Anheuser-Busch, Inc.

Transcription

our commitment
2007 Corporate Social
Responsibility Report
2 0 0 7 c o r p o r at e s o c i a l r e s p o n s i b i l i t y r e p o r t anheuser-busch, inc.
table of contents
Letter to Our Stakeholders
2
About the Company
3
Corporate social
responsibility Overview
5
responsibility
environment
Anheuser-Busch is committed
to providing quality products,
to ensuring that we market them
responsibly, and to being part
of the solution to alcohol issues,
including drunk driving
and underage drinking.
We focus our efforts on water
conservation, energy conservation
and renewable energy, recycling
and packaging, wildlife habitat
preservation, and accountability
through our value chain.
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people
community
accountability
When it comes to our employees, we
strive to support inclusion, promote
health and wellness, and provide a
safe work environment, competitive
compensation and benefits,
and professional development opportunities.
Our efforts focus on supporting
organizations and causes related to
education, health care and human
services, minority leadership and
economic development, civic,
cultural enrichment
and environmental
stewardship.
We are guided by our commitment
to ethical business practices, our
abidance by all applicable state and
federal regulations, and our support
of local and national economies
through our tax and
wage contributions.
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1
l e t t e r t o o u r s ta k e h o l d e r s anheuser-busch, inc.
Letter to Our Stakeholders
At Anheuser-Busch,
we have a simple
philosophy. We strive, in
all we do, to ensure that
we produce the highest
quality products, provide
the best consumer experience, and create
maximum value for our shareholders.
And while doing that, we also recognize
our responsibility to improve the world
where we do business. As we have now
combined with InBev to become a part
of Anheuser-Busch InBev, we are proud
to play a meaningful role in the global
corporate mission to become the Best
Beer Company in a Better World. We are
all citizens of the world — together —
and together we must find ways to put
social responsibility into action. It’s this
commitment that we highlight in our
2007 Corporate Social Responsibility
(CSR) Report.
We have a long tradition of doing all we can
to ensure that our products are enjoyed
responsibly. Our responsibility initiatives,
along with the work of many others, have
helped significantly reduce drunk-driving
fatalities and prevent underage drinking
over the years. Since 1982, AnheuserBusch and our wholesalers across the
country have invested more than threequarters of a billion dollars in responsibility
efforts, a commitment no other alcohol
company even comes close to matching.
And our efforts in this area will continue
long into the future.
For more than a century, we’ve supported
efforts to help improve the environment,
and we pursue new technologies to help us
in our four-pronged environmental strategy,
which is to reduce, reuse, recycle and
renew. In 1899, we began reselling leftover
grains from the brewing process as animal
feed in an effort to reuse byproducts
of our production process, a practice
that continues today. We were working
on water conservation efforts as early
as the 1940s as we sought to reduce
consumption within our processes.
Our breweries are largely powered by
natural gas – the cleanest form of fossil
fuel, and as this commodity cost rises,
we’re exploring new methods for generating energy. Our Bio-Energy Recovery
Systems at nine — soon to be 10 — of our
12 domestic breweries and one in China,
convert wastewater from the brewing
process into renewable energy that
provides up to 15 percent of the energy
needed. We’re proud to be the world’s
largest operator of this technology.
And this year, we partnered to start a
new project where we’ll be using methane
gas from a neighboring landfill to help
power our Houston brewery. And we’re
also exploring the use of solar and wind
technology at our Fairfield, Calif., brewery
and the use of solid fuel boilers at our
Northeast breweries — all in an effort
to be more energy efficient and meet the
ambitious goals outlined in our report.
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Beyond this, we continually work to reduce
material used in our packaging, with significant success over the past several years.
By simply reducing the diameter of our
can lid, we’ve been able to save about
20 million pounds of aluminum per year.
This, along with our aluminum recycling
efforts where we recycle five cans for
every four we package domestically,
enables us to use less new aluminum,
as well as less energy in production.
Our social responsibility review would
not be complete without considering
our charitable donations and disaster
relief efforts. In the past decade alone,
Anheuser-Busch and its foundation have
contributed more than $370 million to
non-profit organizations. In the past two
decades, we’ve also donated more than
63 million cans of fresh drinking water to
victims of natural disasters — two million
cans in just the past 18 months. In times
of need, Anheuser-Busch has always been
and will continue to be a source of support.
All of these efforts are possible thanks to
our great employees. By showing respect
for our people through competitive
compensation, benefits and a safe work
environment, we tap into their innate
desire to help our cause as a responsible
corporate citizen.
And our work has been noticed. For
the fifth year in a row, Anheuser-Busch
earned the No. 1 ranking in the beverage
industry for social responsibility in
FORTUNE magazine’s most admired
companies U.S. and global lists.
This is a time of excitement and
change for our company, yet one
constant remains — Anheuser-Busch’s
social responsibility efforts that will
support our dream of being the Best
Beer Company in a Better World. David A. Peacock
President, Anheuser-Busch, Inc.
2 0 0 7 c o r p o r at e s o c i a l r e s p o n s i b i l i t y r e p o r t 3
anheuser-busch, inc.
About the Company
Based in St. Louis, Anheuser-Busch
holds a 48.5 percent share of U.S.
beer sales.
The company is one of the largest
theme park operators in the country,
a major aluminum can manufacturer
and one of the world’s largest recyclers
of aluminum cans. Our diverse business
includes malt production, rice milling,
real estate development, turf farming
and transportation services.
Major Operations
Financials
In 2007, net sales at Anheuser-Busch
totaled $16.7 billion, an increase of
6.2 percent over 2006. The company’s
worldwide beer production reached
128.4 million barrels compared with
125.0 million barrels in 2006. Earnings
per share were up 10.3 percent, with
EPS growth and stock performance
above the S&P 500 average. The
company generated nearly $3 billion
in operating cash and increased return
on capital by one percent. On July 13,
2008, InBev and Anheuser-Busch agreed
to combine in a $70 all cash offer for
Anheuser-Busch stock (NYSE ticker
symbol BUD). The transaction closed
on Nov. 18, 2008, and BUD is no longer
listed on any stock exchanges.
Anheuser-Busch, Inc. (ABI)
Anheuser-Busch International, Inc. (ABII)
Anheuser-Busch Packaging Group, Inc.
Busch Entertainment Corporation (BEC)
Busch Properties, Inc. (BPI)
Manufacturers Railway Company;
St. Louis Refrigerator Car Company
Wholesaler Equity Development
Corporation
anheuser-busch companies, inc., operations
Operation
Percent of FY 2007 Net Sales
U.S. beer production and marketing
International beer production and marketing
72%
7%
Packaging products provisions and services to beer and soft drink manufacturers (including aluminum can
manufacturing and recycling, glass manufacturing)
10%
Theme park operations (Busch Gardens, SeaWorld, Sesame Place, and others)
8%
Corporate and eliminations
3%
4
100 brands distributed
by a network of nearly
600 independent and
company-owned
wholesalers nationwide
12 countries outside
27 billion cans are
the United States where
our flagship brand,
Budweiser, is brewed
recycled annually by
the Anheuser-Busch
Packaging Group
Geographic Reach
In 2007, approximately 93 percent of
the company’s net sales and 74 percent
of net income were generated in the
United States. Anheuser-Busch operates
12 breweries within the United States.
Budweiser is brewed locally in 12 countries
outside the United States under the direct
supervision of Anheuser-Busch brew
masters and is available in more than
80 countries. The company also operates
17 breweries outside of the United States
(15 in China, one in India and one in the
United Kingdom). The company also has
equity investments with Grupo Modelo, the
maker of Corona, and Tsingtao in China.
Other Subsidiaries
Busch Entertainment Corporation is one
of the largest U.S. theme park operators,
with 10 parks throughout the country that
feature unique interactive experiences with
the natural world. Last year marked the
third consecutive year of double-digit profit
growth. The Anheuser-Busch Packaging
Group provides more than 60 percent
of the company’s aluminum cans and
75 percent of the lids required for its
beer products. In addition, this division
recycles more than 27 billion cans,
more than the company packages.
Busch Agricultural Resources, L.L.C.,
operates rice milling facilities, grain
elevators, barley seed processing plants,
barley research facilities and malt plants
across the United States.
For more financial data, operational activities,
or other information, view our 2007 Annual Report
at www.anheuser-busch.com/AnnualReports.html.
Product Lines
Anheuser-Busch is best known for the
world’s largest-selling beers, Bud Light
and our flagship brand, Budweiser, and has
more than 100 brands that are distributed
by a network of nearly 600 independent
and company-owned wholesalers nationwide. Budweiser continues to be one of
the world’s most recognized and respected
global brands, ranking first among all beer,
wine and alcohol brands in BusinessWeek/
Interbrand’s annual “Best Global Brands”
rankings. Budweiser finished 33rd overall
among all global brands for 2008.
For a complete listing of our products,
visit www.anheuser-busch.com/
Products.html. 2 0 0 7 c o r p o r at e s o c i a l r e s p o n s i b i l i t y r e p o r t anheuser-busch, inc.
5
Corporate Social Responsibility Overview
At Anheuser-Busch, our longtime belief has been “Making Friends
is Our Business.” And nowhere is that philosophy more evident than
in our company’s social responsibility efforts.
From our recycling leftover grain from
the brewing process that was started
in 1899 by our founder, Adolphus Busch,
to our being the first company to air a
responsible drinking television ad in 1985,
to our donation of fresh drinking water to
victims of Hurricane Ike in August 2008,
giving back is part of our company’s
support of the communities in which
we do business.
Our social responsibility initiatives
fall into five main areas.
Responsibility This covers our
commitment to providing quality
products, to ensuring that we market
them responsibly, and to being part of
the solution to alcohol issues, including
drunk driving and underage drinking.
Environment We focus our efforts on
water conservation, energy conservation
and renewable energy, recycling and
packaging, and wildlife habitat preserva
tion. And we work up and down the
value chain to help our suppliers
understand, support and work with
us on our social responsibility initiatives.
People When it comes to our
employees, we strive to support
inclusion, promote health and
wellness, and provide a safe work
environment, competitive compen
sation and benefits, and professional
development opportunities.
Community Our efforts focus on
supporting organizations and causes
related to education, health care and
human services, minority leadership
and economic development, civic,
cultural enrichment and environmental
stewardship.
Accountability We are guided by our
commitment to ethical business prac
tices, our abidance by all applicable
state and federal regulations, and our
support of local and national economies
through our tax and wage contributions.
Anheuser-Busch continues to be recog
nized as an industry leader on the social
responsibility front. In 2008, for the fifth
year in a row, Anheuser-Busch ranked
first in the beverage industry for social
responsibility in FORTUNE magazine’s
“America’s Most Admired Companies”
and “Global Most Admired Companies”
lists. We also ranked second in social
responsibility among all companies in the
“Global Most Admired Companies” list.
Report Scope
This is the company’s first Corporate
Social Responsibility (CSR) Report,
which presents key performance indicator
(KPI) data and information from calendar
year 2007. Select highlights and ongoing
projects from 2008 are included as well.
Anheuser-Busch has issued an annual
Environmental, Health and Safety (EHS)
Report since 1997, and that KPI data and
performance highlights are now reflected
in the corresponding Environmental
and People sections of this report. In
addition, much of the data presented
here has been tracked and used for
decades publicly and made available
through other reports and Web sites.
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processes, while always important, were
highlighted in 2007 due to the drought in
the Southeast near our Cartersville, Ga.,
brewery and Rome, Ga., can plant
operations. In turn, conserving energy
is a daily priority in our operations, and
we continued our exploration of new
renewable energy projects.
In addition, this report also highlights our
commitment to our employees, as well
as our assistance to the communities in
which we operate through our charitable
giving and positive economic impacts.
