Varilux DMS Comfort B2B
Transcription
Varilux DMS Comfort B2B
Essilor International – RCS Créteil B 712 049 618. Essilor®, Varilux®, Varilux Comfort®, Varilux Comfort® New Edition, Varilux Physio®, Varilux Ipseo®, Xperio™, Azio 360°™, India360°™ are registered trademarks of Essilor International – Photograph : Geoffroy de Boismenu @ Saint Germain - Vincent Besnault - Frames : Tag Heuer & Beausoleil - Essilor International is the world leader in the design, manufacture and customization of ophtalmic lenses. Active on five continents, Essilor offers a wide range of lenses under the flagship Varilux®, Crizal®, and Essilor® brands to correct myopia, hyperopia, presbyopia and astigmatism. VARILUX COMFORT® NEW EDITION MODERN LIFE IS SO DEMANDING ON YOUR EYES www.varilux.com Varilux Comfort® New Edition: a new generation adapted to new technologies Since its initial launch in 1993, Varilux Comfort® has very quickly established itself as the progressive-lens market's benchmark. For many years now, eye-care professionals around the world have come to appreciate how easy the lens is to prescribe and its reliability. Varilux Comfort® offers superb performance and is exceptionally easy to adapt to – key factors in guaranteeing wearer satisfaction. 0,02% of the world's population uses the Internet First digital cameras 1991 First SMS message sent 1993 0,61% of the world's population uses the Internet 1995 Speed of a PC processor: 300 MHz. 1997 First digital book 1,6% of the world's population uses the Internet 1999 The secret to its success Ongoing observation of wearers drives innovation Varilux Comfort® was designed to enable wearers to The result? Varilux Comfort® New Edition adopt a natural posture when reading. Its ultra-soft design Essilor's Research & Development department experts are gives wearers both accessible near vision and very broad fields. continually studying progressive-lens wearers and examining Aim of this new lens: meeting the visual all aspects of their lives, including work habits, leisure activities, requirements of today's wearers. digital-device usage and reading postures. In order to cater The proof: study results show that the lens Peoples' lives change – as do their vision requirements to people's ever-changing habits, Varilux Comfort® has thus been People's lifestyles have changed since the 1990s: the pace of life redesigned, modified and optimized to take new visual is faster and they find themselves involved in an increasingly requirements into account. just does that, providing wearers with more comfort than ever before as they go about diverse range of activities. The demands they make of their eyes their various daily activities, from the moment are also changing. A whole host of tools and gadgets that have they don their glasses. become central to modern life – including the Internet, mobile phones, sat-nav systems, credit cards, PCs, electronic diaries, game consoles and digital cameras – have dramatically changed the posture of presbyopes, as well as their visual behaviour. 15 billion SMS messages sent throughout the world 3G technology on mobile phones (Internet, video calling) 2001 Speed of a PC processor: 1,7 GHz 20% of the world's population uses a mobile phone 2003 Birth of Web 2.0, known as the interactive web 16% of the world's population uses the Internet 2005 Speed of a PC processor: faster than 3 GHz 1.9 trillion SMS 22% 1.7 billion messages sent throughout the world of the world's population uses the Internet credit cards in use throughout the world 2007 2009 Varilux® has access to the latest technologies for analyzing wearer behaviour The Total Comfort System guarantees a lens that is suited to modern use As all Varilux progressive lenses, Varilux Comfort® New Edition stems from the Live Optics scientific approach. Varilux® has developed the Total Comfort System, an initiative that has enabled the company to produce a lens that meets the requirements of users working in today's environments. Varilux® uses the very latest technologies in its laboratories to precisely measure the behaviour of presbyopic wearers over long periods of time. A whole range of ways and means help in optimizing the lens's properties, from precisely observing wearer behaviour to carrying out tests under real-life conditions. l Eye-tracker for identifying the zones of the lens through which people look. l Measurements What wearers are looking at, their gaze direction and the part of the lens through which they look: all of this information is compiled and analyzed in real time. l The BoHEM (Body Eye Movement) system: l Motion capture for measuring people's natural posture as they go about their day-to-day activities. this exclusive technology, developed by Essilor®, makes it possible to measure an active person's eye movements in real time. Office work is changing – and Office environment in 1990 The pace of life is getting faster – and so is people's vision Open-plan office spaces, outside stimuli, increased rates of interaction and exchange, and more varied tasks: people's eyes have to work extremely hard to stay on top of everything that's going on! Varilux Comfort® New Edition now makes it much easier to switch between various lens zones, thus greatly enhancing visual fluidity. Miniaturization has its drawbacks Objects integral to day-to-day life like telephones, sat-nav systems, cameras and MP3 players are getting smaller, so users are forced to change the way they handle them. In order to see what is displayed on increasingly tiny screens, they have a tendency to move the unit closer to their eyes. This makes it all the more important to ensure that intermediate - and near-vision zones are correctly located on the lens to accommodate the ways in which people's posture is changing. so are our visual requirements Office environment in 2010 Screens everywhere Screen use puts a great deal of strain on people's eyes, particularly when they read from them. Pixelated characters have less contrast and are thus much harder to read than those on a printed page. As the number of electronic tools in every-day life increases – from PCs to smart phones, electronic books and more – the near-vision zone's acuity, breadth and accuracy become ever more critical. Varilux Comfort® becomes Varilux Comfort® New Edition Broader