media kit

MEDIA KIT
Vegas PBS Source • VegasPBS.org
Introduction
In 1968 KLVX was launched as a single television station.
Today Vegas PBS is the most watched PBS station in the
country*, operating seven broadcast and cable channels in
Southern Nevada:
• Vegas PBS Channels 10, 10.1; 10 & 1010 Cox Cable & Prism, 10 DirecTV, DISH Network
• Vegas PBS Rewind, 110 Cox Cable
• Vegas PBS Jackpot!, 111 Cox Cable
• Vegas PBS Create, Channels 10.2, 112 Cox Cable
and 12 Prism
• Vegas PBS Vme, Channels 10.3 and 113 Cox Cable
(Spanish language PBS station)
• Vegas PBS Worldview, 114 Cox Cable and 2183 DirectTV
As a diversified public service media corporation, Vegas PBS
reaches a broad range of audiences:
• Aspirational families, including a large daytime
Hispanic audience
• Upscale, educated, independent thinkers with discretionary income, who use television purposefully
• Third-shift workers in industries ranging from hospitality to healthcare
In addition to broadcasting and cable, Vegas PBS provides:
• Streaming video over the internet
• Education multi-media services
• Emergency communications for homeland security
• Instructional certification for area teachers
• Six educational channels provided to schools
• Vegas PBS SOURCE magazine distributed to members
The Vegas PBS Educational Technology Campus provides
services and training for all of Southern Nevada. This facility
is the first “green” broadcast television station in North
America to earn a LEED GOLD certification. The Vegas PBS
campus is home to:
• The Vegas PBS studios and offices
• Vegas PBS educational media services
• Vegas Virtual Online Education
• Emergency response data-casting system
• Public meeting rooms and training facilities
• CCSD Virtual High School
• Academy for Independent Study
[Based on Nielsen, September 2010-2011 data as processed by TRAC Media Services sign-on to sign-off ]
Rev. 02-03-12 - Vegas PBS Media Kit
Public Television Audience
Sponsorship is a message identifying corporate support
for the quality programs and outreach services provided by
Vegas PBS. Businesses have discovered sponsorships:
• Yields significant marketing benefits.
Annual Income
100
75
• Builds brand awareness by linking your business with high-quality programs.
50
• Generates community goodwill through support of public television.
25
• Positions your business before an educated, influential and affluent audience.
0
$25K+ $35K+ $50K+ $75K+ $100K+
86%
70%
45% 30%
16%
• Promotes your offerings to a broad audience at an affordable price.
• Markets your brand in an environment free of commercial clutter.
Vegas PBS reaches more
than 465,000 Las Vegas
viewers each week.*
Education Profile
Some HS
or Less 9%
•
•
•
•
•
•
•
•
Downton Abbey
Antiques Roadshow
Frontline
This Old House
Sesame Street, Arthur
NOVA, NATURE
NewsHour, Frontline
Charlie Rose, POV
Gender Profile*
Female
Male
49%
51%
HS
Grad
35%
Post
Grad 7% Some Post
Grad 1%
Some
College
35%
Age Analysis
[SOURCE: Nielsen, July 2009
(as processed by TRAC Media Services)]
100
75
50
25
0
[SOURCE: Nielsen, July 2009 (as processed by TRAC Media Services)]
[SOURCE: Scarborough Research,Release 1, 2009]
College
Grad 13%
A diverse lineup of programs appeals to everyone from
business executives to stay-at-home mothers, from toddlers
to grandparents.
[SOURCE: Scarborough Research,Release 1, 2009]
Adults 18-34 Adults 18-49 Adults 35+
23%
40%
77%
Rev. 02-03-12 - Vegas PBS Media Kit
Impact
More than 77% of all
Nevadans have access to
Vegas PBS programs.
•
•
•
•
[SOURCE: 2008 U.S. Census estimates]
[SOURCE: Nielsen, July 2009 (as processed by TRAC Media Services)]
More than 130,000 Las Vegas Valley households watch
Vegas PBS prime-time each week.
More than 465,000 people watch Vegas PBS each week.
More than 790,000 people watch Vegas PBS each month.
More than 100,000 children 2-11 years watch Vegas PBS
each week.