Anheuser-Busch continues to be recognized as
an industry leader on the social responsibility front.
The information presented in this report
represents all facilities within our major
production and services businesses
over which Anheuser-Busch maintains
operational control:
All major U.S. operations
company who participated in a mapping
session that identified the issues of
greatest importance from a business and
social responsibility perspective. In turn,
we also heard from some key external
stakeholders regarding issues they felt
were important for our company to report.
We consulted the Global Reporting
Initiative’s (GRI) Sustainability Reporting
Guidelines to assist in the presentation
and content of our data. Content owners
in each department were then responsible
for collecting and verifying KPI data
and information used in this report.
The Anheuser-Busch EHS Policy and
Management System continues to apply
to all of our subsidiaries, where facilities
gather data and confirm accuracy before
sending the information to either the
EHS manager at the operating subsidiary
or directly to Environmental Affairs and
Corporate Safety and Risk Management,
as appropriate. Data are maintained
securely back to at least 1991 and
reported for the previous five years.
1 brewery in Mortlake, United Kingdom
1 brewery in Wuhan,
Hubei Province, China
We have begun to integrate Harbin,
acquired in late 2004, into our EHS
data collection and reporting processes.
Harbin safety data for 2006 and 2007
are included in this report.
To determine what information was most
important to include in our CSR report,
we worked with the leading non-profit
CSR organization, Business for Social
Responsibility (BSR), on a materiality
analysis. This process involved stake
holders from departments across the
From the materiality analysis, we
determined that our report should
have a primary focus on two key areas,
responsible drinking initiatives and
environmental practices. While we have
seen significant declines in drunk driving
and underage drinking, these issues
continue to be of concern to our nation,
and Anheuser-Busch has been working
to be part of the solution for more
than 25 years.
On the environmental impact front,
water and energy are the issues of
greatest importance to our business.
Helping protect our water sources
and conserving water in our brewing
About Our Corporate Social
Responsibility Group
To better focus the company’s social
responsibility initiatives, in 2007, we
renamed and reorganized our Consumer
Affairs Group to become the Corporate
Social Responsibility (CSR) Group.
The CSR Group developed our unified
platform of Responsibility, Environment,
Community, People, Accountability
with input from senior management and
key stakeholders within the company to
strategically highlight and enhance our
leadership role in the various areas of
corporate social responsibility that are
critical to success in today’s global
business environment. 7
responsibility
Proof 06
responsibility overview
Overview
At Anheuser-Busch, our philosophy is
that we brew our beers to be enjoyed
responsibly by adults.
We are proud to be the global industry
leader in promoting responsibility with
efforts dating back to the early 1900s,
when the company ran a series of print
ads with the tagline “Budweiser Means
Moderation.” Today, our “Responsibility
Matters” campaign provides a clear,
concise reminder that one of the best
solutions to addressing alcohol abuse
is to emphasize personal responsibility.
We have long acknowledged the seriousness of abusive drinking and devoted
considerable resources to addressing it.
Since we first introduced our “Know
When to Say When” campaign back
in 1982, the investment by the company
and our network of wholesalers on
responsibility efforts to help prevent
alcohol abuse,
including drunk
driving and
underage drinking,
has surpassed
$750 million.
We regularly track progress and monitor
public comment on alcohol issues and
adjust our programming and education
efforts accordingly. In fact, research is
the foundation of all our efforts to develop
and implement responsibility initiatives.
This research takes many forms, including
government, university, third-party and
proprietary data. This research also serves
as an important checks and balances
measure to ensure our efforts remain
relevant and effective.
We also know that it takes teamwork
to fight alcohol abuse, which is why
we regularly join with parents, educators,
community groups, law enforcement,
government officials, retailers and others on
developing and implementing our responsibility initiatives. In 2007, wholesalers had
contact with more than 103,000 local
community groups to promote alcohol
awareness and education programs. 8
responsibility responsible marketing
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Responsible Marketing
Anheuser-Busch’s commitment to leadership and excellence
extends beyond producing high-quality, innovative products. It also
includes selling and marketing those products responsibly.
Codes and Guidelines
Anheuser-Busch follows the voluntary
Beer Institute (BI) Advertising and
Marketing Code, as well as our own
Product Placement Guidelines and
International Advertising and Marketing
Code. In addition, Anheuser-Busch was
the first brewer to develop its own College
Marketing Code and distribute it annually
to colleges across the country. Every
Anheuser-Busch employee, wholesaler
and outside agency whose responsibilities
include advertising and marketing beer
receives a copy of these codes on an
annual basis. For more information and
to view the codes, visit www.beeresponsible.com/advertising-policy.html.
In addition, the following steps summarize
the development, review and placement
of our ad concepts.
The Advertising Industry Code of
Ethical Standards Advertising agencies have their own industry code of
ethical standards that they abide by
when creating an advertising idea.
www.aaaa.org/eweb/upload/inside/
standards.pdf.
Storyboard and Script Review Agency
ideas are reviewed in storyboard and/or
script form by Anheuser-Busch’s
Marketing Department.
Corporate Social Responsibility
Review As part of Anheuser-Busch’s
advertising checks and balances, at the
request of the Marketing Department,
the Corporate Social Responsibility
Group reviews ads to help ensure the
messages adhere to standards of candor
and good taste, portray beer responsibly
and are directed toward the intended
audience — adults of legal purchase
and drinking age. All Anheuser-Busch
brand ads and point-of-sale materials
also include a responsibility reminder.
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The final arbiter of what is appropriate
and “in good taste” is the public — whose
goodwill the company must maintain
in order to operate as a business.
Legal Review All Anheuser-Busch
advertising is formally reviewed by the
company’s Legal Department before
it is cleared to air.
Focus Groups Many times commercials
in their storyboard or scripted form are
researched via focus groups of the
general public 21 years of age or older,
including opinion leaders, parents and
adult beer drinkers to ensure they
appeal to the appropriate audience,
support the company and brand image
and contain no moral or ethical issues.
Television Networks Standards and
Practices The networks thoroughly
review every advertisement before
approving it to air in order to ensure
that the ads comply with their own
advertising Network Standards.
Ultimately, the final arbiter of what is
appropriate and “in good taste” is the
public — whose goodwill the company
must maintain in order to operate as
a business. We take pride in the fact
that complaints about our advertising
are a very small percentage of total
customer contacts.
The BI Code includes a provision that
offers independent review of advertising
for consumers who are dissatisfied with
a brewer’s response to a complaint.
The Code Compliance Review Board
(CCRB) is made up of individuals with
demonstrated integrity and financial
independence from the industry, expertise
in contemporary advertising and familiarity
with aspects of government alcohol policy
and related issues. In 2007, the CCRB
reviewed four complaints against
Anheuser-Busch, and all were decided
in our favor. The CCRB annual report
is available at www.beerinstitute.org.
Anheuser-Busch limits access to our
beer-related Web sites to adults 21 or
older. All Anheuser-Busch beer-related
Web sites feature an age-check system,
as recommended in reports issued by
the Federal Trade Commission (FTC) in
1999 and 2003. In addition, we provide
our beer-branded sites’ Web addresses
to companies that offer parental control
software so parents may block their
children’s access to the site, if they
choose. The company’s responsibility
Web site, www.beeresponsible.com,
is solely dedicated to our efforts to
promote responsible drinking and
discourage alcohol abuse.
Anheuser-Busch was the first brewer to develop
its own College Marketing Code and distribute
it annually to colleges across the country. Every
Anheuser-Busch employee, wholesaler and
outside agency whose responsibilities include
advertising and marketing beer receives a copy
of this code on an annual basis.
Product Reviews
In early 2007, we discontinued production
of our caffeinated alcohol beverage Spykes
because the criticism this product received
— while wholly unfounded — detracted
from our efforts to promote responsibility.
The product was criticized for its size, as
being easy to steal or hide, and its flavors,
as appealing to underage people. However,
there were more than 50 other alcohol
Federal Trade Commission
The beer business is one of the nation’s most heavily-regulated industries
on both the federal and state levels, so Anheuser-Busch has a long history
of regularly sharing information with government agencies, including the
Federal Trade Commission (FTC). As in past years, in 2007 we welcomed
the opportunity to provide the FTC with the information requested regarding
our advertising and marketing practices. The resulting FTC report, which was
released in June 2008, highlighted the thoroughness of brewers’ compliance
with the Beer Institute Code and reaffirmed that self-regulation continues to work
well. For a copy of the report, visit www.ftc.gov/opa/2008/06/alcoholrpt.shtm.
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products available in 50 ml bottles in all
colors and flavors, the majority of which
were hard liquor with three to four times the
alcohol content of Spykes. At 12 percent
alcohol by volume, which is similar to wine
in alcohol content, Spykes was the lowest
alcohol content product in this market
segment. Nevertheless, we discontinued
Spykes to retain our position as the clear
industry leader in responsibility.
Again in June 2008, we responded
to unfounded criticism by changing
our product offering to demonstrate
leadership in responsibility. Working
in cooperation with attorneys general
(AGs) in 11 states, we reformulated our
Bud Extra and Tilt products to remove
the caffeine and guarana. Adults have
been mixing caffeinated cocktails for
decades: rum and Coke, Irish coffee,
and Red Bull and vodka. Bud Extra and
Tilt were criticized even though they had
less alcohol than most of these cocktails,
had much less caffeine than a 12-ounce
coffee, and had received all necessary
federal and state agency approvals. Still
AGs were concerned that prepackaged
caffeinated alcohol beverages promoted
irresponsible drinking. Anheuser-Busch
has a long history of voluntarily working
with state AGs to encourage adults to
drink responsibly, and we are pleased to
have been the first company to answer
the call of this group of AGs who asked
the beer and hard-liquor industries to stop
selling pre-packaged caffeinated alcohol
beverages. Anheuser-Busch also paid a
total amount of $200,000 to be distributed
among the participating states to cover
costs of the investigation and to be
used for public programs, including
implementing programs designed
to prevent underage drinking. Complete information on all
of the company’s responsibility
initiatives may be found at
www.beeresponsible.com.
responsibility our programs
Our Programs
Anheuser-Busch focuses its responsibility
efforts on four key areas: drunk driving,
underage drinking, college issues and
responsible drinking.
With the help of subject-matter experts,
we develop community-based programs
that are then implemented at the local
level by our wholesalers across the
country. For more than a decade,
our wholesalers have been required
to spend one penny-per-case of beer
sold on responsibility initiatives as part
of their distribution agreement with
Anheuser-Busch. Annual wholesaler
spending generally exceeds the required
amount by about 10 percent, with 2007
wholesaler responsibility spending
totaling $15.5 million. This information
is tracked and verified on an annual
basis through our sales system.
Drunk-Driving Prevention
In 1982, Anheuser-Busch joined the
fight against drunk driving with the
introduction of our “Know When to
Say When” campaign. At that time,
we also were one of the founding
sponsors of Mothers Against Drunk
Driving. We introduced our first locally
implemented safe-ride home program,
FATALITIES IN DRUNK-DRIVING CRASHES
(in thousands from 1982 to 2007)
21,113
12,998
’82
’87
’92
’97
’02
’07
Source: National
Highway Traffic
Safety Administration,
U.S. Department
of Transportation,
www-nrd.nhtsa.dot.gov/
Pubs/811017.PDF or visit
www.alcoholstats.com.
38% lower
in 2007 than in 1982
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In collaboration with local cab companies,
bars and restaurants, Anheuser-Busch
wholesalers help prevent drunk driving
by providing safe rides home with Alert Cab.
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Alert Cab, in St. Louis in 1984, and that
program continues to operate locally in
communities across the country. Over the
years, we have developed and supported
a variety of safe-ride initiatives, including
promoting the use of designated drivers.
