Network profiles 2014 Out of Home advertising – fast, effective, simple

Network profiles 2014 Out of Home advertising – fast, effective, simple

Summary Pocket Planner
Network profiles 2014
Out of Home advertising – fast, effective, simple
Updated: 23.10.2013,
subject to change
www.apgsga.ch
APG|SGA poster networks are quality products.
APG|SGA poster networks are configured according to
WEMF/BFS-target areas and the site characteristics of the
individual poster sites. Current classifications: Street, railway
station, shopping center and parking facility. The networks are
self-contained modules with specific profiles and – depen-ding
on individual advertising objectives and media strategies – can
be randomly combined with each other. The coverage,
characteristic features and the media data of all APG|SGA
poster networks are described in the following profiles.
Additionally, we can offer you available individual panels at any
time and almost everywhere. Please contact your APG|SGA
advisor or access the detailed product offer on the Internet:
www.apgsga.ch
Posting
All networks are billposted according to a fixed schedule.
The APG|SGA billposting schedule guarantees the full
campaign duration of 7, 14 or 21 days for each individual panel
(exceptions on national and local holidays: see APG|SGA
posting calendar).
Abbreviations
NA
Not allowed
GRP Gross Rating Points: Reach x OTS (advertising pressure)
OTS Opportunities To See
Summary
Profile
Name
Cities F200 Big28
Cities F200 Big9
Rail Kiosk200 CH
Citystar F200L Big9
Rail Citystar F200L CH
Rail Rollingstar F200LR CH
Agglos F12 Big27
Agglos F12 Big9
Cities F12 Big28
Cities F12 Big9
Road Commuter F12 CH
Rail Commuter F12 CH
Rail Intercity F12 CH
Highway F12
City F200
Premium Citystar F200L Big5
Citystar F200L
Agglo F12
City F12
ShoppingCenter Top10
Premium Branding
DoubleWide F24
No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
SPR+
SPR+
SPR+
SPR+
SPR+
SPR+
SPR+
SPR+
SPR+
SPR+
SPR+
with SPR+ performance data
Standard poster formats
Designation
City format
F200
F200L
Paper size
Paper size
Visible size
F200LR Paper size
Visible size
F200P Tarpaulin
Wide format F12
Paper size
F12L
Paper size
Visible size
F12P
Tarpaulin
Large format F24
Paper size
World format F4
Paper size
Width
in cm
Height
in cm
117
119
116
119
116
117
269
269
264
269
269
90
170
170
166
170
166
170
128
128
124
128
256
128
L Backlit, LR Rollingstar, P Poster (tarpaulin)
Population: as per Census 2000
2 / 46
01 – Cities F200 Big28
National | Nazionale
2014
Netzpreise siehe Preisliste
Agglomeration | Agglomération | Agglomerazione | Conurbation
Couronne City
3 / 46
01 – Cities F200 Big28
with SPR+ performance data
National
2014
Network profile
National product. Product covers the 28 most important Cities in Switzerland.
Street panels combined with approx. 10% rail station panels.
Format F200
Campaign duration
Posting
NA
7, 14, 21 days
Monday/Tuesday
Politics, alcohol, tobacco
Target area population
15+
2 174 403
Media data
Posting 7 days
Reach
Persons reached, 15+
OTS per person
Total aggregate contacts
GRP
Contact class 4
72%
1 515 700
15
23 464 700
1080
Contact class > 0
88%
1 853 100
12
24 315 800
1056
Reach, OTS and GRP disparities in cities
For details, see Profile 15
7-day showing, guaranteed performance
Updated: 07/2013
Subject to change
4 / 46
02 – Cities F200 Big9
National | Nazionale
2014
0
Agglomeration | Agglomération | Agglomerazione | Conurbation
Couronne City
5 / 46
02 – Cities F200 Big9
with SPR+ performance data
National
2014
Network profile
National product. Product covers the 9 largest Cities in Switzerland. Street panels
combined with approx. 10% rail station panels.
Format F200
Campaign duration
Posting
NA
7, 14, 21 days
Monday/Tuesday
Monday
Target area population
15+
1 584 384
Media data
Posting 7 days
Reach
Persons reached, 15+
OTS per person
Total aggregate contacts
GRP
Contact class 4
75%
1 146 600
14
17 002 000
1 050
Contact class > 0
90%
1 374 600
12
17 603 400
1 080
Reach, OTS and GRP disparities in cities
For details, see Profile 15
For network prices see price list
Updated: 10/2013
Subject to change
6 / 46
03 – Rail Kiosk200 CH
National | Nazionale
2014
7 / 46
03 – Rail Kiosk200 CH
National
2014
Network profile
National product. Product covers 201 railway stations and 175 communities. Distance from
newsstand max.20 meters. Bookable only by language region.
