PFUNGSTÄDTER BRAUEREI
Transcription
PFUNGSTÄDTER BRAUEREI
PFUNGSTÄDTER BRAUEREI P R I VAT BRAUEREI SEIT 1831 PFUNGSTÄDTER BREWERY TODAY Every fourth Pilsner Beer poured between the Rhein, Main and Neckar rivers comes from the Pfungstädter Brewery. You can find our exceptional beer specialties in more than 2,500 Bars and Restaurants as well as countless supermarkets and shops. Our beers with the unique “Cool-Star” are number one in the region. Here you will see why. Hamburg ANNUAL OUTPUT: 300,000 HECTOLITERS RANKED IN THE TOP 80 OUT OF 1,380 BREWERIES IN GERMANY (BY VOLUME) RANKED IN THE TOP 25 EXPORT BREWERIES IN GERMANY (BY VOLUME) Berlin Köln Frankfurt AVAILABLE IN OVER 1,500 SHOPS AND SUPERMARKETS 2,500 BAR AND RESTAURANT PARTNERS 2,000 ANNUAL FESTIVALS AND EVENTS Heidelberg 300 ANNUAL CEREMONIAL KEG-TAPPINGS München Today the Pfungstädter Brewery is one of the few medium-sized breweries in Germany that is still 100 % family owned. For generations, Pfungstädter has stood for sustainability and innovation as well as regional solidarity in South Hesse. M A D E IN PFUNGS TADT SINCE 1831 2 A TRADITION OF INNOVATION Our seven strategic pillars are based on our lively business culture. Every member of our Pfungstädter team is committed to accomplish these values each and every day. The pursuit of constant improvement and the highest customer satisfaction is the goal of each department within the brewery. EXPORTS EFFICIENCY COMMUNICATION INNOVATION PARTNERSHIP QUALIT Y TRADITION PROFITABLE GROWTH BUSINESS CULTURE We are creating a performance-oriented work environment with a motivated staff that constantly works to improve our brewery. TRADITION QUALITY PARTNERSHIP INNOVATION COMMUNICATION EFFICIENCY EXPORTS We stand for regional beer culture – in our home region as well as globally. We are committed to exceptional quality and the German Purity Law (Reinheitsgebot). Partnerships are key to our success. We want to appeal to our customers emotionally. Quality, Tradition and Innovation are our important guidelines. We focus on precise goals with certainty and cost awareness. We aspire for more: From the region, for the region and worldwide. Variety and up-to-date innovations are the benchmarks for our portfolio. PAGE 4-6 PAGE 7-8 PAGE 9 PAGE 10-11 PAGE 12-13 PAGE 14-15 New markets. New countries. New Packaging. PAGE 14-15 3 TRADITION THE HISTORY OF THE PFUNGSTÄDTER BREWERY In 1831 the brewmaster Justus Hildebrand moved back to his home town of Hahn near Pfungstadt. He opened a brew pub to start brewing his own beer. Shortly after, it became well known in the area that the best beer was brewed at the “Hirschen zu Hahn”. Justus soon realized that Hahn was not perfectly located to brew his preferred bottom fermented beer. He needed deep basement cellars with cool temperatures. Since the groundwater level was too high in Hahn to build deeper into the ground. In 1846 he decided to move the brewery to the town of Pfungstadt. PAINTING OF THE HISTORICAL BREWERY 1831 Justus Hildebrand founded the brewery 4 1846 The brewery moves to Pfungstadt PICTURE OF THE BREWERY IN 2002 1867 Pfungstädter starts exporting to Africa, America, Australia, China, Europe and the Middle East 1868 The brewery builds its own malthouse TRADITION In 1868 the brewery built its own malthouse directly at the brewery compound due to the high demand of malt. Just a few years later in 1872 Justus bought the second industrial ice-machine that was ever built. Today the ice-machine as well as the heavy steam-engine that powered it can still be visited at our historical machine house. In 1872 it was one of the most significant innovations in the beer industry. It did not take long before the beer was known all over Germany. The brewery had subsidiaries in Berlin, Hannover, Kassel and more. Many international awards for best “Pilsener style” beer followed soon after. EMBLEM OF “BRAUEREI JUSTUS HILDEBRAND PFUNGSTADT“ 1872 Installation of the breweries own ice-machine. 