SERVICE MANUAL

GREY TO GORGEOUS COLLECTION
SERVICE MANUAL
GREY SERVICE –
AS DIVERSE AS YOUR CLIENTS
Fulfill your grey clients’ color needs through a comprehensive service concept:
Individual consultation, inspiring techniques and high-perfoming professional
products — the perfect combination for gorgeous results.
NATURAL
“I WANT TO KEEP MY HAIR
COLOR. NATURAL BROWN,
FULL OF REFLECTIONS.”
MEN
“MY GREY SHOULD BE
GORGEOUS AND SHINY.”
02
“I EXPECT A FRESH LOOK.
NOT A COVERED LOOK.”
Make a difference and become the expert for diverse
grey services. Turn your salon into the ultimate beauty
destination for all your clients’ grey needs.
Discover 6 creative grey services and learn new
techniques created by the Goldwell Global Master Team.
FASHIONABLE
“GREY DOESN’T MATTER –
THE AMOUNT DOES.”
“GREY? I WANT TO KEEP MY
GLAMOROUS BLONDE. ALWAYS.”
03
“I WANT THE VIBRANT FASHION
SHADE OF MY CHOICE.”
MAKE
IT GORGEOUS!
Discover Goldwell’s new grey services,
featuring the new @Elumenated Naturals.
New Topchic and Colorance Shades — achieve
more vibrant reds, rich browns, and brilliant
blondes while covering grey without the need
to add a natural shade.*
Be inspired by the amazing possibilities of individual grey services and
techniques with our Goldwell Global Masters Lisa Whiteman
and John Simpson. From natural coverage to exciting fashion
shades, empower yourself to create gorgeous results.
Perform every service according to the Goldwell Service Cycle to
provide the ultimate salon experience to your clients.
Find out more about customized consultation, step-by-step guides,
as well as care and styling tips for the salon and at home.
*
N/NN shades can be added for difficult to cover grey.
ON
SAL
IN-
CONSULTATION
MAINTENANCE
PREPARATION
E
AT HOM
SERVICE CYCLE
POST-CARE
& STYLING
APPLICATION
BACK TO NATURAL SERVICE
CREATE NATURAL TONES WITH A WOOD GRAIN EFFECT. EFFORTLESS AND MULTIDIMENSIONAL.
BEFORE
“IT’S NOT ABOUT CHANGING ANY HAIR
COLOR, IT’S ABOUT KEEPING INDIVIDUAL
COLOR AND BEAUTIFUL SHINE.”
---
John Simpson
GOLDWELL
GLOBAL MASTER,
NORTH AMERICA
---
SERVICE
CYCLE
SERVICE
CYCLE
-CONSULTATION
--
-PREPARATION
--
CLIENT WISH:
To optimize color deposit and to
equalize structural differences use
Dualsenses Color Structure Equalizer.
Nikita would like to revitalize the youthful appearance
of her hair without looking block colored.
YOUR SERVICE RECOMMENDATION:
Use “natural tones” and “a wood grain effect” as keywords
during the consultation service.
For a perfect blend of complementing tones and
ultimate shine of natural looking hair, recommend this
ammonia-free foiling technique which is gentle to
the hair‘s delicate structure.
EXISTING SHADE:
Regrowth: 6N
Mid-lengths and ends:
6G (naturally lightened)
Grey: 50 %
07
SERVICE
CYCLE
-APPLICATION
---AMMONIAFREE
SERVICE
---
FORMULA
A Nectaya:
40 ml Lotion 6 % (20 vol.) + 20 ml 5N + 20 ml 5MB
B Nectaya:
20 ml Lotion 6 % (20 vol.) + 10 ml 4N + 10 ml 4B
C Nectaya:
20 ml Lotion 9 % (30 vol.) + 10 ml 7N + 10 ml 7NA
D SilkLift Gentle:
35 ml Conditioning Cream Developer
6 % (20 vol.) + 1 scoop High Performance
Lightener without ammonia +
3 pumps of Intensive Conditioning
Serum Concentrate
E Colorance:
60 ml Lotion + 15 ml 8GB + 15 ml 9BA
1
-
Section the hair. Start applying at the
hairline, alternating formula A and B in
macro weaves, A and C in fine slices and
A and D in weaves in a foiling technique.