Format F200
Campaign duration
Posting
NA
7, 14, 21 days
Monday/Tuesday
Alcohol, tobacco
Language region
Suisse romande
Deutschschweiz
Svizzera italiana
Number of railway stations
Number of communities
Total daily frequency
19
19
231 000
176
151
2 011 000
6
5
31 700
Daily frequencies available for SBB and BLS stations only
7-day showing, guaranteed performance
Updated: 07/2013
Subject to change
8 / 46
04 – Citystar F200L Big9
National | Nazionale
2014
Agglomeration | Agglomération | Agglomerazione | Conurbation
Couronne City
9 / 46
04 – Citystar F200L Big9
with SPR+ performance data
National
2014
Network profile
National product. Product covers the 9 largest Cities in Switzerland. Street panels combined with approx. 10%
rail station panels in central locations. In modern backlit displays, mostly free-standing.
Format F200
Campaign duration
Posting
NA
7, 14, 21 days
Monday/Tuesday
Politics, alcohol, tobacco
Target area population
15+
1 584 384
Media data
Posting 7 days
Reach
Persons reached, 15+
OTS per person
Total aggregate contacts
GRP
Contact class 4
77%
1 187 700
16
20 748 700
1 232
Contact class > 0
90%
1 378 700
14
21 253 200
1 260
Reach, OTS and GRP disparities in cities
For details, see Profile 17
For network prices see price list
Updated: 07/2013
Subject to change
10 / 46
05 – Rail Citystar F200L CH
National | Nazionale
2014
Number of panels
Number of panels
11 / 46
05 – Rail Citystar F200L CH
National
2014
Network profile
National product. Product covers 56 railway stations (see table) with a total daily frequency of 2,130,000
arriving and departing passengers. Free-standing backlit posters in ticketing halls, main entrances,
platforms and shopping arcades.
Format F200L
Campaign duration
Posting
NA
Station
7, 14, 21 days
Monday/Tuesday
Alcohol, tobacco
Number of panels
Genève Cornavin
Genève Aéroport
Lausanne
Dorigny M1
Vevey
Montreux
Neuchâtel
Fribourg
Luzern
Thun
Zug
St. Gallen
Pfäffikon SZ
Chur
Basel
Liestal
Olten HB
Solothurn
Biel/Bienne HB
Bern
Muri
Aarau
Baden
Brugg
Schaffhausen
Wetzikon
Winterthur
Zürich
Zürich S-Bahn
Zürich Brunau
Zürich Enge
Zürich Hardbrücke
2
2
4
1
1
1
4
3
4
2
4
4
1
2
5
1
2
2
4
7
1
2
2
1
2
1
7
13
4
1
1
1
Station
Number of panels
Zürich Oerlikon
Zürich Sihlpost
Zürich Stadelhofen
Zürich Stettbach
Zürich Tiefenbrunnen
Zürich Wiedikon
Affoltern am Albis
Bülach
Dübendorf
Effretikon
Horgen
Kloten
Kloten Flughafen
Meilen
Thalwil
Küsnacht
Uster
Wallisellen
Romanshorn
Frauenfeld
Weinfelden
Bellinzona
Locarno
Lugano
2
2
2
1
1
1
1
1
1
1
1
1
3
1
1
1
1
2
1
1
1
2
2
2
Total
125
Daily frequencies available for SBB stations only
For network prices see price list
Updated: 07/2013
Subject to change
12 / 46
06 – Rail Rollingstar F200LR CH
National | Nazionale
2014
Agglomeration | Agglomération | Agglomerazione | Conurbation
Städte | Villes | Città | Cities
13 / 46
06 – Rail Rollingstar F200LR CH
National
2014
Network profile
National product. Product covers 11 SBB stations as well as the M2 Lausanne (see table) with a total daily
frequency of 1,032,000 arriving and departing passengers. Free-standing automatic scrolling units with
backlit posters in ticketing halls, main entrances, platforms and shopping arcades. Max. 3 visuals per
Rollingstar, synchronized scrolling.
