Dias nummer 1 - World Franchise Centre

Transcription

Millennium Dance Media, LLC
An international expansion of commercial dance studios and the building of a lifestyle brand
Dance Is Hot
Millennium is the Most Famous
Dance Studio in the World
Michelle Jersey Maniscalco
Tyce Diorio
Shane Sparks
Marty Kudelka
Home of Today’s Best Choreographers
Justin Timberlake
Britney Spears
Usher
Selena Gomez
Justin Bieber
Miley Cyrus
And Biggest Stars!
Introducing the Millennium Franchise Opportunity
Justin Timberlake
Britney Spears
Usher
Selena Gomez
Millennium Dance Complex (“MDC”) is the preeminent brand in commercial dance. Millennium is home to some of dance’s
best and highest-profile choreographers, who work with A-List celebrities and pop stars such as Justin Bieber, Justin
Timberlake, Britney Spears and Miley Cyrus. Dance’s popularity continues to explode thanks to increased exposure on
television, in movies, and major concerts. With its focus on contemporary, popular music and dance, Millennium is poised to
distinguish itself from the existing competition of aged brands that focus on ballroom and classical dance and do not appeal to
the modern, progressive population.
Strictly Private & Confidential
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Millennium Dance Complex
The Millennium Dance Complex dance studio in North Hollywood, California is one of the preeminent
commercial dance studios in the United States.
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Millennium Dance Complex Brand Name
Number One Brand in Commercial Dance: MDC, in business for 20 years, owns and
operates the Millennium Dance Complex dance studio in North Hollywood, California,
the preeminent commercial dance studio, where dance instruction is taught, in the
United States.
Celebrity Endorsement: Millennium is home to some of dance’s best and highestprofile choreographers including those that work with A-List celebrities and pop stars
such as Justin Bieber, Justin Timberlake, Britney Spears and Miley Cyrus.
Global Recognition: MDC’s pop star clientele and commitment to customer service
have distinguished it as an internationally-known brand in the growing dance industry,
one that is ripe for rapid growth.
No Market Leader in Commercial Dance Space
Fragmented Competition: Existing players in this market space, include brands such
as Fred Astaire and Arthur Murray and direct competitors that teach hip hop and
modern dance are typically fragmented, individually-owned storefronts with limited
brand awareness.
Diddy
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History
MDC has developed a large following of students thanks to the aforementioned
celebrities, many of whom use the facility on a regular basis.
Michael Jackson held his final audition at MDC. Stars such as Britney Spears and
Carmen Electra have taught classes at MDC.
Moreover, MDC has developed close relationships with several of the major music
labels, which often book studio time for their artists. MDC choreographers are often
hired by major recording artists for tours and music video appearances, auditions and
rehearsals.
The choreographers responsible for selecting the dance studio for their artist clients
often choose MDC.
TV
Exposure
Many television shows and music videos have been filmed at MDC, including Diddy’s
Making the Band, Jennifer Lopez’s Dancelife, and Becoming, all MTV series.
This, along with the credits noted above, has helped to build Millennium’s brand
throughout the years and to gain recognition throughout the dance world as the top
dance studio.
Jennifer Lopez
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Classes
MDC offers classes in ballet, jazz, hip-hop, contemporary, tap and other dance forms
seven days a week.
Classes are geared toward dancers of all levels: working dancers, previously trained
dancers, or those who have a desire to learn to dance at an accelerated pace.
All classes are taught by working performers and choreographers with extensive
personal experience in the performing arts and an interest in maximizing the students’
potential.
Clientele
Students come from all over the world to train with MDC choreographers, including
Marty Kudelka, Justin Timberlake’s exclusive choreographer who has also worked with
a number of stars including Pink, Janet Jackson and the Backstreet Boys.
Millennium’s stable of talented instructors have also worked extensively with hit pop
acts such as Michael Jackson, ’N Sync, Mariah Carey, P. Diddy, Usher, Jennifer Lopez,
Christina Aguilera, the Pussycat Dolls, Jessica Simpson, and Alicia Keys. These stars
can often be seen walking through the halls of MDC or in the studio preparing for their
next music video or tour.
