member - Pourvoiries Québec

OPPORTUNITIES BOOKLET
MEMBER
Offers tailored
to YOUR NEEDS!
FEATURING
· Marketing
· Environment & Wildlife
· Forestry & Geomatics
CAMPAIGNS on 3 markets:
Québec · USA/Canada · Europe
QOF offers many
interesting business
opportunities!
WELCOME DEAR
MEMBER
Québec Outfitters
also mean :
ÌÌ 420 000 clients
ÌÌ 279 000 fishers
ÌÌ 42 000 hunters
ÌÌ 22 000 snowmobilers
ÌÌ 86 000 soft adventure enthusiasts
ÌÌ 16 000 workers
191 million
dollars in
economic
benefits
1
QOF has gathered in this booklet, actions and opportunities for
outfitters to position themselves on different markets
and also benefit from advantageous prices!
TABLE OF CONTENT
Introduction 3
Guide de la pourvoirie
4
ADMINISTRATION
Québec Outfitters Magazine 5
Gift certificates
11
www.pourvoiries.com / www.quebecoutfitters.ca
6
Annual Convention 11
Québec Outfitters Camp
12
MARKETING
7
Outfitter Package
Radio - Chronique Destination
7
Associate Members Opportunities
12
International Marketing Plan - USA/Canada 8
ENVIRONMENT & WILDLIFE
13
International Marketing Plan - Europe 9
FORESTRY & GEOMATICS Québec Wilderness Lodges 10
Press tour
10
Staff Directory
2
14
See what
QOF can do
FOR YOU!
YOUR Federation
QOF represents over 350 outfitters sharing a strong
attachment to the Quebec outdoors as well as a
desire to promote it to the public, province-wide and internationally.
Our vast tourism network enables a large offer of
accommodations and quality services across the province
for hunters and fishers, families wishing a nature holiday
or outdoor enthusiasts seeking the perfect place to enjoy
their favourite activities.
CUSTOMIZED ACTIONS MADE FOR YOU!
QOF intends to act as a facilitator, rallier and leader in
promoting and developing the “outfitter experience”. The
Federation is initiating strategies, actions and events that
aim to increase the notoriety of the outfitter destination,
the scope of the offer and the industry’s image, in the
perspective of developing better business practices:
ÌÌ
ÌÌ
ÌÌ
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To help you benefit from an added-value membership, QOF uses a personal approach that suggest strategies
adapted to your situation and declined on several
platforms.
With its numerous marketing actions and communication
tools, the Quebec Outfitters Federation increases business
opportunities for the benefit of its members!
For the members;
For the partners;
For the industry;
For the consumers.
With the objective of promoting the outfitters offers in
Quebec and beyond, QOF THINKS BIG by putting forward
specific initiatives reaching a diverse clientele!
From this perspective, the Federation is working to
improve its database through its contests, events
and Web enabling it to gain notoriety and expand its
communications network.
A new logo,
a new name,
still the SAME
NETWORK !
Since the launched of QOF new “marketing” brand last
year, members are now represented under a colorful and
dynamic identity. Québec Outfitters becomes the official
logotype used to promote the network!
3
A MUST!
1/3 PAGE ¦ PUBLICITY ¦ CONTEST ¦ AND MUCH MORE!
DISTRIBUTION
Having made ​​his mark for 20 years, the Guide de la pourvoirie
is a must in the industry of hunting, fishing, outdoor and
wilderness lodging. This guide is in fact the only directory
that gives access to the largest outfitter network from all
over Quebec! For clients wishing to spend an unforgettable
stay to an outfitter, the famous «Séjours de rêve» contest
is, every year, one more reason to buy the Guide hoping to
win a free trip!
30 000 COPIES – 248 PAGES (approx.)
Retail ($4.95) – newsstands, Canadian Tire, Walmart,
specialty stores
Promotion – consumer shows (more than 6 shows within
Quebec) and events, press campaigns
Internet – www.pourvoiries.com
Members of the QOF have the privilege to be promoted to
a targeted clientele. With a targeted print and distribution
(retail, Quebec Outfitters website, shows and events
intra-Québec ...), the Guide de la pourvoirie provides an
exceptional showcase for all the participating members.