This concept enjoys strong support from
retailers who appreciate that helping
patrons get a safe-ride home is good
business for them as well. From our
annual survey of designated drivers,
we know that 137 million American
adults have either been a designated
driver or been driven home by one.
In 2007, more than 475 wholesalers,
or about 80 percent, conducted
designated-driver programs.
Safe-Ride Home Programs
In collaboration with local cab companies,
bars and restaurants, Anheuser-Busch
wholesalers help prevent drunk driving by
providing safe rides home with Alert Cab.
Bar and restaurant patrons who may have
overindulged are provided a free or
reduced-fare cab ride home.
Safe-ride partnerships also include our
work with AAA Auto Club South on the
Tow To Go program, which has provided
more than 8,300 safe rides home since
its inception in 1998, and the Washington
Regional Alcohol Program’s (WRAP)
SoberRide™ program,
which has provided
more than 41,000 safe
rides homes since its
inception in 1993.
family talk
In 2007, wholesalers provided more than 174,000 Family Talk
About Drinking program materials to parents, educators,
law enforcement and community organizations. Since 1990,
Anheuser-Busch and its wholesalers have distributed more
than 6.9 million Family Talk About Drinking program materials.
Complete information on the program is available at
www.familytalkonline.com.
In 2007, Anheuser-Busch wholesalers
provided more than 186,000 safe rides
through cab and shuttle programs. Since
1989, our wholesalers have provided more
than 1.2 million safe rides home.
Underage-Drinking Prevention
At Anheuser-Busch, we brew our beers
to be enjoyed responsibly by adults. We
don’t want anyone underage consuming
our products. After all, we’re parents, too
… sharing the same concerns as every
other parent about these issues.
Our programs to help prevent underage
drinking address the issue in many ways,
such as helping parents talk with their
children about drinking, aiding schools
in building self-esteem in children, and
assisting those who sell our products in
spotting fake I.D.s and serving responsibly.
Family Talk
Anheuser-Busch began its underagedrinking prevention efforts in the late
1980s with our campaign “Let’s Stop
Underage Drinking Before It Starts” to
address increasing concern about this
issue. In 1990, we worked with authorities
in the areas of family counseling, education,
child psychology and alcohol treatment
PERCENT OF HIGH-SCHOOL SENIORS WHO HAVE HAD
A DRINK OF ALCOHOL IN THE LAST 30 DAYS
69.7
44.4
’82
’87
’92
36% lower in 2007
than in 1982
Lowest level
since tracking began in 1975
’97
’02
’07
Source: The University
of Michigan Monitoring
the Future Study, sponsored
by the National Institute
on Drug Abuse, U.S.
Department of Health
& Human Services,
www.monitoringthefuture.
org/ or visit www.alcohol
stats.com.
14
to develop Family Talk
About Drinking. This free
program includes a bookmark, parent guidebook
and DVD and is available
in five languages — English,
Spanish, Chinese, Korean
and Vietnamese. In 2007,
wholesalers provided more
than 174,000 Family Talk About Drinking
program materials to parents, educators,
law enforcement and community organizations. Since 1990, Anheuser-Busch
and its wholesalers have distributed more
than 6.9 million Family Talk About Drinking
program materials. Complete information
on the program is available
at www.familytalkonline.com.
We ID
Helping prevent sales to minors at retail
is key in preventing underage drinking,
and Anheuser-Busch and its wholesalers
offer retailers training and a variety of
materials that help them check and verify
valid I.D.s. These include pocket-size We ID
cards (in English, Spanish or Korean) with
tips on spotting fake I.D.s; drivers license
booklets featuring photos of valid driver
licenses; and wristbands for identifying
customers who already have shown proof
of legal age. In 2007, our wholesalers
provided more than 16,000 We ID cards,
163,000 drivers license booklets and
7.3 million wristbands. Since 1990,
Anheuser-Busch and our wholesalers
have provided more than
1.2 million We ID cards,
1.8 million drivers
license booklets and
67.3 million wristbands.
Prevent. Don’t Provide.
Government and independent research
has shown that most teens who drink
get their alcohol from parents or other
adults. We created our Prevent. Don’t
Provide. program to remind parents
not to buy alcohol for minors or provide
it to them at parties — no matter the
occasion. The National Fatherhood
Initiative, International Association of
Fire Chiefs and Association of Junior
Leagues International support this
program. In 2007, we launched Positive
Parenting Connection on MySpace
(www.myspace.com/positiveparenting)
with their support. This online resource
includes materials, tips, videos and links
to expert-designed resources to help
parents use their positive influence to
communicate with their children about
making smart choices.
college talk
In 2007, more than 78,000 College Talk materials were
distributed by our wholesalers. Since 2002, Anheuser‑Busch
and its wholesalers have distributed more than 731,900 program
materials. Complete information on the program is available
at www.collegetalkonline.com.
15
Speakers Bureau
Members of the Anheuser-Busch
Corporate Social Responsibility Speakers
Bureau deliver messages about responsibility and respect for the law to students,
parents, educators, community groups
and military personnel around the country
through the support of our wholesalers.
In 2007, more than 259,000 students
attended these presentations, bringing
the total to 2.7 million since 1998.
Additional information on these speakers
is available at www.beeresponsible.com/
underage-drinking-our-programs.html.
Government Outreach
We also worked with federal and state
government officials in 2007 and again
in 2008 to help prevent underage drinking
through our support of the Federal Trade
Commission’s “We Don’t Serve Teens”
campaign that reminds parents and other
adults, “Don’t serve alcohol to teens.
It’s unsafe. It’s illegal. It’s irresponsible.”
To support the 2007 FTC campaign,
Anheuser-Busch placed ads in high-profile
publications Newsweek, TIME and
US News & World Report, and on nearly
900 outdoor billboards in major markets.
These ad placements were viewed by
an audience of approximately 101 million
in just one week.
In 2007, for the third year in a row, state
AGs were offered an opportunity to
record 30-second radio public service
announcements (PSAs) aimed at
preventing underage drinking and drunk
driving. Twenty-four AGs, along with
one first lady and a consumer protection
commissioner, recorded PSAs that aired
on paid media statewide in the participants’
respective states.
16
44% lower in 2007
than in 1982
Lowest level
since tracking began in 1966
College Programs
Our position on drinking at the college level
is clear: if you’re 21 and older and choose
to drink, please do so responsibly. If
you’re under 21, respect the law and
don’t drink. We have developed and
supported a variety of initiatives that
reinforce those messages among our
nation’s college students.
College Talk
With experts from
the areas of alcohol
treatment, student health and wellness,
social norms marketing, education and
family therapy, we developed our College
Talk program in 2001 to help parents
continue communicating openly and
honestly with their children on the subject
of drinking as they prepare for college
and begin a life on their own. In 2007,
more than 78,000 College Talk materials
were distributed by our wholesalers.
Since 2002, Anheuser-Busch and its
wholesalers have distributed more than
731,900 program materials. Complete
information on the program is available
at www.collegetalkonline.com.
Social Norms
Social norms marketing is an effective
data-driven approach to help reduce highrisk drinking and promote harm-reduction
behaviors among college students. Social
norming educates students about the
actual behavior of their peers — focusing
on the fact that most college students
drink moderately, infrequently or not at all.
PERCENTAGE OF COLLEGE FRESHMEN WHO DRINK BEER
(in percent from 1982 to 2007)
73.7
41.2
’82
’87
’92
’97
This approach has seen documented
reductions of up to more than 40 percent in
irresponsible consumption and comparable
reductions in alcohol-related injuries,
according to various case studies by
the National Social Norms Institute.
Since 1999, Anheuser-Busch and its
foundation have contributed nearly
$7.8 million to support social norms
initiatives at campuses, including
California State University – Fresno;
Florida State University; Georgetown
University; Michigan State University;
Murray State University; University of
Hawaii; University of Kentucky; University
of Mississippi; University of Missouri;
University of Virginia (UVA); and Virginia
Commonwealth University. The company
also provided a gift to help establish the
National Social Norms Institute at UVA.
’02
’07
Source: The American
Freshman Survey, sponsored
by UCLA and the American
Council on Education and
conducted by the Higher
Education Research Institute
at UCLA’s Graduate School of Education & Information
Studies, http://www.gseis.
ucla.edu/heri/pr-display.
php?prQry=11 or visit
BEER DRINKERS DRINK
RESPONSIBLY AND IN MODERATION
17
Alcohol Medical Scholars Program
Since 1997, Anheuser-Busch has
supported the Alcohol Medical
Scholars Program at the University
of California – San Diego. This effort
helps train physicians to better diagnose
alcohol dependency and to provide care
for people with alcohol use disorders
and other substance-related problems.
In 2008, the founder of the program,
Marc Shuckit, M.D., took this initiative
to Cape Town, South Africa, to help
educate physicians there as well.
■ Yes ■ No
3%
97%
Source: Harris
Interactive ® conducted
this survey via its
QuickQuery SM online
omnibus service on
behalf of Anheuser-Busch
in 2007. Details are available at
Responsible Drinking
Promoting personal responsibility is
the foundation of Anheuser-Busch’s
responsible drinking efforts. Through
programs for retail and home use, we
encourage consumers to remember that
“Responsibility Matters.” In addition,
we support selected alcohol abuse
and treatment programs.
Responsibility Advertisements
In addition to ensuring our brand marketing
efforts and products are responsible,
Anheuser-Busch creates television, print,
radio, outdoor and Internet advertisements dedicated solely to promoting
a responsibility message. For the
past quarter century, we have used
award-winning creative messaging
to promote responsible drinking,
increase the use of designated drivers,
and encourage parents to talk with their
teens to help prevent underage drinking.
Good Sport
In 1986, Good Sport became the first fan
management program to be implemented.
This initiative is designed to help stadium
operators, team owners and concessionaires promote a positive crowd environment
through server training, in-stadium
public-service announcements and
signage, and safe-ride home programs.
This program is now in place in 134 major
and minor sports venues in the United
States, as well as select university sports
venues nationwide.
European Alcohol and Health Forum
In 2007, Anheuser-Busch became a
member of the European Alcohol and
Health Forum. This initiative is designed
to encourage best-practice sharing among
health professionals, governments and
non-governmental organizations, as well
as the industry, to help address alcohol
abuse issues. Participants are asked to
make formal project commitments, and
we have committed to hosting a social
norms forum on March 31, 2009. The
forum will feature presentations by the
leading experts in social norms implementation, best-practice presentations by those
who have implemented programs and
other relevant contributors. Participants
will be provided information on how to
successfully develop and implement the
social-norms method of addressing highrisk drinking among populations at risk.
The anticipated audience is a variety of
European stakeholders, including local
and national officials, community leaders,
health care professionals, law enforcement
officials and others. Complete information on all
of the company’s responsibility
initiatives may be found at
www.beeresponsible.com.
responsibility product safety
18
Product Safety
Anheuser-Busch’s passion and dedication to quality have
allowed the company to offer a diverse range of beers, loved
by consumers around the world.
We use the finest ingredients to brew
our beers and follow an uncompromising
commitment to product quality to ensure
our consumers enjoy the freshest, besttasting beers. We follow a comprehensive
quality management system at our facilities
to maintain product safety, and we
extend these standards to our suppliers
as well. There were no product-safety
recalls in 2007.
In our breweries, our production lines
are equipped with advanced technology
systems to help our brewing and packaging professionals detect issues as the
beer is being packaged. In addition, we
utilize a coding system on our packages
that identifies the beer packaging date,
source brewery, package production
line and time-specific data at 15-minute
increments. This information allows
us to pinpoint brewing and packaging
information to help expedite any product
quality analysis that may be needed.
Of course, if consumers have questions,
comments or issues, they may call our
toll-free customer service number printed
on our packaging and speak to a company
representative in our Customer Relationship
Group. This department is the initial point
of contact for our customers and can help
address and handle consumer questions
or complaints in a timely fashion by working
with the various company departments,
depending on the topic.
