25Gifted Retailers 2010

25
Many retailers are
employing social media,
especially Facebook, to
connect with customers.
ALL SALES INFORMATION comes from Gifts &
Decorative Accessories’ market research estimates. All data is for calendar year 2009.
How the list was compiled...
GIFTS & DECORATIVE ACCESSORIES’ exclusive
report, 25 Gifted Retailers, presents snapshots
of independent gift and decorative accessory
retailers that are using innovative approaches to
marketing and merchandising and are making a
difference in their communities.
This list is by no means comprehensive, nor
is it a ranking. Many more than the 25 retailers
listed here are strong retailers within their communities.
Because sales volumes are of interest, however, Gifts & Decorative Accessories does provide
sales estimates for all companies. All sales figures
and ranges are Gifts & Decorative Accessories
market research estimates and are for total 2009
store sales, which may include revenues from the
sale of products other than gifts and accessories.
All sales figures and store counts are for the calendar year 2009.
Gifts & Decorative Accessories compiled
this report by surveying independent retailers,
researching business newspaper archives and
speaking with gift industry insiders. Information was gathered, compiled and analyzed by
Research Director Dana French and Database/Web Administrator Cynthia Myers.
Source: ©2010 Gifts & Decorative
Accessories market research
Gifted
Retailers
2010
W
hether they are located in large cities or small
towns, this year’s group of gifted retailers have a lot in common, yet they are very
diverse. This dynamic group, drawn from across the
country and ranging from gift and home stores to hospital shops to an online-only retailer, relies on creative
merchandising, good customer service and a variety of
special events to stand out and help drive sales. Over
the course of 2011, you will have the opportunity to
learn more about each retailer on GiftsandDec.com.
Absolutely Fabulous
HUNTINGTON BEACH, CA
1 Store; Estimated 2009 total sales: less than $1 million
■ GIFT AND HOME accent specialist founded in 2006. Offers promotional to high-end lines in 2,700 square feet of selling space.
Four employees. Has a company blog and a Facebook page. Major
vendors include Northern Lights, Gold Rush, Virginia Candle Company and Zodax for candles; Sonoma Lavender, PooPourri and Rock
Hill Estate for personal care; Zodax, Creative Gifts, Nova, Textured
Home, Imax, Tozai, Asta Glass, Sassy Girl and Torre & Tagus for
gifts/home decor; KK Designs, Jimmy Crystal, Chelsea Taylor and
Acholi Beads for jewelry; Demdaco, Galerie II, Katherine’s Collection and Leanin’ Tree for holiday; and Design Design, Grammaburp
Warped Humor Cards, MikWright, Nobleworks, Stone’s Cottage
and Studio Daedre for greeting cards. Special events include art
nights for local charities. Describes its merchandise scheme as a
balance between aesthetics and organization.
www.absolutelyfabulous1.com
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Gifted Retailers 2010
CO N T I N U E D F R O M PAG E 21
Ann’s of Corinth
CHIAROSCURO
CORINTH, MS
CHICAGO
1 Store; Estimated 2009
total sales: less than $1
million
■ GIFT, HOME AND apparel
boutique founded in 1980.
Offers mid-priced to high-end
lines in 2,000 square feet of
selling space. Total sales per
square foot, $200. Six employees. Has a Facebook page.
Major vendors include Crabtree
& Evelyn, Aromatique and Votivo for personal care; Archipelago for candles; Vietri, Salisbury
Pewter, Casafina, Mississippi
Pottery by Peter’s Pottery and
Uttermost for home; Pandora,
Brighton and Waxing Poetic for
jewelry; and Old World Christ-
1 Store; Estimated 2009
total sales: less than $1
million
■ GIFT AND HOME decor specialist founded in 1986. Offers
promotional to mid-priced lines
in 5,000 square feet of selling
space. Has a social media presence on Twitter, Facebook and
MySpace. Six total employees,
mas, Ornamental Iron Works
and custom-made florals for
holiday. Special events: fall and
holiday open houses, Best of
the Crossroads Readers Choice
award party, Vietri promotional
events and Pandora events.
Knows its customer service sets
it apart. Offers complimentary
tea, coffee and gift wrap.
www.annsofcorinth.com
22
including four salespeople.
