ELLE ESSE GROUP

ELLE ESSE GROUP
245 E 58TH ST • NEW YORK, NY 10022 • 212.355.4970 • WWW.ELLEESSEGROUP.COM
Founded in 2009, ELLE ESSE GROUP (EEG) is a full service visual marketing firm
specializing in project management from concept to completion. EEG handles all
aspects of client requests ranging from design, digital, offset and web printing,
POP display, large format, wide format, custom fabrication and fixtures, installation,
fulfillment, premiums, interactive and events.
ELLE ESSE GROUP has created campaigns for some of the world’s leading cosmetic,
apparel, real-estate, hospitality and advertising agencies. Our commitment to detail,
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quality and service sets us apart from our local and national counterparts. Elle Esse is
recognized for generating creative and innovative solutions for all clients’ needs.
Over the years, ELLE ESSE GROUP has accumulated a wealth of knowledge and secured
relationships come with a combined experience of over 150 years, giving EEG a proven
competitive advantage over similar companies. Elle Esse is the winner of two Davey
Awards, the largest and most prestigious international awards competition honoring
small firms who derive their strength from big ideas, rather than stratospheric budgets.
ELLE ESSE GROUP is a licensed ASI distributor as well as a partner to several local,
national and internationally certified installation specialists. These acquired partnerships
bring with them an impressive working knowledge and have helped EEG build a
multifaceted account list of over one hundred clients ranging from Fortune 500
companies to small businesses.
Looking toward the future, ELLE ESSE GROUP will continue to build upon its
demonstrated achievements while remaining true to its core essence—
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partnerships with top manufacturers and production facilities in the industry. These
THE CORE TEAM
FAITH TARASKUS | EXECUTIVE DIRECTOR OF OPERATIONS
With over 12 years experience, Faith has been a constant in an ever-evolving industry. She specializes in offset
printing and outside of the box marketing collateral, striving to stay on top of the latest trends. She also has an
extensive background that reaches several areas, including digital printing, specialty finishing and binding, large
format printing, installations, design, national retail roll-outs, and project management.
LAUREN STAFF, FOUNDER AND CEO OF ELLE ESSE GROUP,
embodies over 13 years of project management, sales, and marketing
consulting. Entrepreneurial, consultative, creative, and results-oriented,
Lauren applies her extensive industry knowledge, comprehensive network,
and effective leadership style to consistently deliver exceptional results.
Before founding her own company, Lauren worked for a large New York City
printing company as a senior account manager, where she developed and
grew her knowledge of the intricacies of the business. She hit the ground
running and became a subject matter expert (SME) on service offerings.
As a business advisor to clients, Lauren has mastered the full life cycle of
sales and production: conceptualizing and selling novel marketing and
ANDRE LATOUR | EXECUTIVE DIRECTOR OF BRAND MARKETING
Andre is considered a master of all things branded and is charged with creating memorable, innovative premiums
and customized apparel, with over 14 years in the marketing communications and promotional item industry. Over
the years, working as a licensed distributer for suppliers like ASI and PPAI, Andre has acquired a worldwide network
of relationships proven to get clients exactly what they want, when they want it, at the best cost and quality.
MARIALYN WOOD | CONTROLLER, OFFICE MANAGER
Marialyn is a master in the bookkeeping industry, where she brings real-life work experience to the small business
owner. Marialyn oversees all accounting, bookkeeping and payroll services at Elle Esse Group and is a program
management professional with extensive experience in office administration, customer service and maximizing
productivity.
promotional strategies; overseeing production; and ensuring quality, timely,
WILL FIFER | SENIOR DESIGNER & DEVELOPER
and cost-efficient delivery of products.
Armed with a background in engineering, design and advertising, Will’s skill set is a veritable Swiss Army knife.
In 2009, Lauren launched Elle Esse Group, a full-service visual marketing
firm specializing in project management and production. Setting high
standards for detail, quality, and service, Lauren and her staff have built a
reputation for creative and innovative ideation and solutions delivery.
Over the years, Elle Esse Group has cultivated strategic partnerships with
top manufacturers, production facilities, and certified installation specialists.
By aligning with these experts, Elle Esse is capable of offering robust
Equally comfortable laying out and illustrating large displays, conceptualizing unique packaging, and designing and
coding cutting-edge websites, ultimately he considers himself a visual problem solver. Will is constantly updating his
database of knowledge with the latest design trends and technological developments.
MADELAINE COYLE | SENIOR MANAGER, BUSINESS DEVELOPMENT, SALES
With over 7 years of experience in the visual marketing Industry, Madelaine has a proven track record in successfully
managing and retaining local, national and international client accounts. Her energy, creative eye and attention to
detail have made her invaluable and effective, with an “outside the box” approach from concept to completion.
services, which have served to build enduring relationships; the company
AMANDA GRAZIADEI | PROJECT COORDINATOR
currently manages a portfolio of 100+ clients, ranging from small businesses
With charm, tenacity and a broad range of skills, Amanda is the ideal coordinator for our eclectic office day-to-day.
to Fortune 500 companies, including Vornado Realty Trust, Nike, Gilt
Tasked with overseeing site surveys, brainstorming event promotions, ensuring prompt approvals, and tracking final
Groupe, Calvin Klein, Dolce Gabbana, and Madison Square Garden.
deliveries, her organizational talents enable on-time, pitch-perfect projects again and again.
