of industry volunteers donated their time and talent in more than 15,000 workshops, helping more than 30,000 cancer patients across the U.S. in 2013. 12 tf 800.468.2274 p 480.281.0424 probeauty.org follow us: PBA FINANCIAL OVERVIEW As a not-for-profit organization serving our members and the professional beauty industry,the majority of our revenue goes back to our membership and the industry through our core programs. 2% CHARITABLE OUTREACH 1% EDUCATION 7% BEAUTY WEEK 2% G&A OTHER <1% GOVERNMENT AFFAIRS REVENUE & SUPPORT 2011 72% SIGNATURE EVENTS 13 advancing our industry 15% MEMBERSHIP 6% BEAUTY WEEK 15% MEMBERSHIP <1% GOVERNMENT AFFAIRS 2% EDUCATION 1% CHARITABLE OUTREACH 2% G&A OTHER REVENUE & SUPPORT 2012 74% SIGNATURE EVENTS 14 tf 800.468.2274 p 480.281.0424 probeauty.org follow us: PBA FINANCIAL OVERVIEW 6% OTHER 5% MEMBERSHIP 8% G&A WAGES & BENEFITS 4% INTEREST, DEPRECIATION, PROPERTY TAX 4% GOVERNMENT AFFAIRS 10% BEAUTY WEEK PROGRAMS & SERVICES EXPENDITURES 3% VOLUNTEER MEETINGS 1% CHARITABLE OUTREACH 1% EDUCATION 2011 57% SIGNATURE EVENTS 15 advancing our industry 4% EDUCATION 7% BEAUTY WEEK 6% GOVERNMENT AFFAIRS 1% CHARITABLE OUTREACH 3% VOLUNTEER MEETINGS 9% G&A WAGES & BENEFITS 4% INTEREST, DEPRECIATION, PROPERTY TAX 7% MEMBERSHIP PROGRAMS & SERVICES EXPENDITURES 7% OTHER 2012 52% SIGNATURE EVENTS 16 tf 800.468.2274 p 480.281.0424 probeauty.org follow us: PBA BOARD OF DIRECTORS CHAIR Scott Buchanan Scott J Salon & Spa New York, NY VICE CHAIR Reuben Carranza P&G Salon Professional Woodland Hills, CA TREASURER Beth Hickey Spa Specialties Representatives Arlington, TX Kevin Barrett Fromm International Mt. Prospect, IL Mark Goodman The Hair-Designers Hilton Head Island, SC Cynthia Heisser Ultimate Beauty Companies Huntington Park, CA Renee Shakour Interiors by RG Shakour Westborough, MA Marilyn Ihloff Ihloff Salon and Day Spa Tulsa, OK Oliver Steinnagel Oliver’s Hair Salon Overland Park, KS Harlan Kirschner Kirschner Group Valencia, CA THANK YOU TO OUR OUTGOING PBA BOARD MEMBERS Edwin Neill III Neill Corp Hammond, LA Graciela Santiler-Nowik Hair Base Salon & Spa Chicago, IL Max Wexler Salon Services & Supplies, Inc. Renton, WA Brian Graham GF Management Lithia Springs, GA PBA FOUNDATION BOARD OF DIRECTORS CHAIR Ray Mager L’Oreal New Jersey TREASURER Beth Hickey Spa Specialties Representatives Arlington, TX Susanna DiSotto Satin Smooth/Conair Stamford, CT VICE CHAIR Cynthia Heisser Ultimate Beauty Companies Huntington Park, CA NABE BOARD OF DIRECTORS Duccio Campagnoli BolognaFiere SpA & SoGeCos SpA Bologna, Italy Giorgio Contini BolognaFiere SpA Bologna, Italy 17 advancing our industry Lee Rizzuto, Jr. Rusk, Inc. / Conair/ Satin Smooth / BaByLiss / Forfex Stamford, CT Alessandro Savoia BolognaFiere SpA Bologna, Italy George Schaeffer OPI Products, Inc. North Hollywood, CA Bruce Selan Zotos International Rosemont, IL PBA ADVISORY COUNCILS Previously PBA Leadership Councils BEAUTY PROFESSIONAL / NCA COUNCIL CHAIR Grace Santiler-Nowik Hair Base Salon & Spa Chicago, IL Marcia Bird Raritan Valley Community College Bridgewater, NJ Mark Goodman The Hair Designers Hilton Head Island, SC Sandi Holland Head Liners Salon & Spa Elizabethtown, KY Beth Hickey Spa Specialties Representatives Arlington, TX Peggy Sue Schmoldt Academy of Cosmetology Arts Denver, CO DISTRIBUTOR COUNCIL CHAIR Edwin Neill III Neill Corp Hammond, LA Paul Gauvin WS Beauty Supply Fitchburg, MA Cynthia Heisser Ultimate Beauty Companies Huntington Park, CA Brandon Ranney Creative Salon Concepts Pine Brook, NJ Renee Shakour Interiors by RG