3
-
Observe the processing time, then
shampoo. Treat with products from the
Dualsenses Color Extra Rich segment.
Apply formula E as a toning to the
entire hair.
2
-
Apply formula A to the remaining hair and
in between foils (first onto the regrowth,
then to the mid-lengths and ends).
4
-
Observe the processing time, then rinse.
Finish the color service with a Dualsenses
Color Extra Rich Serum.
08
BACK TO NATURAL SERVICE
SERVICE
CYCLE
SERVICE
CYCLE
-POST CARE & STYLING
--
-MAINTENANCE
--
To achieve this amazing look finish with
StyleSign Sprayer on dry hair.
The Dualsenses Color Extra Rich and Rich Repair
shampoo, conditioner and treatment will help your
client to maintain the beautiful color results and the
smooth hair feel. Share your tips and tricks on how to
recreate this beautiful look with StyleSign Sprayer at home.
To maintain this natural look, recommend that your client
schedule their next appointment within 4–6 weeks.
-FOLLOW-UP SERVICE
-When your client comes back after 4–6 weeks, you can choose between two perfect
Follow-up Services to recreate this natural looking wood grain effect:
2I P
erform a full service regrowth retouch with
Nectaya followed by the same technique using
Nectaya 4B, 7NA and SilkLift Gentle every
second visit. Intensify the brightness by applying
Colorance as an overall toning.
1I P
erform a Goldwell Color Balancing Service
with regrowth retouch with Nectaya and
apply corresponding Colorance formula to
mid-lengths and ends.
SLICES
WEAVES
MACRO WEAVES
Fine sections colored with a chosen shade.
Woven fine sections colored with a chosen shade.
Medium woven sections colored with a chosen shade.
09
GREY BEAUTIFYING SERVICE
ENHANCE AND ENLIVEN THE NATURAL GREY BEAUTY OF YOUR CLIENT’S HAIR.
BEFORE
“THERE’S NO NEED TO BE UNHAPPY
ABOUT GREY HAIR ANYMORE – IT’S FULL
OF POSSIBILITIES.”
---
Lisa Whiteman
GOLDWELL
GLOBAL MASTER,
UNITED KINGDOM
---
SERVICE
CYCLE
SERVICE
CYCLE
-CONSULTATION
--
-PREPARATION
--
CLIENT WISH:
To optimize color deposit and to equalize
structural differences use Dualsenses Color
Structure Equalizer.
Zvona would like to enhance and restore the
beauty of her naturally white/grey hair while
reducing the yellow tone.
YOUR SERVICE RECOMMENDATION:
Use “soft reflections” and “luxurious shine“ as
keywords during the consultation service.
This service is perfect to recommend to clients who
want to give naturally beautiful white/grey hair a lift and
beautiful shine in all dimensions while counteracting
environmental efftects that can occur.
EXISTING SHADE:
Grey: 90–100 %
11
SERVICE
CYCLE
-APPLICATION
---AMMONIAFREE
SERVICE
---
FORMULA
A Elumen:
30 ml SV@10 + 1 ml NA@2
B Elumen:
30 ml AB@9 + 2 ml NA@2
C Soft Color:
10P
1
-
Section the hair. Start applying at the
hairline, alternating formula A and B in
fine diagonal micro weaves in the
opposite direction of the hair growth.
4
-
Apply formula C as a toning to the
entire hair at the basin.
2
-
Then reverse the section behind for
a natural directional color technique
in the same way.
5
-
Observe the processing time, then
rinse. Finish the color service with a
Dualsenses Color Serum.
3
-
Observe the processing time, then rinse.
Shampoo with Elumen Wash. Apply
Elumen Lock and rinse after 5 min.
12
GREY BEAUTIFYING SERVICE
SERVICE
CYCLE
SERVICE
CYCLE
-POST CARE & STYLING
--
-MAINTENANCE
--
Apply a pea-sized amount of StyleSign Flat Marvel
into dry hair to diversify the look, change it
from classical to “edgy” with StyleSign Big Finish.