Major vendors include Illume,
Rosy Rings, Oak Hill and Tokoloshe for candles; Henriksen
Imports, Giftcraft, Enesco, Merritt International, Viz Art Glass
and Demdaco for gifts; Ayala
Bar, Anne Marie Chagnon,
Sergio Gottierez and Pam Hiran
for jewelry; Boston Warehouse,
Mr. Christmas, LSArts, Yurana
Glassware and The Farm House
for holiday; and Brian Andreas
and Clay Boys for greeting
cards. Special events: annual
teapot shows, kids crafts during
the holidays and artist trunk
shows. Describes its merchandising as eclectic, fun and
energizing.
www.chiaroart.com
Clarian West
Medical Center
Gift Shop
AVON, IN
1 Store; Estimated 2009
total sales: less than $1
million
■ GIFT SPECIALIST, PART
of Clarian Health Partners.
Established in 2004. Offers
promotional to mid-priced lines.
Four total employees. Major
vendors include Tyler Candle
Company for candles; Caren
for personal care; Demdaco,
Midwest, Carson, Amscan and
Transpac for gifts; Midwest,
Kurt Adler, Transpac and Amscan for holiday; and Sellers
Publishing, Blue Mountain and
BonAir Daydreams for greeting
cards. Special events: employee
appreciation day, Mother’s
and Father’s Day promotions
and Fall giveaway promotions.
Believes its range of products
offered and inspirational merchandise is key.
www.clarian.org
Gift Shop on Park
NEW BRUNSWICK, NJ
1 Store; Estimated 2009
total sales: less than $1
million
■ GIFT SPECIALIST FOUNDED
in 1960. All store profits go to
Saint Peter’s University Hospital
Foundation. Offers mid-priced
lines in 450 square feet of selling space. Renovated its store
this year. Eight employees,
including two salespeople.
Major vendors include Johnson
& Johnson and AmeriChoice for
personal care; Punch Studio for
gifts; Viva Beads, For the Journey and Calypso for jewelry;
and Avanti and Marian Heath
for greeting cards. Describes
itself as a small boutique with
elegance. Believes its customer
service sets it apart.
www.saintpetersuh.com
GIFTS & DECORATIVE ACCESSORIES • NOV. 2010 • WWW.GIFTSANDDEC.COM
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Good Night
Moon
Great Northern
Trading Co.
Le Melange Gifts
& Collectibles
Mary Sherwood
Lake Living
ST. PETERSBURG, FL
ROCKFORD, MI
HENDERSON, NV
LITTLETON, NC
1 Store; Estimated 2009
total sales: less than $1
million
■ BABY, FINE LINENS and gift
specialist founded in 1998.
Is family-owned. Offers midpriced lines in 1,200 square feet
of selling space. Two employees, including one salesperson.
Major vendors include Pointe
a la Ligne, Mor and Lafco for
candles; and Meri Meri, Some
of Me and Papyrus for greeting
cards. Special events: sales for
Bastille Day and holiday open
houses. Believes its location,
product quality and selection
set it apart.
www.goodnightmoonlinens.com
1 Store; Estimated 2009
total sales: less than $1
million
■ GIFT SPECIALIST ESTABLISHED in 1977. Offers midpriced lines in 2,500 square feet
of selling space. Store is located
in a 100-year-plus old carriage
house. Has a Facebook page.
Six total employees, including
five salespeople. Major vendors
include Demdaco, Rusticraft,
Transpac and Light Garden for
1 Store; Estimated 2009
total sales: less than $1
million
■ GIFT AND HOME decor
specialist in business since
1976. Offers promotional to
1 Store; Estimated 2009
total sales: less than $1
million
■ GIFT AND HOME specialist
founded in 1987. Offers midpriced to high-end lines in 1,800
square feet of selling space.
Four employees, including two
sales associates, a business
gifts/home decor; Good Bead
and Accessorize Me for jewelry;
Creative Co-Op, Fantastic Craft
and Midwest for holiday; and
Lang, Legacy and Oatmeal Studios for greeting cards. Special
events: Christmas open house,
jewelry trunk shows, author/
book events and local events
with the downtown merchants’
association. Tries to show
customers how to use product
in their homes and busy lives.