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Reputation
MDC prides itself on the personalized attention and outstanding customer service its staff provides to all customers.
By making stars feel at home and giving them the attention they require, MDC has become the studio of choice for numerous major recording
artists.
This, in turn, attracts more students who see MDC as the pinnacle of dance instruction.
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Millennium – The Franchise Opportunity
Millennium has an internationally known reputation, and is now poised to become a nationally
recognized, household name. With over 20 years of experience as an industry leader and trend setter,
coupled with over 20 years of collective franchising experience, we’ve pioneered a dance-based business
opportunity that puts entrepreneurially-minded people like you at the forefront of one of the most
significant trends of the next decade. Identifying the trends of tomorrow and seizing them today is the
most critical step to creating wealth. If you’re reading this, you’ve probably already sensed the energy,
the excitement and the opportunity that is ripe throughout the world of dance.
At Millennium we believe that roaring trends and big money aren’t the only
things that matter when choosing a business for yourself. To be truly
successful, you’ll need to be happy doing what you do on a day-to-day basis.
Passion. We’ve all heard the adage, “Love what you do and you’ll never work a day in your life.” Our
owners are living proof of that. The first questions you need to ask yourself are, “Do I have a true passion
for customer service?” “Does helping people of all ages learn and love dance really matter to me?” Does
being the local face to a global name get you excited?” If the answer is yes, then you’re poised for
success.
If you’re a person that truly loves dance and is bursting with entrepreneurial
spirit, this can be a fantastic business. We’re able to wake up and spend our
day doing something that we have a true passion for.
Quality of Life. As you’ve read above, we’re looking for franchisees that are motivated by money, but
also more than just money. A happy Millennium franchise owner appreciates the culture and the
camaraderie that comes along with owning a dance studio. Along with your hard work, we believe that a
successful business life depends on a successful personal life. The Millennium model gives our
franchisees a real chance to achieve exactly that.
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For your initial franchise fee, you receive . . .
Training. Millennium's initial and ongoing training is comprehensive. Millennium's training is a 3-step training process designed to fortify you with
the confidence and experience you'll need to feel like a true expert.
Step 1 – FastStart
Before coming to our training center in sunny North Hollywood, CA, you
will complete our pre-training FastStart program.
Millennium's FastStart Business Preparation – All new franchisees participate in our
industry-acclaimed FastStart program. Each franchisee receives a FastStart guide to your
pre-opening and grand opening responsibilities. Our FastStart program gives you step-bystep instructions for everything from setting up your business entity to researching your local
marketing media. More specifically, as a participant in our FastStart program, you will be
given numerous assignments to complete BEFORE you attend training. You will be asked to
gather local marketing resources, to list all area referral sources, and dozens of other critical
topics. These assignments are designed to give you a real “fast start” on your business but
more importantly, our FastStart package enables you and our trainers to completely remove
your training from the realm of the theoretical and to apply each and every training module to
the realities of your market. Each subject is outlined in an easy-to-follow template form, with
helpful examples, useful phone numbers and numerous online resources. Under our
tutelage, you will become expertly at ease with all of your training materials, operational
issues, and marketing strategies in order to seamlessly launch your successful new business.
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Step 2 – Once the distance learning is complete,
“Your Going To Hollywood!”
1 week of hands-on, onsite training - Every new franchisee will fly to our initial start-up
training program taught by Millennium’s team of business and dance experts. The
Millennium Training Center is in North Hollywood, CA, where we’ve has assembled a
peerless team of instructors that include world renown choreographers, business experts
and franchise professionals. Your training will cover every aspect of owning and
operating a Millennium business. With plenty of classroom time, the real emphasis is on
hands-on, practical experience. You and the other attendees will watch classes and
learn the business strategy behind them. We may even get you to participate in a class
or two yourself!