OUR CLIENTS
“I am always impressed by the speed and quality of work from Elle Esse Group. My team at Madison Square
Garden has used Elle Esse for everything from promotional items to custom invitations to credentials and the
yearly creation of all our VIP Suite tickets. Personalized, professional, practically perfect! From superior design
and production, to proactive communication, they always manage to exceed our expectations.”
Lisa Banbury | Vice President, Corporate Hospitality | MADISON SQUARE GARDEN
“The team at Elle Esse Group is brilliant. Not only are they pro-active and committed to helping find solutions,
but also they have a high bar for excellence and quality. It means a lot as a startup to know we can trust them
to get the job done, and done well.”
Michele Choi | Manager, Business Development & Marketing | ARCHETYPEME
“Throughout my tenure at Gilt Groupe Inc., I have had the pleasure of working with Elle Esse Group on
numerous projects and events, including premium items, small event build-outs and visual structures. I am
continually impressed with their creative ideas, diligence, quick turnaround, positive attitude and hands on
approach, but their greatest asset is their dedication and strive for excellence. I trust them completely and
know their standards and expectations meet mine.”
Candi Naboicheck | Senior Director, Events | GILT GROUPE, INC
“It is always a pleasure to work with Elle Esse Group. No matter the production time of a job, I never have to
worry about my projects. I can always count on their courteous service and prompt delivery. We are always
very happy with the outcome. I can recommend Elle Esse Group with enthusiasm and without hesitation.
Nada Antoun | Global Communications Manager | NETFLIX, INC.
“We’ve been working with Elle Esse group for years and have only ever had the best experience. They are
reliable, responsive, and can always be counted on to bring excellent and cost efficient ideas to the table. They
really know their business and are always professional; no matter the project and the deadline, Elle Esse Group
always produces quality work and manages our timeline exceptionally.
...AND WHAT THEY’RE SAYING
Kaitlyn Reilly Axelrod | Senior Public Relations Manager | BONOBOS
WE SET OURSELVES APART from our competitors with
our unique ability to concept, design, photograph, render, brand, and
prototype your projects before they become live. Rush services are also
available, from quick typesetting changes and file setup to intricate
formatting and retouching. Elle Esse occupies a very in-demand niche,
WILL
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filling the gap between the large agency and the individual graphic
designer. We specialize in translating unique, creative ideas to fit your
branding and enhance your message. From publication design to
environmental graphics to ground-up corporate identity, there is no
project to big or too small!
VORNADO REALTY TRUST | ONE PENN PLAZA
BET | BLACK GIRLS ROCK!
VORNADO REALTY TRUST | 666 FIFTH AVENUE
CALVIN KLEIN UNDERWEAR | PUSH POSITIVE
VORNADO REALTY TRUST | 7 WEST 34TH ST
PRINT FASTER AND MORE ECONOMICALLY on short
runs and personalized printing. Take advantage of our fast on-demand
printing services for same-day, next-day or quick-turn-around projects.
We print CMYK, with Pantone spot colors available to maintain
your brand-specific palette with impeccable accuracy. We can also
score, fold and bind your projects while meeting tight deadlines at a
reasonable price. Often overlooked, finishing can make or break the
look and feel of your customized print project. Creative solutions using
foil stamping, custom shapes, folding and binding can give that extra
“pizazz” to any project.
(CLOCKWISE) RACHEL ZOE, FRYE BOOTS, CALVIN KLEIN, BET, NIKE, NIKE/NFL
(TOP) NASCAR
(BOTTOM, FROM LEFT) LA PRAIRIE, TIME WARNER CABLE
MADISON SQUARE GARDEN | TICKETS & INVITATIONS
WE OFFER THE LATEST IN STATE-OF-THE-ART offset
and web printing technologies that intersect through a virtual private
network (VPN), linking our prepress systems and our computer
software. We use G7 Master certified presses, which achieve more
consistent and predictable color across all your projects. We take a
proactive approach to guarantee competitive pricing, on time delivery,
quality products and, above all, exceptional customer service. To
complement our offset and web printing, we offer prepress services
plus a wide variety of bindery services, packaging, and fulfillment,
enabling us to handle virtually any project with a lower per unit cost for
large runs.
