Packaging Unlimited 35

Packaging
Unlimited
ideas • concepts • solutions
Prize-Winning Design
No. 35 · September 2013
oth 325
Hall A2, bo
Visionary Marketing – Top Performance
in Production and Execution
At the Seventh Dubai Lynx Competition, top creative performances in the advertising and communications
industry in the MENA region covering the Middle East & North Africa, the Near East and North Africa were
awarded the coveted prizes. The branding for BARBICAN was awarded the Bronze Prize in the category
Design among 112 entries from 19 countries.
continued on page 2
Packaging
Packaging
Unlimited
Unlimited
ideas • concepts • solutions
continued from page 1
Can lid labels
Result of fantastic teamwork
BARBICAN by Rani Refreshments is the
best-known non-alcoholic malt drink
brand in the entire region.
The well-earned distinction is the result of
a remarkable cooperation: the visionary
marketing of Rani Refreshments, the creative design of ILUO, the top production
performance by Constantia and the professional implementation by the Aujan-Coca
Cola Beverages Company.
Comments on the award
All in all, it was a highly positive experience
which was also great fun!”
Chris Brun,
Managing Director ILUO.co
Dubai Lynx 2013
TNT – Successful
Energy Drink from Brazil
Bronze Winner
“From the new bottle shape to the embossing on the bottle shoulder to the new brand
identity, the changes in the BARBICAN
packaging design will improve the consumer experience of this premium malt drink
still further and help us to continue our
growth in the Near East market and
beyond.”
Philip Hobeika, Barbican Marketing
Manager, Rani Refreshments.
Bischofshof Brewery launches eye-catching 269 ml cans
on the German market
The energy drink TNT comes from Brazil. It has been a great success there since 2009,
with a market share which has now reached 30 percent. Since this year TNT has also
been the official partner of the Scuderia Ferrari Formula One Team. Because the market
for energy drinks in Germany continues to grow steadily, Bischofshof Brewery from
Regensburg has now also brought this popular drink to Germany and Europe.
“It was a tremendous challenge to reach
the target within such a short time.
It was only made possible by the excellent
cooperation. Together with the DIP site
production team the project teams are
proud to have made an important contribution to this success.”
Michel Meunier, Aujan-Coca Cola
Engineer & Project Manager Barbican.
Innovative implementation
The new BARBICAN bottle is equipped with
a unique combination of bottle-neck foils
(dry application) with self-adhesive labels
(PSL), which sparkle with an additional
For the brewery this is the second round of
their highly effective cooperation with the
Petrópolis Group in Brazil. Back in 2010
they successfully launched the Weltenburger
brand in South America in partnership with that
group of companies.
metallic effect. CONSTANTIA is delighted
that this individual customer solution has
already proved itself “distinctively”.
Characteristic outfit with
a hygiene seal
Your contact:
Lars Schützenmeister
Haendler & Natermann GmbH
[email protected]
www.iluo.co
www.barbicanworld.com
Y87341_62222_12_TNT_Painel Drinktec_1.4x0.7m.indd 1
TNT can be found on our shelves in two
versions: the eye-catching red 269 ml can
contains TNT with sugar, while the black
can stands for TNT without sugar. Both
varieties have a bittersweet flavour with an
appreciable amount of carbonation. A particular
Even lighter, even more sustainable: 8.8 SSD, the latest generation of bottle-neck foils
Only through the use of different embossing
structures can we achieve a highly decorative
surface together with a problem-free
processing of bottle-neck foils on modern
labelling machines. The advantages of aluminium are thus linked in an ideal manner with
the aesthetic aspects of the container features.
We chose specially processed aluminium
with a high-quality finish as the basic material.
Many premium brands use aluminium bottleneck foils. Whether the choice falls on a foil
covering the entire head of the bottle or one
applied below the mouth, and whether it
is micro-perforated, partly de-embossed or
with a tear-off perforation: the bottle-neck foil
is one of the most modern labelling
features available.
Innovative new developments
But it is not only the graphical and haptic
elements that ensure that things will continue
in this way. We work constantly in close
cooperation with our customers on the
further development of our products, for
example with regard to individual material
solutions, embossing structures and
material specifications.