Step 3 – Ongoing, reinforcement training
After your 1 week of initial training at The Millennium Training Center, you will be fully
prepared to begin the ramp-up of your new business. But you’re not done. In fact,
pre-opening training is just the start. At Millennium, we’re committed to constant,
ongoing training so that we, and our franchisees, stay on the cutting edge of
innovation and at the forefront of our local markets.
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In addition to the initial training, you'll also receive for your initial investment . . .
Marketing Assistance
Every smart new business owner worries about one thing – “how am I going to get
customers?” All of our franchisees are trained in Millennium’s proven marketing
approach and given access to our professional-grade marketing collateral. More than
merely telling you what to do, we’ll explain why some things work and others don’t.
From the perspective of a new business owner, one of the most attractive features of
this industry is that we acquire most of our customers through demonstration
techniques and grass-roots referrals. We’ll teach you exactly how to approach
potential referral sources, show you what they look for in return, and give you the tools
to not only effectively create these critical relationships but to maintain them long-term
as well. You will learn the skills you’ll need to measure and manage your marketing
efforts from a financial standpoint. And you’ll gain professional insight into choosing
market specific advertising venues that may be unique to your territory.
The Millennium Pre-Sales Marketing Plan – Your Millennium training will teach you
how to market and sign up new members BEFORE YOUR LOCATIONS IS EVEN
OPEN! That’s right, while you’re location is being built-out, you will be signing up new
members, collecting fees and generating revenue before the doors to your gym ever
open!
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 Preferred Vendor Savings – All of our franchise owners enjoy the “economies-of-scale” savings
provided by our bulk ordering of marketing and support materials. Because we negotiate with all of
the vendors on your behalf, you are able to buy ongoing supplies at considerable discounts.
 Site Selection and Build-Out Assistance - While our new owners need to be very involved in the
choice of location and the build-out of their facility, we will provide assistance and expert advice
every step of the way. From location selection and lease negotiation to permitting and planning,
we’ll be there.
 Personalized Webpage – Every Millennium franchise owner gets their own personalized website
as part of our bigger millenniumdancecomplex.com. More importantly, we’ll help you manage it,
building a page filled with customer testimonials, PR exposure and items of local relevance.
 Protected Territory – Millennium will grant you an exclusive territory. There are a limited number
of exclusive territories in the U.S. When you become a Millennium Franchisee, you’ll have a
protected territory, which means that there is no competition, only cooperation, between our
Franchisees.
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 Ongoing Support - With over 20 years of collective franchising experience, our support team has
invaluable experience placing new business owners in business for themselves and then
supporting over the long term. From day-to-day help to "big picture" research and development,
we'll be there grow with you.
 Local PR - All franchisees work closely with our professional PR partners, who are charged with
garnering you exposure in your local press and media. Our PR professionals are there to make
sure you maximize that immense opportunity in your local market.
 Expert Helpline - Our Expert helpline gives our franchisees direct access to experts in every
aspect of a Millennium franchise. Whether you’re calling for marketing advice, operational
guidance or technical auditing help, our helpline gives you the answers you need when you need
them.
 Marketing Catalogue - As you expand, you’ll have complete access to our catalogue of flyers and
brochures, coupons and direct mail pieces, newspaper and periodical literature, and much, much
more.
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The Millennium Difference
Nothing is more important than helping you get off to a fast start with
your business. At Millennium, we know how.
Our franchisees have the ability to invite one of our star
choreographers to their local market for a special series of weeklong
dance workshops.
Can you imagine marketing an event where Britney
Spears’ choreographer or the lead choreographer
for Justin Timberlake is coming to your town for
limited engagement dance workshop?
Do you think your local market might get excited
about that?
Millennium brand makes it easy and accessible
for our franchisees to hold these workshops
periodically for the duration of their ramp-up and
beyond. The workshops are incredible ways to expose
the local dance community to our brand and are powerful
forums for signing up new members.
That’s the Millennium Difference.
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The Management Team
Mr. David Kingsdale, Manager, CEO
Mr. David Kingsdale is an executive, entrepreneur, business builder and ex-attorney with more than 25 years of experience starting,
building, and advising media, entertainment and consumer products companies. His industry experience includes advertising and
media, sports, corporate and entertainment law and financial services.
