Duh-nuh-NUH….duh-nuh-NUH! - ESPN 850 WKNR and ESPN

Duh-nuh-NUH….duh-nuh-NUH!
ESPN CLEVELAND
Television
Partnerships
ESPN Cleveland is a
sports marketing
company powered by
the passion of
Cleveland sports fans.
Radio
Print
Events
Sports
Marketing
Social
Media
Sponsorships
Mobile
Radio
Or…
Digital
Initiatives
Station Info
Address: 1301 E. 9th Street, Suite 252
Cleveland, OH 44114
Signal Info: ESPN 850 WKNR—50,000 watt
ESPN 1540 KNR2 (WWGK)—1,000 watt
Website: www.ESPNCleveland.com
Target Audience: Men 25-54
Ownership: Good Karma Broadcasting, LLC
Our Fans Are:
Affluent:
57%
more likely to earn
$75,000+
Educated: 37% hold a
CEO’s/Business Owners:
degree from a 4-year
college
21% are in professional occupations
49% are listed in “white collar” careers
Ben
Brian
Age: 48
Age: 52
Marital status: Married
Marital status: Divorced
Education: MBA
Education: Technical school
Occupation: VP of operations
Occupation: Electrician
Income: $190,000 per year
Income: $65,000 per year
Plans to buy: car, jewelry,
Plans to buy: lawn care items, used
electronics, items for the home
Dan
truck, sporting goods
Age: 28
Marital status: Single
Education: Bachelor’s degree
Occupation: Architect
Income: $89,000 per year
Plans to buy: house, vacation, car
*These numbers were pulled from a report that was created using the following information: Cleveland; Scarborough R1 2012: Mar11-Feb12; DMA; P 18+
ESPNCLEVELAND.COM
Destination for Cleveland sports fans
Live, 24/7 local stream of both ESPN
850 WKNR and ESPN 1540 KNR2
Archive of popular interviews and
segments
Live Twitter and Facebook feeds from
ESPN Cleveland
Local and national sports news, videos,
scores and headlines
Tony Grossi
Tony Grossi joined ESPN Cleveland in March, following 28 years as a Cleveland Browns beat reporter
in the newspaper industry
Grossi is one of 44 members of the Pro Football Hall of Fame Board of Selectors
Tony is also a Browns analyst on SportsTimeOhio on “Sunday Strategy” and “Browns Red Zone”
Has won awards on the national, state, and local levels
Author of “Tales From the Cleveland Browns Sidelines”
Adds 200+ Twitter followers per week to his twitter account @TonyGrossi
Has 33,000+ Twitter followers
As illustrated below, his contributions have led to a more than doubling of the unique users of
espncleveland.com beginning in March. There has been an even more dramatic rise in page views.
Morning Shows
Munch in the Morning (4:30a-6a): The proverbial glass is
always half full from local Clevelander and radio legend, Munch
Bishop! This show will kick-start your morning better than a shot
of espresso!
Mike & Mike in the Morning (6a-9a): Mike
Golic and Mike Greenberg host this popular
national sports show!
The Really Big Show (9a-1p): Hosted by Tony Rizzo along with
Aaron Goldhammer, this show is a must-listen for anyone in
Cleveland who loves sports, free food, and the occasional cover
band tribute. It’s good to be alive with The Really Big Show!
Afternoon Shows
The Jim Rome Show (1p-3p): Jim Rome is an
iconic sports-talk host and his fans get in the
Jungle every day on his Cleveland home.
The Hooligans (3p-6p): Join Bruce Hooley, “The
Dean” of Cleveland sports Greg Brinda, and
Indians Beat Reporter TJ Zuppe as they break
down everything sports in Cleveland and give new
meaning to the word “Hooligan.”
Cleveland Browns Daily (6p-7p): Vic Carucci of the
Cleveland Browns and formerly of NFL.com hosts a daily
“insider’s look” into the Cleveland Browns.
Evening Shows
3-Deep (7p-9p): Browns beat reporter Will Burge, three-time
Super Bowl Champion Je’Rod Cherry, and Ohio State beat
reporter Emmett Golden go “3-Deep” as they break down
sports like no one else.
ESPN Cleveland Sports Night (9p-Midnight):
The former Cavaliers’ TV play-by-play voice, Michael Reghi
takes to the air every day along with longtime Cleveland
radio personality Kenny Roda.
Morning Shows
Munch in the Morning (8a-9a): The proverbial glass is
always half full from local Clevelander and radio legend,
Munch Bishop! This show will kick-start your morning better
than a shot of espresso!
Mike & Mike in the Morning (9a-10a): Mike Golic and
Mike Greenberg host this popular national sports show
on-air and on-tv!
The Herd with Colin Cowherd (10a-12p): A selfproclaimed Michigan Wolverine hater hosts this popular
show featuring sports news and perspective.
Afternoon Shows
The Jim Rome Show (12p-1p): Jim Rome is an
iconic sports-talk host and his fans get in the
Jungle every day on his Cleveland home.
The Scott Van Pelt Show (1p-4p):
Tune into SVP, joined by Ryen Rusillo, for a
show with the atmosphere of two pals talking
sports.
ESPN Cleveland Events
Cleveland Browns Tailgate
.
Hundreds of fans join us and Bud Light on
East 6th and Lakeside every home Browns
game.
Our live band, interactive games, VIP section,
and inexpensive food and drinks keeps our
fans engaged and entertained.
Browns Tickets!
Games! Prizes!
ESPN Cleveland Events
On-Site Activation
Remote Broadcasts
.
ESPN Cleveland Street Team
Player Appearances
On Air Personality Appearances
Station appearances
High School Hysteria
Inflatables
Golf
Our Partners…
Each partnership is customized to meet the needs
and goals of our partners
Hear It From Our Partners
“The amount of people
that mention that they have heard the ads has
been startling. I must admit, I have been
pleasantly surprised at the affluence of the
audience of ESPN 850 WKNR – it is a
tremendous market and audience for us. The
two client events we have done with celebrity
appearances have been spectacular – top
notch. The clients that attended raved about
them.”
-Brian Kurtz
“With
ESPN 850 you get more than an
advertisement on the radio; you
get a true business relationship.
As a result of our partnership
we were able to increase visits
to Nemacolin Woodlands Resort
from the Cleveland area by 7%”
-Chris Plummer
“The results of the promotion have
been tremendous and allowed
Master Pizza to open a second
location in August of 2012, with plans
for more in the near future. Thank you also to
out representative – Dave Skoczen, who came
up with the Cleveland Pizza Challenge. He has
been very thorough, covered every detail and
shows a genuine interest in the success of my
business. Dave and Good Karma have also
delivered on every promise. – Michael LeMarca
“What an amazing success our web promotion
has been! The ‘Bike of the Week’ feature is tracking more
people onto our website than Facebook, Twitter, and E-Bay
combined! Thank you for bringing us this terrific idea!”
- Jane Hook
Local and National Play by Play
Cleveland’s home for
the big game!
 The Final Four
 BCS National
Championship
 All four golf majors
 The NBA Finals
Local and national Play by Play