Rachael Ray Show - CBS Brand Studio

1
A preeminent online destination for quality entertainment and lifestyle content that provides an endless
stream of breaking news features, original ideas and organic brand opportunities
to our audience of 120MM+ viewers.
RACHAEL RAY
THE DOCTORS
Source: November 2015 ESTIMATED, All Properties, Cross-platform reach (linear, digital and social)
DR. PHIL
ET
INSIDE EDITION
2
Since launching her show in 2006, Rachael Ray is credited with getting America back in the kitchen.
She’s the industry’s most trusted authority on quick and easy meals, and her passion for food and
zest for life have earned her three Emmy Awards. Her CAN-DO spirit drives the show’s success,
providing endless inspiration in the kitchen and beyond.
3
From iconic Food Network star to best-selling cookbook author, editorial director of her own lifestyle magazine and
creator of #1 selling product lines, Rachael Ray has found success in publishing, retail and charity, and is rapidly
expanding her show’s footprint into the digital space to build successful cross-platform advertising opportunities.
PARTNERING WITH THE RACHAEL RAY SHOW IS ONLY SCRATCHING THE SURFACE OF WHAT’S POSSIBLE WITHIN HER UNIVERSE!
RACHAEL RAY
MAGAZINE
THE RACHAEL RAY
SHOW
COOKBOOK
COLLECTION
RACHAEL RAY
CUCINA
YUM-O!
CHARITY
RACHAEL RAY
NUTRISH PET FOODS
4
DIGITAL
1.9MM monthly uniques
5.7MM monthly pageviews
867K newsletter subscribers
SOCIAL PLATFORMS
5MM+ total followers
VIDEO
4.2MM views
LINEAR
20MM monthly viewers
2.6MM daily viewers
1.9MM
1.9MM
1.3MM
165K
55K
Sources: Nielsen NPower 4 week unduplicated P2+ Live+3 reach (01/04-01/31/16) includes any viewing of at least 6 minutes of program, average daily reach (9/28/15-1/31/16 excludes breakouts & holidays). January 2016 Internal analytics;
Facebook, Twitter, Pinterest, Instagram, Google+ and YouTube gross sum of followers across all sites
DOCTOROZ.COM
ELLENTV.COM
DOCTOROZ.COM
RACHAELRAYSHOW.COM
DOCTOROZ.COM
ELLENTV.COM
DOCTOROZ.COM
DOCTOROZ.COM
ELLENTV.COM
RACHAELRAYSHOW.COM
DOCTOROZ.COM
ELLENTV.COM
THE CHEW
Within just a few short years, RachaelRayShow.com has demonstrated steady growth and proven that it’s a top player
in the digital space amongst other major daytime talk shows and TV food personalities.
RANKS
#2
AMONGST ITS
COMPETITORS
ELLENTV.COM
THE
CHEW
RACHAELRAYSHOW.COM
THE
VIEW
DOCTOROZ.COM
THE
VIEW
RACHAELRAYSHOW.COM
THE
CHEW
THE
CHEW
THE
CHEW
ELLENTV.COM
WENDYSHOW.COM
WENDYSHOW.COM
RACHAELRAYSHOW.COM
ELLENTV.COM
RACHAELRAYSHOW.COM
THE CHEW
THE
VIEW
THE
VIEW
RACHAELRAYSHOW.COM
THE
VIEW
THE
TALK
WENDYSHOW.COM
WENDYSHOW.COM
WENDYSHOW.COM
THE
TALK
STEVEHARVEYTV.COM
THE
CHEW
THE
TALK
THE
TALK
THE
TALK
THE
REAL
VIEW
THE
VIEW
STEVEHARVEYTV.COM
STEVEHARVEYTV.COM
STEVEHARVEYTV.COM
WENDYSHOW.COM
STEVEHARVEYTV.COM
THE
REAL
WENDYSHOW.COM
THE
REAL
Sources: comScore January 2016 (Total Uniques)
THE
REAL
THE
TALK
THE
REAL
STEVEHARVEYTV.COM
THE TALK
Rachael Ray leverages her trusted circle of influential friends and advisors to deliver a competitive mix of
lifestyle content across multiple verticals.
FOOD & RECIPES
HOME & DESIGN
CELEBRITIES & FRIENDS
HEALTH & WELLNESS
BEAUTY & FASHION
7
The Rachael Ray Show has built up an impressive social audience. With access to Rachael’s network of influencers, she has the
ability to reach a total sum of 6.4MM followers across the social space and deliver your brand’s messaging in an impactful way.
CURTIS STONE
833K total followers
G R E T TA M O N A H A N
52K total followers
DR. IAN SMITH
265K total followers
Source: Facebook, Twitter, Pinterest, Instagram, Google+ and YouTube followers/subscribers as of 3/2/16
SUNNY ANDERSON
376K total followers
PETER WALSH
140K total followers
8
Rachael Ray’s content proves to engage and inspire our readers across every social platform. Here’s a snapshot below
of the top posts throughout the year.
19.6MM total impressions
51K total engagements
2.4MM total views
Source: Internal Analytics as dated
177K total impressions
6K total engagements
683 total link clicks
10K total impressions
2.4K total pins
41 total Pinterest boards
9
•  94% more likely to search meal
planning and recipe suggestions
in the past day than average online adult
•  59% more likely to spend on
gourmet food in last 6 months
than average online adult
•  82% prepare 5+ meals per week
•  78% are the grocery decision
maker in the household
Source: @Plan Segment Profiling Report, 4Q15 Base Online A18+
10
J A N U A RY
J U LY
New Year’s Resolutions
Red Carpet Season Begins
Super Bowl Snacks and Party Ideas
July 4th Parties
Grilling and Party Ideas
F E B R U A RY
Back to School
Lunches and Family Dinner Ideas
Red Carpet Season (Continued)
Grammys and Academy Awards - Hosting Parties
Valentine’s Day
MARCH
Spring Cleaning Tips and Tricks
Spring Home, Fashion, Beauty Makeovers
St. Patrick’s Day Theme
AUGUST
SEPTEMBER
Season Launch Event
Tailgating Season
Traditions, Recipes, and Challenges
Fall Fashion and Makeovers
OCTOBER
APRIL
Spring Home, Fashion, and Beauty Makeovers
Easter - Preparation, Decorations, Meals, and Activities
M AY
Grilling Season Begins - Cook-off Challenges,
Tips, and Tricks
Mother’s Day
Memorial Day Cookouts
Summer Fun
JUNE
Halloween
Menus and Decorations
NOVEMBER
Thanksgiving Entertaining
Fall Dinner Ideas
DECEMBER
Winter Holidays
Cooking, Decorating Tips,
Traveling, and Gift Giving Ideas
Grilling and Outdoor at Home
Father’s Day
11
Johnsonville
LG
The Rachael Ray show partnered with Johnsonville to deliver a comprehensive, multi-platform package
via dynamic takeover experiences and targeted media.
Johnsonville’s two month campaign including homepage/
recipe channel takeovers, social and more.
•  Delivered 2.7MM uniques
•  Engaged 13.4MM socially
•  Total campaign exceeded estimated delivery by 33%
Source: Internal metrics
13
The Rachael Ray Show partnered with LG to deliver a deeply integrated, full-year partnership across digital, social and TV.
•  Delivered 58MM uniques over the
course of the full-year campaign
•  Engaged 20MM readers across social
•  Total campaign exceeded estimated
delivery by 17%
Source: Internal metrics
14
LG Full-Year
Sponsorship Sizzle
15
Aaron Woods
[email protected]