David has owned and operated his media consulting agency DLK, Inc since 2005.
David was Co-Founder, CEO of Going the Distance, LLC, where he led the acquisition of the Los Angeles Marathon, the fourth largest
marathon in the United States. David has served as Managing Director of Del Rey Management, a Los Angeles-based equity hedge
fund; President of Glick Entertainment, a diversified entertainment and consumer products company; and Chairman and co-founder of
Firefly Imaging, a projection media company.
Prior to Firefly, David spent four years as President of Entertainment at Premier Retail Networks (“PRN”), one of the nation’s largest
out-of-home digital media networks. At PRN, he was responsible for defining and managing the long-term direction and day-to-day
operations of the entertainment advertising sales and retail divisions for the network which was comprised of more than 6,000 retail
stores in the top 200 media markets. PRN network affiliates included: Wal-Mart, Sears, Circuit City and Best Buy, in addition to a long
list of Fortune 500 advertising clients. PRN was sold to Thomson S.A. (NYSE: TMS) for $285 million.
David began his media career as founder of Stopwatch Entertainment Network, the first location-based out-of-home media company
that converted the television departments of some of the nation’s largest consumer electronic stores into a national entertainment and
advertising network. David managed network expansion to 3,000 stores; negotiated and closed multi-year, exclusive affiliate
agreements with leading retailers including Circuit City, Best Buy, and Footaction USA; managed all advertising sales and capital
raising efforts; and negotiated the sale of Stopwatch to Premier Retail Networks.
Prior to his experience in media, David practiced business and entertainment law as an attorney in Los Angeles. He was a member of
the Board of Directors of The Giving Back Fund, a national non-profit that advises athletes and celebrities on all aspects of charitable
giving. He is on the Board of Directors of Prime Access Capital which provides software for people with disabilities to assist them with
accessing websites. David spends part of his week volunteering at UCLA Mattel Children’s Hospital where he works with terminally-ill
children. He earned a Bachelor of Arts in History from UCLA and a Juris Doctor from Loyola Law School. He lives in Los Angeles with
his wife and their two children.
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The Management Team
Robert Baker, Co-CEO MDC
Robert studied dance and acting in New York City, performing in the original cast of Dreamgirls prior to moving to Los
Angeles with his partner, Ann Marie Hudson, in 1991.
After relocating to L.A., Robert studied at UCLA’s School of Theater, Film and Television while working as an intern on
the NBC studios lot on Unsolved Mysteries and The Vicki Lawrence Show. He went on to produce programs for ABC,
NBC, and CBS, focusing mainly on the networks’ Movie of the Week specials. His credits include Double Jeopardy,
starring Joe Penny, Terry Garr, and Brittany Murphy, and Payback, starring Ed Asner and Mary Tyler Moore. The latter
film led him to land a first-look producing deal at Warner Bros. with Bud Grant, president of CBS.
Robert began assisting Ann Marie in the transition from Moro Landis Studios to Millennium Dance Complex in 1999 and
became its Co-CEO in 2000.
Robert also served as a talent consultant and booking agent for Clear Channel Entertainment from 2000 to 2004.
Robert has been a voting member of the Grammy Awards for 12 years.
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The Management Team
Ann Marie Hudson, Founder, Co-CEO MDC
Ann Marie served as manager of Moro Landis Studios before taking it over upon the building owner’s request
and transforming it into Millennium Dance Complex. The famous studio had become troubled after George Moro’s death
in the mid-1980s, and Ann Marie agreed to become the owner having worked at Moro Landis for three months.
Before coming to Los Angeles, Ann Marie had built a successful career as an entrepreneur. At age 21, she started
Bodyworks Fitness Center, creating a low-impact aerobics and fitness class to provide an alternative to Jane Fonda’s
popular body-pounding fitness routine. She taught yoga, gymnastics, and children’s dance while managing a staff of
eight employees. She also did work as a fitness and weight trainer for a large fitness company chain in New Jersey.