CONTENT
• General information on staying at an outfitter;
• Séjours de rêve contest (Stay of your Dreams);
• Maps of all tourist regions;
AGAIN THIS YEAR, THE GUIDE WILL FIND ITS
EQUIVALENT ON THE WEB!
• Descriptive listings of all outfitters members (over 350)
by region (accommodation, activities, access, ratings,
prices, etc.);
A personalized page for each outfitter with the possibility to
display online packages.
• Advertisements;
www.pourvoiries.com / www.quebecoutfitters.ca
• Columns written by professionals in the industry.
FOR ADDITIONAL visibility...
PURCHASE AN ADVERTISING SPACE, A
NICE COMPLEMENT TO YOUR 1/3 PAGE.
Ask for the advertisement sale contrat
to get all the details, rates, technical requirements
and conditions of payment!
PLACED NEARBY, IT WILL HELP YOU
STAND OUT!
FORMAT
RATES
Double page
$2970*
1 page
$1760*
1/2 page
$990*
*Taxes not included
Carmelle Tremblay ([email protected] 1-800-567-9009 ext: 225)
The contract is also available online at
www.quebecoutfitters.ca in the "Outfitters" section !
4
QUÉBEC
OUTFITTERS
MAGAZINE
THE ONLY ENGLISH OUTFITTERS DIRECTORY
1/3 PAGE ¦ PUBLICITY ¦ ARTICLE ¦ AND MORE!
QOF wants to position the outfitters offering English service
as a destination of choice for hunting, fishing and vacations!
DISTRIBUTION
The Québec Outfitters Guide is distributed across Canada,
mostly in Quebec, Ontario and the Maritime provinces.
Free distribution – newsstands, Canadian Tire, Walmart,
specialty stores
20 000 COPIES – 84 PAGES (approx.)
Promotion – consumer shows (more than 6 shows within
Quebec) and events, press campaigns
Internet – www.quebecoutfitters.ca BOOK AN EXTRA 1/2 PAGE AD
TO PROMOTE YOUR BUSINESS!
CONTENT
• Listings of QOF outfitters members wishing to
target the Canadian English-speaking market;
COMPLEMENTARY TO YOUR 1/3 PAGE,
OPTING FOR A 1/2 PAGE AD WILL
MAXIMIZE YOUR VISIBILITY!
• Descriptive listings;
• Advertisements;
• Tourist regions;
FORMAT
RATE
1/2 page
$200*
• Columns written by professionals in the outfitting
industry;
*Taxes not included
• Tourist information. Ask for the advertisement sale contrat
to get all the details, rates, technical requirements
and conditions of payment!
Alain Parenteau ([email protected] 1-800-567-9009 ext: 227)
The contract is also available online at
www.quebecoutfitters.ca in the "Outfitter" section !
5
quebecoutfitters.ca
pourvoiries.com
THE LARGEST QUÉBEC OUTFITTERS WEB PORTAL!
OUTFITTER PAGE ¦ BANNER & PACKAGE ¦ NEWS & VIDEOS ¦ AND MORE!
As a member of the QOF, you will be automatically showcase
on the official site of your Federation featuring the Québec
Outfitters.
OUTFITTERS ACCESS
MAXIMIZE YOUR VISIBILITY!
By accessing the www.quebecoutfitters.ca,
each outfitter may refer to the “Outfitters” section
created exclusively for communications between the
QOF and its members!
OUTFITTER PAGE - It’s time to stand out!
Each outfitter page, in addition to presenting your
products and services, allows you to profile each of your
accommodation units by displaying three pictures per
installation. Plus, take advantage of the free space given
to you to display your favorite pictures (up to 9) to attract
consumers.
Password : pourvous
At your fingertips ...
ÌÌ Press releases, newsletters, Pourvoyeur de Nouvelles
ÌÌ Calendar
ÌÌ Marketing plan, downloadable forms, etc..
