The Standard Preferred Price Program

TM
The Standard Preferred Price
Program
Petro-Canada Preferred Price cards offer unbeatable
consumer appeal with instant cents-per-litre savings on fuel
purchases.
With standardized denominations, simple customization,
and fast turnaround, you can now find the Preferred Price
program that fits your budget.
Read on to see how easy it is to get started.
Petro-Canada is a Suncor Energy business
Learn How!
The Standard Preferred priceTM Program
The road to success
begins with you
The Standard Preferred priceTM Program
The Program
Program Details
Universally appealing and redeemable for instant
fuel savings at over 1,400 retail locations across Canada,
Petro-Canada Preferred Price Cards are backed by the
brand name recognition and market coverage you need
to succeed.
Program features:
• Instant price per litre savings on fuel purchases
• High appeal and motivational power.
• Extended brand and program exposure.
Offer Instant
price per litre savings
quickly and easily
The Petro-Canada standard Preferred Price program
provides a fuel savings solution that can accomplish your
goals and objectives within your budget. Now you can
bring the unbeatable consumer appeal of instant centsper-litre savings to virtually any promotion, reward, or
loyalty program.
The Standard Preferred priceTM Program
The Card
Versatile and convenient, each Preferred Price Card can
be as sophisticated as your business needs and objectives.
1. Create an impactful incentive package with your
company logo on the card, and/or a customized card
carrier message, or use our attractive standard design.
2. Select the card denomination to best suit your program.
Select &
customize your cards
Total Card
Value
$25
$50
$250
$500
Cent Per Litre
Savings Offer
5¢
10¢
20¢
20¢
Total Litres
Per Card
500
500
1,250
2,500
Call for Pricing
The Standard Preferred priceTM Program
How the Preferred Price card
works
You choose the savings amount that fits your program
budget from 5¢ to 20¢.
1. Swiping the card at Petro-Canada triggers an instant
price per litre savings, giving the user instant savings on
every litre of fuel purchased.
2. Cardholder completes the transaction with any
payment method.
3. The savings balance remaining is reflected on the
receipt and tracked by Petro-Canada.
4. Cardholder can continue to earn PETRO-POINTS on
every purchase by swiping their PETRO-POINTS card.
Instant savings
on every litre
The Standard Preferred priceTM Program
The Timelines
With only four easy steps, your program is ready to launch
in ten business days
Follow
these four steps
LAUNCH
Day 10
Production and
Shipping
Day 7
Customer
approves
layout
Day 5
Order desk creates
card /carrier
Day 3
Customer
Submits Order
form
Day 1
The Standard Preferred priceTM Program
The Success
“Quantitative studies among 3,500 Canadians confirm that
discounted gasoline is the most powerful incentive versus
typical promotional incentives.” *
Here are the facts :
• Gas savings is the #1 purchase motivator across industry
sectors tested.
• Gas savings is more appealing than other incentives of
the same value.
• With an average weekly purchase frequency, gas savings
is highly relevant and practical.
*2006 NorthStar Research
The best appeal
Be A Hero,
call Today!
The Standard Preferred priceTM Program
The Next Steps
For more information on standard Preferred Price
cards or to place an order call
1-800-668-0220