Owner Barb Stein was just
elected chair of the Michigan
Retailers Association Board of
Directors for 2010-11.
mid-priced lines, with most
items under $100. Has an
overall space of 2,000 square
feet. Five employees, including
three part-time salespeople.
Major suppliers include Kel-Toy
for candles; Sadek, Fenton,
Reed & Barton, Mosser Glass,
Badash, Enesco and Ercolano
for gifts/home decor; Roman,
Demdaco, Kurt S. Adler, Midwest and Annalee Mobilitee
Dolls for holiday; and Leanin’
Tree, Carol Wilson, Suzy’s Zoo,
Bergsma, Dandelion and Angel
Canyon for greeting cards.
Special events: artists signings,
two major sales, open houses
and vendor-sponsored events.
Describes its merchandising
theme as organized clutter.
manager and interior designer.
Has a social media presence
through Twitter, LinkedIn,
Facebook and a company blog.
Major vendors include Kiss Me
in the Garden for personal care;
The Austrian Atelier and Vance
Kitira for candles; The Abbott
Collection, Company C, Jaunty
Rugs, Wellspring, Napa Home
and Garden, Kalalou, W.I.N.O.S.,
Cyan Designs, Wayne’s Crooked
Spoons, Mud Pie, Tag, Paragon,
Global Views, Natural Light,
Mathews and Co., Miller’s Mud
Mill Pottery, Cali Pottery and Art
and Frame Source for gifts/home
decor; Sunriver, Treska, Ethel &
Myrtle, Blue Bus Studio, Jo Violette, Kristine Accessories and
Lindsay Corter Designs for jewelry; and Raz Imports, Midwest/
CBK, California Floral Imports
and Sullivans for holiday. Special
events: Happy Hearts Wear
Red Day, Mother’s Day brunch,
Memorial Day Welcome Back to
the Lake party, Christmas in July,
holiday open house, wine tastings, book signings and cooking
classes. Prides itself on building
strong customer relationships.
www.marysherwood.com
GIFTS & DECORATIVE ACCESSORIES • NOV. 2010 • WWW.GIFTSANDDEC.COM
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Gifted Retailers 2010
CO N T I N U E D F R O M PAG E 2 3
Moments On Main
Monogram Muse
Originals Too!
Past & Presents
RED WING, MN
CLARKS SUMMIT, PA
CARLE PLACE, NY
LENEXA, KS
1 Store; Estimated 2009
total sales: less than $1
million
■ GIFT AND HOME accent specialist in business since 2005.
Offers mid-priced lines in 1,100
square feet of selling space.
Four employees. Has a social
media presence through Facebook. Major vendors include
Tyler, Vance Kitira, Lollia, The
Good Home, Aunt Sadie’s, Rosy
Rings and Sweet Grass Farm for
candles; Mangiacotti Florals and
Deep Steep for personal care;
Midwest/CBK, Sterling, Easy
Arranger, Primitives by Kathy,
The Import Collection, Catstu-
1 Store; Estimated 2009
total sales: less than $1
million
■ GIFT, BODY AND home
accent specialist specializing in
monograms and personalization. Founded in 2007. Offers
1 Store; Estimated 2009
total sales: less than $1
million
■ GIFT AND ACCESSORIES
specialist established in 2009.
Offers promotional to high-end
lines in 2,000 square feet of
selling space. Two employees.
Has a Facebook page. Major
suppliers include Northern
Lights Candles for candles;
Demdaco, Two’s Company,
Vera Bradley and Wine Things
1 Store; Estimated 2009
total sales: $1 million $2.9 million
■ GIFT AND HOME accent
specialist established in 1981.
Offers promotional to mid-
dio and Boston Warehouse for
home decor; Ethel & Myrtle,
Golden Stella, The Good Bead
and Magnet House for jewelry;
Sullivans, Midwest, Raz, Vintage, Woof & Poof and A&B Floral for holiday; and Caspari and
Marian Heath for greeting cards.
Special events: three major open
houses, annual birthday party
and girls night out. Believes its
customer service, birthday club,
corner location and product mix
set it apart.
www.momentsonmain.
com
24
mid-priced to high-end lines
in 900 square feet of selling
space. One employee. Has a
social media presence through
Twitter, LinkedIn and Facebook.