Format F200LR
Campaign duration
Posting
NA
Station
7, 14, 21 days
Monday
Alcohol, tobacco, churches and religions
Number of panels
Genève Cornavin
Lausanne
M2 Lausanne
Luzern
St. Gallen
Basel
Bern
Winterthur
Zürich
Zürich S-Bahnhof
Zürich Sihlpost
Zürich Stadelhofen
Zürich Oerlikon
2
9
6
8
4
10
14
4
11
13
4
2
2
Total
89
For network prices see price list
Updated: 07/2013
Subject to change
14 / 46
07 – Agglos F12 Big27
National | Nazionale
2014
15 / 46
07 – Agglos F12 Big27
with SPR+ performance data
National
2014
Network profile
National product. Product covers the 27 most important conurbations including core cities.
Street panels combined with approx. 10% rail station panels.
Format F12/F12L
Campaign duration
Posting
NA
7, 14, 21 days
Monday/Tuesday
Politics, alcohol, tobacco
Target area population
15+
3 834 378
Media data
Posting 7 days
Reach
Persons reached, 15+
OTS per person
Total aggregate contacts
GRP
Contact class 3
65%
2 432 700
10
26 442 300
650
Contact class > 0
87%
3 221 700
8
27 902 200
696
Reach, OTS and GRP disparities in cities
For details, see Profile 18
For network prices see price list
Updated: 07/2013
Subject to change
16 / 46
08 – Agglos F12 Big9
National | Nazionale
2014
Kontaktklasse > 0
17 / 46
08 – Agglos F12 Big9
with SPR+ performance data
National
2014
Network profile
National product. Product covers the 9 largest conurbations including core cities. Street panels
combined with approx. 10% rail station panels.
Format F12/F12L
Campaign duration
Posting
NA
7, 14, 21 days
Monday/Tuesday
Politics, alcohol, tobacco
Target area population
15+
2 741 965
Media data
Posting 7 days
Reach
Persons reached, 15+
OTS per person
Total aggregate contacts
GRP
Contact class 3
65%
1 734 100
9
16 754 100
585
Contact class > 0
88%
2 338 900
7
17 894 200
616
Reach, OTS and GRP disparities in cities
For details, see Profile 18
For network prices see price list
Updated: 07/2013
Subject to change
18 / 46
09 – Cities F12 Big28
National | Nazionale
2014
Agglomeration | Agglomération | Agglomerazione | Conurbation
Couronne City
19 / 46
09 – Cities F12 Big28
with SPR+ performance data
National
2014
Network profile
National product. Product covers the 28 most important Cities in Switzerland. Street panels
combined with approx. 10% rail station panels.
Format F12/F12L
Campaign duration
Posting
NA
7, 14, 21 days
Monday/Tuesday
Politics, alcohol, tobacco
Target area population
15+
2 174 403
Media data
Posting 7 days
Reach
Persons reached, 15+
OTS per person
Total aggregate contacts
GRP
Contact class 3
66%
1 396 600
10
15 386 500
660
Contact class 0
87%
1 825 900
8
16 189 500
696
Reach, OTS and GRP disparities in cities
For details, see Profile 19
For network prices see price list
Updated: 07/2013
Subject to change
20 / 46
10 – Cities F12 Big9
National | Nazionale
2014
Agglomeration | Agglomération | Agglomerazione | Conurbation
Couronne City
21 / 46
10 – Cities F12 Big9
with SPR+ performance data
National
2014
Network profile
National product. Product covers the 9 largest Cities in Switzerland. Street panels
combined with approx. 10% rail station panels.
Format F12/F12L
Campaign duration
Posting
NA
7, 14, 21 days
Monday/Tuesday
Politics, alcohol, tobacco
Target area population
15+
1 584 384
Media data
Posting 7 days
Reach
Persons reached, 15+
OTS per person
Total aggregate contacts
GRP
Contact class 3
67%
1 038 300
9
10 686 300
603
Contact class > 0
89%
1 359 500
8
11 303 400
712
Reach, OTS and GRP disparities in cities
For details, see Profile 19
For network prices see price list
Updated: 07/2013
Subject to change
22 / 46
11 – Road Commuter F12 CH
National/Regional | National/Régional | Nazionale/Regionale
2014
23 / 46
11 – Road Commuter F12 CH
with SPR+ performance data
National/Regional
2014
Network profile
National product. Product covers the 9 most important commuter regions in Switzerland. From home to core
city, along main access roads. Outside traffic jam zones all panels facing/ angled to road traffic. Equivalent,
complementary network available (Highway F12).