With the recently developed 8.8 SSD
generation of bottle-neck foils we have
taken up the subject of resource conservation
and thus make a worthwhile contribution to
the sustainability of our products.
Your advantages:
•Innovative and pioneering product
technology
•A saving in the use of raw materials
through the reduction in weight
•Reduction in waste during the manufacture and processing of the labels
The energy drink is being imported from
Brazil in the first instance. Assuming that the
expected sales quantities are achieved, it is
planned that Bischofshof Brewery will
bottle the drink in Germany and then export
it to other European countries. The procedure
will follow the same pattern as the one used
for the introduction of the Weltenburger brand
in Brazil. Since 2010 the Petrópolis Group has
brewed the monastic beer with the support
of German master brewers in Teresópolis near
Rio de Janeiro, thereby improving considerably its market position in the premium
segment, not least through the use of the can
lid. Today the Brazilian company already brews
more beer than the largest German brewery
group.
Your contact:
Marian Reinhardt
Haendler & Natermann GmbH
[email protected]
8/6/13 12:07 PM
Aluminium bottle-neck foils
Convincing in appearance and function
Promising positioning
www.tntenergydrink.com
“We are particularly proud of this award
because it recognises the growing importance of design throughout the region.
Without the close cooperation between all
stakeholders, based on understanding,
trust and competence, we would never
have achieved this result. The best designs
can be either ruined or properly implemented when it comes to the production. The
BARBICAN design makes the highest
demands of the production, because it
uses delicate details and finely nuanced
shades of colour on the PSL and foil
labels. But CONSTANTIA ensured not
only the quality of the materials but also
the excellent printing for a perfect result.
characteristic is the can lid labels by
Haendler & Natermann with the typical
Petrópolis Group hygiene seal on the lid –
an attractive additional protective feature
which emphasises the premium position of
the product.
•Longer life of the caustic solution in
multiple-use applications
•Reduced energy consumption and heat
dissipation in bottle-washing machines
• Improved carbon footprint
•Reduction in costs along the valueadded chain
Your contact:
Marc-Christopher Scherer
Haendler & Natermann GmbH
[email protected]
Packaging
Unlimited
Paper labels
120 Fascinating Label Designs
Eye-Catching Promotion Campaign of the Cuauhtemoc Moctezuma Brewery in Mexico
marking the 120th Birthday of INDIO beer
It has cult character: the promotional campaign of the Mexican Brewery Cuauhtemoc Moctezuma to mark the
120th birthday of INDIO beer is most impressive. 120 designs for the labels printed by Haendler & Natermann
for the bottled beer INDIO were selected from among more than 5,000 entries.
Particular emphasis should be laid on the
exemplary cooperation for the finding and
execution of new ideas. All those involved
in the project were included from the very start
of the first discussions in January 2013. Thus
the approval to print could take place just a few
months later in the presence of the marketing
experts from Mexico on the premises of
Haendler & Natermann. No additional work
steps were necessary during the bottling
process, and the pre-printed labels were applied
to the bottles without any loss of time.
Market success
The aesthetically attractive implementation
secures for the INDIO beer brand a clear
competitive advantage and has also aroused
great interest among the other customers of
Haendler & Natermann.
It is not surprising that the customer is very
pleased about the strengthened brand
position. Moreover, the project is a serious
contender for the Constantia Innovation
Prize 2013.
Imprint
Published by:
Haendler & Natermann GmbH
Kasseler Straße 2 · D-34346 Hann. Münden
Phone: +49 (0) 55 41/7 04-0
Fax: +49 (0) 55 41/7 04-277
E-Mail: [email protected]
www.constantia-hn.com
Editorial content:
Kreativteam H&N
Concept and Design:
Fassmer Marketing GmbH
Ellernstraße 25 · 30175 Hannover
www.fassmer-marketing.de
September 2013 • Issue 35
Your contact:
Alvaro Fisch
Haendler & Natermann GmbH
[email protected]
If you no longer wish to receive this newsletter,
please send a brief letter by fax (+49 (0) 55 41/
7 04-277) or by E-mail ([email protected])
to the editors.