RUTH
McGILL
ELY
URSINE
PIOCHE
PANACA
CALIENTE
ALAMO
MESQUITE
MOAPA VALLEY
INDIAN SPRINGS
PAHRUMP
LAS VEGAS
SANDY VALLEY
BAKER
[SOURCE: Hammett & Edison Consulting Engineers, 2007]
LAUGHLIN
Rev. 02-03-12 - Vegas PBS Media Kit
Exclusive Environment
Vegas PBS is a trusted
resource and has less
clutter than broadcast or
cable television.
Program Minutes Per Hour
[SOURCE: Total Research Corp.]
Public TV
Prime and
Daytime
56:46
The compelling programs on Vegas PBS air without
commercial interruption.
Sponsorship messages air only at the beginning and end of
programs.
Commercial
Network
(Prime)
44:41
Viewers are less likely to stray from their preferred
programs.
Vegas PBS strives to provide category exclusivity within
your hour.
Commercial
Network
(Daytime)
40:10
Messages are 15 seconds long and air in a format viewers
appreciate.
Messages stand out: Only 2 1/4 minutes of every hour
on Vegas PBS are spent on sponsorship versus up to 20
minutes on commercial television.
One of a select few: At most yours is one of only nine
messages in a given hour on Vegas PBS versus one of up to
24 advertisers on commercial TV.
71% of PBS viewers are
able to recall sponsoring
companies.
A&E 46:09
CNN 46:36
:42
DISCOVERY 46
NICKELODEON
46:25
Rev. 02-03-12 - Vegas PBS Media Kit
Vegas PBS Channel 10 and 10.1
Monday
Saturday
Sunday
6:00 a.m. to PBS Kids Programming
6:00 p.m.
[See next
page]
[See next
page]
6:00 p.m.
PBS NewsHour
The Lawrence Adult/Family
Welk Show Programming
7:00 p.m.
Nightly Business Report
McLaughlin
Group
7:30 p.m.
Adult/Family Inside
Programming Education
8:00 p.m.
History
NATURE
Antiques
Roadshow
8:30 p.m.
Now on PBS
9:00 p.m.
NOVA
Adult/Family
Programming
Arts
10:00 p.m.
Frontline
11:00 p.m.
MI-5
Charlie Rose
Travis Smiley
Austin City
NATURE
Limits
Adult/Family Inside
Adult/Family Local
Nevada Week
Programming Education
Programming Travel
in Review
12:00 a.m.
12:30 a.m.
Tuesday
Wednesday Thursday
Adult/Family Local
Programming
Friday
Nevada Week Nevada Week
in Review
in Review
Adult/Family Washington
Programming Week
Antiques
Roadshow
Adult/Family
Programming
British
Comedy
Masterpiece
MI-5
POV/
Independent
Lens
NATURE
1:00 a.m. to Repeats of Prime Time Programming
5:00 a.m.
5:00 a.m. to Exercise Programming (Health/Wellness)
6:00 a.m.
How-To
How-To
Gardening
Rev. 02-03-12 - Vegas PBS Media Kit
Vegas PBS Channel: weekends
6:00 a.m.
Saturday
Sunday
Gardening
Inside Education
Children’s Programming
7:00 a.m.
Sewing/Quilting
Home Improvement
8:00 a.m.
9:00 a.m.
NATURE
10:00 a.m.
Cooking
NOVA
11:00 a.m.
Travel
12:00 p.m.
Travel
NV Week in Review
McLaughlin Group
1:00 p.m.
2:00 p.m.
Moyers and Company
Cooking
Family/Adult Programming
3:00 p.m.
4:00 p.m.
5:00 p.m.
Antiques Roadshow
Rev. 02-03-12 - Vegas PBS Media Kit
Children’s Programming On Vegas PBS Channel 10 and 10.1
Day
Time
Program
Monday-Friday
6:00 a.m.
Cyberchase
6:30 a.m.
Wild Kratts
7:00 a.m.
Arthur
7:30 a.m.
Peep and the Big Wide World/Pocoyo
8:00 a.m.
Curious George
8:30 a.m.
The Cat in the Hat Knows a Lot About That!
9:00 a.m.
Super WHY!
9:30 a.m.
Dinosaur Train
10:00 a.m.