ÌÌ Resume (consultation by type of job title)
ÌÌ And more!
BANNER & PACKAGE - Be seen at low cost!
You can now book your advertising space on the home page
or in one of the four featured sections of your choice! You
want to promote a specific offer? Why not create and display
online a customized package for customers!
Web Rate Card available
online in the "Outfitters" section!
For more information or to book your space
feel free to contact us!
FISH
HUNT
DISCOVER
Dominic Lessard ([email protected] 1-800-567-9009 ext. 240)
STAY
THE VACATION PLANNER:
GOLDEN OPPORTUNITIES
With this custom search engine, customers can easily find,
according to their criteria, the outfitter that exactly matches
their needs!
If you’re part of one of their favorites, you will automatically
receive an email giving you all the details to complete your
sale!
6
QUÉBEC
OUTFITTERS
CAMP
A TV SHOW FILMED EXCLUSIVELY AT OUTFITTERS!
GET GREAT EXPOSURE ON 3 NETWORKS!
BROADCASTING NETWORKS
Quebec Outfitters and Tourism Quebec are proud to give
the opportunity to outfitters to be the star of the TV
show «Québec Outfitters Camp / Le Camp en pourvoirie» produced by Gravel Media. • USA: Sportsman Channel
• English Canada: Wild TV
• Quebec: RDS
The 13 episodes scripted and filmed at an outfitter, present
different aspects of outfitting across the province, according
to the particular region and the host outfitter.
AUDIENCE
• 1 300 000 English-speaking
(Americans and Canadians)
• 780 000 Quebeckers
To view previous shows, visit
www.campenligne.com !
FREQUENCY OF BROADCASTS
• One 30-minutes broadcast and a minimum of 3 re-broadcasts per week on each network
Submit your application now for the shooting season
in 2013 (airing in 2014)!
Alain Parenteau
([email protected] 1-800-567-9009 ext. 227)
RADIO: CHRONIQUE
DESTINATION
BOOK NOW YOUR
RADIO SPACE!
Join an audience of
more than 200 000 Quebeckers
and be heard on
more than 14 stations!
Quebec Outfitters collaborate with the radio show "Club
Chasse & Pêche Magazine" hosted by Jean Chartrand. A 5
minutes 30 seconds dedicated segment will air every week
for a year to promote outfitters, our industry, regions and
more!
Hurry, spaces are limited!
Contact Mr. Alain Parenteau
([email protected], ext 227) for pricing and scheduling
an interview.
Interested outfitters may therefore be promoted in a
dynamic interview with Mr. Chartrand.
7
INTERNATIONAL
MARKETING PLAN
Participate BEFORE
SEPTEMBER 30th 2012
(IMP) USA/CANADA
A WORTHY INVESTMENT!
STAND OUT ON OUTSIDE-QUÉBEC MARKETS!
NEW CONCEPT FOR
HUNTING & FISHING
BROCHURE:
The particularities of this plan, the eligibility criteria and
the different levels of participation offered are detailed
in the document “IMP USA-CANADA”, available online.
A positioning
brochure for the
hunting and fishing
product with targeted
free distribution in
the U.S. & Canada!
To receive it by email or to get more details on the IMP,
please contact our marketing department!
QOF offer you 2 participation levels ($299+tx and $499+tx).
Each one of them will give you access to exclusive opportunities
in various marketing tools and platforms such as:
• Listing by product (2 at your choice) in the Hunting & Fishing brochure produced in
collaboration with Tourism Québec;
• Presentation of package offer on the dedicated website www.quebecoutfitters.com;
• Complete descriptive page on the dedicated website www.quebecoutfitters.com;
• Participation to the Québec Ultimate Destination contest;
• Representation at Consumers and tradeshows in the USA and across Canada (English);
• Access to individual promotional opportunities;
• Access to the press relation program;
• Priority for the application to the TV show The Québec Outfitters Camp.
• Participation in special draws of banners and Web reporting on
www.quebecoutfitters.com;
re!
and much mo
8
It will act as a
"drive to web" to
redirect people to
great package offers
online!