When she was 24, Ann Marie sold her business and moved to New York City. There, she became an assistant to the
director of the famous Broadway Dance Center, also working directly with its founder, Richard Elsner. Ann Marie went
on to manage a Broadway jazz and supper club in New York City where she put together a girls’ group and wrote,
produced, and choreographed the shows. She met Robert Baker when she was 28. They moved to Los Angeles, set to
begin their journey as dance studio owners and operators (over 30years ago)
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The Management Team
Jin Lee, VP Operations MDC
Jin Lee was born in Seoul, Korea and moved to Los Angeles when she was 5 years old. As a child, she grew up in the
nightclub industry since her father owned numerous clubs in Korea. Always wanting to own her own business, she
worked through the ranks of restaurants to become a certified trainer at the age of 18 years old. Wanting to develop her
creative side, she studied Fashion Photography and secured an internship with a top fashion photographer. In 2000, she
met Robert Baker, the owner of Millennium Dance Complex and fell in love with the studio and the Baker family.
It was decided that her fate was to run the best dance studio in the world! Jin has worked for Millennium for 12 years.
She is currently MDC’s VP of Operations.
She is charged with finding the “best of the best” in choreography. She deals with top celebrity clientele and handles
the day-to-day operations of the studio.
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World-Class Advisory Board
Anita Elberse
Harvard Business School Lincoln Filene Professor of Business Administration
An award-winning teacher and scholar, Professor Elberse develops and teaches a
course on Strategic Marketing in Creative Industries, covering the businesses of
entertainment, media, and sports, which ranks among the most sought-after courses
in the School’s curriculum for MBA students. She is the faculty chair of a new
executive education program on the business of entertainment, and she teaches in
other short programs for executives. In her research, Professor Elberse primarily
aims to understand what drives the success of products in the entertainment, media,
sports, and other creative industries, and how firms can develop effective marketing
strategies for such products. She is acclaimed for her work on digital-media
strategies. Professor Elberse has conducted case studies on dozens of
entertainment companies, personalities, and other entities. Many of these are
described in her first book, Blockbusters: Hit-making, Risk-taking, and the Big
Business of Entertainment.
Professor Elberse is one of the youngest female professors to have been promoted
to full professor with tenure in Harvard Business School's history.
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Michael Nyman
Chairman and CEO of PMK*BNC
Michael Nyman is the leader of one of the largest and most influential
communications, marketing and consultancy firms in the world of popular culture and
entertainment, He has established himself as a leading authority in bridging the
worlds of entertainment and brands. He is a 25 year veteran and is responsible for
operating and charting the future course for his firm, with a roster of more than 700
entertainment and Fortune 500 clients, across three offices in Los Angeles, New
York and London.
He has architected award-winning campaigns and advised clients ranging from
Pepsi, Samsung Mobile, Nicholas Sparks, Activision, Mandeville Films, The
Academy of Country Music, CW Network, Jordan Brand (Nike), Miley Cyrus,
Christina Aguilera, and Mariah Carey, American Express,T-Mobile, Beiersdorf,
BeatsbyDre, The Academy of Television Arts and Sciences (EMMYS), The X Factor
and You Tube.
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Andrew Essex
CEO of Droga 5
Andrew is known as one of the smartest marketing minds in the advertising
business. Droga 5 is a New York-based advertising agency that has been called
"Consistently the best and most innovative agency today" (Forbes), "The world's
most exciting agency" (The Guardian), "One of the hottest shops in the advertising
industry" (Financial Times) and winner of Adweek's Agency of the Year. Droga 5's
client list includes Diet Coke, Under Armor, Puma, Smart Water, The Bill and
Melinda Gates Foundation and American Express to name a few. Droga 5 won
numerous awards for the groundbreaking campaign they did for Jay-Z and his book
Decoded.
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Robin Antin
Pussycat Dolls Founder and Entrepreneur
Originally from Los Angeles, Robin Antin has made a name for herself as a
choreographer, producer, director, designer and entrepreneur. In 1995, Robin
founded the modern burlesque dance troupe, “The Pussycat Dolls” at the infamous
Viper Room in Hollywood. By 2003, she turned the stage show into one of the
biggest pop-group sensations producing hit songs, and selling 10 million albums
worldwide.