Major suppliers include Olivella
and Farm House Fresh for personal care; Primal Elements for
soaps/candles; Angel Dear and
Pendergrass for gifts; Heartstrings and Initial Reaction for
jewelry; Mainstreet for holiday;
and Donovan Designs for greeting cards. Special events: hosts
artist Tim Arnold, known as the
“silhouette man,” each year
and participates in the Clarks
Summit Festival of Ice and
Home for the Holidays open
house. Prides itself on its variety of customizable products.
www.monogrammusegifts.com
Unlimited for gifts; Crislu, Sorrelli, Rosselini, Holly Yashi and
Lois Hill for jewelry; Peter Priess
for holiday; and Madison Park,
Second Nature and Tree Free for
greeting cards. Special events:
ladies’ nights and fundraising
events. Store is merchandised
to look like a house. Believes its
customer service is key.
www.originalstoo.com
priced lines in 5,800 square
feet of selling space. Eighteen
employees, including 16 salespeople. Has a Facebook page.
Major vendors include Old
Virginia, Colonial Candle, Pre
de Provence, Thymes, Trapp,
A.I. Root and Aromatique for
candles; Imax, Raz, Tag, Melrose, Demdaco, Carson Home
Accents, Peggy Karr Glass,
Mud Pie, Lang, Pomeroy, Ashton Fine Art, Uttermost, Vera
Bradley, Lindsay Philllips and
Propac Images for gifts/home
decor; Brighton for jewelry;
Raz, Tag, Melrose, Sullivans
and Select Artificials for holiday; and American Greetings
and Dayspring for greeting
cards. Offers a reward program
to customers. Special events:
celebrations of the season, Vera
Bradley product launch parties
and ladies’ night out. Believes
its ability to mix and match fun,
whimsical and classic styles
makes its store stand out.
www.pastandpresentskc.
com
GIFTS & DECORATIVE ACCESSORIES • NOV. 2010 • WWW.GIFTSANDDEC.COM
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PAZAZZZ
CAMP HILL, PA
Striglos Haines
& Essick
Swagger Gifts
The Candy Basket
CARY, NC
NORMAN, OK
1 Store; Estimated 2009
total sales: less than $1
million
■ GIFT AND DECORATIVE
accessories boutique and online
retailer in business since 2002.
Offers promotional to midpriced lines in 1,500 square
feet of selling space. Nine
employees, including eight
1 Store; Estimated 2009
total sales: less than $1
million
■ GIFT SPECIALIST FOUNDED
in 1989. Offers promotional to
mid-priced lines in 1,500 square
feet of selling space. Seven
DECATUR, IL
1 Store; Estimated 2009
total sales: less than $1
million
■ GIFT AND HOME decor specialist founded in 2006. Offers
promotional to high-end lines
in 2,300 square feet of selling
space. Carries more than 3,500
SKUs. Three employees, including two salespeople. Major
vendors include Goose Creek,
Northern Lights and Aloha Bay
for candles; Gurglepot, Uttermost, Ashton, Giftcraft, CBK
and Evergreen for gifts/home
decor; Liztech, Joryel Vera, Vera
Wolf and Boutique Scandanavia
for jewelry; Giftcraft, CBK,
Kurt Adler and C.R. Gibson for
holiday; Palm Press, Portal and
Minds Eye Design for greeting
cards. Special events: sidewalk
sales and super Saturdays with
wine, water and food. Believes
its unique merchandise sets it
apart.
www.pazazzz.com
1 Store; Estimated 2009
total sales: $1 million
■ GIFT AND HOME specialist established in 1897. Offers
promotional to mid-priced lines
in 8,000 square feet of selling
space. Forty-five total employees, including 20 salespeople.
Major vendors include Woodwick and Yankee for candles;
Imax, Midwest/CBK and
GoDotty Go for home decor;
Hugo for jewelry; Midwest/CBK
for holiday; and Hallmark for
greeting cards. Store also
features a specialty toy division and offers gourmet food.
Special events: girls’ day out,
designer trunk shows, witches’
night out and holiday walk
night. Offers cooking classes.
Strives to provide customers
with ideas they can take home
and duplicate.
www.striglos.com/
hainesessick/
salespeople. Has a social media
presence through Facebook,
LinkedIn and a company blog.
