Brewers Association Professional Division American Homebrewers

Transcription

n
AnnuAl Industry revIew Issue
n
The
New Brewer
MAy/JUNE 2013
New Brewer
VOL. 30 N O. 3 MA y / JU N E 2013
The
T H E
J O U R N A L
O F
T H E
B R E W E R S
A S S O C I A T I O N
n
ANNUAL INdUSTRy REVIEW ISSUE
Craft on fire
n
Craft’s Growth Accelerates
n
Micros: An American Success Story
®
A Publication of the Brewers Association
www.BrewersAssociation.org
1,977
2013 NUMBERS
AT A G L A N C E
59,000
Operating
brewery
members
73%
Of operating breweries
are members
137 & 36
Combined circulation of
Zymurgy and The New Brewer
House (137) and Senate (36) co-sponsors of
H.R. 494 and S. 917, legislation to
recalibrate small brewer excise tax
75,596
Copies of Brewers
Publications
books sold
60,000
+
Attendees at BA events
50
States where
homebrewing is
now legal
2
41,870
Brewers Association | 2013 Stewardship Report
10 Million
American Homebrewers
Association® members
Bre we r sAsso c i at i o n .o rg
B re w e r sAsso c i at i o n .o rg
Page views on
BA websites
500
Credentialed
journalists covering
BA events
3
One of the Brewers Association’s goals is to be a
transparent organization. This stewardship report
serves as a summary of Brewers Association board,
committee, staff and member activities in the 2013
calendar year. The Brewers Association is a 501(c)(6)
not-for-profit trade association.
Purpose
B r ewe r s A ss o ciati o n
Professional Membership
& Member Education
As of December 31, 2013, 49 of the 50
largest craft brewers were Brewers
Association members.
Membership Development
To promote and protect small and independent American brewers,
their craft beers and the community of brewing enthusiasts.
U.S. operating brewery members of the Brewers
Association grew from 1,650 to 1,977 in 2013. 73 percent
of U.S. operating breweries are BA members.
Individual
Members
Allied Trade
Professional
Members
Craft Beer
Retailers
Brewers
Association
Membership
Structure
Wholesalers
The New Brewer
The Brewers Association produced six bi-monthly issues
focused on technical brewing, government affairs,
operations and marketing and management features.
Mission
By 2017, America’s craft brewers will have more than 10 percent market share, will be recognized as making
the best beer in the world, will be able to obtain the ingredients and materials needed and will be politically
influential enough to secure fair legislative and regulatory treatment for craft brewers.
As American craft brewers, our commitment to quality, vitality and diversity will continue to invigorate our
country’s impressive brewing culture. Consumers will understand and support craft beer from true craft brewers.
Our efforts will not only aid existing craft brewers, but also those who would come after, ensuring the continuing
contribution of new ideas and individuals committed to a living and active beer culture.
Core Values & Beliefs
The Brewers Association’s Beer Industry Production Survey yields a
comprehensive collection of annual production numbers for breweries
in the United States. Every brewery in the nation is asked to participate
in this annual project. The survey is the basis for the statistics that the
Brewers Association provides to its members and media. The results of
the survey are first released at the Craft Brewers Conference, as well as
in the industry review issue of The New Brewer trade publication and in
the Members-Only area of BrewersAssociation.org.
Total Members*
*as of 12/2013
n
Brewers Association Website
A T I O N
A S S O C I
%
Over 2012
n
ent
Recycled Equipm
n
Deconstructors
• Fostering transparency within our own organization.
S
B R E W E R
21
ability
Brewpub Sustain
• Building relationships and collaborating with our industry partners.
T H E
+
n
• Promoting ethical and legal trade practices.
O F
2013 Advertising
Revenue
Future
Breweries of the
• Working to build a community of brewers and brewing enthusiasts to provide them with a unified voice.
The BA website also offers an expansive and growing selection of
Members-Only content, including technical data on hops and malt
production, industry statistics, a message board, and Power Hour
webinar archives. Members can also view committee meeting notes,
marketing resources, and brewery survey data. Over the course of 2013,
BrewersAssociation.org saw more than 1.1 million visits and 2.5 million
page views—a 40 and 33 percent increase from 2012, respectively.
L
J O U R N A
n
• Improving the economic health of American craft brewers.
New Brewer
ISSUE
• Educating brewers and consumers about the diversity, flavor and quality of beer.
T H E
SUSTAINABILITy
• Providing stewardship for 10,000 years of brewing history.
The
2013
n
• Supporting and encouraging the responsible enjoyment of beer.
n
2013
BrewersAssociation.org is the definitive online resource for professional
craft brewers, media and beer industry organizations. The website
provides statistics, updates on industry growth and information on
government affairs—both legislative and regulatory—to the media,
members and potential new members.
issue
ers Con ferenCe
2013 Cra ft Brew
MARC H/ApR IL
VOL.3 0 NO.2
MARCH/ApRIL
• Vigorously defending our industry.
5,772
Beer Industry Statistics
New Brewer
• Promoting and celebrating the small, independent and traditional culture of American craft brewers.
Brewers Association
Professional Membership
The
At the Brewers Association we believe in:
Brewery
Members
The Brewers Association communications committee includes a
subcommittee to discuss The New Brewer content, sponsorship and
long-term management direction. The New Brewer is available in
online format to members as The New Brewer online. This convenient
resource now offers easy access to back issues from 2000 to present.
®
A Publication of
n
the Brewers Associatio
Circulation: 14,000
(22% increase
from 2012)
Association.org
www.Brewers
Photos © Brewers Association, Jason E. Kaplan and Jensen Sutta
4
5
Craft Brewer Defined: An American craft brewer is small,
independent and traditional.
Small
Annual production of beer less than 6 million barrels. Beer production is attributed to a brewer
according to the rules of alternating proprietorships. Flavored malt beverages are not considered beer for
purposes of this definition.
Independent
Less than 25% of the craft brewery is owned or controlled (or equivalent economic
interest) by an alcoholic beverage industry member who is not themselves a craft brewer.