Recently Robin choreographed for many hit TV shows including American Idol, the
2011 opening production with Jimmy Fallon at The Emmys®, the 2011 opening at
The Billboard Awards with Ken Jeong and in 2011 The Academy Awards. She also
served as a recurring guest judge on So You Think You Can Dance and was a
permanent judge on the Lifetime show Abby’s Ultimate Dance Competition.
For the last four years, Robin has produced The Matt Goss Show in Las Vegas…
“Live from Caesars Palace”. Currently, Robin is launching her new group GRL. She
just opened her third home for the Pussycat Doll brand in San Diego, The Dollhouse
bar and nightclub located in the Gas Lamp District.
Many more exciting things to come for Robin, stay tuned!
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Troy Carter
Music Manager, Founder, Chairman & CEO Atom Factory
Renowned music manager and head of Atom Factory, a pioneering entertainment
and music management company. Troy has established the careers of numerous
recording artists, including multi-platinum Grammy-Award winner Lady Gaga. He
also created A \ IDEA, a product development and branding agency, as well as AF
Square, an angel fund and technology consultancy.
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John D.C. Miles
President, Synth312, LLC
John is the President of Synth312, LLC, a business development advisory company.
He was previously a Founding Partner of Art & Science Collaborative, LLC, a multidisciplinary, venture development firm. He also advises seed- and early-stage
companies, focusing on cross-sector business development and strategy. He serves
on the Board of Directors for Levitt Pavilions, as well as the Advisory Board for The
Los Angeles Dance Company. He is the Regional Co-Chair (LA) for Duke
University’s Global Entrepreneurship Network, a member of The Haverford School
Leadership Council, and a Co-Founder of The Haverford School Entrepreneurship
Network. From 2000 to 2008, John worked at Goldman, Sachs & Co. in New York in
various business development and relationship management roles, serving as a Vice
President within the firm’s Investment Management Division. An avid concertgoer
and music lover, John spent two years performing with the New York Metro Mass
Choir and assisted in the group’s fundraising and development efforts. John received
his MBA from Duke University’s Fuqua School of Business, where he also
completed a Certificate in Health Sector Management, a Concentration in
Entrepreneurship & Innovation, and was the Designated Class Speaker at
Commencement. He received a BA in English from Duke University and completed a
Pre-Medicine curriculum. At Duke, John studied Irish literature at the University of
Oxford, as a Lord Rothermere Scholar, focusing on the work of William Butler Yeats.
He is a dual U.S. / UK citizen.
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Dan Romanelli
Former President and Founder, Warner Bros. Worldwide Consumer Products
Dan Romanelli held the position of President, Warner Bros. Worldwide Consumer
Products, the division he founded and lead since its inception for 23 years. Under
Romanelli’s guidance, WBCP grew from a small licensing enterprise to a multi
business powerhouse surpassing $50 billion in worldwide retail sales over the
course of two decades.
Romanelli and his global team of more than 500 employees represented some of the
most highly regarded entertainment franchises such as Looney Tunes, Harry Potter,
Batman, Superman, Scooby-Doo, Hanna-Barbera, among many others.
Romanelli was the driving force for many of the top licensing campaigns for a myriad
of Warner Bros. theatrical film releases including the 1989 box-office smash
“Batman” considered then one of the industry’s most definitive and pivotal
merchandising campaigns ever established.
Romanelli broke new ground in the business of entertainment retail in 1991 when,
under his leadership and direction, the Warner Bros. Studio Stores were created and
began a worldwide expansion. Showcasing the breadth and scope of the Warner
Bros. brands, the award-winning concept thrived for more than a decade in malls
and upscale shopping districts the world over and laid the foundation of success for
one of the most powerful licensing organizations in the world.
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m i l l e n n i u m d a n c e c o m p l e x . c o m
David Kingsdale
[email protected]
310.999.1382

Dias nummer 1 - World Franchise Centre

Transcription

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