GMO Use
Genetically modified (GM) organisms
and the biotechnology used to create
them have been at the center of much
global debate. In some parts of the world,
GM ingredients are accepted, and
in other parts of the world, the use of
GM ingredients is restricted or banned.
All of our products are made according
to the highest quality standards and
in complete compliance with the laws
in each country where we sell our beers.
We fully comply with all international
regulatory standards wherever our
beers are sold internationally. Neither
Anheuser-Busch, nor our international
licensed brewing partners use GM
ingredients, including GM rice, in
brewing products sold in any country
with legal restrictions. All Budweiser
brewed in Europe, by Anheuser-Busch
or its licensed brewing partners,
uses European-grown rice.
We believe there is a need for further
dialogue and research in order to reach
scientific consensus on the use of GM
ingredients. Additionally, we recognize that
the issues surrounding plant biotechnology
and the planting and use of pharmaceutical
crops are important and complex matters
that deserve the attention of all facets of
our global society. We believe the Grocery
Manufacturers of America Association’s
January 2007 position paper expresses
a sensible balance of concern for food
safety, ample food supply and world
health. This paper can be found at
www.gmabrands.com/publicpolicy/
docs/Plant-MadePharmaceuticalsand
Plant-Madel.pdf. 19
responsibility
environment
Proof 06
environment overview
20
Overview
At Anheuser-Busch, our tradition of environmental stewardship
dates back to the company’s founder, Adolphus Busch. In the late
1800s, he began recycling leftover grain from the brewing process,
using it for cattle feed, a practice that still continues today.
summary of companywide key environmental performance indicators
2003
2004
2005
2006
2007
CHANGE
(’03-’07)*
Indicator (Companywide)
Energy Use including biogas, cogeneration
and purchased electricity use (1000 gJ)
Water use (million hl)
Greenhouse gases (MMTCO2e) (Scope 1 and 2)
EPA toxic releases & transfers (metric tons)**
Solid waste (metric tons)
Hazardous waste generated, U.S. only (metric tons)
35,019
34,431
34,212
33,465
32,712
-6.6%
912
952
957
950
934
+2.4%
—
—
3.11
3.03
2.98
-4.3%
2,274
2,226
2,373
2,123
2,017
-11.3%
40,127
38,550
36,604
35,811
30,560
-23.8%
190
204
197
182
160
-15.8%
6.00
5.90
5.90
5.80
5.50
-7.3%
212
205
203
194
187
-11.8%
0.20
0.17
0.15
0.13
0.11
-44.5%
INDICATOR (Breweries only)
Water use (hl per hl)
Energy use (1000 gJ per hl)
Solid waste landfilled (kg per hl)
*Slight differences may occur due to rounding
hl = hectoliter
kg = kilogram
gJ = gigajoule
MMTCO 2e = million metric tons CO 2 equivalents
**Approximately 44 percent of these releases are from the permitted use of coatings required to prepare bare aluminum cans for beverage container use or from fuel combustion.
Another 48 percent consists of nitrates produced during wastewater treatment of the organic nitrogen from grain and hops found in the wastewater.
environment overview
Today, while we continue to manage
the many aspects of environmental
responsibility, the company is focused
on key issues — water, energy, recycling,
and packaging.
We are expanding programs and practices
to address these issues, building new
initiatives on our strong foundation.
This includes reaching beyond our own
operations to understand and address
the impacts from our suppliers and
distribution networks.
At Anheuser-Busch, the EHS governance
and management structure is combined.
For the purposes of this report, elements
of this structure are reported in this section,
as well as the People section.
Our policies, programs, and performance
targets are designed to preserve the
long-term value of our operations and
the environment through responsible
resource use.
The EHS Policy sets companywide
direction and expectations from senior
management that are integrated into
the overall business decision-making
process at all levels of the company.
Developed more than a decade ago,
our EHS Management System produces
excellent performance results by setting
clear expectations for all employees and
features many elements of the ISO 14001
environmental management standard.
Anheuser-Busch continuously refines
the EHS Management System to reflect
evolving regulations and technological
advancements, to provide the most current
guidance to employees throughout the
organization, and to respond to changing
business conditions.
We also participate in many regional,
national, and international programs
and organizations that support sound
business and environmental policy
and advocate best practices, including
the Global Environmental Management
Initiative (GEMI), and Business for
Social Responsibility. summary of companywide environmental goals
As part of our commitment through our various partnerships, we’ve established
rigorous stretch goals for our environmental performance.
Area
21
Goal
Year
Greenhouse Gas Emissions
5 percent total greenhouse gas emissions reduction from our 2005
baseline for U.S. Operations
(U.S. EPA Climate Leaders goal)
2010
Renewable Energy
Obtain 15 percent of companywide total fuel use from renewable sources
2010
Energy
1 percent reduction of energy use per year
2010
Water
4 hectoliters of water used per hectoliter of beer packaged
2010
Indicator (Companywide)
INDICATOR (Breweries only)
e n v i r o n m e n t w at e r anheuser-busch, inc.
22
Water
High-quality water is one of the main ingredients in beer and
a priority for our breweries and the communities where we operate.
It also is an important consideration in our agricultural and
entertainment businesses.
The Anheuser-Busch Water Council,
established in 2002, helps our company
strategically manage this critical resource.
Water use impacts within our supply chain
are discussed in the Value Chain section.
From the beginning of 2003 through 2007,
our Fort Collins, Colo., brewery decreased
water use per barrel packaged by 23 percent.
Photo Above Right Anheuser-Busch Water
Council members take an educational tour
of the Lower Yellowstone River basin.
Over the past five years, members of
the Anheuser-Busch Water Council have
met with local water providers, watershed
planners, and other key stakeholders to
identify the issues and opportunities within
our watersheds. The objective is to ensure
a reliable water supply across our supply
chain. The information obtained from our
on-site team includes tracking the water
supply from the origin of the watershed
to its final use in our supply chain.
Conservation continues to be a primary
focus in how we address our water use
while maintaining our quality standards.
Our approach to water efficiency includes
conducting operational reviews to minimize
use and identifying opportunities
to recycle and reuse.
Managing our wastewater presents a
final reuse opportunity. At our breweries
in Fort Collins, Colo., and Jacksonville,
Fla., we apply nutrient-rich wastewater
to company-owned farms that grow
feed and fuel crops like alfalfa, canola
and switch grass. At our Cartersville, Ga.,
brewery, we apply bio-solids from our
Bio-Energy Recovery Systems as fertilizer
at our nearby farm where turf and hay
crops such as Bermuda and rye grass are
grown, baled and sold to area farmers.
e n v i r o n m e n t w at e r 23
BREWERY WATER USE
WATER USE COMPANYWIDE
(HL per HL)
(million HL)
■ Goal
10.0
1,000
7.5
750
5.0
■ Entertainment
500
■ Packaging
2.5
■ Malting/Milling
03
04
05
06
07
10
■ Breweries
250
03 04 05 06 07
In the past five years, our brewery
water use ratio has declined more than
7 percent. Compared to 2003, in 2007, our
efficiency efforts resulted in a savings of
4.3 billion liters of water. In 2007, our
companywide water use totaled 890
million hectoliters. This is a 2.4 percent
increase over 2003, nearly flat considering
production increased by nearly 2 percent.
Water use at our breweries was 5.5
hectoliters per hectoliter of packaged
beer. In 2007, our breweries reduced their
water use ratio by 4.4 percent and have
set a 2010 stretch goal of 4 hectoliters of
water per hectoliter of beer packaged.
Although the breweries use a large volume
of water in the brewing process to produce
our product and meet high quality
standards, we also treat and return large
volumes to the local watersheds. In 2007,
the breweries returned on average more
than 70 percent of the total water used at
the facility back to the local watershed. water use at the cartersville, Ga., brewery
In 2007, due to a drought threat in the Atlanta area, our Cartersville, Ga.,
brewery reduced its water use to 4.3 hectoliters per hectoliter of packaged
beer, a 12 percent reduction over 2006. The conservation measures
implemented at Cartersville are now being transferred to other breweries,
where possible, to help continue our conservation efforts system-wide
while maintaining our quality standards. We also began working with
our environmental partners and community leaders to identify potential
watershed protection projects in the region.
environment energy use
24
The Anheuser-Busch Wuhan Brewery has
reduced electricity use by 11 percent and fuel use
by 3 percent on a per barrel basis since 2003.
Energy Use
Energy conservation has been a strategic
focus at Anheuser-Busch for many years,
especially at our breweries, which represent
the largest share of energy use.
Our company operates more
than 50 boilers across 12 U.S.
breweries. More than 98 percent
of the boiler fuel purchased
is used to generate steam for
brewery processes. In addition,
boilers throughout our company
have economizers that capture
excess heat to produce energy
and enhance fuel efficiency.
We continue to analyze boiler
equipment to determine where
economizer upgrades would
be appropriate to help provide
additional levels of heat
recovery, and cost and
emission reductions.
However, the escalating, sometimes
unpredictable, cost of energy and
emerging climate regulations have
increased our focus even more. In 2005,
we established our Energy Council to aid
in our efforts to conserve energy when
possible and develop additional sources
of onsite renewable energy. In 2007,
we set a new annual reduction goal of
1 percent of energy use at our breweries,
as well as a goal of obtaining 15 percent
of companywide fuel use from renewable
sources by 2010. We also continue to
collect and analyze energy use in our
supply chain and distribution networks
in conjunction with our efforts to reduce
costs and understand greenhouse gas
emissions from those same sources.
This additional attention on our energy
management plan has netted even more
positive results as we have reduced both
energy use and absolute greenhouse
gas emissions, while continuing to
increase production. Energy use was
179 thousand gigajoules per hectoliter
of beer packaged at the breweries in
2007, a decline of 4.2 percent from 2006,
which well exceeded our 1 percent goal.
Companywide, our total energy use was
32.7 million gigajoules. Programs such
as boiler efficiency optimization, heat
recovery projects and lighting retrofits
have contributed to these results.
Voluntary partnerships, such as with the
U.S. EPA’s Energy Star program, support
our utilities management program by
providing an information and networking
resource focused on energy-efficiency
improvements. environment energy use
BREWERY ENERGY USE
ENERGY USE COMPANYWIDE
(thousand GJ per HL)
(thousand GJ)
2007 BREWERY ON-SITE
ENERGY USE
(percent)
■ Goal
36,000
250
200
10% Biogas
27,000
19% Coal
150
■ Entertainment
100
9% Fuel Oil
18,000
62% Natural Gas
■ Packaging
■ Malting/Milling
75
03
04
05
06
07
10
■ Breweries
9,000
03 04 05 06 07
Fairfield, Calif., Brewery Heat Recovery
In 2007, Anheuser-Busch installed a new heat recovery
system at the Fairfield brewery. The system captures
waste heat from brewing and ammonia processes and
uses the available energy to preheat water that is used
in powerhouse operations. The project has reduced plant
fuel use by 12 percent, as well as associated greenhouse
gas emissions. This is just one example of how the
breweries use waste heat to increase their energy
efficiency and reduce costs.
25
environment renewable energy
26
bers
Anheuser-Busch has been using
renewable energy for more than
two decades through our Bio-Energy
Recovery Systems (BERS) technology, first implemented in 1985.
BERS, a technology that uses
nutrient-rich wastewater to create
and capture a renewable fuel,
provides up to 15 percent of the fuel
for nine of our U.S. breweries and our
brewery in Wuhan, China. We are the
world’s largest operator of BERS.
Renewable Energy
Renewable energy is a critical component
of our energy strategy.
In 2007, Anheuser-Busch completed
a companywide study with the U.S.
Department of Energy’s National
Renewable Energy Laboratory. The
study reviewed 58 Anheuser-Busch
facilities and identified potential renewable
energy opportunities at several locations.