The Dualsenses Blonde and Highlights Shampoo will help
your client neutralize unwanted yellow tones while
providing shiny reflections. Share your tips and
tricks on how to recreate this beautiful look with
StyleSign Flat Marvel and Big Finish at home.
To maintain this silver shimmering result, recommend that
your client schedule their next appointment within 4–6 weeks.
-FOLLOW-UP SERVICE
-Recommend a Follow–up Service at home with Soft Color 10P every week depending on frequency of visits.
Recommend a full Repeat Service every 4–6 weeks.
MICRO WEAVES
Woven super fine sections colored with a chosen shade.
13
GREY CAMOUFLAGE SERVICE
TURN BACK THE TIME AND CAMOUFLAGE GREY.
BEFORE
“TO CREATE A LOOK JUST LIKE YOU DIDN’T
COLOR – THAT’S THE GOAL.”
---
Lisa Whiteman
GOLDWELL
GLOBAL MASTER,
UNITED KINGDOM
---
SERVICE
CYCLE
SERVICE
CYCLE
-CONSULTATION
--
-PREPARATION
--
CLIENT WISH:
Shampoo the hair with the respective
Dualsenses Men product, depending on the
hair and scalp need of your client.
Scott prefers a fast, specialized solution that will bring
freshness to his natural color by blending the white areas.
YOUR SERVICE RECOMMENDATION:
Use “fresh look“ and “natural grey blending” as
keywords during the consultation service.
Recommend this specialized service if your client is
looking to eliminate the visibility of roots while
achieving a more youthful, natural grey look.
EXISTING SHADE:
Regrowth: 6N
Mid-lengths and ends: 6N
Grey: 30–50 %
15
SERVICE
CYCLE
-APPLICATION
--
FORMULA
A Men ReShade:
20 ml Developer Concentrate + 20 ml Grey Blending Power Shot 6CA
1
-
Cut the hair. Make your client feel
comfortable by offering a hot,
male fragranced towel to wipe away
excess small hairs from the neck.
3
-
Apply Men ReShade Foam at the basin
onto dry hair. Start on lighter grey areas,
then blend over into the rest of the hair.
2
-
Blow dry the hair if needed.
4
-
Observe the processing time, then
rinse. Shampoo with products from
the Dualsenses Men segment.
16
GREY CAMOUFLAGE SERVICE
SERVICE
CYCLE
SERVICE
CYCLE
-POST CARE & STYLING
--
-MAINTENANCE
--
To create this beautiful style, apply a hazelnut-sized
amount of Dualsenses Men Texture Creme Paste onto dry
hair. Style the hair by using your hands as a comb.
The Dualsenses Men care and styling products will
help your client satisfy the special needs of men‘s hair.
Share your tips and tricks on how to recreate this beautiful
look with Dualsenses Men Texture Creme Paste at home.
To maintain this fresh and youthful look, recommend that
your client schedule their next appointment within 4 weeks.
-FOLLOW-UP SERVICE
-This style is easy to upkeep as the grey blending just gradually fades away over 4–6 weeks.
This makes it the ideal service to refresh with every visit.
17
PIXELATION SERVICE
CREATE LOWLIGHT SHADOWS WITHIN THE HAIR FOR A NATURAL NON COLOR-TREATED LOOK.
BEFORE
“MY CLIENTS DON‘T WANT TO HEAR
GREAT COLOR … – THEY WANT TO
HEAR – WOW, YOU LOOK YOUTHFUL
AND REFRESHED.”
---
John Simpson
GOLDWELL
GLOBAL MASTER,
NORTH AMERICA
---
SERVICE
CYCLE
SERVICE
CYCLE
-CONSULTATION
--
-PREPARATION
--
CLIENT WISH:
Shampoo the hair with the respective
Dualsenses Men product, depending on the
hair and scalp need of your client.
Hugo is confident with his grey hair color, however
he wants to buy back a little time. He desires a low
maintenance coloring without the illusion of new growth.
YOUR SERVICE RECOMMENDATION:
Use “buy back youth” and “no color-treated look” as
keywords during the consultation service.
Recommend this Pixelation Technique to add back
some pepper to the salt and shadow color in a soft
light without the look of being artificial.