1887 Subsidiaries in Berlin, Kassel, Hannover and more This Quality Certificate dated 1873 was issued by the ViceCouncil at the Embassy of the German Emperor in Chile to certify the great quality of the Pfungstädter beer after it was shipped for three months from Germany to Chile. 1908 The new Pfungstädter brewhouse 1934 Industrial automation of bottling at the Pfungstädter Brewery 5 TRADITION THE HISTORY OF THE PFUNGSTÄDTER BREWERY In the following years the breweries output increased significantly and the brewery grew respectively. In 1884 the owner family started a company health insurance plan for their 99 employees. Shortly after, a railroad connection was built to optimize the increased export business. In the home region the beer was delivered by horse-drawn carriages. At that point the brewery kept about 50 of it’s own horses. A lot of things have changed over the last 180 years of Pfungstädter history. Numerous new and delicious beer styles were introduced and inspired local and international beer enthusiasts. However, one thing never changed: The traditional “Ur”-Recipe of our refreshingly hoppy Pfungstädter Edel-Pils. Since Justus Hildebrand himself started brewing the Pils. Over generations the recipe has been passed on from brewmaster to brewmaster. 1960 Upgrading to new loading docks and bigger warehouse 6 1990 Construction of new fermentation and storage tanks 2003 Pfungstädter brand re-launch ab 2008 Introduction of Pfungstädter Weizen and new Beer-Mix specialties. QUALITY BEST INGREDIENTS The Pfungstädter Brewery is right at the source! The source for fresh, low-sodium water. With two of it’s own fountains Pfungstädter has exclusive access to the famous Odenwald spring water reservoir at the Odenwald “GEO-NATURPARK”, a protected Nature Park in South Hesse. Independent research institutes have repeatedly confirmed the great mineral water quality. In short: The perfect brewing water! The water is one of the important factors when it comes to our outstanding Pilsener taste. Just like the special yeast that we cultivate ourselves. Thanks to a unique ventilation process we always keep a vital yeast strain with perfect fermentation attributes. Equally important is the excellent hops we use for our beers. Our hops come exclusively from the world famous Hallertau region in Bavaria. It is the largest hop producing area in the world. BREWED ACCORDING TO THE GERMAN PURITY LAW FROM 1516: BARLEY. WATER. HOPS. PFUNGSTÄDTER BARLEYMALT – QUALITY THAT IS GOOD FOR THE REGION We only use the best 2-row spring barley – exclusively from local farmers in Hesse. Our selected partners have strictly committed themselves to controlled farming and gentle processing. That is not only environmentally friendly but also gives our customers the certainty of great quality. The many loyal Pfungstädter consumers approve of our quality every day. Just like our “Geprüfte Qualität Hessen” (Proof of Quality of Hesse) certificate of origin. Quality controls from the field though bottling guarantee perfect transparency and security for the consumer. This “GQH” seal stands for product quality far beyond the legal standards. 7 QUALITY AWARDS AND CERTIFICATES F RO M 1831 UNTIL TODAY In the year 1874 the Pfungstädter Brewery was given a special honor: The Pfungstädter Pils was awarded “The absolute best Beer” over many other breweries at the international Hops, Beer and Brewery Exhibition in Haguenau, France. The “Silver Honor-Mug” of Haguenau was followed by many more international awards that carried the name Pfungstädter far beyond the German borders and into the world. For years now the Pfungstädter beer specialties have been awarded with the DLG gold medal. The highest quality award of the “Deutsche Landwirtschaftliche Gesellschaft“, the German Agriculture Association. Furthermore the Pfungstädter Brewery has been IFS (International Featured Standards) certified. IFS keeps one of the highest international standards for production and processing of food and beverages. 