SuperBest at Østerfælled Torv in Copenhagen, Denmark uses
Transcription
SuperBest at Østerfælled Torv in Copenhagen, Denmark uses
SuperBest at Østerfælled Torv in Copenhagen, Denmark uses electronic shelf labels from Delfi Technologies A/S. SuperBest - Østerfælled Torv SuperBest at Østerfælled Torv in Copenhagen covers a store area of more than 2000 m2 and employs 118 staff members. “At SuperBest, it’s all about our customers. The solution with electronic shelf labels has improved our customer service significantly.” After a refurbishment SuperBest reopened in November 2010 with electronic shelf label solution from Delfi. Ole Strecker Grocer, SuperBest Østerfælled Torv, Copenhagen SuperBest at Østerfælled Torv in Copenhagen reopened in November 2010 after a total refurbishment and modernization of the store. From Dagrofa Detail’s point of view they chose this SuperBest for their test store to test new product concepts. The new full graphical electronic shelf labels were also one of the new concepts introduced at the reopening of the store. SuperBest’s solution The SuperBest store has a solution with more than 13.000 electronic shelf labels of the models epop50 and epop300. SuperGros manages all SuperBest stores, which will install electronic shelf labels. The cooperation with SuperGros is part of Delfi’s cooperation with the partner EG Retail & Medie (formerly IT Gruppen). Detail IT Detail IT is a staff function under SuperGros a/s, which carries the merchants’ interests. Electronic shelf labels at SuperBest At SuperBest there is a very strong focus on customer service. With Delfi Breece System, SuperBest has eliminated its reputation for displaying prices in the store that did not match prices at checkout. The solution has helped to improve customer service, and freed up staff members’ time which instead can be used on other tasks in the store. Kristian Kennebo, store manager at the SuperBest store, says: “We spent too much time on printing shelf labels and it was a problem that many of the printed labels disappeared and never reappeared on the shelves. As a result, the price displayed on some shelf labels did not match the data in our store system and the price the customer had seen on a shelf label in the store was not always the same as the price at checkout. With the fully graphic electronic shelf labels, our prices are always correct and we have improved our customer service significantly.” SuperBest launches the week’s special offerings every Monday. With the paper solution, SuperBest began to prepare the labels at 14:00 PM on the previous Saturday because it was necessary to print all the labels in advance and go through the store to place them on the shelves in order to be ready for the upcoming week. Today, the solution with electronic shelf labels automates this manual process as prices are automatically updated from the store system and then displayed on the electronic shelf labels. SuperGros a/s is a wholesaler to the grocery market and the kiosk and convenience market, and is part of the Dagrofa group. Dagrofa owns both the largest grocery wholesaler SuperGros - the country’s leading cash & carry chain Dagrofa S-Engros and CateringEngros. It makes Dagrofa one of the largest food retailers with over 6000 employees and revenue of more than 23 billion DKK. Denmark Sweden Norway www.delfi.com +45 70 222 555 +46 8 742 20 55 +47 32 78 12 11 [email protected] Kristian continues: “Today we spend a minimal amount of time updating the prices and we can let the system do most of the work. This also means that we can save a lot of staff time. There are no longer problems with the prices and we do not have to go through the store and correct labels at the shelves when prices are incorrect. We also avoid spending time on printing new labels and placing them on the shelves. It’s something our employees are really happy about, they avoid all this manual work and we can now focus on other tasks in the store.” Breece System Breece System consists of electronic shelf labels and innovative software modules for management and design of these. Stores can eliminate pricing errors and reduce times spent at checkouts, because there will be 100% accuracy and consistency between price indication on the electronic shelf labels and the checkout. It is possible to display everything from product text and images to barcodes and logos on the electronic shelf labels. All the electronic shelf labels can be updated at the same time without affecting existing IT systems in the shop. At SuperBest, there is a huge focus on the solution’s positive impact on the customer service. Ole Strecker, who is grocer at the SuperBest store, says: “At SuperBest, it’s all about our customers. The solution with electronic shelf labels has significantly improved our customer service - it’s basically the most important fact. Today our customers have the guarantee that the prices are correct and I can therefore recommend to other grocers to invest in this solution with fully graphic electronic shelf labels.” Ole Strecker explains the installation process: “The installation was simple and took place in parallel with a renovation and modernization of our store. So when we reopened, the store was equipped with electronic shelf labels. The ease of installation was an important factor in helping us to form the basis for choosing this solution. We have seen other solutions where the installation is more complicated and requires a lot of wires throughout the store and a more complex infrastructure.” Breece System provides retail chains with competitive advantages and enables multiple daily updates on pricing and product information. It is a centralized solution that allows the option of implementing central updates at chain level with every store involved. But at the same time, it is also possible for each store to make its own updates. The solution can be implemented in a store while it maintains its daily operations and serves its customers. Read more about the solution at www.breecesystem.com. The Technology Breece System uses electronic shelf labels (epops) and Bounce Communicator from ZBD Displays Ltd. The combination of hardware from ZBD Displays Ltd. and the software modules, developed by Delfi Technologies A/S ensures that the solution integrates seamlessly with existing retail systems and provides a solution modelled precisely for customer requirements. Denmark Sweden Norway www.delfi.com +45 70 222 555 +46 8 742 20 55 +47 32 78 12 11 [email protected] The choice of Delfi Breece System Detail IT and selected grocers participated in a presentation where solutions with electronic shelf labels from different providers were presented. SuperGros was looking for an improved solution to the already running model, which is a half graphical solution, which means that only the price indicated on the display can be updated. Full graphic solutions where both price and text can be updated electronically had appeared on the market and had started to become more cost-effective. It was these models Detail IT was looking for. From the independent grocers’ point of view, it was of high importance to move completely away from paper labels and it should therefore be a full graphical solution and not a half graphical solution where a part of the shelf label still consists of paper (segment displays). Therefore the Delfi Breece System with full graphical electronic shelf labels was chosen. SuperBest at Østerfælled Torv in Copenhagen was selected as a test store together with EUROSPAR Søhus in Odense. SuperBest’s previous solution consisted of paper labels throughout the entire store. The paper labelling solution resulted in price errors due to the discrepancy between the price indicated on the paper labels and the price indication at checkout. Price errors meant that many customers had to check their receipt and in some cases go to the cashier in order to get money back or to return the goods.
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