EXISTING SHADE:
Regrowth: 7NA
Mid-lengths and ends: 7NA
Grey: 50–80 %
19
SERVICE
CYCLE
-APPLICATION
--
FORMULA
A Topchic:
30 ml Lotion 6 % (20 vol.) + 20 ml 7NA + 10 ml 8SB
1
-
Start around the hairline by using
a thin diagonal section.
4
-
Continue from the crown to front hairline
in diagonal forward sections, shadowing the
interior with the Pixelation Technique.
2
-
Apply formula A using the Pixelation
Technique. Color the interior of the
strands versus the surface exterior.
Repeat on both sides.
5
-
Observe the processing time, then
rinse. Shampoo with products from
the Dualsenses Men segment.
3
-
Create a “V” section at the nape.
Use the same Pixelation Technique
up the back until the crown. Repeat
on both sides.
20
PIXELATION SERVICE
SERVICE
CYCLE
SERVICE
CYCLE
-POST CARE & STYLING
--
-MAINTENANCE
--
To create this style, apply a small amount of
Dualsenses Men Texture Cream Paste onto
damp or dry hair.
The Dualsenses Men care and styling products will help
your client to satisfy the special needs of men‘s hair.
Share your tips and tricks on how to recreate this beautiful
look with Dualsenses Men Texture Cream Paste at home.
To maintain this salt’n’pepper look, recommend that your
client schedule their next appointment within 4–6 weeks.
-FOLLOW-UP SERVICE
-The shorter the shape, the more often the maintenance. It is ideal to maintain around the
hairline every second cut (approximately every 8 weeks on a 4 week cut cycle).
The interior shadows will need to be refreshed approximately every 10–12 weeks.
PIXELATION TECHNIQUE
We recommend using a small tapered blending brush to create the Pixelation Technique,
which gives you more control than a comb or color brush. The size of the brush can vary depending
on the amount of coverage and dimension that you would like to create. By coloring the interior of the
strand versus the surface exterior you get more dimensions into the natural color.
21
DIMENSIONAL BLONDE SERVICE
GIVE YOUR CLIENT A NATURAL COVERAGE WITH MULTIDIMENSIONAL REFLECTIONS.
BEFORE
“NORMALLY MY GREY CLIENTS SEE
COVERAGE AS A DUTY – BUT NOW IT’S
JUST FUN. THE FUN OF TRULY
INDIVIDUAL COLOR.”
---
John Simpson
GOLDWELL
GLOBAL MASTER,
NORTH AMERICA
---
SERVICE
CYCLE
SERVICE
CYCLE
-CONSULTATION
--
-PREPARATION
--
CLIENT WISH:
To optimize color deposit and to equalize
structural differences use Dualsenses Color
Structure Equalizer.
Jolanda desires a natural grey coverage with
dimensional, shiny reflections.
YOUR SERVICE RECOMMENDATION:
Use “natural cover” and “dimensional effects” as
keywords during the consultation service.
For the desired color result and lively color
movement recommend a combination of neutral and
cool effects around the face.
EXISTING SHADE:
Regrowth: 7NA
Mid-lengths and ends:
9GB, remaining highlights 10N
Grey: 30–50 %
23
SERVICE
CYCLE
-APPLICATION
--
FORMULA
A Topchic:
40 ml Lotion 9 % (30 vol.) + 40 ml 9N@BP
B SilkLift Strong:
35 ml Conditioning Cream Developer 3 % (10 vol.) +
1 scoop High Performance Lightener
without ammonia + 3 pumps of Intensive
Conditioning Serum Concentrate
C Topchic:
20 ml Lotion 6 % (20 vol.) + 20 ml 8N@BS
D Colorance Express Toning:
40 ml Lotion + 20 ml 10 Champagne
1
-
Section the hair. Apply formula A to the
back section (first into the regrowth, then
to the mid-lengths and ends).
4
-
Repeat the Freehand Technique on the
front triangular section. If required use
clean film to prevent staining and to
protect sections.
2
-
Start at the crown. Apply alternating
formula A and B and A and C in
fine diagonal slices to behind the ear
on each side. Apply formula A to the
remaining hair between each foil.
5
-
Observe the processing time, then shampoo
with Dualsenses Blondes & Highlights. Apply
formula D as toning to the entire hair.