INTERNATIONAL
MARKETING PLAN
Participate BEFORE
NOVEMBER 9th 2012
(IMP) EUROPE
FIND NEW CUSTOMERS
THE EUROPEAN MARKET AT YOUR FINGERTIPS!
PLATFORMS USED:
The particularities of this plan, the eligibility criteria and
the different levels of participation offered are detailed
in the document “PMI Europe”, available online.
• Web: www. pourvoiries.fr (package display)
• Brochure: «Vivez le Québec Nature»
Produced in collaboration with Aventure Écotourisme
Québec and Tourisme Autochtone Québec
To receive it by email or to get more details on the IMP,
please contact our marketing department! • Insert: «Vivez le Québec chasse & pêche»
• Advertising (Web & print)
• Consumer shows (Outdoor + hunting & fishing)
1- EXPERIENCE OUTDOOR - VACATIONS
This experience proposes to the Europeen clients a true
nature escape to a Québec Outfitters. Packages put forward
can also be paired with outdoor activities and even fishing.
Interested outfitters meeting quality standards will tap
the European market by offering trips tailored to different
types of clients. They will also be called upon to take part
in targeted advertising placements in France.
Outfitters may also decide to present the most diverse
getaways, summer or winter activities for everyone that
will allow customers to experience the full range of outdoor
activities that can be available at an outfitter.
2- EXPERIENCE Hunting - Fishing
*Participation fees starting at $99+tx!
Under this marketing experience, the participating outfitters
may submit a hunting or fishing package. These offers will
all be available online!
9
QUEBEC
WILDERNESS
LODGES
JOIN THIS UNIQUE LODGING CONCEPT!
In order to promote Quebec Wilderness LodgesTM,
QOF proposes an action plan including the
following visibility:
To join the program, the outfitter will have to pay the
sum of $50 to cover the management fee of the banner
and must also meet all the following eligibility criteria:
• 1/2 page ad presenting the trademark in the Guide
de la pourvoirie 2013
•
•
•
•
• Link to the personalized page of each participating
outfitter in a web page dedicated to the Quebec
Wilderness LodgesTM banner
Be a QOF member
Have a minimum of 3 bedrooms in the lodge
Be classified 3 stars or more
Provide American Plan service
Our objective is to put forward the fact that "Quebec
Wilderness LodgesTM" is an unique trademark and
make it a symbol of quality for customers. Comfortable
rooms, delicious meals and personalized services are
what this wonderful network have to offer!
PRESS TOUR
YOU WISH TO BE PRESENT IN DIFFERENT MEDIA?
PRINT, RADIO, WEB, WE WILL HELP YOU CREATE A PERFECT MATCH!
When it comes to building an action plan to enhance
the reputation of your establishment and promote what
you have to offer, QOF is there for you!
In addition to solliciting the media, QOF will also keep you
informed as soon as one of them shows interest for your
region or product.
Having established over the years multiple relationships and
partnerships with various media (print, radio, web, TV...),
QOF can help you launch and lead the implementation of a
press tour.
You have a project in mind?
Contact Dominic Lessard, our Web and communication
Agent who will take the time to guide and help you!
([email protected] 1-800-567-9009 ext: 240).
10
GIFT
CERTIFICATES
AN ADDED VALUE TO YOUR VISIBILITY
QOF GIFT CERTIFICATES
SALE & PROMOTION
Today, gift certificates are more popular than ever! Think
of customers happy to have the privilege to be able to
exchange their certificate at your establishment!
Gift certificates are available in our online store at www.quebecoutfitters.ca or by phone. QOF is responsible
for issuance and shipment to consumers.
Gift certificates are like cash and can be exchanged at all
participating outfitters. They are controlled and numbered
to prevent fraud.
QOF is contributing to their promotion via web banners,
advertising in the Guide de la pourvoirie and its newsletters
to the consumers.
Upon receiving it, the outfitter have to validate its total
value via his internet access code (provided by QOF). Once
the gift certificate is validated, QOF pays off the amount
by transfer via your banking information (provided when
you join the program).