Format F12/F12L
Campaign duration
Posting
NA
7, 14, 21 days
Monday/Tuesday
Politics, alcohol, tobacco
Media data
Number of
panels
Reach
CC 3
CC > 0
Total aggregate
contacts
OTS
per person
GRP
Persons
reached
Road Commuter F12 CH
431
52%
74%
14 306 300
9
468
1 398 700
Road Commuter F12 Genève
Road Commuter F12 Lausanne
Road Commuter F12 Luzern
Road Commuter F12 St. Gallen
Road Commuter F12 Basel
Road Commuter F12 Bern
Road Commuter F12 Winterthur
Road Commuter F12 Zürich
Road Commuter F12 Lugano
50
60
40
21
60
59
15
100
26
58%
78%
66%
40%
54%
51%
30%
39%
75%
81%
89%
84%
69%
76%
82%
63%
62%
88%
2 245 200
2 722 400
1 191 300
541 900
2 192 600
1 428 100
194 500
2 912 400
879 300
9
13
10
10
9
9
6
7
11
522
1 014
660
400
486
459
180
273
825
221 500
196 900
106 100
48 600
215 600
149 300
30 600
354 700
75 800
Agglo F12
For network prices see price list
Updated: 07/2013
Subject to change
24 / 46
12 – Rail Commuter F12 CH
National | Nazionale
2014
25 / 46
12 – Rail Commuter F12 CH
with SPR+ performance data
National/Regional
2014
Network profile
National product. Product covers the railway stations of the 10 most important commuter regions in
Switzerland.
Format F12/F12L
Campaign duration
Posting
NA
7, 14, 21 days
Monday/Tuesday
Politics, alcohol, tobacco
Media data
Number of
panels
Reach
CC 3
CC > 0
Total aggregate
contacts
OTS
per person
GRP
Persons
reached
Rail Commuter F12 CH
425
27%
36%
11 093 300
13
351
769 300
Rail Commuter F12 Genève
Rail Commuter F12 Lausanne
Rail Commuter F12 Luzern
Rail Commuter F12 St. Gallen
Rail Commuter F12 Basel
Rail Commuter F12 Biel/Bienne
Rail Commuter F12 Bern
Rail Commuter F12 Winterthur
Rail Commuter F12 Zürich
Rail Commuter F12 Lugano
38
47
36
20
53
18
57
26
117
13
21%
27%
24%
26%
23%
23%
29%
27%
33%
15%
32%
29%
34%
43%
29%
26%
43%
31%
44%
23%
1 116 200
915 700
1 262 500
291 200
1 026 200
352 400
1 563 300
849 100
3 520 700
196 500
13
12
30
8
10
19
17
29
11
11
273
324
720
208
230
437
493
783
363
165
82 900
69 900
39 600
31 800
95 200
17 400
86 700
28 100
301 500
16 700
Commuter region
For network prices see price list
Updated: 07/2013
Subject to change
26 / 46
13 – Rail Intercity F12 CH
National | Nazionale
2014
27 / 46
13 – Rail Intercity F12 CH
National
2014
Network profile
National product. Product covers 40 IC, EC, and express train stations with a total daily
frequency of 1,536,800 arriving and departing passengers. At platform access zones and on the
platforms, first-class coach stop zones.
Format F12
Campaign duration
Posting
NA
7, 14, 21 days
Monday/Tuesday
Alcohol, tobacco
Daily frequencies available for SBB stations only
For network prices see price list
Updated: 07/2013
Subject to change
28 / 46
14 – Highway F12
Regional | Régional | Regionale
2014
29 / 46
14 – Highway F12
Regional
2014
Network profile
Regional product. Within view of the most frequented highway on- and off-ramps. Target
groups: commuters and weekend vacationers. Outside traffic jam zones all panels facing/angled
to road traffic.
Format F12
Campaign duration
Posting
NA
7, 14, 21 days
Monday/Tuesday
Alcohol, tobacco
Media data
Frequency (million cars)
Posting
7 days
14 days
21 days
Highway F12 Genève
Highway F12 Vaud
Highway F12 Luzern
Highway F12 St. Gallen
Highway F12 Basel
Highway F12 Bern
Highway F12 Zürich
Highway F12 Ticino
ca. 0,5
ca. 1,3
ca. 1,3
ca. 0,9
ca. 1,2
ca. 1,0
ca. 2,2
ca. 0,8
ca. 0,9
ca. 2,7
ca. 2,6
ca. 1,7
ca. 2,5
ca. 2,0
ca. 4,5
ca. 1,7
ca. 1,4
ca. 4,0
ca. 3,8
ca. 2,6
ca. 3,7
ca. 3,0
ca. 6,7
ca. 2,5
For network prices see price list
Updated: 07/2013
Subject to change
30 / 46
15 – City F200
Lokal | Local | Locale
2014
Agglomeration | Agglomération | Agglomerazione | Conurbation
Couronne City
31 / 46
15 – City F200
Local
Network profile
Local product. Cities including Cities (where available). Street panels combined with approx. 10% rail station panels.