3
-
Start applying at the hairline, alternating
formula A and B using the Freehand
Technique to achieve high fashionable
natural effects.
6
-
Observe the processing time, then rinse.
Finish the color service with a Dualsenses
Blondes & Highlights Serum.
24
DIMENSIONAL BLONDE SERVICE
SERVICE
CYCLE
SERVICE
CYCLE
-POST CARE & STYLING
--
-MAINTENANCE
--
To create the individual styling apply StyleSign
Naturally Full onto towel-dry hair and blow dry
into shape. Finish with StyleSign Naturally Full again.
Show your client different styling options to
intensify or deepen the dimensions of the shades.
Recommend Dualsenses Blondes & Highlights
shampoo, conditioner and treatment to your client, to
maintain the beautiful color results. Share your tips and
tricks on how to recreate this beautiful look with
StyleSign Naturally Full at home.
To maintain this dimensional blonde, recommend that your
client schedule their next appointment within 4–6 weeks.
-FOLLOW-UP SERVICE
-To recreate this dimensional blonde you can choose between two perfect Follow-up Services:
1IP
erform a regrowth retouch with Topchic 9N@BP,
then intensify the brightness by applying Colorance
Express Toning 10 Champagne to the entire hair.
2IP
erform a regrowth retouch with Topchic 9N@BP
followed by the same technique using Colorance
8N@BS and SilkLift Strong.
FREEHAND TECHNIQUE
Use brush and bowl to create surface and underneath saturation with diffusion to individual hair
sections. Keep the tension on the hair strands while applying the color to the mid-lengths with the flat
side of the brush. To fully saturate the ends, draw more product to the back of your hand.
TIP FOR THE FRONT
Use the client’s nose as a guide point, overdirect the hair to the opposite side of the face.
Apply formulas on top surface and underneath of the hair for perfect color results.
25
FASHION RED SERVICE
CREATE A FASHIONABLE RED WITH A LIVELY SPECTRUM OF VIBRANT COLOR COMBINATIONS.
BEFORE
“LOOK AT THESE RESULTS. THIS
IS BEAUTIFUL COLOR – JUST LIKE
A FASHION STATEMENT.”
---
Lisa Whiteman
GOLDWELL
GLOBAL MASTER,
UNITED KINGDOM
---
SERVICE
CYCLE
SERVICE
CYCLE
-CONSULTATION
--
-PREPARATION
--
CLIENT WISH:
To optimize color deposit and to equalize
structural differences use Dualsenses Color
Structure Equalizer.
Eva craves a high fashion red coverage that has vibrancy
as well as a flirtatious effect of warm and cool accents.
YOUR SERVICE RECOMMENDATION:
Use “vibrancy” and “gorgeous shine” as
keywords during the consultation service.
This service offers fashionable color movement
with placements through the front and
interior, giving life to any red.
EXISTING SHADE:
Virgin Hair: 6N
Grey: 40–60 %
27
SERVICE
CYCLE
-APPLICATION
--
FORMULA
A Topchic:
40 ml Lotion 6 % (20 vol.) + 40 ml 7N@RR
B Topchic:
40 ml Lotion 6 % (20 vol.) + 40 ml 6N@RV
1
-
Section the hair. Apply formula A on all
hair not isolated for design (first into the
regrowth, then to the mid-lengths and ends).
2
-
Sections 1–2:
Apply alternating and diffusing formula A
and B and A and C first in fine slices then
in weaves in a Back-to-Back Technique.
Apply formula A onto the remaining hair.
C Topchic:
40 ml Lotion 9 % (30 vol.) + 40 ml 8N@KK
3
-
28
Observe the processing time, then rinse. Treat
the hair with products from the Dualsenses
Color segment. Finish the color service with a
Dualsenses Color Serum.
FASHION RED SERVICE
SERVICE
CYCLE
SERVICE
CYCLE
-POST CARE & STYLING
--
-MAINTENANCE
--
To create this vibrant look, apply a walnut-sized
amount of StyleSign Glamour Whip onto towel-dry hair.
Show your client different styling options with
StyleSign Magic Finish to intensify or deepen the
dimensions of the shades.
