information on the Rachael Ray Home Collection

Media Contact:
Christopher Phillips
Director of Marketing
Legacy Classic Furniture
336-823-3505
FOR IMMEDIATE RELEASE
LIFESTYLE EXPERT RACHAEL RAY ANNOUNCES LAUNCH OF
HER HOME COLLECTION
The Television Personality, Best Selling Author and Producer Collaborates With
Samson Holdings subsidiaries Legacy Classic And Craftmaster Furniture To Debut A
Total Home Collection At The Spring High Point Furniture Market
NEW YORK, February 11, 2016 – Lifestyle expert Rachael Ray is channeling her
passion and aesthetic vision for design and interiors into the home furnishings
category with the introduction of her distinct total home collection of case goods
andupholstery.
TheEmmywinningtelevisionpersonalityandbestsellingauthorhaspartneredwith
LegacyClassicandCraftmasterFurnitureaspartofhernewhomefurnishingsbrand:
RachaelRayHomeCollection.Usingheraccessibledesignsensibilityandpersonal
style,RachaelhasdesignedanddevelopedcasegoodswithLegacyClassicalongwith
custom order American made upholstery with Craftmaster, for a complete whole
homecollection.
“IhavealwayssaidI’mnotachef–I’macook.I’mnotaninteriordesigner,butI
haveagenuineloveforallthingsdesign.AlongthewayI’vedevelopedmyowntake
onallthingshomeandcreatingacollectionthatrepresentsmydailylifeisanatural
evolution for my lifestyle brand,” said Ray. “Welcoming our new partners Legacy
ClassicandCraftmasterintoourfamilygivesmeachancetomirrorwhatI’vedonein
the kitchen in the rest of the home –create furniture that is not only beautifully
craftedandmulti-usebutagreatvalue.Iwanteveryonetofeelaswelcomedhome
bytheirownspacesasIdobymine.”
The Rachael Ray Home Collection will debut at Spring Furniture Market in April,
showing at a new, custom-built 10,000 square foot Legacy Classic & Craftmaster
Furnitureshowroomlocatedat2622UwharrieRoad,HighPoint,NC.
TheRachaelRayHomeCollectionwilllaterannounceadditionalcategoriesincluding
floorcoverings,decorativeaccessories,wallartandlighting.
###
2/11/16
I
RoyCalcagne,President/CEOofCraftmaster
“We are very excited to be working with Rachael in the development of this new
collection.Shehasaterrificsenseofstylewithinthehomefurnishingsspaceanda
greateyeforfabricandcolor.Wefeelthereisnobetterlifestylebrandoronethatis
more recognizable than Rachael Ray. She has a warmth and familiarity that easily
connectswithpeople.Herbrandwilldriveconsumersintoourretailpartner’sstores
acrossthecountry.
DonEssenberg,PresidentofLegacyClassic
“AswecontinuetocreatetheNewLegacyClassic,collaboratingwithsuchatalented
and recognizable person as Rachael is not only a privilege but reflects our
commitment and passion for providing our retailers with quality furnishings for
today’sconsumers.”
ABOUTLEGACYCLASSICFURNITURE,INC.
LegacyClassicFurniture,Inc.isaleadingsupplierofBedroom,DiningRoom,Casual
Dining, and Youth Furniture. We are known for beautiful finishes, skilled
craftsmanship,consistentqualityandinspiringdesigns.However,ourtruestrength
comes from our behind the scenes operational capabilities. As part of the Samson
Marketing portfolio of brands, we utilize state-of-the-art manufacturing, global
logisticsandbestinclassservicetosupportourretailpartners.
ABOUTCRAFTMASTERFURNITURE,INC.
CraftmasterFurniture,Inc.isacustomorderupholsterymanufacturerfeaturingover
150sofastyles,100accentchairsand800fabricchoices.AllproducedinTaylorsville,
N.C.wheretheyhavebeenbuildinghighquality,Americanmadefurnitureforover
40years.
ABOUTRACHAELRAY
Rachael Ray is best known as the host of the hit syndicated Emmy Award winning
daytime television show “Rachael Ray” produced by CBS Television Distribution in
association with Harpo Productions, Scripps Networks and Watch Entertainment.
Rachael's warmth, energy, and boundless curiosity also reach millions of fans
through her popular Food Network shows, her lifestyle magazineEveryday with
RachaelRay,herbestsellingcookbooks,herdigitalhomebasewww.rachaelray.com,
hersignaturelineofcookwaremanufacturedbyMeyer,hermealtransportproducts
by RR Accessories and her pantryproducts by Colavita. In 2007, Rachael launched
the Yum-o! organization, a non-profit organization dedicated to empowering kids
2/11/16
II
and their families to develop healthy relationships with food and cooking and in
2008shepartneredwithAinsworthPetNutritiontocreatealineofpetfoodwithall
ofherpersonalproceedsbeingdonatedtoorganizationsthathelpanimalsinneed.
Formoreinformation,visitwww.rachaelray.com.
2/11/16
III