Traditional
A brewer who has either an all malt flagship (the beer which represents the greatest
volume among that brewers brands) or has at least 50% of its volume in either all malt beers or in beers which
use adjuncts to enhance rather than lighten flavor.
Power Hour Professional E-Conference Series
The Brewers Association presented six hour-long educational seminars in 2013 for members,
featuring guests Jim Kuhr (Matt Brewing Company), Matt Stinchfield (Ploughshare Brewing
Co.), Dan Wandel (IRI), Bill Pecoriello (GuestMetrics), Ian Ward (Brewers Supply Group), Jeff
Schaefer (New Glarus Brewing Co.) and Bart Watson (Brewers Association).
Topics covered in 2013 include:
• Food Safety - Preparing for an FDA Brewery Inspection
• 2012 Sales Year-End Review of the Beer Category and Craft Segment
• On-Premise Insights for Craft Brewers
• 2013 Mid-Year Beer Category & Craft Segment Review
• State of the Crop: Barley and Malt Insights — 2013 and Beyond
• Economics of Draught Quality and Beer Line Cleaning
Brewers
Association Forum
13,450
Participants
(23% increase from 2012)
Over 6,400 professionals attended Craft Brewers Conference
in Washington, D.C., where they networked and attended
some of the 80 seminars. The keynote session featured Kim
Jordan of New Belgium Brewing. BrewExpo America provided
the opportunity to shop for equipment and services from 440
exhibiting companies over two days.
Legislative
At the end of 2013, there were 137 House co-sponsors
and 36 Senate co-sponsors of H.R. 494 and S. 917, the
graduated small brewer excise tax reduction legislation.
These bills seek a recalibration of the small brewer
excise tax rate on the first 60,000 barrels to $3.50 per
barrel and also provide for reducing the upper tax rate
to $16 per barrel on beer production above 60,001
barrels up to 2 million barrels for brewers with an annual
production of less than 6 million barrels.
In March, 220 state guild representatives and small
brewers representing 46 states conducted more than
300 individual Congressional meetings.
BA Chief Operating Officer Bob Pease and 13 Brewers
Association member brewers appeared before the
United States Senate Democratic Steering and
Outreach Committee in May to discuss their businesses,
the challenges and opportunities in the small brewing
community. The discussion covered a wide range of
issues from taxation and regulation to the key role many
small breweries play in revitalizing communities across
the country.
House and Senate Small Brewers Caucuses
Brewers Association members and staff participated
in three joint House-Senate Caucus meetings in 2013. Topics included
an introduction to small brewer excise tax recalibration legislation, the
differences between craft brewed beer and adjunct lagers and a session
featuring the BA small brewers participating in the Senate Democratic
Steering and Outreach Committee.
The Brewers Association presented Peter Bouckaert with the
Russell Schehrer Award for Innovation in Craft Brewing, Art
Larrance with the Brewers Association Recognition Award and
David Katleski with the F.X. Matt Defense of the Small Brewing
Industry Award.
There are 20 members of the Senate Bipartisan Small Brewers Caucus and
123 members of the House Small Brewers Caucus as of December 2013.
State Brewers Associations
Washington, D.C. area members served as exceptional and
generous hosts for the 2013 Craft Brewers Conference &
BrewExpo America. Attendees will long remember the welcome
reception at the Smithsonian National Air and Space Museum.
Government Affairs
In December, seven BA small brewery members
led a tutored beer tasting for House Ways & Means
Committee members and staff.
Craft Brewers Conference & BrewExpo America®
6
The Brewers Association continued its support of state associations with
meetings at the Craft Brewers Conference, Great American Beer Festival®
(GABF) and the 2013 Washington, D.C. Legislative Hill Climb. Additionally,
14 guilds participated in the Support Your Local Brewery Guilds Pavilion at
GABF. BA staff attended 41 guild meetings, plus three national and three
regional guild meetings in 2013, and helped five new guilds organize.
7
Small Brewers Hill Climb | March 2013
220 state guild representatives and small brewers representing 46 states conducted
more than 300 individual Congressional meetings to discuss the contributions that
their businesses and the industry make to their communities.
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9
2013 Support Your Local Brewery (SYLB) Issue Alerts (14 total):
•
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There are 49 active state brewer associations/guilds in the U.S. In 2013 the Brewers Association supported continuing
development in all state associations with focused efforts in:
•
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Arkansas (single bottle sales)
Connecticut (franchise)
Florida (container size legislation)
Georgia (franchise and brewpub issues)
Illinois (franchise)
Indiana (federal small brewer excise tax legislation)
Maine (franchise)
Maryland (franchise and self-distribution)
Massachusetts (franchise)
Mississippi (formation)
Missouri (franchise)
Nevada (reorganization)
New Hampshire (reactivation)
•
•
•
•
•
•
•
•
•
•
•
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New Mexico (state alcohol law reform)
North Carolina (strategic planning)
North Dakota (formation and self-distribution)
Ohio (distributor branch ownership)
Oklahoma (formation)
Oregon (draught line cleaning legislation)
Pennsylvania (franchise)
Rhode Island (formation)
South Dakota (formation and self-distribution)
Texas (franchise, self-distribution and brewery sales)
Washington DC (formation)
West Virginia (formation)
Wyoming (formation)
In 2013, the Brewers Association hosted two Capitol Hill
Congressional receptions, the Celebration of American Craft Beer
reception in May and the Holiday Cheers reception in December.
These craft beer and food pairing events drew Members of Congress
and nearly 700 staffers from both the House and Senate. Both
featured beer from 23 BA small brewery members.
Tax and Trade Bureau (TTB)
The Brewers Association submitted comments in
support of the Tax and Trade Bureau’s proposed
rule (NPRM 131) concerning a reduction in bond
amount and the quarterly filing of tax returns, tax
payments and operational reports for brewers with
an annual federal tax liability of $50,000 or less. The Brewers Association continued monitoring TTB’s serving facts and allergen labeling proposals. Final rulings are
still pending.
