Handouts - Robot Creative

South Town Developing a
Holistic Marketing Plan
and Brand Identity
.................................
National Main Streets Conference - Seattle, WA
March 27, 2007
.................................
Lara August
[email protected]
210/476-8801
www.robotcreative.com
© Copyright 2007 ROBOT Creative Management LLC.
All Rights Reserved Worldwide.
SOUTHTOWN
Be a Part of Reshaping Southtown!
Please take five minutes to respond to this brief survey. Your opinion matters and we would
like to represent your ideas and needs at our Board retreat next week.
1. What industry most closely relates to your business?
Circle one.
a.
b.
c.
d.
e.
f.
g.
h.
4. Who is your target customer? Please check all that apply, but
keep in mind we want to know who you are MOST interested
in attracting to your business. Circle all that apply.
Professional Services
Restaurant/bar
Gallery/artists
Entertainment/performing arts
Museum
Hospitality
Manufacturing/industrial
Retail
2. What does Southtown mean to you? (include an additional
sheet if necessary)
3. What Southtown marketing activities would you be interested
in for your business? Please rank from 1 to 4. (1=very
interested. 2=somewhat interested. 3=little interest. 4=not
interested at all)
a.
b.
c.
d.
e.
f.
g.
h.
Email newsletters
1st Friday Events
Events (i.e. ‘Art in the Hood’)
Area signs/banners
Website links/listings
Area Maps/brochures
Cooperative Advertising
Other:
1
1
1
1
1
1
1
2
2
2
2
2
2
2
3
3
3
3
3
3
3
4
4
4
4
4
4
4
1
2
3
4
Gender
a. Male
b. Female
c. Male & Female
Marital Status:
a. Single
b. Married
c. Married with Children
Education:
a. High school
b. College
c. Graduate
d. Post-graduate
Age:
a. Under 18
b. 18-24
c. 24-35
d. 35-50
e. 51+
Annual Household Income:
a. Under 25,000
b. 25,000-35,000
c. 35,000-50,000
d. 50,000-100,000
e. 100,000+
Residence:
a. Southtown Resident
b. San Antonio Resident
c. Tourists
5. Southtown as an organization is growing and evolving
and there are plans to update the Southtown identity and
messaging in the near future. We would like your input.
Please let us know your interest level in participating.
Circle one.
a.
I would like to be involved on the Marketing Committee!
You can respond here or contact Lara August at
[email protected] or Vince Martinez at
[email protected]
b. I don’t want to be on the committee, but would be interested
in attending public forums to discuss the ideas and future
plans.
c. Keep me informed.
6. Your Information: (not necessary unless you would like to recieve updates.)
Name:
Business Name:
Business Address:
Business Phone:
Email Address:
Website URL:
Survey must be returned no later than Monday January 17th to the Southtown office by fax (210) 299-1666
Around San Antonio
Please take a few minutes to respond to this survey. Your opinion
matters, and we value your responses.
1. Please indicate your familiarity with the following areas of San Antonio? (Check one box for each)
Never heard of it
a.
b.
c.
d.
e.
f.
g.
h.
i.
Heard of but never visited
Visited Once
Multiple visits
Visited Once
Multiple visits
Alamo Heights
King William District
El Mercado
Southtown
Hemisfair Park
La Villita
Monte Vista
Olmos Park
Lavaca
2. How familiar are you with the following events? (Check one box for each).
Never heard of it
Heard of but never visited
a. First Friday
b. Southtown Art Walk
c. Art in the Hood
d. Night in Old San Antonio
e. King William Fair
f. Automatic Downtown
Studio Tour
g. King William Home Tour
h. Blue Star Arts & Eats
i. Jazz Alive
j. Accordion Festival
k. Texas Folklife Festival
l. Houston St. Market & Fair
3. How familiar are you also with the following locations? (Check one box for each).
Never heard of it
a.
b.
c.
d.
Heard of but never visited
Visited Once
Multiple visits
Blue Star Art Space
The Guenther House
The Tower of Americas
The Missions
e. Institute of Texan Culture
f. Botanical Gardens
g. Majestic Theatre
2005 research study by Trinity University students on behalf of Southtown Mainstreet Alliance.