Utilizes an email marketing
program. Major vendors include
Fruits & Passion and Shelley
Kyle for personal care; Bungalow, Fred, Mud Pie, Santa
Barbara and Magnolia Lane for
gifts/home decor; Trollbeads,
Heartstrings and Golden Stella
for jewelry; Roundtop Collection, Mud Pie and Ganz for
holiday; and Quotable, Calypso
and MikWright for greeting
cards. Special events: holiday
open house preview night,
holiday open house, monthly
in-house trunk show and fundraiser events. Has a frequent
buyer program. Describes its
store as fun, fresh and full of
swagger.
www.swaggergifts.com
employees. Has a social media
presence through Twitter,
Facebook and a company blog.
Major vendors include Mud
Pie, Ganz and Two’s Company
for gifts; Two’s Company, Ruby
Imports and Southwest Wholesale for jewelry; Godiva, Ganz
and Two’s Company for holiday;
and Papyrus, Palm Press and
Snafu for greeting cards. Sends
out a monthly electronic newsletter, the Candygram. Special
events: Triskadekaphobia sale
every Friday the 13th and sip
and shop evenings with champagne. Displays in color palettes. Prides itself on customer
service.
www.candybasketok.
com
GIFTS & DECORATIVE ACCESSORIES • NOV. 2010 • WWW.GIFTSANDDEC.COM
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Gifted Retailers 2010
CO N T I N U E D F R O M PAG E 25
The Gift Box
FRANKFORT, KY
The Monogram
Shop
The Pink Turtle
GREENVILLE, DE
HOUSTON
1 Store; Estimated 2009
total sales: less than $1
million
■ GIFT SPECIALIST AND tea
room in business since 1981.
Offers mid-priced lines in 8,000
square feet of selling space.
Eight total employees, including three salespeople. Has a
Facebook face page. Major vendors include The Candleberry
Company and Candlewarmers
for candles; and Audrey Ann for
jewelry. Special events: scavenger hunt in partnership with 12
local businesses, monthly tea
tastings and Facebook friend
specials. Believes its unique and
unusual product offerings set
it apart.
www.candleberrytearoom.com
26
1 Store; Estimated 2009
total sales: $1.3 million
■ GIFT AND HOME accent
specialist founded in 1987.
Offers promotional to high-end
lines in 3,360 square feet of
selling space. Has a Facebook
page. 18 employees, including
13 salespeople. Major vendors
include Thymes, Lollia, Tokyo
Milk, Tyler, Archipelago, Lux
and Votivo for candles; Vera
Bradley, Jon Hart, Tag, Mud Pie,
Royal Standard and India Handicraft for gifts; Pandora, Brighton, Seasonal Whispers and
Susan Shaw for jewelry; Raz,
Caffco, Tag, Peking, C&F, Two’s
Company, Mud Pie, Round Top
and Transpac for holiday; and
Gina B and Kris-10 for greeting
cards. Special events: October
open house in conjunction with
a local charity, Junior League
spring style show and Facebook
Friday giveaways. Strives to
offer something for everyone at
affordable prices.
www.monogramshophouston.com
Thompson’s
Furniture
TUMWATER, WA
1 Store; Estimated 2009
total sales: less than $1
million
■ GIFT AND HOME accent specialist founded in 2010. Offers
mid-priced to high-end lines
in 1,024 square feet of selling
space. Six employees. Has a
social media presence through
Twitter and Facebook. Major
vendors include Illume and
Modern Notes for candles; Lollia for personal care; Zodax for
gifts; Fornash, Towne & Reese
and Susan Shaw for jewelry;
Wooster & Prince for greeting
cards; and The Macbeth Collection, Clairebella and Fontaine
Maury for personalized gifts.
Special events include a design
your own ballet flats party.