Format F200
Campaign duration
Posting
NA
7, 14, 21 days
Monday/Tuesday
Politics, alcohol, tobacco
Media data
City F200
Genève
Lausanne
Vevey-Montreux
Yverdon-les-Bains
La Chaux-de-Fonds
Neuchâtel
Fribourg
Sion
Luzern
Thun
Zug
St. Gallen
Chur
Basel
Olten
Solothurn
Biel/Bienne
Bern
Aarau
Baden-Wettingen
Schaffhausen
Winterthur
Zürich
Uster
Frauenfeld
Bellinzona
Locarno
Lugano
Updated: 07/2013
Subject to change
Number of
panels
Reach
CC 4
CC > 0
Total aggregate
contacts
OTS
per person
GRP
Persons
reached
79
55
21
15
18
23
20
20
47
25
18
32
16
82
15
16
25
65
15
20
20
36
126
16
13
18
15
23
75%
83%
67%
75%
75%
67%
66%
56%
80%
56%
57%
77%
83%
71%
42%
50%
74%
73%
58%
60%
69%
63%
68%
51%
59%
54%
79%
90%
90%
86%
88%
87%
84%
83%
80%
90%
77%
83%
92%
93%
90%
70%
78%
90%
89%
83%
82%
87%
88%
89%
78%
83%
81%
91%
3 227 400
2 040 000
476 100
316 300
480 100
515 800
525 300
250 400
1 483 900
444 500
303 400
803 700
333 600
2 425 500
117 400
172 500
676 300
1 835 400
237 800
368 200
499 600
637 800
3 684 300
131 800
212 000
187 500
807 500
15
16
16
20
20
18
18
15
14
16
14
13
14
13
13
13
17
14
14
15
18
13
13
14
15
13
17
1 125
1 328
1 072
1 500
1 500
1 206
1 188
840
1 120
896
798
1 001
1 162
923
546
650
1 258
1 022
812
900
1 242
819
884
714
885
702
1 343
202 600
117 100
27 400
14 900
22 200
26 600
26 700
15 400
99 400
25 600
20 200
56 000
22 700
168 600
8 600
12 200
36 600
127 000
15 800
22 400
26 800
47 000
267 900
9 200
13 700
13 100
43 900
32 / 46
16 – Premium Citystar F200L Big5
Lokal | Local | Locale
2014
Agglomeration | Agglomération | Agglomerazione | Conurbation
Städte | Villes | Città | Cities
33 / 46
16 – Premium Citystar F200L Big5
Local
2014
Local product. Top Prime sites in the 5 largest Swiss cities. Street and rail station panels in central
locations. In modern backlit displays, mostly free-standing.
Format F200L
Campaign duration
Posting
NA
7, 14, 21 days
Monday/Tuesday
Politics, alcohol, tobacco
Media data
Cities
Population 15+
Total aggregate contacts
OTS per person
Posting 7 days
Genève
Lausanne
153 269
106 858
553 100
1 531 700
9
18
Adresses
Adresses
Genève
Place des Charmilles 3
Place des Charmilles 7
Rue de Chantepoulet 11
Rue de la Servette 2
Rue de la Servette 2
Avenue Wendt 60
Bern
Bahnhofplatz 10
Bahnhofplatz 10
Bahnhofplatz 10
Bahnhofplatz 10
Bahnhofplatz 10
Bahnhofplatz 10
Bahnhofplatz 10
Bahnhofplatz 10
Bahnhofplatz 10
Laupenstrasse 63
Lausanne
Place Bel-Air 2
Rue Centrale 5
Place Chauderon 14
Pont Chauderon 8
Avenue Georgette 8
Place de l'Ours 1
Place de la Riponne 6
Place Saint-François 1
Place Saint-François 11
Place du Tunnel 5
Basel
145 980
566 000
8
Bern
114 268
1 054 100
28
Basel
Aeschenplatz 1
Dorenbachviadukt
Dorenbachviadukt
Nauenstrasse 30
Nauenstrasse 41
St. Jakobs-Strasse 1
Steinentorstrasse 42
Thiersteinerallee 12
Zürich
Badenerstrasse 162
Bahnhofplatz 15
Bahnhofplatz 16a
Bellevueplatz 1
Bellevueplatz 7
Birmensdorferstrasse 74
Bürkliplatz 1
Bürkliplatz 4
Bürkliplatz 7
Central 2
Central 3
Goldbrunnenplatz 1
Heimplatz 1
Limmatplatz 1
Manessestrasse 205
Poststrasse 9
Schaffhauserplatz 7
Stauffacherstrasse 31c
Utoquai 6
For network prices see price list
Not eligible for discounts (early booking discount)
Zürich
320 324
2 901 400
15
Updated: 10/2013
Subject to change
34 / 46
17 – Citystar F200L
Lokal | Local | Locale
2014
Agglomeration | Agglomération | Agglomerazione | Conurbation
Couronne City
35 / 46
17 – Citystar F200L
Local
Network profile
Local product. Conurbations including core cities and other towns. Street panels and approx. 10% rail station
panels in central locations. Integrated in modern illuminated displays, mostly freestanding.