5. What is your approximate age?
20-29
30-39
40-49
50-59
6. What is your approximate annual household income?
Under $39,999
$40,000-89,999
$90,000-149,999
7. What is your sex?
Male
60 and over
$150,000 and over
Female
8. Indicate your marital status.
Single
Married
9. Do you have any children living with you?
Yes
No
10. Indicate the highest level of education you have completed.
Some High School
College Graduate
High School Graduate
Postgraduate/professional
11. Please provide the Zip Code of your current address: ________________________
12. Approximately how long have you lived in San Antonio
Less than 1 Year
1-9 Years
10-19 Years
Over 20 Years
Not a Resident
THANK YOU VERY MUCH FOR YOUR TIME
2005 research study by Trinity University students on behalf of Southtown Mainstreet Alliance.
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Intro Information (we would say this to the people to whom we administer the questionnaire): Hi, my name is _____________, I
am a Trinity University Marketing Research Student conducting this survey in conjunction with the Southtown Mainstreet Alliance – the
non-profit organization who sponsors First Friday. The alliance is looking for information concerning the people who attend this event
and their interests. The results of the survey will be completely anonymous. Would you please take a few minutes to fill out this survey?
Southtown First Friday Survey
1. What time did you arrive at First Friday today?
Before 6pm 6pm-6:59pm 7pm-7:59pm
8pm-8:59pm
9pm-9:59pm
10pm-10:59pm
2. Approximately how many total hours do you plan on being at First Friday tonight?
1 hour
2 hours
3 or more hours
3. Have you previously attended First Friday?
Yes
No
If Yes, approximately how many times not including today’s visit?
1-3 times 4-9 times 10+ times
4. Do you currently reside in Bexar County?
If Yes, for how many years?
Less than 5 years
6 – 19 years
20 – 49 years
50 years or more
Yes
No
5. Rank the following reasons in order from 1 to 5 with 1 being the most important and 5 being the least
important for why you attended First Friday today.
Live Music
Art/Art Galleries
Food/Restaurants
Shopping
Socializing
6. In the past year or so, please check approximately how often you….
At least
once a
week
a.
b.
c.
d.
e.
f.
g.
h.
i.
j.
k.
l.
m.
At least
once a
month
At least
once a
year
Not at all
Went to see a movie in a movie theater
Went to an art gallery
Spent over $25 on a meal at a restaurant
Went shopping for clothes and/or accessories
Went to a live music concert
Went to the theater to see a play
Went dancing
Spent over $10 at a bar on drinks in one night
Purchased a piece of artwork
Visited a museum
Attended a college or professional sporting event
Traveled to a different city for leisure
Engaged in any type of athletic or exercise activity
7. Which of the following radio stations do you regularly (i.e. at least once a week) listen to? Please
check all that apply.
KPAC 88.3 – Texas Public Radio
KSTX 89.1 - NPR
KZLV 91.3 – K-Love
KRTU 91.7 – Trinity University
MIX 96.1 – Top 40
KJ97 97.3 - Country
KBBT 98.5 – The Beat
KISS 99.5 – Kiss Rocks
KONO 101.1 – Good Time Oldies
KXTN 107.5 – Radio Tejano
KLUP 930 AM – Talk Radio
WOAI 1200 AM – News Radio
2006 research study by Trinity University students on behalf of Southtown Mainstreet Alliance.
8. Please check approximately how often you read the following publications in the past year or so:
At least
once a
week
At least
once a
month
At least
once a
year
Not at all
a. San Antonio City Pages Magazine
b. Express News Weekender
c. The San Antonio Current
d. Texas Monthly
e. San Antonio Business Journal
f. Scene in SA Monthly
g. Brilliant Magazine
h. SA Woman
9. Gender:
Male
Female
10. What is your age?
Under 20
 20-29
30-39
40-49
50-59
60 and over
11. What is your level of education?
Some high school or less
Completed high school
Some college
Received Associate’s degree
Received Bachelor’s degree
Some graduate school
Received Master’s degree
Received Ph.D.
12. What is your marital status?
Married
Divorced/Separated
Widowed
Single
13. Do you have any children? Yes No
If Yes, how many children are in each
of the following age categories?
___Under 5 yrs old
___5-14 yrs old
___15-24yrs old
___25 and older
14. What is your occupation?
Professional
Administrative
Tradesman
Student
Unemployed
Other
15. Which group describes your annual
household income?
Under $20,000
$20,000-49,999
$50,000-59,999
$60,000-79,999
$80,000- 99,999
$100,000-or more
16. With which of the following ethnic groups
would you identify yourself?
African American
Asian
Caucasian
Hispanic
Native American
Other
Administrator: Please circle which the location at which this
questionnaire was administered.
King Williams Gate or BlueStar Area
(Location in Blue Star Area)
2006 research study by Trinity University students on behalf of Southtown Mainstreet Alliance.