Food and Drug Administration
The Brewers Association signed on to industry comments regarding a proposed rule for preventative controls for
human food contained in the Food Safety Modernization Act (FSMA). The comments focus on an already existing
exemption for alcohol beverages in FSMA.
Support Your Local Brewery
Support Your Local Brewery is a communication network that
informs beer enthusiasts about issues that impact small brewers and
organizes grassroots activity to defend the interests of small brewers.
The network grew to more than 110,000 direct contacts and over 1.2
million total contacts by the end of 2013.
Regulatory
Brewers Association serving facts comments
influenced a positive interim ruling on optional serving facts labeling.
Legislative Receptions
10
•
Alabama: Activists were asked to contact their
elected officials on five separate occasions in a
successful effort to leagalize homebrewing.
Illinois – BA sent two alerts asking SYLB
members to support legislation legalizing
homebrew competitions.
Kansas – BA sent two alerts to support
legislation allowing for homebrew to be served
outside the home for events like homebrew
club meetings and homebrew competitions.
Mississippi – Homebrewing is now legal in the
state thanks to the response of SYLB members
to three separate alerts.
Oklahoma – BA asked SYLB members to
contact their legislators in support of legislation
allowing the state’s brewers to serve free
samples to brewery visitors.
Washington – BA activated the network in
opposition to a proposed increase in the state
beer excise tax.
BA started work to prepare comments on proposed provisions to regulate breweries that provide spent grain for
use in animal feed.
National Beer Wholesalers Association (NBWA) Legislative Conference
BA President Charlie Papazian participated in a panel discussion on industry issues with Beer Institute President
Joe McClain and National Beverage Importers Association President Bill Earle. We hosted a reception featuring 14
BA members’ craft beers. Attendees included members of Congress and staff, small brewers, BA Board and staff,
NBWA executives and wholesalers.
11
Export Development Program
Craft Beer Program
In 2013, the Brewers Association received $458,013 from the United States
Department of Agriculture (USDA) Market Access Program and $46,000 from the
Emerging Markets Program to promote the export of American craft beer. The BA’s
Export Development Program (EDP) began in 2004 with a grant from the United
States Department of Agriculture’s Market Access Program.
In 2013, the Craft Beer Program worked to educate the public
and support member breweries by sharing information on small
and independent craft brewers through member programs,
data dissemination, seminars, tastings and media relations.
CraftBeer.com
Its objectives include:
• Educating international trade and media about the quality and diversity of
products offered by the U.S. craft beer industry and about U.S. craft beer culture
• Informing EDP member breweries about opportunities for their products in
key international target markets
• Complementing the industry’s own efforts to increase international distribution
• Taking a lead position on disseminating the message on quality beer
• Helping all Brewers Association member breweries to increase sales in
domestic and international markets
CraftBeer.com provides the inside scoop on the U.S. craft beer
movement. The site offers numerous resources for enthusiasts
and retailers. It is home to “The Mother of All Beer Weeks,”
American Craft Beer Week®, Support Your Local Brewery
program, CraftBeer.com’s annual list of Great American Beer
Bars, CraftBeer.com’s Beer 101 Course and has the most
extensive U.S. brewery finder and cooking with craft beer online
recipe database.
Educating International Trade and Media
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•
•
American Craft Beer Ambassador to Europe – Andreas Fält continues to
spearhead American craft beer education and promotion activities in Europe.
He leads the BA’s expanded presence in festivals and competitions, and
conducts trade and consumer seminars. Fält was enthroned this year as an
Honorary Knight of the Brewer’s Mashstaff in Belgium.
European Media Dinners – Hosted at Munich’s iconic Restaurant 181, this
dinner resulted in substantial media coverage and further engagement with
European beer sommeliers. The BA also held a beer dinner at Benares and a
trade reception at Bodean’s in London.
Brazil Trade Mission – The BA and member breweries spoke about American craft beer at the Brasil Brau trade show,
conducted two trade tastings, and participated in promotional events. The trade mission resulted in 33 articles featuring
American craft beer and the BA.
Informing EDP Members About Market Opportunities
•
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CBC/GABF seminars – 2013 seminars covered export opportunities in Australia, British Columbia and Europe, as well as
the TTB’s resources for assisting exporters.
Trade lead – The EDP issued a trade lead to its members about qualified sales opportunities in Sweden with Bibendum AB.
Complementing Industry Efforts to Increase International Distribution
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Trade Shows – The EDP offered product exposure opportunities at trade shows including the Berlin Bierfestival, Drinktec,
Great British Beer Festival, Stockholm Beer and Whiskey Festival and the Summer Fancy Food Exhibition.
Competitions – The EDP supported American craft beer entries in the Australian International Beer Awards, Brussels Beer
Challenge, European Beer Star and the Stockholm Beer Competition.
Quality Control Guide – The EDP launched the Best Practices Guide to Quality Craft Beer, to increase awareness of
proper craft beer handling among distributors, retailers and on-premise accounts.
Helping All BA Members Increase Sales in Domestic and International Markets
•
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The EDP fostered widespread media coverage for the craft beer industry in domestic and international publications.
Website Update
In 2013 we incorporated a cleaner look and design with more
visual posts, Google+ integration and an improved brewery
locator. We also created a new section called The Beverage,
updated the Style Finder, improved News and Calendar and—
most importantly—the site’s new responsive design looks
beautiful on mobile and tablet devices.
Marketplace Presentations
The Craft Beer Program conducted tastings and presentations
for beer lovers, distributors, retailers and journalists to further
their understanding of craft brewers and emphasize craft beer
and food pairings. Presentations and tastings: Beer Bloggers
Conference, Beverage World Magazine’s The Beverage
Forum, Big Beers, Belgians & Barleywines, Colorado State
University, Craft Brewers Conference, National Beer Wholesalers
Association Conference, Great American Beer Festival®, NY
Bar & Wine Show, SAVORSM: An American Craft Beer & Food
Experience and more.
