Packaging Trends: Distribution “Disruption”

Session I: Industry Hot Topics
What Do You Know
About the Competition?
November 10, 2014
Glass is ENDLESSLY Recyclable
Packaging Trends: A Race for the Millennials
Age: 18 - 33 (born after 1980)
Key traits: confident, connected, open to change
Percent of U.S. population: 25%; more than 80 million – a generation larger
than Baby Boomers
Technology Use
- Digital natives: linked by social media (81% on Facebook; 55% have posted a ‘Selfie’)
- Short attention span; multi-taskers
- Detached from institutions, networked with friends
Civic Role
- Racially diverse (43% are non-white)
- Low on social trust
- Most educated generation in American history
Consumers
- Burdened by debt, but tend to be “spendthrifts”
- Natural entrepreneurs
- Sense of entitlement and “me” focused
*Source: Pew Research Center (series of surveys from 1990 – 2014)
Packaging Trends: “Craft” – Local, Authentic,
Artisanal
“Beverage brands bet on ‘craft’ versions for sales boost”
(e.g., Pepsi’s Caleb’s Kola)
Bloomberg News, October 14, 2014
“New Mintel Survey: Craft Beer Sales Surge 110 Percent”
Flexible Packaging News July 28, 2014
“Crafty Cans: Energy drinks and microbrew beers make up
for soft drink decline”
Food Production Daily September 2, 2014
“Study: Craft beer consumption in bars, restaurants rises;
Cider’s popularity is also booming”
Nation’s Restaurant News September 8, 2014
Packaging Trends: “Craft” – Local, Authentic,
Artisanal
“Millennials drive growth for specialty foods”
Food Business News, September 24, 2014
“Locally brewed kombucha surging in
popularity”
West Hawaii Today September 15, 2014
“Craft distillers shape new whiskey trends”
“The Sip” SmartBlog on Food & Beverages August 29, 2014
Sales of Natrona Bottling Co. craft sodas rise
60% in growing market
Pittsburgh Tribune-Review, October 23, 2014
Packaging Trends: Distribution “Disruption”
Beer:
“New machine is like Keurig for craft beer” (The Synek
Dispenser)
WTOP July 7, 2014
“Oskar Blues Selling Crowler Machines to Other
Breweries for Canned Beer to Go”
Denver Westward August 26, 2014
“Why is a metal growler better than a glass one?”
TreeHugger August 22, 2014
“Liquor Marts turn on the draught taps”
Brandon Sun October 30, 2014
Packaging Trends: Distribution “Disruption”
Beer:
“Be part of the beer renaissance” (beer on tap in
Supermarkets for sale in “bags,” growlers, etc.)
Facts, Figures, and the Future October 2014
“Beer Sales Now Permitted at CA Farmers Markets”
Los Angeles Times October 10, 2014
“Craft beer variety pack sales jump as consumers seek
more choices”
The Denver Post September 17, 2014
“New Texas Whole Foods to feature 1st in-store
brewery”
Houston Chronicle October 28, 2014
Packaging Trends: Distribution “Disruption”
Wine:
“Kegging wine shows benefits for winemakers, bars”
Los Angeles Times September 27, 2014
“Distributing wine in kegs and on tap: Old ideas, new wines”
Snoqualmie Valley Record October 1, 2014
“Foldable, Reusable Wine Bottle for On-the-Go Vino”
PSFK October 7, 2014
“Wine Industry Revamps to Reach Millennials”
Highbrow Magazine October 31, 2014
Kegged wine means fewer trips to the dumpster”
Dallas Morning News October 25, 2014
Packaging Trends: Distribution “Disruption”
Other Beverages
“Kombucha growler stations: the next
supermarket trend?”
Supermarket News, October 6, 2014
“The Supermarket of the Future Has No
Packaging”
The CityLab September 16, 2014
“AriZona to roll out Good Brew in retro-style
carafe”
BevNet October 20, 2014
Packaging Trends: Distribution “Disruption”
Phil Lempert SupermarketGuru
“It’s Craft Beer Time!”
Packaging Trends: Mobile and Small Batch
Bottling
Competitive Packaging: “Lighter,”
“Sustainable,” “Convenient”
Aluminum Cans
Craft beer cans just keep crushing it
Denver Post, August 13, 2014
Testing Cheerwine in a can to
attract millennials
Variable printed Ball
cans put craft beer on
the map
PET
Charlotte Observer, August 29, 2014
Food Production Daily, August 8, 2014
Innovative New Beer Bottle
Gives the Appearance of Glass
Jones Soda Co launches
sparkling water line in cans
BevNet, September 24, 2014
Packaging Europe, October 28, 2014
PET packaging pounces on traditional
glass territory: Sidel eyes up edible oils
Food Production Daily, September 16, 2014
Lighter rum: Bacardi cuts its
packaging weight by 90%
TetraPak/Cartons
Supermarket Guru Phil
Lempert: New Wine Packaging
The Lempert Report, July 24, 2014
Glass Act: Pinot Grigio travels
light in new shape
Food Production Daily, July 15, 2014
Single-serve PET stemware
for wines
Packaging World, September 4, 2014
SAB Miller promises ‘next
generation’ PET beer bottles
Beverage Daily, November 4, 2014
The Chronical Herald, August 29, 2014
Wine in a can, a keg, a
carton… And it’s not bad
CNN Money, September 30, 2014
Stop Hating On Boxed Wine —
Everyone Should Be Drinking It
Business Insider, November 6, 2014
GPI Competitive Intelligence Alert