fields Thanks to tremendous progress in calculation technologies developed by Essilor®, Varilux Comfort® New Edition lenses now have excellent aspherization levels. The result is an almost 25% increase in the width of both distance and near vision fields. Field of vision width (iso 0.35D) DV Lowered gaze 0 10 20 30 40 50 60 70 IV NV Normalized width (%) Varilux Comfort® Varilux Comfort® New Edition 80 90 100 110 A softer design Repositioning of near vision Astigmatism peaks and power gradients in lateral zones have been reduced, Near vision is now more accessible, because the power progression resulting in far fewer aberrations. The latter are also better distributed is shorter, making it easier to switch from distance to near vision and vice on either side of the progression, and are thus better balanced, giving versa, and the near vision position is better suited to the wearer's Varilux Comfort® New Edition a particularly soft design. Wearers detect convergence. The lens's base curve and its index as well as the wearer's considerably fewer swim effects, and dynamic vision is more comfortable. addition and his prescription have all been taken into account in the lens's design so that the wearer's gaze in near vision is more natural. Horizontal section in intermediate vision Near vision accessibility Normalized residual astigmatism % Lowered gaze (°) - 40 100 75 - 20 50 0 25 1 2 3 0 Temporal Intermediate vision Nasal 20 Near vision 40 4 Power (D) Varilux Comfort® New Edition is superior to Varilux Comfort® in every way As is the case with each new Better vision quality ® Varilux lens, Varilux Comfort Grading of visual-field breadth (average out of 20) New Edition was only approved after considerable wearer testing: more than 1,500 wearers in total tested and approved this new 16,5 16 15,5 progressive lens before it was 15 marketed. 14,5 14 Distance vision Intermediate vision Near vision Grading of design properties (average out of 20) 16,5 16 15,5 15 14,5 14 Moving objects Moving environment Varilux Comfort® Varilux Comfort® New Edition Adaptation Grading of different vision zones (average out of 20) Varilux Comfort® wearers all adapt to Varilux Comfort® New Edition lenses immediately All wearers agree that Varilux Comfort® New Edition is a better-designed lens: Distance vision of wearers say that their heads are in a comfortable position when reading. 18 16 think that their posture is natural 14 when going about various activities. 12 A lens that is easy to prescribe Intermediate vision Near vision Essilor® has tested this new lens in real-life conditions in partnership with opticians throughout the world, in Germany, Singapore, Brazil, France, the UK, India, the US and Portugal. After several weeks' testing, Varilux Comfort® Varilux Comfort® New Edition eye-care professionals and wearers gave us their opinions and feedback on Varilux Comfort® New Edition. Digital technologies for higher precision Double-sided design Dual Digital Vision is a new approach to lens design, an Essilor® exclusive that involves optimizing both sides of the lens so as to better manage power and deviations. Applied to Varilux Comfort® New Edition lenses, DDV reduces lens aberrations, thus ensuring that the Total Comfort System, which highlights new visual behaviour, is properly applied. 100% digital Calculation technology Point-by-point surfacing In order to take new visual behaviours into account, the calculation of Varilux Comfort® New Edition has been optimized to ensure: • A softer design • Broader fields • More-accessible near vision With Essilor's exclusive digital-surfacing process, computer modelling is used to precisely adapt the lens design and optimize it for each individual wearer's prescription, no matter how complex. Lens production Commercial range Varilux Comfort® New Edition is available in a wide range of organic materials. Varilux signature -14 -10 -5 0 Orma 1,5 Clear Orma 1,5 Transitions® VI Brown & Grey New engraving Airwear 1,59 Clear and Transitions® VI Brown & Grey Ormix 1,6 Clear and Transitions® VI Brown & Grey Broader near vision zone Stylis 1,67 Clear and Transitions® VI Brown & grey Minimum fitting height: 17 mm. Additions of 0.75 to 3.50 per 0.25D. Diameters of 60/65 to 80/85, depending on prescription. Short version will be available soon, with a minimum fitting height of 14 mm. Perfect with +5 +9 Varilux®: a range of lenses and options to meet every wearer's needs Ever since Varilux® progressive lenses' invention, wearers – and their constantly changing visual needs – have always been Essilor's research focus. Some 50 years later, Varilux® lenses continue to stand out from the rest by providing each presbyopic wearer with the pleasure of natural vision. To make the most of such natural vision, digital technology has produced three products: Varilux Ipseo® New Edition, Varilux Physio® 2.0 and Varilux Comfort® New Edition. Varilux Comfort® New Edition stands apart from the rest with a design that is particularly well-suited to people who enjoy active, varied lives. Varilux Comfort® New Edition is available with a range of options: Varilux®: Natural Vision A new option for effortless instant vision Varilux® Ipseo® New Edition Available on all digitally-surfaced lenses, you can offer customers exclusive 3-D measurement of their eyes' centre of rotation. Provide them with lenses that are 5 times more accurate and effortless instant vision. Varilux Physio® 2.0 or Dynamic Vision steady in motion Varilux Comfort® Customized for Asian or Indian wearers According to their eye anatomy, morphology and ergonomics. Provide better positionned vision zones. Developped, tested and approved locally. New Edition High Resolution Vision™ in any light High Resolution Vision™ in any light Total Comfort in any task Total Comfort in any task Total Comfort in any task Easy Focus at any distance Easy Focus at any distance Easy Focus at any distance Varilux Liberty® Easy Focus at any distance versions A better clarity of vision combined with 100% UVA/UVB protection Xperio® polarized lenses are superior to ordinary tints: glare reduction, truer colour perception, unmatched clarity of vision and superior scratch resistance. Combined with 100% UVA /UVB protection, Xperio® allows the wearers to experience the world more safely and more beautifully.