Sesame Street
11:00 a.m.
Sid the Science Kid
11:30 a.m.
WordWorld
Noon
Signing Time!
12:30 p.m.
Wild Animal Baby Explorers
1:00 p.m.
Caillou
1:30 p.m.
Dinosaur Train
2:00 p.m.
The Cat in the Hat Knows A Lot About That!
2:30 p.m.
Curious George
3:00 p.m.
The Electric Company
3:30 p.m.
Arthur
4:00 p.m.
Arthur
4:30 p.m.
WordGirl
5:00 p.m.
Martha Speaks
5:30 p.m.
Maya and Miguel
6:30 a.m.
Signing Time!
7:00 a.m.
Curious George
7:30 a.m.
The Cat in the Hat Knows A Lot About That!
8:00 a.m.
Super WHY!
8:30 a.m.
Dinosaur Train
Sunday
[Schedule subject to change]
Rev. 02-03-12 - Vegas PBS Media Kit
Corporate Sponsorship Guidelines
We currently offer announcement insertions on the
following channels:
• Vegas PBS Channel 10 & 10.1; and 10 & 1010 Cox Cable & Prism, 10 DirecTV and DISH Network
• Vegas PBS Rewind, 110 Cox Cable
• Vegas PBS Jackpot!, 111 Cox Cable
A sponsorship announcement on Vegas PBS is typically
15 seconds, and must comply with FCC guidelines for PBS
sponsors.
Announcements can:
• Describe your business
• Identify your products or services
• Express your corporate philosophy
• Include your corporate logo, business location, Web site or toll free number
• Express your support of Vegas PBS and our programs
Announcements cannot:
• Be a call to action
• Provide price or value information
• Provide endorsements or inducements
• Use qualitative or comparative language
Vegas PBS will work closely with sponsors to insure
that existing media spots are easily adapted to these
requirements.
A sample Corporate Support sponsorship announcement
DVD and a Vegas PBS programming DVD are available upon
request. Please contact a Vegas PBS Corporate Support
Representative for more information.
Rev. 02-03-12 - Vegas PBS Media Kit
Vegas PBS SOURCE Magazine Advertising Specifications
This monthly program guide is delivered to Vegas PBS
members and community leaders.
Size
Dimensions
Full Page -
Premium Placement
Back Inside Cover
Front Inside Cover
8.25” x 10.75”
(trim size)
7.25” x 9.875”
(non-trim)
Full Page
8.25” x 10.75”
(trim size)
7.25” x 9.875”
(non-trim)
Back Cover
(square)
Half Page
(horizontal)
8.25” x 8.25”
(trim size)
7.25” x 4.875”
One Third Page
(vertical)
2.625” x 9.875”
One Third Page
(square)
4.875” x 4.875”
Special Offers
Special Offers
TICKET OFFER
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Andrea Bocelli
Placement is available on most pages
throughout the Vegas PBS SOURCE magazine
in a variety of dimensions.
Saturday, November 24, 2012 at 8 p.m.
24, 2012 at 8 p.m.
Garden Arena
Grand November
Saturday,
MGM
the first
MGM Grand Gardenin Arena
Don’t wait to secure limited, exclusive tickets
Callin the first
tickets
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exclusive
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your tickets now for
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to Vegas
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from to
on Thanksgiving
ranging
return
Andrea Bocelli’s
Thanksgiving
Andrea Bocelli’s return to Las Vegas on
weekend 2012.
weekend 2012.
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Join Vegas PBS to enjoy Motown favorites
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Join Vegas PBS to enjoy Motown favorites
Human Nature is leaving
super-talented Australian quartet.
Human Nature is leaving
super-talented Australian quartet.
now to secure your
tour, so donate $175
soon for a multi-city
to secure your and a
tour, so donate $175a now
CD
soon for a multi-city
commemorative
their live show,
two VIP seats to
CD and a two
a commemorative
live show, $150
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program. seats
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program. Call 702.737.7500
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your contribution.
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visit VegasPBS.org/specials toyour
contribution.
or visit VegasPBS.org/specials to make
Jan.12.Source.4.qx
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Targeted ad placement may be available within
the following departments:
- The Arts
- Planned Giving
- Lifestyle
- Family Time
12/16/11
12:57 PM
Page 1
T E L E V I
S I O N
A N D
S O
M U C H
M O R E !