Format F200L/F200LR
Campaign duration
Posting
NA
7, 14, 21 days
Monday/Tuesday
Politics, alcohol, tobacco
Media data
Citystar F200L
Genève
Lausanne
Morges
Vevey-Montreux
Yverdon-les-Bains
Neuchâtel
Bulle
Fribourg
Sion
Luzern
Thun
Agglo Brig-Visp
Zug
St. Gallen
Rapperswil-Jona
Chur
Basel
Olten
Zofingen
Solothurn
Biel/Bienne
Bern large
Bern small
Aarau
Baden-Wettingen
Brugg-Windisch
Wohlen
Schaffhausen
Winterthur
Zürich
Bülach
Uster
Bellinzona
Locarno
Lugano
Number of
panels
Reach
CC 4
CC > 0
Total aggregate
contacts
OTS
per person
GRP
Persons
reached
Waiting
zone1
69
50
10
20
16
19
6
22
20
44
23
16
20
28
19
16
80
16
6
15
19
57
30
13
15
9
7
16
35
120
7
11
15
15
19
80%
82%
69%
63%
74%
32%
76%
60%
84%
73%
61%
69%
76%
38%
86%
83%
48%
51%
79%
69%
57%
58%
66%
49%
69%
72%
77%
71%
63%
87%
90%
90%
87%
83%
87%
65%
87%
84%
90%
87%
82%
87%
90%
61%
91%
92%
78%
80%
89%
90%
89%
83%
86%
79%
84%
87%
88%
87%
85%
92%
3 790 200
2 464 400
526 000
230 200
673 900
42 200
788 400
253 000
2 213 300
666 700
275 800
436 300
936 000
210 400
477 500
3 262 900
127 000
173 900
869 100
2 213 700
937 600
240 000
419 900
70 300
596 500
908 800
5 143 500
310 400
246 500
911 200
16
20
18
17
22
10
25
15
20
19
17
17
16
13
19
15
12
13
20
17
9
14
16
13
21
16
16
18
15
18
1 280
1 640
1 242
1 071
1 628
320
1 900
900
1 680
1 387
1 037
1 173
1 216
494
1 634
1 245
576
663
1 580
1 173
513
812
1 056
637
1 449
1 152
1 232
1 278
945
1 566
214 100
115 700
28 300
12 700
29 300
3 800
30 600
16 400
104 300
32 700
15 800
24 000
55 200
15 200
23 600
196 200
9 600
12 600
39 400
121 200
99 700
15 900
24 700
5 300
26 900
53 200
304 700
16 200
15 100
47 700
10
50
25
65
6
50
20
10
80
65
30
1 Percentage of panels in Big10 City waiting zones (shelters)
7-day showing, guaranteed performance
Updated: 10/2013
Subject to change
36 / 46
18 – Agglo F12
Lokal | Local | Locale
2014
37 / 46
18 – Agglo F12
with SPR+ performance data
Local
2014
Network profile
Local product. Conurbations including core cities. Street panels combined with approx. 10% rail station panels.