(CLOCKWISE) PENGUIN, CALVIN KLEIN, MCCLAREN, DOLCE & GABBANA, MSG
(TOP) FRYE BOOTS
(BOTTOM, FROM LEFT) THE KNITTED PURL, GEORGE DICKEL WHISKEY
(CLOCKWISE) TRIUMPH, COLLIERS, ARCHETYPEME, CALVIN KLEIN, VORNADO
GET YOUR MESSAGE OUT in a big way! We are a leader
in large- and wide-format printing using solvent, UV and dye ink
technologies. Turn your files into brilliant, high-quality images of any
size any shape. For durability, longevity or aesthetics we can laminate,
mount or print directly on any substrate: foam board, wood, glass,
Plexiglas, metal, fabric, vinyl, canvas, adhesives and more. Need some
light? We can handle all of your electronic needs, including video
monitors, light boxes and projection systems. We manage the planning,
art, production, and logistics to make your job easier and your company
more successful.
VORNADO REALTY TRUST | MARKETING CENTERS
VORNADO REALTY TRUST | 666 FIFTH AVE (DAVEY AWARD WINNER)
(CLOCKWISE) BMW, DOLCE & GABBANA, COLLIERS, CALVIN KLEIN UNDERWEAR, FRYE BOOTS, MANHATTAN MALL
AN EFFECTIVE DISPLAY to generate immediate interest in
your products is the key to bringing imagination and creativity to life.
Our talented team of experts will design and manufacture your custom
point-of-purchase, in-store display units, window schemes and much
more. We incorporate both traditional and trendy mediums to turn the
ordinary into one-of-a kind creations. We have a full range of decorating
capabilities, employing everything from basic materials and shapes to
hand-crafted furnishings and complex feats of engineering. Whether
free-standing fixtures, permanent signage, trade store display booths
or lighting schemes, our experienced and flexible manufacturers create
unique environments to meet even the tightest budgets and deadlines.
No matter the scale, be it one location or a national roll out, we consider
every project a customized masterpiece.
(CLOCKWISE) VORNADO, FRYE BOOTS, H&M, HYDROACTIV
CALVIN KLEIN UNDERWEAR | IN-STORE DISPLAYS
VORNADO REALTY TRUST | 666 FIFTH AVENUE
OUR MISSION IS TO PROVIDE our clientele the most
comprehensive, full-service experience. When it comes to site survey
and installation we offer the most cost effective approach while
maintaining a superior level of service. We will consult with you from
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beginning to end to ensure your media applications
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expectations. Our licensed and fully insured nationwide installation
teams have worked hard to gain the highest certifications in our
industry. Our professional and accurate site surveys, installations and
deinstallations include online updates, digital project photographs,
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affiliations with local union companies, outdoor rigging and permits,
complete retail, out-of-home transportation wraps, high-impact
outdoor advertising and more. No matter what time of year, rely on our
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network of installers to put the final touches on any project.
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(TOP) VARIOUS INSTALLS
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(BOTTOM) FROM SITE SURVEY TO INSTALLATION
ONE DIRECTION | 1D WORLD POP-UP STORE
(TOP) NIKE
(BOTTOM, FROM LEFT) COLLIERS INTERNATIONAL, FRYE BOOTS, DYLAN’S CANDY BAR
AS A LICENSED ASI (Advertising Specialties Institute) and PPAI
(Promotional Products Association International) distributer we can
fulfill any giveaway and specialty product in the time frame you need
it and a price you can afford. Increase your exposure via incentive
programs, basic promotions, or new product introductions. Whether
it be take-aways for an event, internal branded merchandise or massproduced items for retail, we know just the right advertising specialty
products (affectionately called “chotchkies”) for your every need.
(CLOCKWISE) BONOBOS, BRAVO, MADISON SQUARE GARDEN, NIKE, FRYE BOOTS
(CLOCKWISE) TANQUERAY, RENT THE RUNWAY, ARCHETYPEME, SKINNYGIRL MARGARITA, NIKE
(CLOCKWISE) MADISON SQUARE GARDEN, GILT GROUPE, MCCLAREN, CATHERINE MALANDRINO, NIKE
A DYNAMIC RESOURCE for integrating corporate identity,
marketing strategy and the latest technology to influence the consumer
decision-making process, we specialize in the latest interactive trends
including strategic planning, web design, content development, flash
applications, animation, e-commerce site management, search engine
optimization and social networking. Our innovative and forwardthinking approach partnered with our cutting-edge marketing expertise
will generate an immediate and unique identity leaving an indelible
impression. Our impressive team of motion graphic designers and
animators can help add to the “wow” factor while getting your message
out to the public.
COLLIERS INTERNATIONAL | VARIOUS WEBSITES
VORNADO REALTY TRUST | HOLIDAY E-CARD (DAVEY AWARD WINNER)
COLLIERS INTERNATIONAL | 60 HUDSON ST (60HUDSONNYC.COM)
ELLE ESSE GROUP
features unparalleled speed and service for
rush imprinted apparel. Utilizing our in-house design & production,
Instant Couture by Elle Esse Group can produce your imprinted
garments in record time. On either stock or client-provided items, we
can offer super-rush same-day service. Using a variety of decorative
methods and medias, we produce your design from the simple to the
sublime.
(CLOCKWISE) NIKE/NFL, GILT GROUPE, NIKE BROADWAY BOWL, MUFG, FRYE BOOTS, PARK & BOND