Shakour Westborough, MA Karl Sweis SWEIS Inc. Torrance, CA MANUFACTURER COUNCIL CHAIR Harlan Kirschner Kirschner Group Valencia, CA Kevin Barrett Fromm International Mt. Prospect, IL Reuben Carranza P&G Salon Professional, North America Woodland Hills, CA Scott Hagstrom Helen of Troy El Paso, TX Michael Riley Scruples Professional Salon Products Inc. Lakeville, MN Colin Walsh DevaCurl New York, NY SALON/SPA COUNCIL CHAIR Oliver Steinnagel Oliver’s Hair Salon Overland Park, KS Scott Buchanan Scott J Salon & Spa New York, NY Bonnie Conte Avalon Salon and Day Spa Deer Park, IL Tiffany Conway CoCo Cheveux Salon Portland, ME Rowena Yeager Studio Wish Twinsburg, OH Holly Zapata K Charles and Company Salons San Antonio, TX THANK YOU TO OUR OUTGOING BEAUTY PROFESSIONAL/NCA COUNCIL MEMBER Marlene Bridge Educator/Consultant Pittsburgh, PA James Jordan Matthew Ray Salon Burbank, CA Georg Schmieder Louis DuGal Hair & Color Salon Boston, MA THANK YOU TO OUR OUTGOING DISTRIBUTOR COUNCIL MEMBERS Peter Garzone Professional Salon Services, Inc Cranston, RI Steve Neumaier Goldwell of New York Rochester, NY Max Wexler Beauty Craft Supply & Equipment Co. Minnetonka, MN THANK YOU TO OUR OUTGOING MANUFACTURER COUNCIL MEMBERS Brian Graham GF Management Lithia Springs, GA Marc Spilo Spilo Worldwide Inc. Los Angeles, CA THANK YOU TO OUR OUTGOING SALON/SPA COUNCIL MEMBERS Larry Curtis Taylor Andrews Academy West Jordan, UT Daired Ogle Daireds Salon & Spa Pangaea Arlington, TX Jan Seybold Carenza Color.Cutting.Experience Brookfield, WI 18 tf 800.468.2274 p 480.281.0424 probeauty.org follow us: PBA COMMITTEES COMPETITIONS PBA STAFF LIAISON: JESSI MARSHALL, PBA DIRECTOR OF EDUCATION & INDUSTRY PROGRAMS Larry Curtis Taylor Andrews Academy West Jordan, UT Mark Goodman The Hair Designers Hilton Head Island, SC Dale Dees The Salon Orlando, FL Carmelo Gugliotti Gugliotti’s Salons West Jordan, UT Gordon Miller Chicago, IL Judy Rambert Pivot Point Evanston, IL EDUCATION PBA STAFF LIAISON: JESSI MARSHALL, PBA DIRECTOR OF EDUCATION & INDUSTRY PROGRAMS CHAIR Marcia Bird Raritan Valley Community College Bridgewater, NJ Scott Buchanan Scott J Salon & Spa New York, NY Larry Curtis Taylor Andrews Academy West Jordan, UT Judy Rambert Pivot Point International Evanston, IL Holly Zapata K Charles & Company Salons San Antonio, TX Julie Shepperly Milady/Cengage Learning Kalamazoo, MI Rowena Yeager Studio Wish Salon Twinsburg, OH FINANCIAL OVERSIGHT PBA STAFF LIAISON: STEVE WILKERSON, PBA CHIEF FINANCIAL OFFICER CHAIR Ray Mager L’Oreal New Jersey Serena Chreky Andre Chreky the Salon Spa Washington, D.C. Michael Santanna Conair Corporation New York, NY Jon Shakour Interiors by RG Shakour Westborough, MA Brian Graham GF Management Lithia Springs, GA GOVERNMENT AFFAIRS PBA STAFF LIAISON: MYRA IRIZARRY, PBA DIRECTOR OF GOVERNMENT AFFAIRS CHAIR Tiffany Conway CoCo Cheveux Salon Portland, ME VICE CHAIR Daired Ogle Daireds Salon and Spa Pangea, Inc. Arlington, TX Serena Chreky Andre Chreky the Salon Spa Washington, D.C. 19 advancing our industry Mark Goodman The Hair Designers Hilton Head Island, SC Oliver Steinnagel Oliver’s Hair Salon Overland Park, KS Joseph Kendy, Jr. Kendy Law, LLC Norwalk, CT Holly Zapata K.Charles & Co. San Antonio, TX Renee Shakour Interiors by RG Shakour Westborough, MA Frank Zona Zona Boston, MA MEMBERSHIP PBA STAFF LIAISON: ELIZABETH FANTETTI, PBA DIRECTOR OF MEMBERSHIP & ASSOCIATION PROGRAMS CHAIR Kris Kutcher Kristopher’s Hair Studio Quincy, IL Bonnie Conte Avalon Salon & Day Spa Deer Park, IL Mike Hicks National Salon Resources