For more details or to join the program,
please contact Diane Perron at 1-800-567-9009.
There are no fees to join the program except the 3%
charges for administrative expenses, development and
promotion that is kept by the QOF on every amount
refund to your account (Ex: Gift Certificate $500 - 3% = $485 deposited in your banking account). Don’t wait and
join our group of
participating outfitters!
ANNUAL
CONVENTION
It's a
RENDEZ-VOUS!
This year the Outfitters Annual Convention will be held
in the Laurentides region (Manoir St-Sauveur-December
5-6-7 2012). On the agenda, conferences and workshops
conducted by industry professionals, debates and
discussions on hot topics and more!
All members are invited to attend this rendez-vous where
you will have the chance to exchange between outfitters and
also meet QOF employees, several industry representatives
and some of our associate members who will present their
products.
DECEMBER 5,6,7 2012
AT MANOIR ST-SAUVEUR
All the details of this event will be sent in September.
Person in charge:
Marie-Josée Blanchette ([email protected])
BOOK EARLY!
11
OUTFITTER
PACKAGE
A STAY FOR ALL OCCASIONS...
THANK YOU FOR YOUR GENEROSITY!
HERE IS A COMPLETE LIST OF PACKAGES
FOR 2011-2012:
Occasionnaly, QOF receives from organizations requests
for contribution to events, promotion, etc. For its part, the
QOF also undertakes activities that often require stays at an
outfitter.
• Fundraising dinners
- Héritage Faune (FédéCP) (3)
- Fondation François-de-B.-Gourdeau (FQSA) (2-3)
- Fondation de la truite mouchetée (2-3)
- Kéroul (2)
To avoid an over solicitation of our members, we would
therefore like to create a bank of packages which could be
used throughout the year for specific purposes.
• Other specific activities
- Soirées-bénéfice Canards Illimités (2)
- Association régionale de chasseurs et pêcheurs (2)
For all donations received, the Federation will give a
free Web package placement for 3 months
display in the secondary pages of
a section of your choice (Fish / Hunt / Discover / Stay)!
Person in charge:
Dominic Dugré ([email protected], ext: 232)
ASSOCIATE MEMBERS
OPPORTUNITIES
Contact them
and ENJOY
INTERESTING
SAVINGS!
Many organizations and companies offering useful
products and services for outfitters are currently associate
members of the Quebec Outfitters Federation. Doing
business with a QOF associate member ensure you the
company’s reputation and quality of their service at all
time. By establishing business contacts with them, you
benefit from savings, promotions and exclusive offers.
Do not hesitate to encourage them, they are there for you!
Person in charge:
Marie-Josée Blanchette ([email protected], ext: 236)
More details online at www.pourvoiries.com and in
the «Outfitters» section.
12
FORESTRY
& GEOMATIC
SERVICES AT THE CUTTING EDGE TECHNOLOGY
TAKE ADVANTAGE OF IT!
To assist members in their relations with the various players
of the territory, to protect and enhance your territories, the
QOF has developed a Department of Forestry and Geomatic
with services at cutting edge of technology. Members of the
QOF can benefit from high quality services at low costs.
Various other specialized services may also be
available on request. All basic information and
advice services are free for members.
Feel free to contact us if you have any questions,
do not hesitate, we work for you!
Please note that the Federation offers several free services
as part of regional projects in collaboration with some of our
Regional Outfitters Associations. Learn more by contacting
us!
HERE ARE SOME EXAMPLES OF SERVICES OFFERED
Jonathan Leblond,
Forestry Director
[email protected]
ext: 235
• Custom mapping territories
(Business cards, thematic maps for your reception hall or
promotional salons, etc..);
• Custom analysis and mapping forest
(to determine the future of the forest on your territory or
just to give out to your clientele);
Étienne Lemieux,
Forestry engineer
[email protected]
ext: 228
•Analysis and mapping wildlife (habitat);
• Mapping and territorial analysis of impact and
landscape, etc..;
• Forest roads
(calculation of peak flow for watersheds (culverts),
infrastructure installation, new trails and paths, lay out,
etc.).