Format F12/F12L
Campaign duration
Posting
NA
7, 14, 21 days
Monday/Tuesday
Politics, alcohol, tobacco
Media data
Agglo F12
Genève
Lausanne
Vevey-Montreux
Yverdon
La Chaux-de-Fonds
Neuchâtel
Fribourg
Sion
Luzern
Thun
Zug
St. Gallen
Chur
Basel
Olten-Zofingen
Solothurn
Biel/Bienne
Bern
Aarau
Baden-Brugg
Schaffhausen
Winterthur
Zürich
Frauenfeld
Bellinzona
Locarno
Lugano
Number of
panels
Reach
CC 3
CC > 0
Total aggregate
contacts
OTS
per person
GRP
Persons
reached
80
53
23
13
20
25
22
17
37
23
23
33
20
82
22
18
25
58
18
21
20
39
155
14
17
16
30
68%
69%
65%
68%
61%
73%
68%
60%
72%
67%
62%
68%
73%
68%
60%
51%
71%
64%
61%
64%
70%
62%
58%
63%
61%
60%
80%
89%
91%
83%
84%
82%
85%
84%
81%
88%
82%
82%
89%
91%
89%
81%
77%
90%
88%
82%
83%
85%
83%
87%
82%
82%
81%
91%
2 935 400
1 716 600
617 200
239 900
314 600
837 000
809 700
330 300
1 184 000
777 000
642 700
903 700
350 400
2 627 900
648 400
350 200
560 000
1 743 800
534 100
786 100
562 000
654 600
4 226 100
187 200
300 300
366 700
902 300
10
9
13
14
12
18
15
12
9
15
13
10
8
9
12
11
10
8
12
13
15
10
7
13
12
12
10
680
621
845
952
732
1 314
1 020
720
648
1 005
806
680
584
612
720
561
710
512
732
832
1 050
620
406
819
732
720
800
256 700
176 400
43 000
16 100
23 600
45 000
51 200
25 100
114 800
49 300
47 600
80 700
38 600
271 200
49 500
30 900
51 000
186 300
40 000
55 700
36 000
61 800
516 400
13 700
22 500
28 000
80 900
7-day showing, guaranteed performance
For network prices see price list
Updated: 07/2013
Subject to change
38 / 46
19 – City F12
Lokal | Local | Locale
2014
Agglomeration | Agglomération | Agglomerazione | Conurbation
Couronne City
39 / 46
19 – City F12
with SPR+ performance data
Local
2014
Local product. Cities including Cities (where available). Street panels combined with approx. 10% rail station panels.
Format F12/F12L
Campaign duration
Posting
NA
7, 14, 21 days
Monday/Tuesday
Politics, alcohol, tobacco
Media data
City F12
Genève
Lausanne
Vevey-Montreux
Yverdon-les-Bains
La Chaux-de-Fonds
Neuchâtel
Fribourg
Sion
Luzern
Thun
Zug
St. Gallen
Chur
Basel
Olten
Solothurn
Biel/Bienne
Bern
Aarau
Baden-Wettingen
Schaffhausen
Winterthur
Zürich
Uster
Frauenfeld
Bellinzona
Locarno
Lugano
Number of
panels
Reach
CC 3
CC > 0
Total aggregate
contacts
OTS
per person
GRP
Persons
reached
60
36
18
12
16
17
18
14
31
19
17
25
14
59
16
13
17
40
11
16
16
33
102
13
13
15
17
70%
73%
59%
63%
57%
64%
60%
65%
68%
58%
64%
77%
83%
64%
47%
47%
58%
67%
52%
56%
67%
62%
63%
62%
60%
62%
74%
88%
89%
79%
83%
80%
81%
81%
83%
89%
77%
83%
92%
91%
90%
70%
70%
88%
88%
77%
78%
84%
85%
87%
82%
81%
82%
92%
2 012 200
1 070 700
315 700
173 200
217 200
394 800
316 200
253 100
935 700
360 500
311 100
646 200
240 500
1 333 600
109 200
133 000
260 400
1 132 800
165 200
262 600
289 700
529 500
2 515 500
148 700
178 500
203 000
466 500
10
9
12
13
12
15
12
13
10
13
13
10
10
8
11
11
8
9
11
12
14
10
9
13
12
13
11
700
657
708
819
684
960
720
845
680
754
832
770
830
512
517
517
464
603
572
672
938
620
567
806
720
806
814
189 700
102 400
24 100
12 700
17 200
25 400
24 200
17 800
84 100
26 200
22 400
56 100
22 700
151 900
9 500
11 600
29 100
116 900
14 300
21 100
26 100
46 200
248 300
11 100
13 700
15 100
40 900
7-day showing, guaranteed performance
For network prices see price list
Updated: 07/2013
Subject to change
40 / 46
20 – ShoppingCenter Top10
Lokal | Local | Locale
2014
Agglomeration | Agglomération | Agglomerazione | Conurbation
Shopping-Center
41 / 46
20 – ShoppingCenter Top10
Local
2014
Local product. Exposure in the 10 largest shopping centers with attractive poster panels inside the
properties, along access roads, at public transport stops, and in pedestrian zones. Individually
bookable.