Minneapolis, MN Richard Hill Eden Salon Oklahoma City, OK Marilyn Ihloff Ihloff Salon and Day Spa Tulsa, OK Brandon Ranney Creative Salon Concepts Pine Brook, NJ Dan Kliska Joe Products Inc. McLean, VA Lawrence Salazar Davexlabs, LLC Santa Monica, CA Steve Neumaier Goldwell of New York, Inc. Rochester, NY Peggy Sue Schmoldt Academy of Cosmetology Arts Denver, CO Steven Porter Salon 152 Taylorsville, KY Rowena Yeager Studio Wish Salon Twinsburg, OH NORTH AMERICAN HAIRSTYLING AWARDS (NAHA) CREATIVE GROUP PBA STAFF LIAISON: JESSI MARSHALL, PBA DIRECTOR OF EDUCATION & INDUSTRY PROGRAMS CHAIR Renee Shakour Interiors by RG Shakour Westborough, MA Tiffany Conway Coco Cheveux Portland, ME Michael Shaun Corby Alterna Haircare New York, NY Eric Fisher Eric Fisher Academy Wichita, KS Rachael Plotts John Paul Mitchell Systems Los Angeles, CA Mia Liguori McHugh Scruples Haircare Minneapolis, MN John Simpson Pittsburg, PA Kendall Ong Mane Attraction Salon Scottsdale, AZ Kris Sorbie Kris Sorbie Inc. /Redken New York, NY 20 tf 800.468.2274 p 480.281.0424 probeauty.org follow us: PBA STAFF EXECUTIVE OFFICES Steven Sleeper, CPA, Executive Director | [email protected] Rachel Molepske, Manager of Leadership Operations| [email protected] BUSINESS DEVELOPMENT & EVENT OPERATIONS Eric Z Horn, CMP, Associate Executive Director | [email protected] Toni Davis, Sales Director | [email protected] Susan Howard, Director of Event Operations | [email protected] Jen Burns, Trade Show Manager | [email protected] Ebony King, Sales Manager | [email protected] Christine Kline, CMP, Manager of Event Operations | [email protected] Angela Kimble, Sales Coordinator | [email protected] Gina Moon, Coordinator of Event Operations | [email protected] CHARITABLE PROGRAMS Rachel Molepske, Manager | [email protected] EDUCATION & INDUSTRY PROGRAMS Jessi Marshall, Director | [email protected] Ashley Charter, Manager | [email protected] Kelley McCarthy, Manager | [email protected] Mary Laffey, Coordinator | [email protected] FINANCE & ADMINISTRATION Steve Wilkerson, CPA, Chief Financial Officer | [email protected] Lori A. Rayhorn, CPA, Director of Accounting | [email protected] Christy Weaver, Manager | [email protected] Valerie Sams, Administrative Clerk | [email protected] GOVERNMENT AFFAIRS & INDUSTRY RELATIONS Myra Y. Irizarry, Director | [email protected] Bridget Sharpe, Manager | [email protected] 21 advancing our industry MARKETING & COMMUNICATIONS Marissa Porcaro, Director | [email protected] Amy Brooks, Communications Manager | [email protected] Ann Cimellaro, Creative Services Manager| [email protected] Chelsea McFarland, Project Coordinator | [email protected] Laura Armenta, Communications Coordinator | [email protected] Lauren Laspisa, Creative Services Coordinator | [email protected] MEMBERSHIP & ASSOCIATION PROGRAMS Elizabeth Fantetti, Director | [email protected] Carissa Hocevar, Database Manager | [email protected] Janice Olson, Coordinator | [email protected] Angela McCarthy, Coordinator | [email protected] FIND PBA ON SOCIAL MEDIA PBA - facebook.com/professionalbeautyassociation ISSE - facebook.com/pbaisse PBA Beauty Week - facebook.com/pbabeautyweek Beacon - facebook.com/pbabeacon twitter.com/probeautyassoc @NAHA_PBA - instagram.com/naha_pba @PBA_Events - instagram.com/pba_events pinterest.com/probeautyassoc 22 tf 800.468.2274 p 480.281.0424 probeauty.org follow us: beauty professional association advancing our industry probeauty.org | 800.468.2274 | probeauty.org/facebook 15825 N. 71st Street #100 Scottsdale, AZ 85254 | twitter @probeautyassoc