American Craft Beer Week®
Taking a Lead Position on Disseminating the Message on Quality Beer
•
Over the course of 2013, CraftBeer.com saw more than 1.6
million visits, a 21 percent increase from 2012. It also had over
3.1 million page views and has 30,000+ Facebook followers and
26,000+ Twitter followers.
American Craft Beer Week (ACBW) has grown nationwide to
provide a platform to celebrate our country’s beer culture and
small and independent craft brewers. In 2013, the program saw
more than 1,000 posted events in the official ACBW calendar
and celebrations happening in all fifty states. Additionally,
American Craft Beer Week’s Facebook page exceeded 55,000
likes. CraftBeer.com continues to collect and promote more
than 50 other U.S. beer weeks.
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Events
Great American Beer Festival®
The 2013 Great American Beer Festival (GABF) saw
49,000 attendees. Judges evaluated 4,809 beers
from 732 breweries entered in the competition’s
84 categories. The public had the opportunity to
sample 3,142 beers in the festival hall. Tickets sold
out in a record-breaking 20 minutes.
This year, GABF had 46 more breweries pouring
their beers in the hall and 368 more beers offered
at the festival. The Adambier and Grodzisz
categories were added to the competition.
GABF continues to provide educational
opportunities like the State Guild Pavilion,
Brewers Studio Pavilion, You Be the
Judge Pavilion and the Beer & Food
Pavilion. Pavilions offered educational
opportunities in the main hall during
all sessions, covering a myriad of topics.
The Farm to Table Pavilion showcased
breweries and chefs offering food pairings
in a VIP area overlooking the Rockies.
SAVORSM: An American Craft Beer & Food Experience
Media at BA Events
Part of the BA mission is to promote small and independent craft brewers and their craft brewed beers to audiences
around the country. SAVOR elevates craft beer’s image by focusing on craft beer and food pairings.
The Craft Beer Program coordinated with the BA marketing and
events departments to provide credentials to more than 500
journalists at key BA events, including Craft Brewers Conference,
GABF and SAVOR: An American Craft Beer & Food Experience.
For the first time, the small, high-end event traveled to New York City to attract mainstream media interest with 76 craft
breweries from eight regions serving 152 craft beers paired with food items. Private Tasting Salons and Educational Salons
were presented, giving participating breweries an additional opportunity to share specialty beers with an audience of
2,000, including media.
Statistics and Media Relations
We annually publish statistic releases that share vital information
on the craft brewing segment. The Craft Beer Program also hosted
desk-side and on-premise tastings for journalists throughout the
year. Our media relations agency, The Rosen Group, sends seasonal
craft beer samples to top tier journalists four times per year.
The event continues to draw media and consumer interest and returns to Washington, D.C., May 9-10, 2014.
Media List for Brewery Members
Up-to-date media lists containing thousands of beer, food, wine
and business contacts are available to U.S. brewery members in the
BrewersAssociation.org Members-Only area. Each brewery member
can request one state list, as well as the national list, once per year.
Craft Brewer Pavilions
The BA organized a craft brewer pavilion at the National Beer
Wholesalers Association’s bi-annual trade show in Las Vegas. Thirty
craft brewers served their craft beers to wholesaler attendees.
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Allied Trade Partners
American Homebrewers Association®
Contributions to the Brewers Association
The Allied Trade contributes significant financial support and technical expertise to the Brewers Association:
• Membership dues in the Brewers Association.
• Advertising in The New Brewer, Zymurgy, Craft Brewers Conference program, Great American Beer Festival® program
and AHA National Homebrewers Conference programs.
• Sponsorship of the Great American Beer Festival, World Beer Cup®, Craft Brewers Conference and National
Homebrewers Conference, National Homebrew Competition and other programs and services.
• Participation in technical forums, Power Hour presentations, Craft Brewers Conference seminars, committees, magazine
content and key performance guidelines development.
• Helping brewers make better beer and manage their companies more effectively by providing valuable services and
products that meet small brewer needs and innovate with new beers and processes now and in the future.
North America’s largest beer industry trade show.
440 companies exhibited at the 2013 BrewExpo America, providing direct customer access to products, demonstrations
and representatives.
BP Book Sales
Revenue
2010-2013
Brewers Publications supports the mission of the Brewers Association by publishing
books of enduring value for amateur and professional brewers as well as titles that
promote understanding and appreciation of American craft beer by consumers.
Dollars
FOR THE
HOMEBREWER & BEER LOVER
$1,000,000
AHA National Homebrewers Conference
The 2013 AHA National Homebrewers Conference, held in June in Philadelphia, drew
3,400 attendees. Attendees enjoyed 36 educational presentations, highlighted by
keynote speaker Tom Peters of Monk’s Cafe. The National Homebrewers Conference
is the only event of its kind, drawing homebrewers from across the nation and around
the world to learn, exchange ideas, share homebrew and have fun.
$800,000
$600,000
$400,000
Vol. 36 k No. 5
|
September/October 2013
®
The 2013 National Homebrew Competition had 7,756 entries from 2,187 homebrewers.
The Journal of the American Homebrewers Association®
The Perfect
PumPkin
Beer
AHA Rallies
$200,000
$0
2010
2011
2012
#4 How to Brew by John Palmer (up from #5)
Year
#14 For the Love of Hops by Stan Hieronymus
#19 Water: A Comprehensive Guide for Brewers by John Palmer and Colin Kaminski
#21 Designing Great Beers by Ray Daniels (down from #16)
#25 Yeast: The Practical Guide to Beer Fermentation by Chris White and Jamil Zainasheff (up from #38)
In December, the AHA launched a new and updated website,
providing better navigation and even more content for
homebrewers. HomebrewersAssociation.org provides a fun, rich
user experience through accessible, informative content and
community tools that allow users to learn from each other and
share their knowledge. Over the course of 2013, the site saw more
than 2.5 million visits, a 44 percent increase from 2012.
