PARKER unveils two brand new sophisticated Parker Premier

PARKER unveils two brand new sophisticated
Parker Premier Luxury models: the latest design accessory
for style-conscious men
London, August 2013 – Showcasing 125 years of refined know-how and innovative design, PARKER
introduces two luxurious and urban finishes to its prestigious Parker Premier line. Contemporary,
elegant and geometric, these new pens are the perfect fit for the modern man.
Tailored for the smart and the savvy
Driven by its unique know-how, PARKER demonstrates once again its ability to be right on trend with
two new refined finishes, the Black or Brown Parker Premier Luxury Editions. True models of luxury
design sensibility, these new pens, which have been carefully made in France, audaciously combine
a matte soft touch lacquer with shiny metal-coloured lines, for a surprising tactile rendering and
sophisticated and stylish look. The new Parker Premier Luxury Editions will make a striking impression
to complement outstanding accessories such as the latest watch, belt or shoes.
PARKER encapsulates the refinement of a brand that dares to make a dynamic style statement with these
new editions made for smart and savvy men who exude elegance and confidence.
When pioneering legacy meets modern design excellence
125 years of innovative design have been fused to create the Parker Premier Luxury Editions. Through
an inspired modern reinterpretation, these new pens pay tribute to one of the brand’s most iconic
design codes, the 'ciselé' pattern. When introduced on the Parker 75 in the 1960s, this refined chiselled
metalwork garnered immediate global acclaim. Considered as a true hallmark of the ingenuity of
PARKER, the 'ciselé' pattern is now sublimated with these two pens through a contemporary rendering.
Drawing upon inspiration from today’s urban world, the two new models evoke the bold architecture
of European cityscapes through prolific and elegant lines. Be it the black or the brown, the
Parker Premier Luxury Editions will enhance the poise of men in search of excellence.
Parker Premier Luxury Black
Charisma, class and confidence
The Parker Premier Luxury Black is a modern accessory with a powerful masculine look whose matte
soft touch black lacquer contrasts with the brilliant palladium-coloured lines of the geometric 'ciselé'
design. This pen provides the indelible elegance sought by the cultivated style-conscious man. In a
client meeting or at an elegant dinner, the Parker Premier Luxury Black pen will perfectly complement
the lines of an impeccable suit to inspire confidence and draw the attention of those nearby.
Parker Premier Luxury Brown
Effortless sophistication
The shiny lines of the Parker Premier Luxury Brown are rendered bold and unique in the striking and
edgy colour combination of smooth brown soft touch lacquer and elegant pink gold shade revealed
through the 'ciselé' design. This refined blend of matte and bright finishes, often exposed on the most
opulent of men’s watches, will turn heads as it catches the light. It is sure to make an impression, at a
work event or even a grand gala. The Parker Premier Luxury Brown is an accessory which makes a slick
statement and commands respect, for a man of daring style and substance.
Crafted to make every written word count
PARKER’s unique craftsmanship has always stood the brand apart from its peers. Meeting PARKER’s high
quality, the 18K solid gold nib of these fountain pens requires meticulous operations carefully handled
by skilled experts in PARKER’s Centre of Excellence in France. Delicately crafted with a rhodium finish
for the Parker Premier Luxury Black and pink gold flash for the Parker Premier Luxury Brown, the
nib of these new finishes is finely adorned with an elegantly engraved line work recalling the brand’s
famous arrow. Encapsulating PARKER’s heritage of flawless quality, these new crafted finishes offer an
exceptional writing experience.
As the Parker Premier Luxury Editions glide across the pages of a contract or notebook, 125 years of
know-how are at work to offer one of the most luxurious writing experiences - a promise to delight
those who believe in the art of craftsmanship for a signature style.
Parker Premier Luxury Editions
General Product Features:
• Made in France
• Presented in a dedicated black PARKER gift box
• Available in 3 modes: Fountain Pen, Rollerball and Ballpoint
• A ballpoint mode pre-loaded with the QuinkFlow* refill
• Roller ball pen with cap on/cap off system and fitted with fine black refill
Parker Premier Luxury Black specific features:
• Soft touch black lacquer with rubber effect combined with laser engraving and palladium colour
• Palladium finish trims
• Fountain Pen model with an 18K solid gold rhodium finish nib
Parker Premier Luxury Brown specific features:
• Soft touch brown lacquer with rubber effect combined with laser engraving and pink gold colour
• Pink gold finish trims
• Fountain Pen model with an 18K solid gold with pink gold flash nib
Recommended Retail Price**
Fountain Pen
£335
Roller Ball
£265
Ballpoint Pen
£230
*QuinkFlow: The smooth and authentic PARKER ballpoint refill for an easy and controlled writing experience
The Parker Premier Luxury Editions are available since October 2013 at Harrods.
**VAT included
Stay in contact with us
Discover more on www.parkerpen.com
And Follow PARKER on Facebook/parkerpens and Twitter.com/ParkerPens
Discover more about PARKER’s 125th Anniversary:
• 125 years of History: http://youtu.be/DWiJ8f1X4dk
• 125 years of Craftsmanship: http://youtu.be/_kY19OUKqTU
• 125 years of Expertise: http://youtu.be/1AgcigV260c
• 125 years of Innovation: http://youtu.be/_EWl5HT9Llo
Press Contacts
For more information about PARKER’s 125 years of Craftsmanship and Innovation, please contact:
Holly Saich or Lakshmi Narayan at Focus PR - Tel: 020 3117 1800 or email: [email protected]
About PARKER
Established in 1888, PARKER has spent 125 years pioneering innovation, style and unique craftsmanship in
fine writing instruments, giving consumers the confidence to write their own stories. Recognized worldwide
for its use of high quality materials, PARKER puts its renowned expertise into every pen through rigorous
testing and attention to detail. PARKER is owned by Newell Rubbermaid and has a global presence with
outlets in 145 countries. PARKER continues to believe in the importance of writing, because the words we
speak can be heard by many, but the words we write transcend time.