We are using this study as a roadmap to
further evaluate and implement renewable
energy technologies.
At the end of 2007, 8 percent of our total
fuel use companywide came from renewable sources. That year we set a goal of
obtaining 15 percent of our total fuel use
companywide from renewable sources
by the end of 2010. By the end of 2009,
we estimate that the equivalent of about
one in seven of our beers brewed domes
tically is expected to be brewed using
renewable fuel.*
External partnerships help provide assistance and knowledge-sharing enabling us
to further our renewable energy efforts.
U.S. EPA Landfill Methane
Outreach Program
U.S. DOE National Renewable
Energy Laboratory
National Biodiesel Board *1 in 7 U.S. beers is derived from taking the company’s 2007 U.S. beer
production, converting to equivalent 12-oz servings and multiplying by
the estimated percentage of renewable fuel the company plans to use
at its U.S. breweries in 2009.
In 2007, BERS generated almost
1,880 billion BTUs (2 million
gigajoules). In this same year,
Anheuser-Busch breweries avoided
more than 248 million pounds of
greenhouse gas emissions from fossil
fuels by using this renewable fuel.
We continue to expand and improve
our BERS systems with our tenth
domestic brewery to begin using the
technology by year end 2008.
We also are evaluating other renewable energies such as landfill gas,
biomass, wind and solar. In 2008,
we began construction on a landfill
gas project. Our Houston brewery
will use biogas from a nearby landfill
as part of an alternative fuel plan that,
when combined with the facility’s
BERS, is anticipated to provide
more than 70 percent of the
brewery’s fuel needs.
e n v i r o n m e n t g r e e n h o u s e g a s e m i s s i o n s a n d c l i m at e c h a n g e anheuser-busch, inc.
27
Greenhouse Gas Emissions and Climate Change
Over the past several years, our strategy to address energy issues
has evolved into a comprehensive set of initiatives encompassing
energy and climate, and addressing energy conservation, renewable
energy and greenhouse gas emissions.
GREENHOUSE GAS EMISSIONS
U.S. TOTAL ONLY (million metric tons CO2e)
■ Goal
4
3
2
1
05
06
07
10
Our greenhouse gas inventory includes direct
and indirect (Scope 1 and 2) companywide
emissions of carbon dioxide, methane and
nitrous oxide. Sources currently reported include:
purchased electricity and steam, purchased fuel
used for steam generation, purchased carbon
dioxide generated from fossil-fuel sources and
several smaller sources.
It includes several key components:
conservation, tracking and reporting
emissions, setting goals, participating in
voluntary initiatives, reducing energy use,
improving efficiency in capturing carbon
dioxide (CO2), increasing use of renewable
fuels and minimizing purchases of carbon
dioxide generated from fossil-fuel sources.
Our approach to identifying and addressing
the issues associated with greenhouse gas
impacts in our supply chain is discussed
in the Value Chain section.
Across our breweries, fuel combustion
used to generate steam and purchased
electricity are the principal sources of
greenhouse gas emissions. Reductions
achieved to date have been realized
through energy efficiency, implementation
of capital projects and fuel switching from
oil to natural gas. Reported emissions
have been adjusted to account for indirect
emissions from purchased steam, which
were previously estimated and are now
provided to Anheuser-Busch by the steam
generator. For our U.S. operations under
the EPA Climate Leaders program, we
established a 2010 goal of
reducing total greenhouse
gas emissions by 5 percent
from our 2005 baseline. e n v i r o n m e n t g r e e n h o u s e g a s e m i s s i o n s a n d c l i m at e c h a n g e anheuser-busch, inc.
Anheuser-Busch uses a technology called CO2 Advanced Purification Systems (CAPS) at six breweries.
These systems capture and reuse CO 2 throughout the fermentation process, reducing the amount of CO 2
that would have been released by 20 percent. Anheuser-Busch is now evaluating the next generation
of technologies that would greatly improve the efficiency of CO 2 use within the brewery.
Anheuser-Busch supports and participates in voluntary initiatives that encourage emissions reporting and
responsible energy management, and facilitate reductions in greenhouse gas emissions. These include:
California Climate Action Registry
U.S. EPA Climate Leaders
U.S. EPA SmartWay Transport
“Our Pledge” Campaign
In November 2007, we launched our Web site
OurPledge.com to highlight the company’s longstanding efforts on the environment. Simply put,
our pledge is to continually seek to operate more
efficiently and maintain our quality standards, while
considering our environmental impact in order
to be better stewards of the world in which we live.
OurPledge.com features employee videos telling our
environmental story…from recycling, to water and
energy conservation, to wildlife habitat preservation.
And 30-second versions of the videos have appeared
as Budweiser TV ads, with placements on high-profile
select TV programming, including sports and cable.
In addition, we’ve placed print and Internet advertising
with our environmental messages.
Some of our wholesalers also have taken the opportunity
to highlight their environmental efforts through retail
signage, billboards and even truck decals that allow
wholesalers to remind their communities of their efforts to
use more environmentally-friendly fuels, such as biodiesel
and compressed natural gas, as well as hybrid vehicles.
28
e n v i r o n m e n t r e c y c l i n g a n d pa c k a g i n g anheuser-busch, inc.
29
Recycling and Packaging
Anheuser-Busch explores ways to reduce the use of materials and
eliminate waste before it is created to further both business
and environmental goals without sacrificing quality.
SOLID WASTE LANDFILLED
(metric tons)
42,000
35,000
We work to eliminate material losses,
improve packaging efficiencies and
determine cost-effective, environmentallypreferable alternatives. We also support
and participate in public education
recycling campaigns.
long-term programs. A-BRC also supports
more than 700 suppliers by providing
recycling collection equipment and
marketing tools such as advertisements
and local signage to encourage
community recycling.
Recycling
Founded in 1978, Anheuser-Busch
Recycling Corporation (A-BRC) recycles
the equivalent of five aluminum cans
for every four our breweries package.
In 2007, A-BRC recycled 803 million
pounds (364,000 metric tons) of
aluminum beverage containers.
Anheuser-Busch continues to make
advances in reducing the use of raw
materials throughout our processes.
In 2007, we recycled more than 98 percent
of all solid waste generated in our U.S.
operations. At our breweries, the rate
was even higher — recycling more than
99 percent of the solid waste generated.
In 2007, these recycled waste streams
companywide totaled more than 5 billion
pounds (2.27 million metric tons).
28,000
■ Entertainment
■ Packaging
■ Malting/Milling
■ Breweries
21,000
14,000
7,000
03 04 05 06 07
In 2007, we recycled more
than 98 percent of all solid
waste generated in our U.S.
operations. At our breweries,
the rate was even higher —
recycling more than 99 percent
of the solid waste generated.
A-BRC also actively encourages public
aluminum can, glass and plastic bottle
recycling. In 2007, A-BRC initiated recycling
at more than 150 events by partnering
with local recyclers, our distributors,
national organizations, packaging material
groups, and leading beverage industry
producers to increase container recycling
through innovative, comprehensive,
We continue to make these advances
at our Budweiser Wuhan brewery. From
2003 to 2007, we reduced by 73 percent
the amount of waste contributed to the
community landfill, and in 2007, we
recycled 153 million pounds of materials.
e n v i r o n m e n t r e c y c l i n g a n d pa c k a g i n g anheuser-busch, inc.
Packaging
Consumer demand, reducing product loss
and damage during transportation, and
brand marketing all factor into the innovative redesign of beverage containers and
packaging. Anheuser-Busch works with its
suppliers, wholesalers and procurement
and packaging experts to help us make
decisions that minimize cost and environmental impact from packaging materials.
The Anheuser-Busch Supplier Certification
Group has a program for packaging
suppliers that includes requirements for
environmental plans and programs for
continuous environmental improvement.
The group conducted 85 individual
supplier audits in 2007.
As our next step, we are establishing
key metrics that will further assist us
in understanding the impact of our
packaging decisions. We continue our
light-weighting efforts to reduce costs,
minimize the use of natural resources,
and lessen transportation-related impacts.
In 2007, we realized savings of 33 million
pounds of solid waste resulting from
packaging design modifications.
As an example, the company made
two packaging changes during 2007
that resulted in material reductions.
Anheuser-Busch reduced its 15-pack/
24-ounce can tray, resulting in a total
savings of 2.3 million pounds of cardboard.
An additional change to the carton liner
for the 24-pack/12-ounce package
resulted in a savings of 2 million pounds
of liner material. Reducing energy
In recent years, we’ve reduced the diameter of our lids on every can by .002
of an ounce. This small change saves us some 20 million pounds of aluminum
each year, which, in turn, conserves enough energy to power more than
7,000 homes. Overall, the can has been made about 40 percent lighter
since the early 1970s.
Anheuser-Busch reports solid waste management performance and
achievements to the EPA’s WasteWise program annually. As a member of the
WasteWise Hall of Fame, inducted in 2005, Anheuser-Busch also provides
a leadership role in encouraging other organizations to join and report.
30
e n v i r o n m e n t va l u e c h a i n anheuser-busch, inc.
31
Value Chain
In 2005, Anheuser-Busch began calculating the environmental
impacts of its brewing operations across its entire value chain —
which includes suppliers and a complex distribution network.
sustainable agriculture outreach programs
Anheuser-Busch sponsors and participates in the California Central Valley
Rice Growers annual meeting, which provides a forum to discuss common issues
and sustainable agriculture practices. These meetings often include field visits
to illustrate key agricultural practices. In addition, Grower Advisory Councils have
been established with key growers. The Councils meet several times each year
to address concerns and share best practices.
Each year, our Jonesboro, Ark., rice mill sponsors an Agriculture Business
Conference. The conference covers present and future production, marketing,
and environmental issues. More than 700 local growers and other agricultural
interests attend this best-practice exchange.
Anheuser-Busch operates a barley research facility in Fort Collins, Colo.,
to help develop new barley varieties. The varieties under development are
designed to increase production and quality, thereby helping to ensure
a steady, uncompromised supply of quality ingredients to our breweries.
The environmental benefits include higher yields on less acreage, and reduction
in irrigation water, fertilizers, pesticides, and energy to produce malting barley.
Through all these outreach programs, Anheuser-Busch continues to evaluate
and encourage elements of sustainable agriculture.
e n v i r o n m e n t va l u e c h a i n 32
The graphic below represents total water
and greenhouse gas impacts across our
value chain. Our objective is to identify highpriority areas for further cost reduction and
environmental improvement, establish goals
to reduce those impacts, and then work
with suppliers and others along the value
chain to encourage appropriate changes.
Quantifying a total value chain inventory
is a lengthy and complicated process
with numerous variables related to climate,
geography, soil conditions and other
agricultural variables, sourcing of raw
materials, manufacturing, transportation,
and consumer habits. In addition, because
there is no widely accepted guidance on
setting boundaries, calculating impacts or
validating data, the assessment presented
in the graphic may be clarified in future
reports as some of the aforementioned
variables continue to be refined. This
initiative has provided valuable insight
on priority areas and reveals additional
work that must be completed before
meaningful goals can be set.
Anheuser-Busch is working with members
of the Beverage Industry Environmental
Roundtable (BIER) to establish a common
inventory methodology. BIER is a partnership of leading global beverage companies
working together to advance the standing
of the beverage industry on environmental
stewardship. BIER currently is focused on
creating a common industry protocol for
determining a beverage company’s carbon
footprint. Anheuser-Busch will be piloting
the methodology and taking the next steps
to gather and validate more specific data.
Agriculture Sourcing
As shown in the graphic, one of our
priority areas is the sourcing of raw
materials from agricultural suppliers.