Format F12/F12L/F200/F200L
Campaign duration
7, 14, 21 days
Posting
Street, railway station: Monday/Tuesday
Shopping center: Wednesday/Thursday
NA
Tenant competitive sectors, politics, alcohol, tobacco
Media data
Town
Shopping center
Genève/Les-Avanchets
Luzern/Emmenbrücke
Pfäffikon SZ
Basel
Egerkingen
Bern
Bern/Schönbühl
Zürich
Zürich/Spreitenbach
Zürich/Wallisellen
CC Balexert
Emmen Center
Seedamm-Center
Stücki Shopping
EKZ Gäupark
EKZ Westside
EKZ Shoppyland
EKZ Sihlcity
EKZ Shoppi Tivoli
EKZ Glatt
Number of
panels
Format
Sales area
in 1000 m2
Annual sales 2012
in CHF m 2
22
18
10
11
9
14
15
18
19
25
F12/F12L/F200/F200L
F12/F200/F200L
F12/F200
F12/F200
F12/F200
F12/F12L/F200/F200L
F12/F200/F200L
F12/F200/F200L
F12/F12L/F200
F12/F200/F200L
51
30
20
32
40
26
49
42
68
43
457
255
252
140
212
190
323
357
419
620
1Source: GfK Switzerland AG, Hergiswil
For network prices see price list
Updated: 07/2013
Subject to change
42 / 46
21 – Premium Branding
Lokal | Local | Locale
2014
Agglomeration | Agglomération | Agglomerazione | Conurbation
Städte | Villes | Città | Cities
43 / 46
21 – Premium Branding
Local
2014
Lausanne, place de la Gare: Full station square occupancy with premium street panels. In modern backlit
displays, mostly freestanding.
Luzern, bay area: Full occupancy of the bay area from Pilatusstrasse to Alpenstrasse with premium street
panels. In modern backlit displays, mostly freestanding.
Basel, Centralbahnplatz: Full occupancy of Centralbahnplatz with premium street panels.
Bern, Bahnhofplatz: Full station square occupancy with premium street panels.
Zürich, Bahnhofplatz: Occupancy of all outdoor panels at the station square tram shelter. In modern backlit
displays, wall-mounted.
Zürich, Waiting Zone: Occupancy of all interior panels of selected tram shelters at attractive boarding and
transfer locations.
Format F12L/F200/F200L
Campaign duration
Posting
NA
7, 14, 21 days
Monday/Tuesday
Politics, alcohol, tobacco
Media data
Town
Lausanne
Luzern
Basel
Bern
Zürich
Zürich
Adress / Object
Place de la Gare1
Bay area1
Centralbahnplatz1
Bahnhofplatz1
Bahnhofplatz2
Diverse2
Number of
panels
Format
28
19
10
37
32
50
F200L
F200L
F200
F200
F12L
F200L
Population 15+
Total aggregate
contacts
OTS
per person
106 858
65 648
145 980
114 268
320 324
320 324
2 741 600
2 802 100
596 700
2 859 400
1 325 800
3 307 700
56
51
15
35
14
18
1 Networks bookable until 8 weeks after booking launch
2 Network resolution x-12
For network prices see price list
Not eligible for discounts (GCD, AVD annual volume discount, early booking discount)
Updated: 07/2013
Subject to change
44 / 46
22 – DoubleWide F24
Lokal | Local | Locale
2014
Agglomeration | Agglomération | Agglomerazione | Conurbation
Städte | Villes | Città | Cities
45 / 46
22 – DoubleWide F24
Local
2014
Regional
Local product. In the 3 largest German-speaking Swiss cities. Twin sites along heavily frequented
streets and at central locations.
Format F24
Campaign duration
Posting
NA
7, 14, 21 days
Wednesday
Politics, alcohol, tobacco
Media data
Cities
Population 15+
Total aggregate contacts
OTS per person
Posting 7 days
Basel
Bern
145 980
114 268
553 300
666 100
9
11
Adresses
Adresses
Bern
Bollwerk 16
Grosse Schanze 3
Grosse Schanze 2
Murtenstrasse 96
Neue Murtenstrasse1
Neubrückstrasse 2
Schermenweg 21
Schermenweg 26
Weissensteinstrasse 1a
Zürich
Bahnhofplatz 13
Dörflistrasse 76
Hardstrasse 9
Hardstrasse 301
Hardturmstrasse 323
Kasernenstrasse 99
Pfingstweidstrasse 1
Schaffhauserstrasse 379
Tunnelstrasse 3
Weinbergstrasse 4
Zürich
320 324
1 025 800
8
Basel
Gellerstrasse 228
Grenzacherstrasse 231
Grenzacherstrasse 351
Hammerstrasse 34
Hochbergerstrasse 8
Schwarzwaldallee 303
St. Jakob-Strasse 220
St. Johanns-Vorstadt 67
Zürcherstrasse 177
For network prices see price list
Updated: 07/2013
Subject to change
46 / 46