AHA National Homebrew Competition
$1,200,000
2013
BP also had the opportunity to be featured at BJ’s warehouse chain stores in the last quarter of 2013. Boxes of How to Brew were
set up in a display next to homebrew kits. By year end, 68 percent of the units ordered had been sold and continue to sell.
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HomebrewersAssociation.org
National Homebrewers Conference Winners Circle
BP books are doing well in both major book chains as well as at
distributors: Barnes & Noble (up 46%), Amazon (up 27%), Baker
& Taylor (up 38%) and Ingram (up 26%).
$1,400,000
The AHA introduced mobile apps to complement eZymurgy. The
apps offer off-line access on both Apple and Android devices. Like
eZymurgy, the apps offer all issues of Zymurgy dating back to the
January 2000 issue. AHA members enjoy access to 14 years (85
individual issues) of Zymurgy magazine online and with the apps.
k
Amazon sales surpassed $1 million in net revenue. Gross and
net sales at the National Book Network (NBN) were both up
33% while returns dropped to 2.17%.
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The Brewers Association produced six issues of Zymurgy magazine
in 2013. Circulation finished the year at more than 45,000 copies
per issue, an increase of over 7,000 copies per issue since 2012.
Distribution includes AHA members, BA brewery and allied trade
members, newsstands and homebrew supply shops.
September/October 2013
Revenue generated by Brewers Publications’ titles
exceeded $2 million—a 31 percent increase over 2012. New
books, The Brewers Association’s Guide to Starting Your
Own Brewery, Second Edition by Dick Cantwell and Water:
A Comprehensive Guide for Brewers by John Palmer and
Colin Kaminski.
$2,058,954
Brewers Publications
BP’s top sellers through NBN were:
Zymurgy®
Zymurgy Apps
BrewExpo America® at Craft Brewers Conference
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Membership in the American Homebrewers Association finished
the year at the highest level in the organization’s history, up 19
percent. Membership was at 41,870 at year-end.
AHA Rallies are membership generators and “thank you” events for AHA members.
These Rallies are hosted by BA member breweries. Current AHA members attend for
free, while non-members get in for the price of a discounted AHA membership. In 2013,
the AHA held 15 Rallies across the country, bringing in 310 memberships, 67 percent of
which were new memberships. All told, 1,740 people connected with the AHA at a Rally.
A Publication of
the Brewers Association
www.HomebrewersAssociation.org
$7.50 US / $10.00 CAN
0 9>
7
25274 80980
6
41
PLUS:
Recipes
You
Can
Brew
London
Homebrewers
Go Pro
Wort
Chiller
Comparisons
Czech
Dark
Lager
NATiONAl HOmEbREw COmpETiTiON wiNNiNg RECipES
Government Affairs
Homebrewers around the country celebrated a landmark victory in May 2013, as Alabama became the final state to
legalize the hobby. Earlier in the year, Mississippi passed a homebrew legalization bill. The AHA, working closely with local
advocates, helped keep the legislation in both states moving forward despite many setbacks over the years. The AHA also
assisted homebrewers in Illinois and Kansas with homebrewing rights legislation.
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Financials
AHA Governing Committee
The AHA Governing Committee is made up of
15 members elected by the AHA membership.
Fred Bonjour and Justin Crossley were re-elected
to the Governing Committee in 2013. Two
Governing Committee members are selected
from the group to serve as AHA representatives
on the Brewers Association Board of Directors.
In 2013, Chris Frey and Chris Graham served as
the Governing Committee representatives on the
Brewers Association Board of Directors.
2013 Financial Statement
(Consolidated)
December 31st, 2013 abbv.
Balance Sheet
2013
2012
ACTUAL
ACTUAL
REVENUE:
12/31/13
12/31/12
Cash
$2,500,649
$1,311,257
Reserves
$8,152,466
$5,653,924
Home Beer and Wine Maker Survey
ADVER. & SPONS. REVENUE
3,024,529
2,183,909
Accounts Rec.
$1,585,699
$1,272,343
In 2013, the AHA conducted its first-ever
nationwide survey of home beer and wine
makers. The survey generated more than 18,000 responses. The
results of the survey indicate that there are roughly 1.2 million
Americans making 65.3 million gallons of homebrew annually.
BOOK/MERCH. SALES
2,331,508
1,876,614
Inventory
$521,222
$706,396
MEMBERSHIP REVENUE
3,134,696
2,523,847
Prepaid Expenses/Other
$980,293
$283,239
EVENT REVENUE
8,280,603
6,170,270
Total Current Assets:
$13,740,329
$9,227,159
GOV’T GRANT FUNDING
542,776
439,676
ALL OTHER REVENUE
286,499
197,166
$9,779
$18,330
$17,600,611
$13,391,483
$446,987
$419,997
$14,197,095
$9,665,485
12/31/13
12/31/12
Media Outreach
TOTAL REVENUE
The American Homebrewers Association worked with the Brewers
Association’s public relations firm to increase its media reach in
2013. With the PR firm’s help, the AHA sent 14 press releases and
garnered 412 individual media hits with 560,788,286 impressions
for the year.
EXPENSES:
Long-Term Assets
Fixed Assets
TOTAL ASSETS:
GEN. OFFICE/ADMIN. EXP.
-434,807
-388,239
DEPREC. & AMORT.
-158,425
-122,783
SALARIES & BENEFITS
-4,143,487
-3,572,174
Accounts Payable
$566,243
$443,432
AHA Member Deals
INSURANCE EXPENSE
-144,771
-132,441
Deferred Deposits
$6,006,297
$4,100,586
The AHA continued to expand the number and variety of AHA
Member Deals offered through this popular loyalty program
benefit. At the end of 2013, 961 breweries, taprooms, bars,
restaurants, homebrew shops and more offered deals to AHA
members. This is a 24 percent increase over 2012.
LEGAL FEES
-446,187
-474,762
Other
$162,011
$161,641
Total Current Liab.