The Dualsenses Color shampoo and conditioner
will help your client to maintain the beautiful
color results. Share your tips and tricks on how to
recreate this beautiful look with StyleSign
Glamour Whip and Magic Finish at home.
To maintain this vibrant and fashionable red effect,
recommend that your client schedule their
next appointment within 4–6 weeks.
-FOLLOW-UP SERVICE
-With the accent color placement through the interior, it is a simple retouch of your background
shade formula with Topchic @Elumenated Naturals every 4 weeks.
Intensify the brightness by applying Colorance 8K and KK Mix as an overall toning. The accent shades will
need adjusting approximately every other retouch or 8 weeks to never appear grown out.
BACK-TO-BACK TECHNIQUE
Individual foil slices or weaves applied without leaving any hair uncolored in between.
The foils are applied in a layering method.
29
INNOVATIVE PRODUCTS AS
DIVERSE AS YOUR CLIENTS.
DISCOVER THE GOLDWELL PRODUCT PORTFOLIO FOR ALL GREY HAIR NEEDS.
-PERMANENT
COLORS
--
-DEMI-/SEMI
PERMANENT
COLORS
--
TOPCHIC
TOPCHIC
@Elumenated
Naturals
Grey coverage
up to 100%
Grey coverage
up to 100%
Mix with
N/NN/NA
Pre-balanced
COLORANCE
Grey coverage
up to 50%
NECTAYA
ELUMEN
Grey coverage
up to 100%
Natural Grey
Reduction
Mix with
N/NN
COLORANCE
COVER PLUS
COLORANCE
EXPRESS TONING
incl.
@Elumenated
Naturals
Grey Toning
SOFT COLOR
Grey Toning
Grey coverage
up to 75%
MEN RESHADE
Grey Blending
up to 50%
-LIGHTENERS
--
SILKLIFT
OXYCUR
PLATIN
FOR GORGEOUS COLOR RESULTS THAT LAST
-CARE
&
STYLING
--
DUALSENSES
STYLESIGN
31
DUALSENSES MEN
BECOME A GREY SERVICE EXPERT
WITH GOLDWELL EDUCATION
DISCOVER STATE-OF-THE-ART GREY SERVICES TO IMPRESS YOUR MOST
DEMANDING CLIENTS.
--ACADEMY OFFERINGS
--TO BOOK A CLASS, GO TO WWW.GOLDWELL.COM
SIGNATURE SERIES
EXPRESSIONS IN COLOR
Your signature is designed to set you a part, it is
you’re personal mark. Take the Goldwell Signature
journey and discover how to put your own distinctive
signature on all of your haircolor work. This program
is designed to take as a series or individually. Your
day will focus on how to achieve the greatest results
when formulating for your Blonde, Red or Brunette
clients. Explore how to consult with your client for
optimum results, learn how to enhance your clients
color for vibrant results, and how to change your
client‘s color pallette.
Get inside the mind of an expert colorist and
understand the breakdown of each hair color
category. Learn how best to utilize each tool and
maximize its potential, no matter what your vision is. In
this intensive training we will expand on each shade
of hair color and tool to broaden your formulation
skills. If you want to sharpen your formulation skills
and reach new heights as a colorist, then this is the
program for you!
2-DAY PROGRAM; 10:00AM – 4:00PM
1-DAY PROGRAM; 10:00AM – 4:00PM
--IN-SALON AND ONLINE OFFERINGS
--NOW INCLUDED IN ALL CLASSES
WWW.GOLDWELLLIVE.COM
@Elumenated Natural shades are part of the Topchic
and Colorance brands. They have the added benefits
of new technology without additional training on
usage. These shades are another amazing way to
cover grey. The information and technology on the
shades will be integrated into all classes.
One of a kind education via LIVE webcasts from locations
such as NYC@Fashion Week, Miami Beach, and LA. Meet
and ask questions of industry and fashion guests. Hosted
by John Simpson, Lead Artistic Director for Goldwell.
Tune in on April 16th at 9PM EST
to watch Celebrating Grey - LIVE!
For further information and booking details please contact your Goldwell representative. | goldwell.com
Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth
and our salon exclusive portfolio of advanced services, innovative products and inspiring education.
348841AS•03/15
Goldwell is part of Kao Salon Division.