The water percentage shown under
sourcing reflects total irrigation water
applied to the crops. It does not consider
rainfall, and does not reflect consumptive
use. Anheuser-Busch works closely with
its barley and rice growers to better
understand and minimize these impacts.
In 2007, several initiatives were sponsored
to share best practices and expectations
around maintaining high-quality
specifications, maximizing crop yield,
and optimizing the use of fertilizer
and water. ANHUESER-BUSCH FOOTPRINT STATUS
(percentage impact at each stage)
Sourcing
Suppliers
Manufacturing
Distribution
Use/Disposal
(e.g. agriculture irrigation
and fertilizer, mining,
refining, smelting, logging,
and transportation)
(e.g. primary and
secondary packaging
production, agriculture
processing/malting,
and transportation)
(e.g. brewing
and packaging)
(e.g. transportation and
operations — wholesale,
retail, distribution center,
and warehouse)
(e.g. refrigeration, draft
CO2, consumer use, and
recycling)
CARBON
29%
22%
20%
15%
WATER
96%
1%
3%
<1%
14%
e n v i r o n m e n t w i l d l i f e h a b i tat p r e s e r vat i o n Wildlife Habitat Preservation
Anheuser-Busch has a long history of
conservation and land preservation for the
benefit of wildlife.
Our company and brands strive
to conserve wildlife habitat through
a variety of initiatives:
Partnering with leading environmental
organizations to conserve wildlife.
A complete list of partners is available
at www.anheuser-busch.com/pdf/
Partners.pdf;
Managing the resources surrounding
our facilities to promote wildlife habitat
conservation and public education;
Directly engaging in animal rescue, and
partnering with outside conservation
groups for the preservation of endangered species and their habitat;
Educating the public, through our
theme parks, on issues affecting
wildlife survival.
Managing Our Company Lands
for the Benefit of Wildlife
In 1988, Anheuser-Busch helped found the
Wildlife Habitat Council (WHC), a nonprofit,
non-lobbying 501(c)(3) group of corporations, conservation organizations, and
individuals dedicated to restoring and
enhancing wildlife habitat. Created in
1988, WHC helps large landowners,
particularly corporations, manage their
unused lands in an ecologically sensitive
manner for the benefit of wildlife. More than
2 million acres in 48 states, Puerto Rico,
and 16 other countries are managed for
wildlife through WHC-assisted projects.
Today, many of our facilities continue
to participate in the WHC’s Wildlife
at Work SM and Corporate Lands
for Learning SM (CLL) programs.
Respectively, these programs help
employees and employers establish,
develop and manage a wildlife program,
leading up to WHC accreditation, and
then share that “outdoor classroom”
to help foster among children and adults
a clear understanding of the interdependence of ecology, economics, and social
structures in both urban and rural areas.
In 2007, our Fort Collins, Colo., brewery
and land application site received joint
CLL certification and our Jonesboro, Ark.,
rice mill achieved CLL recertification.
In total, Anheuser-Busch has four CLL
certified facilities.
33
In 2007, the Merrimack, N.H., brewery
achieved WHC certification, bringing
our total number of Wildlife at Work SM
certified sites to 10. Additionally, the
Cartersville, Ga., brewery received
the Wings Over Wetlands Award and
the Jonesboro rice mill was nominated
for both the Pollinator Protection Award
and the CLL of the Year Award.
In addition, our theme parks SeaWorld,
Busch Gardens and Discovery Cove
are widely recognized as global leaders
in wildlife rescue and habitat conservation
and education. As one of the world’s
leading marine mammal rescue and
rehabilitation facilities, SeaWorld routinely
assists with efforts to save wildlife around
the world. Since 1970, our staff of animal
care experts and veterinarians has helped
rescue more than 15,000 animals.
In 2007, the SeaWorld and Busch
Gardens Conservation Fund, a
non-profit foundation established
and supported by Anheuser-Busch
to promote species research, habitat
protection, conservation education,
and animal rescue, made grants of
more than $1.3 million to 112 environmental and research organizations
worldwide. In 2008, the fund
announced grants of more than
$1.5 million to 151 environmental
and research organizations worldwide.
Since its launch in 2003, the Fund
has donated $5 million to more than
350 projects in 60 countries. environment compliance
Compliance
Anheuser-Busch has a longstanding
environmental audit program that involves
teams of corporate environmental staff and
external, third-party consultants.
Facilities are typically audited every two
to five years. Any deficiencies that are
identified are promptly corrected, and,
if necessary, changes are made to our
management system to avoid recurrence.
2007 Environmental Fines,
Penalties and Liabilities
Newark Brewery, New Jersey,
N.J. DEP Title V Air Permit — $5,000.
The pressure drop for an air pollution
control device was not properly
recorded. Operating procedures
have been changed to ensure
proper records are kept.
SeaWorld San Diego, California,
San Diego Air Quality Management
District Air Permit — $1,200. Equipment
34
was operated outside the allowed
temperature range. Operating procedures
have been changed to ensure equipment
is operated within acceptable parameters.
Houston Brewery, Texas, U.S. EPA
Toxics Release Inventory (TRI) Reporting
— $18,700. The brewery failed to report
in connection with a lubricant, which
contained a TRI chemical that was
not disclosed by the supplier to be a
reportable chemical. Our self-correction,
following notice from the supplier of its
mistake, resulted in this enforcement
action for late reporting. A system
correction has been implemented
to ensure that we cross check compo
sition information against the TRI list.
As of year-end 2007, Anheuser-Busch
had identified environmental remediation
responsibility at 20 sites in the United
States including three owned by the
company. The company’s involvement
at clean-up sites has historically been de
minimis and is expected to remain so. Environmental awards and recognition
During 2007, Anheuser-Busch and many of its facilities were
recognized for their outstanding environmental performance.
Click here for a complete list of the facilities that were honored.
35
people
Proof 06
people overview
36
Overview
Anheuser-Busch’s worldwide reputation for quality and innovation
is due to several key factors. None, however, can be more highly
regarded than the thousands of dedicated employees who have,
over a century of hard work, maintained this legacy.
2007 Full-time Employees
Number*
Worldwide 30,849
United States 22,470
United Kingdom/
Europe 340
Americas/
Mexico/Canada 40
Asia/China
8,000
Corporate
3,700
* Numbers are approximate.
We offer the opportunity to work
with experienced and knowledgeable
professionals with diverse backgrounds
in a modern, contemporary and exciting
workplace. We also provide technical
and leadership skills development.
Anheuser-Busch employees’ growth
can be measured both personally
and professionally.
Our People Department’s approach is to:
understand the cultural characteristics
that create and sustain success at the
company and business unit level; acquire
and develop talent that possesses the
behaviors, competencies and skills
needed to thrive in a successful, resultsoriented culture; and develop programs
that recognize and reward results
and performance through teamwork,
collaboration and innovation.
We achieve these objectives through
a multi-faceted program incorporating
Workforce Strategy and Planning, Talent
Management, Total Rewards, and
Employee Engagement.
The company is committed to providing
employees with a safe and healthy workplace and an inclusive work environment
free from discrimination and harassment
and that values the differences of our
employees, shareholders and consumers.
As of December 2007, Anheuser-Busch
had 30,849 full-time employees worldwide,
approximately 22,470 in the United States,
340 in the United Kingdom/Europe,
40 in the Americas/Mexico/Canada, and
8,000 in Asia/China. More than 18,000 of
our full-time employees worked at the
breweries, can and lid plants, rice mills,
and malt plants. Corporate employees
totaled approximately 3,700. p e o p l e e m p l o y e e h e a lt h a n d s a f e t y anheuser-busch, inc.
37
Employee Health and Safety
Anheuser-Busch strives to keep our employees safe while on the
job and provides programs that inspire them to take responsibility
for their health and well-being.
outreach
Anheuser-busch participates
in the following programs
and organizations
American Industrial
Hygiene Association
American Red Cross
American Society
of Safety Engineers
ASTM International
(formerly American Society
for Testing and Materials)
Grain Elevator and
Processing Society
National Fire
Protection Association
National Hearing
Conservation Association
National Safety Council
The Wellness Councils of America
At our theme parks, we also are committed
to providing safe entertainment facilities
for the public and expanding safe access
to these facilities to better accommodate
our guests. Our facilities maintain emergency planning measures to minimize risk
and ensure guest and employee safety
and work to be good neighbors in the
communities where we do business.
Employee Safety Performance
The company’s strong, proactive
approach to health and safety is backed
by committed senior management,
and subsidiary and facility-level teams.
At the end of the year, 59 out of 96 sites
had achieved their facility goals set forth
in the 2007 Total Injury Safety Challenge,
while 59 had achieved the 2007 Disabling
Injury Safety Challenge goals. Each
subsidiary also establishes priorities
and strategies based on safety assessment of its needs.
Total injury rate for 2007 was 3.62 per
100 employees, a 5 percent decrease
from 2006 and 79 percent from 1991.
Our goal was 4.33. Our 2008 goal is 4.03.
Lost time injury rate for 2007 was 0.47,
a 4 percent increase from 2006, but an
88 percent decrease from 1991 when
tracking first began. Our goal was 0.39.
Our 2008 goal is 0.37.
On-Site Contractor Safety
Anheuser-Busch selects contractors
with a safety record that demonstrates a
strong, well-designed and executed safety
program consistent with our aggressive
safety goals. In 2007, on-site contractors
recorded nearly 5 million work hours on
Anheuser-Busch projects. Contractor
accident rates on Anheuser-Busch
working sites are much lower than
industry averages.
p e o p l e e m p l o y e e h e a lt h a n d s a f e t y Internal safety audits are led by
members of the Corporate Safety
staff and supplemented by subsidiary
or facility EHS managers, as appropriate.
In 2007, 32 safety audits were performed.
By the end of 2008, 12 safety audits
will be completed, and 20 audits are
planned for 2009.
In addition, our Chemical Material
Management Program provides a
systematic approach for tracking the
use of chemical materials within our
facilities. This approach helps ensure
workplace safety and compliance
with applicable laws, regulations
and internal requirements.
38
lost time injury rate
2003
2004
2005
2006
2007
Lost Time Injury Rate
(per 100 employees)
0.69
0.50
0.55
0.45
0.47
Lost Time Injury Rate Goal
0.55
0.50
0.47
0.42
0.39
Total Injury Rate
(per 100 employees)
5.96
5.42
5.18
3.81
3.62
Total Injury Goal
6.44
5.80 5.04
4.66
4.33
7,598
6,922
5,683
9,516
9,033
Total Lost Work Days
CHANGE
(’03-’07)
-32%
-39%
N/A*
* 2006 and 2007 include Harbin
The company has established a
confidential phone number reporting
system for facilities worldwide to
encourage employees to report any
suspected problems or concerns.
Compliance
In 2007, Anheuser-Busch received seven
U.S. Occupational Safety and Health
Administration (OSHA) citations with
monetary penalties paid totaling $8,710.
Procedural, training or physical modifications were promptly implemented
to abate all citation elements.
Outreach
We participate in many regional, national
and international safety, health and wellness programs and organizations to help
us continually improve our health and
safety record.
Contractor accident rates
Contractors
(2007)
(U.S. Sites)
0.38
(International Breweries)
0.00
Recordable Injury Rate
(U.S. Sites)
1.45
Recordable Injury Rate
(International Breweries)
0.53
Construction Industry
Average (2006)
2.2
N/A
5.9
N/A
p e o p l e e m p l o y e e h e a lt h a n d s a f e t y anheuser-busch, inc.