$6,734,551
$4,705,659
RENT EXPENSE
LIABILITIES:
-241,158
-224,040
EVENT OPERATIONS
-3,875,579
-3,336,070
SALES & MARKETING
-946,953
-570,943
Retained Earnings
$4,959,826
$3,959,599
PRINTING
-527,383
-421,398
Current Yr. Earnings
$2,502,718
$1,000,227
POSTAGE & SHIPPING
-611,491
-510,985
The 2013 Great American Beer Festival included the eighth annual GABF Pro-Am Competition, in which BA member
breweries entered commercial versions of award-winning AHA member homebrew recipes. The competition was another
success with 100 entries judged. All of the entered beers were featured in the festival hall at the GABF Pro-Am booth.
COST OF GOODS SOLD
-495,988
-521,807
$14,197,095
$9,665,485
TRAVEL
-805,461
-774,902
-1,500,904
-806,323
-765,299
-534,390
($15,097,893)
($12,391,257)
$2,502,718
$1,000,226
•
•
•
•
•
•
•
•
Retailer Program: Allows businesses to sell pre-paid AHA membership cards. The program generated 1,534 new
memberships in 2013, a 69 percent increase over 2012.
Web Banners: In 2013, AHA web banners generated 541 new memberships—a 37 percent increase over 2012.
Zymurgy Resale Program: Allows retailers such as homebrew supply shops, bookstores and newsstands to sell
Zymurgy magazine. The amount of distributing retailers participating in the program grew by 10 percent in 2013.
Big Brew: A simultaneous worldwide brewing event held on the first Saturday of May to celebrate National Homebrew Day.
Mead Day: A national event to celebrate the art of meadmaking held the first Saturday of August.
Learn To Homebrew Day: A day to inspire and instruct new homebrewers on the first Saturday of November.
AHA/BJCP Sanctioned Competition Program: The AHA and Beer Judge Certification Program work together to
sanction and promote homebrew competitions.
AHA Clubs Programs: The AHA maintains a database of registered homebrew clubs. The AHA also awards the annual
AHA Homebrew Club of the Year and Gambrinus Club Awards.
OUTSIDE SERVICES
ALL OTHER EXPENSES
Other AHA Programs
18
ASSETS:
TOTAL EXPENSES
NET SURPLUS
TOTAL LIABILITIES:
19
Our Staff
Upcoming Events
Brewers Association
Professional Division
Association®
2014
2014
Craft Brewers Conference & BrewExpo America®
April 8-11, 2014, Denver, CO
National Homebrew Competition
March-April, 2014
World Beer Cup® Gala Awards Ceremony
April 11, 2014, Denver, CO
National Homebrew Day
May 3, 2014
NBWA-BA Legislative Conference Reception
April 27, 2014, Washington, D.C.
National Homebrewers Conference
June 12-14, 2014, Grand Rapids, MI
Celebration of Craft Beer Legislative Reception
May 8, 2014, Washington, D.C.
Mead Day
August 2, 2014
May 9-10, 2014, Washington, D.C.
Learn to Homebrew Day
November 1, 2014
May 12-18, 2014
2015
Brewers Association Holiday Reception
December 2014, Washington, D.C.
2015
Craft Brewers Conference & BrewExpo America
April 14-17, 2015, Portland, OR
®
May/June, 2015, Washington, D.C.
President
Bob Pease
Chief Operating
Officer
Tom Clark
Finance Director
•Ryan Farrell
Human Resources/
Finance Coordinator
•Katie Brown
Finance Accounts Manager
Paul Gatza
Brewers
Association
Director
Julia Herz
Craft Beer Program
Director
National Homebrew Competition
March-April, 2015
October 2-4, 2014, Denver, CO
Charlie Papazian
National Homebrew Day
May 2, 2015
• Acacia Coast
State Brewers
Association
Coordinator
National Homebrewers Conference
June 11-13, 2015, San Diego, CA
Mead Day
August 1, 2015
Learn to Homebrew Day
November 7, 2015
•Bradley Latham
Senior Event
Manager
•Chris Williams
Event Manager
•Kathryn Porter
Drapeau
Event Manager
• Erin Glass
BA Membership
Coordinator
•Duncan Bryant
AHA Web
Coordinator
•Chris Swersey
Competition
Manager
• Pete Johnson
Programs Manager
•Jill Redding
The New Brewer
Editor
•Chris Swersey
Technical Brewing
Projects Coordinator
September 24-26, 2015, Denver, CO
•Steve Parr
AHA Business
Coordinator
Nancy Johnson
Event Director
•Janis Gross
AHA Project
Coordinator
•Chuck Skypeck
Technical Brewing
Projects Assistant
May 11-17, 2015
Gary Glass
American
Homebrewers
Association
Director
•Andy Sparhawk
Craft Beer Program
Coordinator
Stephanie Martin
Graphics/Production
Director and
Operations Manager
• Luke Trautwein
Art Director
•Kerry Fannon
Senior Designer
•Allison Seymour
Magazine Art Director
Barbara Fusco
Sales & Marketing
Director
•Spencer Powlison
Marketing Coordinator
•Chris Pryor
Business Development
Manager for Advertising
& Sponsorship (East)
•Ellie Matthai
Graphic Designer
•Kari Harrington
Business Development
Manager for Advertising
& Sponsorship (West)
•Jill Redding
Zymurgy Editor
•Ian Stevens
Member Services
Team Lead
•Joe Damgaard
Advertising &
Sponsorship Associate
•Matt Bolling
AHA Events and
Membership
Coordinator
• George Myler
Warehouse/Shipping
Manager
•Marc Preo
Special Projects
Coordinator
• Jon Esser
Member Services
Specialist/Shipping
Assistant
• Anthony Orig
Member Services
Specialist
Cindy Jones
Web Director
•Nate Zander
Web Architect
•Meghan Storey
Web Editor
Shane Wood
Information
Technology
Director
•Mike Lun
Data and Systems
Analyst
• Kristi Switzer
Brewers Publications
Publisher
•Mark Snyder
Export Development
Program Manager
•Bart Watson
Staff Economist
•Sarah White
BA Divisional Assistant
20
21
Governance
Events Committee
Brewers Association Board of Directors
•
Steve Bradt (Chair), Free
State Brewing
•
Tomme Arthur, The Lost
Abbey
•
Fred Bueltmann, New
Holland Brewing Co.