Merchandises with a focus on
color. Prides itself on offering
unique and affordable products
and personalized customer
service.
www.thepinkturtlestore.
com
1 STORE; ESTIMATED 2009
total sales: $2 million
■ FURNITURE, DECORATIVE
ACCESSORIES and gift specialist founded in 1972. Offers
mid-priced lines in 6,000
square feet of selling space. 15
total employees, including nine
salespeople. Has a Facebook
page. Major vendors include
WoodWick, Root and McCalls
for candles; Tokyo Milk and
Lollia for personal care; Tag,
Delton, K & K, Boston International and Imax for gifts/home
decor; Pandora, Jennifer Lee,
Jody Coyote and Imax European
Imports for jewelry; Tag, Cody
Foster, Old World, Meravic
and Roman for holiday; Lang,
Leanin’ Tree, Gina B and Yellow
Bird for greeting cards. Special
events: holiday open house and
Pandora events.
www.thompsonsfurnitureco.com
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Vintage Rose
Emporium
Wickham
Interiors
MURRAY, KY
CRYSTAL LAKE, IL
1 Store; Estimated 2009
total sales: less than $1
million
■ GIFT, HOME ACCENT and
stationery retailer established
in 1995. Offers promotional
to high-end lines in 4,900
square feet of selling space.
Seven employees. Has a social
media presence through Twitter
and Facebook. Major vendors
include Tyler, Trapp, Votivo
and Aromatique for candles;
Vera Bradley, Vietri, Crabtree &
Evelyn, Mariposa, Coton Colors
and Grasslands Road for gifts;
Pandora and Waxing Poetic for
jewelry; Radko, K&K, Coton
Colors and Mark Roberts for
1 Store; Estimated 2009
total sales: less than $1
million
■ DECORATIVE ACCESSORIES
AND gift specialist founded
in 1982. Offers mid-priced to
high- end lines in 2,500 square
Wonder Works
and Wonder
Workshops
MT. PLEASANT, SC
holiday; and Caspari, Quotable, Artists to Watch and Tina
Givens Prose for greeting cards.
Special events: holiday open
house, Vera Bradley launches,
Pandora bracelet events and
Heartwalk-related events each
February. Merchandises via
lifestyle vignettes. Prides itself
on customer service, including
personal calls to clients, free
gift wrapping and wait lists for
out-of-stock merchandise.
www.vintagerose.com
feet of selling space, spanning
two floors. Seven total employees. Has a Facebook fan page.
Major vendors include Lady
Primrose, Thymes and Caldrea
for personal care; Pointe a la
Ligne and Oak Forest Design
for candles; Hickory Chair,
Chelsea House, Juliska, Vietri,
Bailey Street and Jay Strongwater for home decor/gifts; Sweet
Romance and Luminosity for
jewelry; Mark Roberts, Melrose, Sullivan, Inge Glas, Jim
Marvin and Old World Christmas for holiday; and Caspari for
greeting cards. Special events:
linen trunk shows, holiday open
houses, holiday previews and
ladies’ night out.
www.wickhaminteriors.
com
2 Stores; Estimated 2009
total sales: $1 million $2.9 million
■ GIFT AND TOY specialist
founded in 1990. Operates
stores in Charleston and Mt.
Pleasant, SC. Offers promotional to high-end lines in 3,700
square feet of selling space.
Has a social media presence
through Twitter and Facebook.
Sends email blasts two times
a week to its customer base of
4,000. 30 employees, including
27 salespeople. Major vendors
include Woodwick for candles;
m3 Girls for jewelry; and DM
Merchandising, Toysmith, Playmobil, Elf on the Shelf for holiday. Offers free art classes and
sing-a-longs for customers and
their children. Collects clothes
and toys for local charities. Features a local author each month
with book signings. Loves to
focus on local entrepreneurs
and causes to make a difference in its community.
www.wonderworkscharleston.com
Yellow Threads
NEW YORK
1 Store; Estimated 2009
total sales: less than $1
million
■ ONLINE GIFT BOUTIQUE
founded in 2009. Offers
upper-middle price points. Two
employees. Has a Facebook
page. Major vendors include
Lollia, Nima Nyima, Aromatherapy Interventions and Skeem
for candles; Mosaicwares,
Leslie Handpainted Glass, Mary
Rose, Mint, Pylones, Allen
Designs, Tatutina and Elements
by Jill Schwartz for gifts and
home decor; Beth Church, Jody
Lyons, Thanda Zulu and Tara
DuLaurence Designs for jewelry; and PaPaYa for greeting
cards. Loves helping customers
celebrate the journey of finding
the perfect present, regardless
of the occasion.
www.yellowthreads.com
GIFTS & DECORATIVE ACCESSORIES • NOV. 2010 • WWW.GIFTSANDDEC.COM
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