39
Perfect record
2007 National Safety
Council Awards
4 breweries, 5 hospitality centers,
and the Anheuser-Busch Center
Anheuser-Busch International 3 locations
Anheuser-Busch Companies 2 locations
Busch Agricultural Resources 17 sites
Busch Entertainment Corporation 3 theme parks
Clydesdales 6 locations
Packaging Group 10 facilities
Transportation Group
Manufacturers Cartage
Wholesale Operations Division 3 branches
excellence achievement
Council Awards
Anheuser-Busch, Inc. 11 breweries, 5 hospitality
centers, Grant’s Farm, and
the Anheuser-Busch Center
Anheuser-Busch International 12 locations
Anheuser-Busch Companies 2 locations
Busch Agricultural Resources 19 sites
Busch Entertainment Corporation
9 theme parks
Clydesdales 6 locations
Packaging Group 13 facilities
Transportation Group Manufacturers Cartage
Wholesale Operations Division 6 branches
Wholesaler Environmental
Awareness and Performance
Anheuser-Busch has a strong network of
more than 600 independent wholesalers
in the United States. Our company
is committed to helping our partners
heighten their environmental and safety
awareness and performance through
a number of programs:
Wholesaler Safety Partnership
Program helps Anheuser-Busch
wholesalers improve employee, fleet
and property safety, as well as evaluate
their safety management systems for
compliance with OSHA regulations.
We also provide free on-site consultations and assistance to wholesalers
participating in the Weiser Insurance
Program, which underwrites workers’
compensation, property and liability
coverages exclusively for AnheuserBusch wholesalers.
Wholesaler Integrated Learning
Program delivers distance learning
over the Busch Satellite Network,
an internal satellite network linking
wholesalers to Anheuser-Busch
training services. The “Workplace
Safety Series” airs programs
addressing various aspects of
safety and risk management.
Sharing Knowledge Program
shares best practices between the
Wholesale Operations Division and
the Anheuser-Busch Independent
Wholesaler family in partnership
with the Wholesaler Panel.
Wholesaler Web Site provides safety
partnership program information over
the Internet. This Web site also contains
information to help wholesalers comply
with environmental regulations, conserve
natural resources and implement
recycling and beautification programs
in their communities.
Council Awards
Perfect Record Award
Fifty-five Anheuser-Busch locations
achieved the Perfect Record Award
from the National Safety Council
for outstanding safety performance
in 2007, completing the year with
no disabling injuries.
Excellence Achievement
The National Safety Council also recognizes employers with lost time injury rates
of less than half the average for their
industry group (i.e., sites with the same
North American Industry Classification
System code). Eighty-six Anheuser-Busch
locations received this Excellence
Achievement recognition.
Employee Wellness
and Well-Being
Anheuser-Busch’s comprehensive
approach to wellness helps promote the
health and well-being of our employees
and their families. We invest in programs
that encourage employees to take
responsibility for their health. For 2007,
our wellness strategies focused on
prevention of chronic conditions, early
detection of illness, weight management,
tobacco cessation, fitness and nutrition,
health and wellness education, and
enhanced wellness reporting.
As part of our corporate wellness
programs, we offer a wellness Web site
with a variety of resources; special health
events and periodic health fairs; classes
for weight loss and tobacco cessation;
screenings for prostate, breast and skin
cancer; heart-healthy menu entrees and
accompaniments in our corporate cafeterias; contests to encourage annual wellness
visits with physicians; special brewery
sponsored sporting events, field days and
competitions; and employee usage of our
fitness facilities where available.
p e o p l e e m p l o y e e h e a lt h a n d s a f e t y anheuser-busch, inc.
Anheuser-Busch’s comprehensive
approach to wellness helps promote
the health and well-being of our
employees and their families.
ABCs of Good Health
Wellness education and awareness are
vital to employee health and safety. Our
wellness program, The ABCs of Good
Health, encourages employees to:
Take ACTION Take responsibility
for wellness.
Know their BENEFITS Learn
about and take advantage of
wellness resources.
Get their CHECK-UPS Schedule
an annual preventive care visit. When
employees or spouses visit their primary
care physician, they are eligible to enter
into an annual drawing. In 2007, about
19 percent of employees participated
in the companywide contest, for their
chance to win a grand prize package
valued at $5,000 or one of 100 $50
secondary prizes.
Ability for Life
Throughout 2007, our breweries sponsored
wellness events, fairs and informational
sessions as part of the Ability for Life (AFL)
program. AFL is a concept that focuses
on employees and their families, emphasizes personal responsibility for safety and
wellness in the home and workplace,
stresses the importance of healthconscious decisions and provides
valuable safety and wellness tools. Each
of our U.S. breweries has an EHS steering
committee that promotes health and fitness
and features onsite workout facilities.
Weight Management and
Tobacco Cessation Programs
In 2006, two reimbursement programs
were initiated and offered to all eligible
Anheuser-Busch employees, spouses/
certified domestic partners, and dependents. The weight loss/management
program allows eligible individuals to
request 100 percent reimbursement
of the cost of Weight Watchers® when
they meet certain weight loss goals
(i.e. 10 percent of total body weight
lost or 100 percent of goal weight).
In 2007, 516 eligible participants lost
over 4,700 pounds through the
Weight Watchers ® offerings.
The tobacco cessation reimbursement
program provides eligible employees
access to the program at no cost to them,
once enrolled and engaged in the program.
Individuals are also given the opportunity
to request 100 percent reimbursement
of the out-of-pocket costs for nicotine
replacement therapy or non-nicotine
prescriptions. In 2007, 330 employees
participated in our tobacco cessation
reimbursement program.
Wellness Awards
In 2007, our Newark, N.J.; St. Louis; and
Williamsburg, Va.; breweries were three of
31 winners nationwide presented with the
silver level “Well Workplace Award” from
Wellness Councils of America (WELCOA).
The Fairfield and Los Angeles breweries
were awarded the California Fit Business
Silver Award in 2007. 40
people employee development programs
41
Employee Development Programs
In today’s fast-changing world and as
a part of the changing beer industry,
Anheuser-Busch recognizes that learning
is a lifelong process.
The company encourages regular
training, whether to learn the latest
advancements on a job-related skill or
how to better manage time.
Our leadership training is primarily done
in-house by our instructors and is the
best way to maintain a consistent
message and methodology. In fact, no one
teaches our employees unless they’ve
gone through our training certification
program. As part of our Original Equipment
Manufacturer Certification program,
we train our vendors’ instructors to
meet our expectations.
New Employee Orientation
and New-in-Position Program All employees attended a two-day
new hire orientation covering a variety
of topics, including company history,
diversity, compensation, policies,
safety awareness, and performance
development. Our New-in-Position
program is designed to ensure
employees changing jobs have the
skills and knowledge to be productive.
On-The-Job Training Anheuser-Busch
has a very successful formal structured
on-the-job training program based on
a gap analysis and using role model
employees, detailed lesson plans and
reference materials for each major piece
of equipment or work process.
E-Learning E-Learning classes allow
employees to participate in training
classes at their desks and cover topics
including safety courses, Microsoft
Office skills, advanced IT skills and
professional development topics.
Mentoring This voluntary program
helps staff develop professionally
and encourages networking, creativity,
innovation and information sharing.
Individual Development Plans All employees and managers are
encouraged to complete an annual
development plan, and managers
meet with employees after six months
regarding plan completion. Brewery
hourly personnel are provided an
individual training plan based on a
personal/business need skill gap.
Leadership Development All
managers are encouraged to complete
a core curriculum of courses so they
can be effective leaders.
Tuition Reimbursement AnheuserBusch and the Busch Entertainment
Corporation offer a tuition reimbursement program for eligible employees
interested in pursuing a bachelor’s
and/or master’s degree. people worker rights
Worker Rights
Our company founder, Adolphus Busch,
and his workers shared a great mutual
respect for each other and established
a strong relationship.
Brewers and Maltsters Local #6,
established in 1886, is the oldest union
in continuous operation in the City of
St. Louis. Anheuser-Busch continues to
share a relationship with it as well as other
unions in the International Union of the
United Brewery Workmen of America.
At the close of 2007, approximately
6,251 full-time domestic employees
(28 percent) were represented by the
International Brotherhood of Teamsters.
Additionally 1,189 employees were represented by various other craft unions.
Approximately 7,837 international
employees of the company are members
of other worker organizations, the vast
majority of whom are not subject to
collective bargaining agreements. anheuser-busch, inc.
42
people diversity
43
Diversity
The ever-changing consumer landscape (e.g., demographics, buying
power, societal changes, legal environment) affects our ability
to sell our products, hire and retain the best employees, and
maintain our position as a good corporate citizen.
Anheuser-Busch’s vision is to be
recognized as a leader in diversity by
our employees and external stakeholders.
We drive business results through our
commitment to diversity and fostering
a culture of inclusion; whom we create
our products for; and whom we support
through charitable contributions, business
purchases and alliances.
Anheuser-Busch actively communicates
information about our diversity initiatives
through internal and external Web
resources. We post the diversity and
inclusion definitions on our internal
diversity Web site and leverage our
employee Intranet to create awareness
of diversity topics or issues.
We also engage employees by helping
our Employee Resource Groups develop
operating guidelines and by participating
in their meetings. These groups are in
their early stages with increased participation anticipated over the next year.
Because diversity is an important initiative
internally, we also emphasize this aspect
in the way we reach out to potential
employees. The company has supported
INROADS, a non-profit organization that
Effective workforce
The means by which we aim
to achieve the most effective
workforce are by:
Promoting equal
employment opportunity
Dispelling and eliminating any
actual and perceived barriers
people diversity
trains and develops talented minority
youth for professional careers in business
and industry, since 1973. We also work
with the Society of Hispanic Professional
Engineers (SHPE), the National Society
of Black Engineers (NSBE), and the
Society of Women Engineers (SWE)
to attract minority and female engineering
applicants. And we are constantly
determining areas of outreach for a broader
range of candidates.
recognition and awards
Monthly reports help us monitor progress
of equal employment opportunity, and
elimination of any actual and perceived
barriers on current workforce, hires,
terminations and promotions. In addition,
we participate in surveys such as the
Human Rights Campaign survey for
the Corporate Equality Index.
Ongoing activities in the area of diversity
initiatives include presentations at Human
Resources supervisor training, new
employee orientation, and new manager’s
training, as well as monthly updates to our
internal diversity Web site.
The company’s Diversity Council fosters a
work environment and culture of inclusion
through equal employment opportunity
that respects and leverages the diversity
of our employees to achieve our business
objectives. Comprised of senior executives
from divisions across the company,
it aims to align its goals with business
objectives, evaluates current programs,
provides advice, helps facilitates plans
for each business unit/division, manages
2007 Employee statistics
Number
Male
Percent
16,341
72.46%
Female
6,212
27.54%
Minority
Employees 5,375
23.83%
In 2008, for the third consecutive year, Anheuser-Busch received a perfect
score of 100 percent on the Human Rights Campaign Foundation’s “Corporate
Equality Index,” which is an annual measure of how large companies in the
United States treat their gay, lesbian, bisexual and transgender employees,
consumers and investors.
In 2007, the company was chosen by Hispanic Magazine for its annual
“Corporate 100” list of companies offering the best opportunities for
Latinos and support of the Latino community.
Also in 2007, Anheuser-Busch was named “A Best Diversity Company” by
Diversity/Careers in Engineering & Information Technology magazine readers.
Employee Resource Groups, serves
as an advocate, and presents
to senior management.
As of December 2007, employees
were: 16,341 male (72.46 percent);
6,212 female (27.54 percent). Total
minority figures were 5,375, or
23.83 percent of the workforce.
Anheuser-Busch’s commitment
to diversity extends beyond our own
employees. We encourage the growth
of women- and minority-owned firms
through our Partners in Economic
Progress program. Under this initiative,
Anheuser-Busch purchased $720 million
in quality goods and services during
2007, greatly expanding business
opportunities for these firms.
Anheuser-Busch’s partnerships with
the following organizations also directly
impact and further underscore our
outreach with the business community.