•
•
Dick Cantwell (Pipeline
Chair), Elysian Brewing
Company
•
Tom Flores, Brewer’s Alley
•
Jamie Floyd, Ninkasi
Brewing Company
Sam Calagione, Dogfish
Head Craft Brewery
•
John Harris, Full Sail
Brewing Company
•
Bill Covaleski, Victory
Brewing Co.
•
Larry Horwitz, Iron Hill
Brewery & Restaurant
•
Leslie Henderson, Lazy
Magnolia Brewing Co.
•
Charles Kyle, Sierra Nevada
Brewing Company
•
Greg Koch, Stone
Brewing Co.
•
Geoff Larson, Alaskan
Brewing Company
•
Jeff Mendel, Left Hand
Brewing Co.
•
•
Barnaby Struve, Three
Floyds Brewing Co.
Matt Meadows (Draught
Chair), New Belgium
Brewing Co.
•
•
Staff Liaisons: Nancy
Johnson, Charlie Papazian,
Bob Pease, Bradley Latham,
Chris Williams, Kathryn
Porter Drapeau
Matthew Moberly, Bell’s
Brewery, Inc.
•
Travis Morrison, New
Belgium Brewing Co.
•
James “Otto” Ottolini, The
St. Louis Brewery
•
Jason Perkins, Allagash
Brewing Company
Brewpubs Committee
Left to Right: (Back row) Chris Graham, Eric Wallace, Tom Clark (BA Staff), Ken Grossman, Kim Jordan, Rob Tod, Larry Chase, Paul Gatza (BA Staff), Chris P. Frey, Marc Sorini (BA Counsel),
John Mallett, John Pinkerton, Bob Pease (BA Staff), (Front Row) Steve Hindy, Nick Matt, Charlie Papazian (BA Staff), Sam Calagione, Gary Fish, Mark Edelson.
February 2013 – February 2014
•
•
•
•
•
•
•
•
Steve Bradt, Free State Brewing Co. (KS)
Sam Calagione, Dogfish Head Craft Brewery (DE)
Larry Chase, Standing Stone Brewing Co. (OR)
Mark Edelson, Iron Hill Brewery & Restaurant (DE)
Gary Fish, Deschutes Brewery (OR)
Chris P. Frey, AHA Representative (MI)
Chris Graham, AHA Representative, Beer, Beer & More Beer (CA)
Ken Grossman, Sierra Nevada Brewing Co. (CA)
•
•
•
•
•
•
•
Steve Hindy, Brooklyn Brewery (NY)
Kim Jordan, New Belgium Brewing Co. (CO)
John Mallett, Bell’s Brewery (MI)
Nick Matt, F.X. Matt Brewing Co. (NY)
John Pinkerton, Moon River Brewing Co. (GA)
Rob Tod, Allagash Brewing Co. (ME)
Eric Wallace, Left Hand Brewing Co. (CO)
Board of Directors Elections
•
Eligible brewery members of the Brewers Association elected two packaging brewery board members, one pub brewery
member and appointed one at-large position in December 2013.
•
John Pinkerton (Chair),
Moon River Brewing Co.
•
John Pinkerton, Moon River
Brewing Company
•
Dick Cantwell, Elysian
Brewing Co.
•
•
Larry Chase, Standing Stone
Brewing Co.
Matt Stinchfield (Safety
Chair), Ploughshare Brewing
Company
•
•
Tom Dargen, Craft Works
Brewery Restaurant Group
Katie Wallace (Sustainability
Chair), New Belgium
Brewing Co.
•
Mark Edelson, Iron Hill
Brewery & Restaurant
•
Christian Ettinger,
Hopworks Urban Brewery
•
Paul Kavulak, Nebraska
Brewing Co.
•
Nick Matt, F.X. Matt
Brewing Co.
•
Dave McLean, Magnolia
Gastropub and Brewery
•
Scott Metzger, Freetail
Brewing Co.
•
Cyrena Nouzille, Ladyface
Ale Companie
•
Tony Simmons, Pagosa
Brewing Co.
•
Sebastian Wolfrum, Natty
Greene’s Pub and Brewing
Companies
•
Executive Committee
•
•
•
•
•
•
Head Craft Brewery
•
Brandon Mazer, Shipyard
Brewing Co.
•
John Carlson, Colorado
Brewers Guild
•
Tom McCormick, California
Small Brewers Assn.
•
Rich Doyle, Harpoon
Brewery
•
Gene Muller, Flying Fish
Brewing Co.
Association Governing Committee
•
•
Gary Fish (Vice Chair),
Deschutes Brewery (OR)
Jeff Hamilton, Sprecher
Brewing Co.
Scott Newman-Bale, Short’s
Brewing Co.
•
Jake Keeler (Chair)
•
•
John Pinkerton, Moon River
Brewing Co.
•
Drew Beechum (Vice Chair)
Nick Matt (Past Chair), F.X.
Matt Brewing Co.
Steve Hindy, Brooklyn
Brewery
•
Fred Bonjour
•
Kim Jordan, New Belgium
Brewing Co.
•
Gary Prindiville, William K
Busch Brewing Co.
•
Debbie Cerda
•
Denny Conn
•
Dan Kleban, Maine Beer Co.
•
•
Justin Crossley
•
Dan Kopman, Saint Louis
Brewery, Inc.
John Rubbo, Yonkers
Brewing Co.
•
Patrick Rue, The Bruery
•
Chris P. Frey
•
Jim Koch, Boston Beer Co.
•
Chris Graham
•
Nick Matt, F.X. Matt
Brewing Co.
Jason Wilson, Back Forty
Brewing Co.