JA N UA RY 2
0 1 2
Celebrate a Mon
th of
Great Performances
Plus: Inside Nature’s
Giants
Space Closing
The 5th of the month prior to the cover date
Materials Closing
The 10th of the month prior to cover date
All Rates are Shown as Net
Circulation: 10,000
Vegas PBS SOURCE advertisements are not subject to FCC guidelines.
Masterpiece Clas
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Rev. 02-03-12 - Vegas PBS Media Kit
Vegas PBS Video Production Guidelines
The following is a guideline of preferred artwork
specifications for video production. Please inquire if
you have artwork in a format not listed below, as not all
workable specs are listed.
Logos
• 4-color – include PMS numbers for Pantone colors
• Adobe Illustrator – EPS, PDF or AI
• The bigger, the better:
– Standard Definition (SD) should be 720 pixels wide by 486 pixels high at 300 dpi
– High Definition (HD) should be 1920 pixels wide by 1080 pixels high at 300 dpi
Include all fonts or convert fonts to outlines. If fonts have
been converted to outline, include the name of the
typeface for reference. If you want a specific typeface used,
include the font.
Photographs and Art
• 4 color – include PMS numbers for Pantone colors
• Adobe Illustrator – EPS, PDF or AI
• Adobe Photoshop – JPEG, TIFF, PDF or PSD (layered document if possible)
• Painter – TIFF, PICT or EPS
Video
• HDCam, BetaCam SP or mini DVCam (HD)
• DVD
• Digital file Codec - Quicktime, MPEG-4
– HD file 1920x1080i
– SD file 720x486
NOTE: VHS tapes, small JPEG or WMV files are not broadcast quality
Camera Ready Art
To be considered camera ready, artwork needs to be first
generation, not photocopies:
• Print (velox, PMT, or RC), color or black and white, no smaller than 3 inches x 4 inches
• Color proof – a photographic or computer generated color reproduction of art
• 35mm – color or black and white
• Transparency – no smaller than 4 inches x 5 inches
Media
• CD (Macintosh or Windows)
• DVD
Inquiries and Artwork To
Corporate Development
702.799.1010 x5434
Rev. 02-03-12 - Vegas PBS Media Kit
Vegas PBS SOURCE Print Production Guidelines
Advertising art to be printed in the monthly Vegas PBS
SOURCE magazine may be submitted to Vegas PBS either
camera ready art or digital format (digital is preferred). To
provide you with the best possible appearance in print,
please submit your artwork as described below.
Camera Ready Art
To be considered camera ready, artwork needs to be first
generation, no photocopies:
• Print (velox, PMT, or RC), black and white, no smaller than 3 inches x 4 inches
• Slick – a color or black and white printed reproduction of art
• Color proof – a photographic or computer generated color reproduction of art
• 35mm – color or black and white slide
• Ink drawing – original black and white line art
Digital Format
Computer generated digital art (Macintosh preferred)
should be submitted on disk in one or more of the
following formats:
InDesign CS
• package or preflight your file, or export as a PDF (press presets)
• photos and art should be no less than 300 dpi resolution
Adobe Illustrator EPS (convert fonts to outlines or include fonts)
Adobe Photoshop
• Flattened files saved as TIFF or EPS for art and photos that are to be printed
• Be sure all files are CMYK or grayscale, not RGB
• File resolution should be no less than 300 dpi at actual size
Ad Sizes
Art should fit the following sizes (provide art at actual size):
• Full page (trim size): 8.25” x 10.75”
• Full page (non-trim): 7.25” x 9.875”
• Back cover (trim size): 8.25” x 8.25”
• Half page (horizontal): 2.625” x 9.875”
• One-third page (vertical): 2.625” x 9.875”
• One-third page (square): 4.875” x 4.875”
Media
• CD (Macintosh or Windows)
• DVD
• Zip disk (Macintosh pre-formatted)
Artwork To
Corporate Communications Director
Inquiries
Please contact Vegas PBS Corporate Development
representative at 702.799.1010 x5434
Deadline
The 10th of month prior to cover date
Rev. 02-03-12 - Vegas PBS Media Kit