National Minority Supplier
Development Council
Business Consortium Fund
United States Hispanic
Chamber of Commerce 44
45
community
Proof 06
community overview
46
Overview
At Anheuser-Busch, philanthropic outreach is an important part
of our business philosophy. Our company has long held the belief
that “Making Friends is Our Business,” and we extend that belief
to the communities in which we do business and where our
employees live and work.
Anheuser-Busch and its charitable
foundation have established a legacy
of giving back. As early as 1906, our
company offered needed assistance by
donating money to the Red Cross to aid
victims of the San Francisco earthquake.
Our employees also enhance our
charitable giving through their actions
by serving as volunteers in their commu
nities. All of these efforts serve as a point
of pride for Anheuser-Busch. This is
why our company and our employees
support a variety of causes in our focus
areas of education, health care and
human services, minority leadership and
economic development, civic, cultural
enrichment and environmental stewardship. At Anheuser-Busch, we believe
that serving our communities is simply
good business. community philanthropic contributions
47
Philanthropic Contributions
A n h e u s e r- B u s c h a n d i t s c h a r i t a b l e
foundation have established a legacy
of giving back.
Charitable Giving
Anheuser-Busch’s charitable giving
program is managed through direct
corporate contributions and through
a company-sponsored foundation. Over
the past decade, the company and its
charitable foundation have contributed
more than $370 million to charitable
organizations throughout the country
to improve the communities in which
the company does business and enhance
the enjoyment of life for millions of people.
We do not set a total spending target for
charitable contributions; instead, we look
to where we can make a positive difference by supporting causes in education,
health care and human services, minority
leadership and economic development,
civic, cultural enrichment and
environmental stewardship.
During 2007, the company and foundation
provided financial assistance to charitable
organizations including the United Way,
Teach for America, United Negro College
Fund, Paralyzed Veterans of America,
Boys & Girls Clubs of America, Girls
Incorporated, the Hispanic Scholarship
Fund, NAACP, and the Urban League,
among others.
Anheuser-Busch has also supported
the National Asian Pacific American
Bar Association (NAPABA) since its
inception in 1989 by funding programs
such as the NAPABA Law Foundation
Anheuser-Busch Presidential Scholarship,
the Thomas Tang National Moot Court
Competition and the organization’s annual
convention. In 2007, Anheuser-Busch
received the NAPABA’s Excellence in
Philanthropy Award in recognition of its
ongoing support for the organization.
community employee volunteerism
Disaster Relief
The company and its foundation have a
long history of providing critical assistance
in response to natural disasters that dates
back to the early 1900s. In 2007, these
contributions included $500,000 to the
American Red Cross to aid relief efforts
for victims of the Southern California
wildfires. The company also contributed
$250,000 to the St. Louis Chapter of
the American Red Cross to become
the founding sponsor of the Red Cross
Ready Rating Program. This program is
designed to guide businesses, schools
and other organizations in becoming
better prepared for emergencies by
helping them develop and refine their
preparedness plans.
Anheuser-Busch also is a leader in
providing canned water in crisis situations.
In 2007, the company donated 2.1 million
cans of fresh drinking water to aid victims
of natural disasters and relief workers.
48
This included nearly 500,000 cans of
drinking water and nearly 15,000 cans
of 180 Energy Drink for the victims of
the Southern California wildfires and aid
workers. The supplies were shipped
to independent and company-owned
wholesalers in Southern California and
were distributed by relief agencies.
Anheuser-Busch also donated
$500,000 (RMB 3.5 million) to the
Red Cross Society of China and more
than $1.1 million (RMB 7.7 million) or
425,000 cases of fresh drinking water
to aid relief efforts for victims of the
earthquake that struck the Sichuan
province in Central China in May 2008.
Since 1988, the company has donated
more than 63 million cans of drinking
water to victims of natural disasters.
More detailed information on AnheuserBusch’s charitable giving program,
including the Guidelines for Charitable
community here’s to the heros
Giving, can be found at www.anheuserbusch.com/CharitableGiving.html. A
summary of the organizations AnheuserBusch contributed to in 2007, along
with the corresponding funding levels, is
available at www.anheuser-busch.com/
ContributionsSummary.html. Employee Volunteerism
At Anheuser-Busch, we believe that
serving our communities is simply
good business.
Employee Volunteer Grant Program
There are thousands of different issues
and causes close to our employees’
hearts. Many give countless hours to
help worthy organizations. One way
Anheuser-Busch applauds their commitment and supports their efforts is through
our Employee Volunteer Grant Program.
Through the program, gifts ranging from
$50 to $300 are awarded to eligible
nonprofit organizations upon application
from an Anheuser-Busch employee who
49
is actively involved with the organization.
Examples of some causes that have
received grants are available
at www.anheuser-busch.com/
VolunteerGrants.html.
Anheuser-Busch allows employees
to take time off with pay for periodic
company-sponsored events to assist in
emergencies such as wildfires or flooding.
Matching Gift Program
Education is the foundation for
tomorrow’s leaders. As the importance
of education and the costs associated
with it continue to rise, Anheuser-Busch
is working to increase support for
educational institutions. The AnheuserBusch Foundation matches employee
and retiree contributions to educational
institutions and funds through the
Matching Gift Program.
This program matches up to
$10,000 a year for each individual
donor. Through the Matching Gift
Program, Anheuser-Busch and our
employees have raised more than
$10 million to support education
over the last five years.
A year-by-year breakdown of
matching grant amounts can be
found at www.anheuser-busch.com/
MatchingGift.html. Here’s to the Heroes
From the Civil War through Operation
Iraqi Freedom, Anheuser-Busch and its
employees have stood firm in support
for America’s armed forces for more
than 150 years.
Whether lending technical expertise,
materials and facilities to bolster
America’s defense, or raising funds
for veterans and dependants of military
families, Anheuser-Busch has never
wavered in its commitment to America’s
troops or their families left behind. We are
proud to support numerous programs that
help benefit our nation’s military, including
our Here’s to the Heroes program.
community litter prevention
Anheuser-Busch launched Here’s to the
Heroes in February 2005 to acknowledge
the service of military men and women
and the sacrifices made by their families.
The program provides a single day’s free
admission to any one SeaWorld or Busch
Gardens park, Sesame Place, Adventure
Island or Water Country USA for the
service member and as many as three
of his or her direct dependents. Here’s
to the Heroes has welcomed more than
four million U.S. and coalition armed
forces and their families since its inception.
For 2007, more than 750,000 individuals
took advantage of this program. Complete
information on Here’s to the Heroes can
be found at www.herosalute.com. Litter Prevention
Anheuser-Busch is a charter member
of Keep America Beautiful’s (KAB)
anti-litter campaign that began in
the 1950s and since that time, has
supported KAB, the nation’s largest
litter prevention organization.
In 2007, KAB and Anheuser-Busch
launched a new $50,000 grant program
that partners KAB affiliates with our
independent wholesalers to execute
local litter prevention, recycling and
beautification projects. Based on the
success of this program, we solicited
grant proposals in fall 2008 for
2009 implementation. Anheuser-Busch employees and volunteers
in St. Louis take part in the company’s annual
Mississippi River clean up.
50
51
accountability
Proof 06
a c c o u n ta b i l i t y o v e r v i e w anheuser-busch, inc.
52
Overview
At Anheuser-Busch, we are guided by our commitment to ethical
business practices, our abidance by all applicable state and federal
regulations, and our support of local and national economies
through our tax and wage contributions.
Economic Impacts
Anheuser-Busch makes substantial
contributions to the national, state
and local economies around the world
where we do business. Our operations
translate into jobs, investments and
tax revenues. It all adds up to strengthening communities across the world
and making them a better place to
live and work.
At year end 2007, Anheuser-Busch
employed 30,849 people full-time,
worldwide. With employee-related payroll
and other compensation costs totaling
$2.8 billion, the company is a direct source
of a significant number of good-paying
jobs. In 2007, Anheuser-Busch also
purchased $5.7 billion in supplies and
held $18.4 billion in capital investment
in the United States.
Additionally, Anheuser-Busch’s national
family of independent distributors
in the United States employed more
than 39,000 people who generated
an estimated payroll of $2.5 billion.
These distributors purchased approximately $1.2 billion in supplies and held
$3.6 billion in capital investment. Several
of these operations have been family-run
businesses since the end of Prohibition
and have become integral parts of the
local economy and culture.
Anheuser-Busch paid $1.8 billion in
U.S. federal beer excise taxes in 2007.
At the state level, the company paid
$891.5 million in state beer excise taxes,
with an additional $370 million paid in
taxes and fees. a c c o u n ta b i l i t y e t h i c a l c o m p l i a n c e anheuser-busch, inc.
53
Ethical Compliance
Our company and its employees strictly follow a Code of Business
Conduct and Ethics, which outlines our unwavering commitment to
truth, candor and objectivity in our relationships with business
partners and customers.
The good name and reputation of
Anheuser-Busch rests with how well
we maintain these values. Our goal is
not only to comply with the laws and
regulations that apply to our business,
but also to strive to abide by the highest
standards of business conduct.
All Anheuser-Busch employees are
expected to adhere to this Code, which
is available at media.corporate-ir.net/
media_files/nys/bud/corpgov/bud_
codeofethics.pdf.
Our goal is not only to comply with the laws and
regulations that apply to our business, but also
to strive to abide by the highest standards
of business conduct.
Employees are trained on the Code
every three years and sign a statement
of compliance annually. At the end of
2007, more than 13,400 employees had
completed the Code computer-based
training course. a c c o u n ta b i l i t y a p p r o a c h t o p u b l i c p o l i c y anheuser-busch, inc.
54
Approach to Public Policy
Anheuser-Busch has a long tradition of active
and responsible corporate citizenship.
As America’s largest brewer, an owner
of adventure theme parks and packaging
operations, as well as one of the world’s
largest recyclers of aluminum cans, our
company deals with a broad range of
issues, and we monitor all legislation
for possible impacts on our business.
Like many businesses, we participate
in the political process in various ways
at all levels of government. This includes
bipartisan support of candidates and
political organizations throughout the
country. For example, Anheuser-Busch
and its subsidiaries contributed approximately $1.9 million to state and local
candidates and organizations in 2007.
At the federal level, the Anheuser-Busch
Political Action Committee (AB-PAC) allows
company employees to join together
collectively and participate in the political
process. Voluntary contributions by
employees allowed the AB-PAC to provide
approximately $994,000 in support of
federal candidates and organizations in
2007. Through a matching-grant program,
Anheuser-Busch matches participants’
AB-PAC contributions with a donation
to a charity of their choice. In 2007,
the company contributed approximately
$970,000 to more than 500 non-profit
501(c)(3) organizations and has donated
more than $5.3 million to approximately
1,000 organizations since 2000.
Anheuser-Busch also actively develops
strong working relationships with public
officials, emerging leaders and influential
members of the communities where we
live and work. In many cases, we work
with outside consultants who are familiar
with the legislative process, as well as
the federal, state and local laws relevant
to the company’s business.
All of our public policy expenditures and
activities comply with relevant federal, state
and local laws, as well as the company’s
approval processes, and reflect our
continued commitment to supporting
the political process. We strive to ensure
that our actions work to support the best
interests of our company, employees,
shareholders, and consumers, as
well as the communities in which
we do business. your feedback…
Thanks for reading what we have to say — now we want to
hear from you. Please take a moment to tell us what you
think of this report by completing a brief survey .
For additional information on Anheuser-Busch’s CSR efforts,
please visit us as the following Web sites:
www.beeresponsible.com
www.familytalkonline.com
www.ourpledge.com
www.preventdontprovide.com
www.alcoholstats.com
www.collegetalkonline.com
One Busch Place
St. Louis, MO 63118
314-577-2000
www.anheuser-busch.com
www.designateddriver.com

Anheuser-Busch, Inc.

Transcription

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