• Integrated forest management plans, performances,
discussions and negotiations with the forest industry, the
MRNF and GIRT tables;
• Visual simulations to actually see what your area looks
like before logging;
13
ENVIRONMENT
& WILDLIFE
Several services related to the transmission of strategic information related to wildlife and the environment are offered for
free to the QOF members. When a member needs an individual service that requires several hours, an hourly fee applies.
This approach aims to make the actions of the QOF employees fair for everyone. This offer also depends on the availability
of the resources. Summer is the best time for this type of intervention. Ideally, these interventions should be planned in
advance. When possible, they may also be some financial support available.
The list of interventions concerned is:
• Lake study
• Statistical analysis of operations and recommendations;
• Analysis of potential development based on wildlife development;
• Expansion of territory;
• Wildlife management plan;
• Wildlife protection plan;
• Business Plan;
• Preparation of applications for financial assistance.
Take note that QOF capacity is limited for this type of intervention because the provincial and regional issues always take
priority over individual files.
Contact: Bruno Dumont, Director of associations, sustainable development and wildlife
[email protected], ext: 222
PÊCHE EN HERBE
(Young sport fishers)
OBJECTIVE
FUNCTIONING
To introduce youngsters to fishing during special days
organized by wildlife organizations, conservation agencies,
schools and municipalities, etc.
Throughout the season, groups of youngster aged 9 to 12
are invited to spend a day at a participating outfitter where
they will learn fish biology, the basics of fishing and notions
of security. During the day, a fishing rod and a certificate
(valid until 18 years old) are given to each kid in order to
encourage them to go back fishing independently. The
activity is very popular and very effective in stimulating the
next generation.
HOW TO APPLY
If your are interested to realize a project, you are invited
to contact Mr. Bruno Dumont, Director of associations,
sustainable development and wildlife at :
[email protected], ext 222.
Source: http://www.fondationdelafaune.qc.ca/en/initiatives/assistance_programs
14
TAKE ACTION NOW!
Contact us for additional details on
the many opportunities offered!
EMPLOYEES DIRECTORY
ADMINISTRATION
FORESTRY & GEOMATICS
Marc Plourde, President and CEO
[email protected]
1 800.567.9009 ext: 0
Jonathan Leblond, Forestry Engineer, Forestry Director
[email protected]
1 800.567.9009 ext: 235
Me Dominic Dugré, General Secretary
[email protected]
1 800.567.9009 ext: 232
Étienne Lemieux, Forestry Engineer
[email protected]
1 800.567.9009 ext: 228
Doriane Fournier Perkins, Controller
[email protected]
1 800.567.9009 ext: 223
François Trottier, Forestry Engineer
[email protected]
819.538.7826
Carmelle Tremblay, Administrative Assistant
[email protected]
1 800.567.9009 ext: 225
Guy Asselin, Forestry Engineer
[email protected]
418.356.4045
CLASSIFICATION
Jean-François Caissie, Biologist/Forestry Engineer
[email protected]
1.800.808.0706 ext:121
Florent Deraps, Classifier
[email protected]
1 800.567.9009 ext: 239
Marc Delisle, Classifier
[email protected]
1 800.567.9009 ext: 226
Yannick Charette, Biologist, M.Sc
[email protected]
819.623.6782
INFORMATION
Marie-Josée Blanchette, Project Manager
[email protected]
1 800.567.9009 ext: 236
Diane Perron, Information Agent
[email protected]
1 800.567.9009 ext: 0 or 221
ENVIRONMENT & WILDLIFE
MARKETING
Bruno Dumont, Director of association, sustainable
development and wildlife
[email protected]
1 800.567.9009 ext: 222
Alain Parenteau, Marketing Director
[email protected]
1 800.567.9009 ext: 227
Dominic Lessard, Web and communication Agent
[email protected]
270-5237 boul. Wilfrid-Hamel, Québec (Qc) G2E 2H2
Tel. 1 800.567.9009 Fax. 418.877.6638 [email protected]
www.pourvoiries.com | www.quebecoutfitters.ca