8 PARTNERSHIP PARTNERSHIP One of our basic principles in conducting business is partnership! This concerns everyone we work with. Our employees, suppliers, customers and institutions. We believe that an honest and trustful relationship is the foundation of our success! TEAMS SUPPLIERS By supporting over 500 sports teams in the state we promote sustainable sports culture in our region. We emphasize our engagement to influence economic sustainability by working with local businesses. From the region for the region. CUSTOMERS EMPLOYEES Through appealing products and professional service we create mutually stable and profitable growth with our customers. Our Employees are the essence of the brewery. We increase efficiency thru motivation and personal advancements. 9 INNOVATION THE PFUNGSTÄDTER COOL-STAR The Pfungstädter Cool-Star is the clue for the perfect beer temperature: When the star within the horseshoe is white your beer is not cold enough. When the star turns green you have the perfect drinking temperature. Prost! THE COOL STAR ON OUR PRODUCTS MAKES IT EASY TO ENJOY A PFUNGSTÄDTER AT THE RIGHT TEMPERATURE. JUST MAKE SURE THE STAR IS GREEN AND ENJOY! 10 INNOVATION PACKAGING We offer a large variety of different and innovative packaging. From bottles and cans to kegs and one-way containers. We offer the right packaging for every market. RETURNABLE 0.5 l BOTTLES 11- / 20- / CRATE / OPEN BASKET 6-PACK RETURNABLE 0.33 l BOTTLES 24- / 4 X 6 CRATE ONE-WAY 0.5 l BOTTLES 20- CASE / OPEN BASKET 6-PACK PARTY-KEG 5 l CAN 0.5 l 24- / 4 x 6 x 0,5 l CAN 0.33 l 24- / 4 x 6 x 0,33 l RETURNABLE STEINI 0.33 l BOTTLES 24- CRATE ONE-WAY 0.33 l BOTTLES 24- / 12- CASE RETURNABLE STEEL KEG 10 / 30 / 50 l ONE WAY PETAINER KEG 30 l RETURNABLE CEREMONIAL KEG 30 l 11 COMMUNICATION PFUNGSTÄDTER EXPERIENCE Pfungstädter Beer is served at over 2,000 Events every year – Karneval, Fairs, Sports- and Team Events, Music Festivals, Horse Shows and much more. W EB DIA L ME A I C SO NT I PR PRIN T WE B & WEBSITE TE SI FOOTBALL L BAL NS SPO FOOT O E RS HO HORSE SHOWS SH OW RI NG S KAR NEVA L KARNEVAL 12 COMMUNICATION CELEBRATE WITH PFUNGSTÄDTER Our Pfungstädter Event Service offers state of the art draft and festival equipment, consulting and planning services as well as assembling and disassembling from beginning to the end. And, of course, we supply excellent beer too! NATU RE SP O S RT AC TI V PFUNGSTÄDTER RUNNING-CUP IC MU S IES IT FES BR EW ERY FESTIVA L S L A V I T ER FE ST & EV ENT S GEO-NATUREPARK FESTIVAL SUMMER B O T OK S UR O T Y BREWER BREWERY FESTIVAL 13 EFFIZICIENCY PFUNGSTÄDTER SUPPLY CHAIN There are many ways from our brewery in Pfungstadt into the beer glasses around the world. For our international business we rely on our professional partners. Our specialist for cans is Ball Packaging one of the world’s leaders in innovative can technologies. Together with our highly efficient co-packer DIS B.V. we are able to offer full-service can packaging solutions. In cooperation with our preferred forwarder Agility Logistics we can even offer you just in time deliveries to your door step. RAW MATERIALS BREWERY BOTTLING INTERNATIONAL PACKAGING BOTTLES / KEGS / 5L TRANSPORT TANK TRUCK CAN FILLING CO-PACKER DIS B.V. NETHERLANDS Our strong partners: Ball Packaging – Leading producer of innovative can technology, DIS B.V. – International Specialist for Co-Packing. 14 EXPORT 90,000,000 SERVINGS PER YEAR 1,600 TRUCK LOADINGS PER YEAR 30,000,000 LITER BEER PER YEAR 1,000 BREWS PER YEAR DISTRIBUTION CHANNELS ON-PREMISE OFF-PREMISE FESTIVALS TRUCKS IN GERMANY EXPORT EUROPE TRUCKS TO EUROPE EXPORT WORLDWIDE CONTAINER INCL. CONTAINER TRACKING SEEFREIGHT OVERSEAS Our partner for fast and efficient delivery. Route tracing thru advanced tracking systems. 15 QUALITY IS OUR COMMITMENT. TRADITION IS OUR STRENGTH. NATURE IS OUR TASTE. BREWING IS OUR PASSION. PARTNERSHIP IS OUR SUCCESS. VARIETY IS OUR PRIDE. PFUNGSTÄDTER BRAUEREI HILDEBRAND GMBH & CO. KG EBERSTÄDTER STRASSE 89 · 64319 PFUNGSTADT · GERMANY PHONE: +49 (0) 61 57 /802 - 0 · FAX: +49 (0) 61 57 /802 - 500 [email protected] · WWW.FACEBOOK.DE/PFUNGSTAEDTER WWW.PFUNGSTAEDTER.DE