•
•
Harold Gulbransen
•
Sean Lilly Wilson, Fullsteam
Brewery
•
Bob Kauffman
•
Ron Price
Sam Calagione (Chair),
Dogfish Head Craft
Brewery (DE)
Mark Edelson (Secretary/
Treasurer), Iron Hill Brewery
& Restaurant (DE)
Staff Liaison: Bob Pease
Government Affairs Committee
22
•
Gary Fish (Chair), Deschutes
Brewery
•
Sergio Barrios, Mark
Anthony Brands
•
Staff Liaisons: Paul Gatza,
Pete Johnson, Charlie
Papazian, Bob Pease
•
Susan Ruud
•
Tom Schmidlin
•
Roxanne Westendorf
•
Jamil Zainasheff
•
Staff Liaisons: Matt Bolling,
Gary Glass, Janis Gross,
Steve Parr
•
Members Emeritus: Fred
Eckhardt, Ray Daniels,
Randy Mosher
•
Renee Greff, Arbor Brewing
Company
•
Head Brewery
•
Fred Mendes, Boston
Beer Co.
•
Sierra Grossman, Sierra
Nevada Brewing Company
•
John Cochran, Terrapin
Beer
•
David Thibodeau, Ska
Brewing Company
•
Dave Wilson, Alaskan
Brewing Company
•
Stan Hieronymus, Beer
Travelers & Labinsky
•
Doug DeGeest, Cold Spring
Brewing Co.
•
Eric Wallace, Left Hand
Brewing Co.
•
Neil Witte, Boulevard
Brewing Company
•
Stephen Hindy, Brooklyn
Brewery
•
Steve Hindy, Brooklyn
Brewery
•
Staff Liaisons: Bob Pease,
Mark Snyder
•
Randy Mosher, Randy
Mosher Design
•
Brett Joyce, Rogue Ales
•
Matt Rattner, Karl Strauss
Brewing Company
•
Jack Joyce, Rogue Ales
Market Development Committee
•
•
•
Susan Ruud, American
Homebrewers Association
Governing Committee
Chris Justema, Cascade
Lakes Brewing Co.
Fred Matt (Co-Chair), F.X.
Matt Brewing Company
This committee has four
subcommittees:
• Draught Beer Quality
• Pipeline
• Safety
• Sustainability
•
Greg Koch, Stone Brewing
Co.
•
Rob Tod (Co-Chair),
Allagash Brewing Company
•
Sumit Vohra, LoneRider
Brewing Co.
•
Jim Koch, Boston Beer Co.
•
•
Liz Melby, Harpoon Brewery
Gregg DeBoever, New
Belgium Brewing Company
This committee has one
subcommittee:
•
Randy Mosher, Randy
Mosher Design
•
Tommy Gannon, Sierra
Nevada Brewing
•
Jessica Parr, Boston Beer
•
•
•
Jeremy Ragonese,
Boulevard Brewing Co.
Jessica Jones, Ninkasi
Brewing Company
•
Mark Edelson (Chair), Iron
Hill Brewery & Restaurant
•
•
Hugh Sisson, Clipper City
Brewing Co.
Chris Lacey, Pelican Pub
and Brewery
•
Larry Chase, Standing Stone
Brewing Co.
•
•
Julia Herz, Charlie Papazian,
Bob Pease, Andy Sparhawk
Anna Nadasdy, Great Divide
Brewing Co.
•
Jonathan Schwartz,
Harpoon Brewery
Chris P. Frey, AHA
Representative to BA Board
•
•
Todd Stevenson, Lagunitas
Brewing Company
Scott Metzger, Free Tail
Brewing Co.
•
Scott Newman-Bale, Short’s
Brewing Co.
•
Wynne Odell, Odell
Brewing Co.
•
Jeff Schrag, Mother’s
Brewing Co.
•
Brock Wagner, Saint Arnold
Brewing Co.
•
Eric Wallace, Left Hand
Brewing Co.
•
Staff Liaisons: Tom Clark,
Bob Pease
•
Erin Glass, Charlie Papazian,
Bob Pease, Bart Watson,
Ph.D.
• The New Brewer
Content
Gary Glass, Cindy Jones,
Charlie Papazian, Bob
Pease, Jill Redding, Chuck
Skypeck, Kristi Switzer
Governance Committee
Communications Committee
•
Chris P. Frey (Chair Person),
Association Representative
•
Steve Bradt (Chair), Free
State Brewing Co.
Export Development Program
Subcommittee
•
•
Gary Fish, Deschutes
Brewery
•
Brett Joyce (Chair),
Rogue Ales
George Ward, Boston Beer
Company
•
Julia Herz, Charlie Papazian,
Bob Pease, Bart Watson,
Ph.D., Sarah White
•
Dick Cantwell, Elysian
Brewing Co.
•
Kim Jordan, New Belgium
Brewing Co.
•
•
Steve Crandall, Devils
Backbone Brewing
Company
•
Staff Liaisons: Charlie
Papazian, Bob Pease
Mattson Davis, Kona
Brewery LLC
•
Heather Douglas, Shipyard
Brewing Co.
•
Fred Czuba, Saxco Pacific
Coast, LLC
•
Public Relations &
Marketing Committee
Ron Jeffries, Jolly Pumpkin
Artisan Ales
Gary Fish,
Deschutes Brewery
•
•
Adam Lambert, Dogfish
Head Craft Brewery
•
Mark Younquist, Dolores
River Brewery
•
Kim Jordan (Chair), New
Belgium Brewing Co.
Technical Committee
•
Ken Grossman (Co-Chair),
Sierra Nevada Brewing
Company
•
John Mallett (Co-Chair),
Bell’s Brewery, Inc.
•
Pete Johnson, Charlie
Papazian, Bob Pease, Chuck
Skypeck, Chris Swersey,
Shane Wood
Finance Committee
23
Brewers Association
736 Pearl Street • Boulder, CO 80302 USA
1.888.822.6273 (US and Canada only) • +1.303.447.0816 • FAX +1.303.447.2825
BrewersAssociation.org • [email protected]
®
Brewers Association
www.BrewersAssociation.org
®

Brewers Association Professional Division American Homebrewers

Transcription

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